Immediate Release
The Don Chase Commences On MSN India
“Don Ko Pakadna Mushkil Nahin, Namumkin Hai!”
Bangalore, October 26, 2006: MSN India today announced the launch of the “The Don Chase”
contest on www.in.msn.com in association with the movie, Don, starring Shah Rukh Khan,
Priyanka Chopra, Isha Koppikar, Arjun Rampal, Boman Irani and Kareena Kapoor. For all of you
who
are
not
already on the
Don’s
trail,
you can
access
“The Don Chase”
at
http://www.msn.co.in/don and experience the drama, adventure and romance. Users will now get
a Don ID completely free for life and twenty lucky entrants to the contest will win a trip to
Malaysia!
The new Don directed by Farhan Akhtar, promises to thrill audiences with breathtaking action
sequences and visuals and of course Shah Rukh Khan essaying the title role made immortal by
Amitabh Bachchan in the original blockbuster.
Speaking on MSN India’s involvement with the movie Don, Mr. Jaspreet Bindra, Country
Manager, MSN India and Windows Live said, “We are excited to be associated with the legendary
movie, Don and be able to help people connect with the movie in a whole new way”.
The Don Chase Contest
1. Register using any email ID/ Create your ID@mainhoondon.com
2. Collect 15 clues
3. Add them to your briefcase
4. Solve the clues
5. Answer three simple questions
6. Write a witty slogan
Fans can enter the chase by registering on www.in.msn.com. Users can also create their own ID
such as ID@mainhoondon.com. Users will then have to collect 15 clues from across the MSN
India portal. They would then have to click on the clues which will be added to a brief case. Users
must then solve them and answer three questions accompanied by a witty slogan and 20 lucky
entrants to the contest will win a trip to Malaysia!
“The Don Chase is a thrilling contest. Keeping with the nature of the blockbuster, it enables the
users to have a feel of the movie and also be an integral part of it while participating in the
contest”, said Mr. Krishna Prasad, Head of programming, Windows Live and MSN India.
But catching the Don will not be easy. As the Don himself says, “I am a wanted man across the
world. But you must understand one simple fact; Don ko pakadna mushkil nahin, namumkin hai!”
MSN India has had many successful associations with movies in the past, most recently being
Lage Raho Munna Bhai, Kabhi Alvida Na Kehna, Anthony Kaun Hai, Rang De Basanti and
Mangal Pandey. With Don, MSN India continues with its commitment to provide its users with the
best online entertainment.
About MSN and Windows Live
MSN attracts more than 465 million unique users worldwide per month. With localized versions
available globally in 42 markets and 21 languages, MSN is a world leader in delivering compelling
programmed content experiences to consumers and online advertising opportunities to
businesses worldwide. Windows Live, a new set of personal Internet services and software, is
designed to bring together in one place all the relationships, information and interests people care
about most, with enhanced safety and security features across their PC, devices and the Web.
MSN and Windows Live will be offered alongside each other as complementary services. Some
Windows Live services entered an early beta phase on Nov. 1, 2005; these and future beta
updates can be found at http://ideas.live.com. Windows Live is available at http://www.live.com.
MSN is located on the Web at http://www.msn.com. MSN worldwide sites are located at
http://www.msn.com/worldwide.ashx.
About Microsoft
Founded in 1975, Microsoft (NASDAQ "MSFT") is the worldwide leader in software for personal
and business computing. The company offers a wide range of products and services designed to
empower people through great software-any time, any place and on any device. Microsoft has
been in India since 1990 and employs over 4000 people across its offices in New Delhi, Mumbai,
Bangalore, Calcutta, Chennai, Hyderabad and Pune.
For more information:
Shane Jacob
shane@the-practice.net
+919342658353
Jeeno Philip Jacob
Jeeno@the-practice.net
+919886399748
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