Embedded Assessment 2.1: Informational Essay Organizer
Paragraph 1 – Introduction
 Engaging lead
(interesting fact,
question, shocking
statement, action)

Introduce the idea that
advertising plays a
large role in the lives
of children.

Thesis statement -- 3
key reasons why
advertisers market to
children and teens
Paragraph 2 – First body
paragraph
 Topic sentence –
introduce the first
reason why advertisers
market to children and
teens
 Examples and details
from your research to
support the topic
sentence
 Explain how those
examples support your
topic sentence (you’ll
need to make an
inference)
Embedded Assessment 2.1: Informational Essay Organizer
Paragraph 3 – Second body
paragraph
 Topic sentence –
introduce the second
reason why advertisers
market to children and
teens
 Examples and details
from your research to
support the topic
sentence
 Explain how those
examples support your
topic sentence (you’ll
need to make an
inference)
Paragraph 4 – Third body
paragraph
 Topic sentence –
introduce the third
reason why advertisers
market to children and
teens
 Examples and details
from your research to
support the topic
sentence
 Explain how those
examples support your
topic sentence (you’ll
need to make an
inference)
Paragraph 5 – Conclusion
 Restate the thesis
statement
 Final thoughts
(connect to the world
today or explain the
overall impact of
advertising on
children; you could
also end with a
question to make your
audience think)
Embedded Assessment 2.1: Informational Essay Organizer