Since 2005, Northern Kentucky Tri-ED has developed and cultivated

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2009 - 2010 BUSINESS DEVELOPMENT PROGRAM

Related to Northern Kentucky University’s College of Informatics

Current Program

Since 2005, Northern Kentucky Tri-ED has developed and cultivated a long-term marketing program designed to target companies and develop new business for the community. This approach includes a comprehensive targeting strategy that includes:

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Direct marketing

Appointments with active companies

Relationship building with select companies

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Monitoring of developing opportunities

We will also continue with our target focus on:

Advanced Manufacturing

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Professional Office

Select Technology Sectors

High-Tech Distribution/Logistics also remains a key sector to Northern Kentucky

Phase II

Northern Kentucky’s proposed area of focus for the next business development phase includes the sectors below as it relates to informatics and crosses over into our target industry sectors. Sectors are analyzed in order to identify emerging business opportunities as well as a match with NKU’s College of Informatics’ expertise.

Business Informatics: Enterprise resource planning; logistics.

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Information Systems

Archival Informatics

Social Informatics

Medical and/or Health Informatics: Intersection of information science, computer science and healthcare.

Biomedical

Pharmacy

Laboratory

- Nursing Informatics

- Veterinary Informatics

Geo - Informatics: Information science meets geosciences and engineering.

Geographic Markets

Northern Kentucky’s business development program has identified and focused on markets we believe we can compete aggressively against based on factors such as cost of business; quality of life; company fit within Northern Kentucky’s business community; and other predictive events (location of target sector, lease expiration, m&a activity, sales growth or decline, employee increase, sector, incentive environment, tie to region, etc.).

Markets of Focus include:

New York-Northern New Jersey-Long Island (NY-NJ-PA) MSA

Los Angeles-Long Beach-Santa Ana, CA MSA

Oxnard-Thousand Oaks-Ventura, CA MSA

Washington-Arlington-Alexandria, DC-VA-MD-WV MSA

Chicago-Naperville-Jolliet, IL-IN-WI MSA (site consultants)

Boston-Cambridge-Quincy, MA-NH MSA (site consultants)

San Francisco-Oakland-Fremont, CA MSA

San Jose-Sunnyvale-Santa Clara, CA MSA

Dallas-Ft. Worth-Arlington, TX

Philadelphia-Camden-Wilmington PA-NJ-DE-MD MSA

Detroit-Warren-Livonia, MI MSA

Bridgeport-Stamford-Norwalk, CT MSA

Minneapolis-St. Paul-Bloomington, MN-WI MSA

San Diego-Carlsbad-San Marcos, CA MSA

Cleveland-Elyria-Mentor, OH MSA

Phoenix-Mesa-Scottsdale, AZ MSA

STL MSA

Kansas City, MO-KS MSA

Baltimore-Towson, MD MSA

Dayton, OH

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