Travel and Tourism Studies (S4-S5)
WTO Hong Kong Ministerial Conference
Learning and Teaching Resources
1
Welcome Our Friends From All Over The World
Who are they？
Who Are They ?
No tourists are alike. The needs of business tourists are different from leisure
tourists. A good host must extend hospitality to tourists of all sorts, and provide
them with the right products and services.
Task 1
1.
2.
According to your knowledge of tourism theories give the purposes of
travel for each of the following:
(a)
Business tourists
(b)
Leisure tourists
What is the main purpose of travel for the delegates attending the WTO
Hong Kong Ministerial Conference based on the purposes given in
Question 1?
2
3.
Referring to figure below, how can you make a distinction between the
delegates of the WTO Hong Kong Ministerial Conference and the leisure
tourists in relation to the demand for tourism products and services?
2004 Visitor Profile Report
OVERNIGHT VISITOR SPENDING
Vacation
Business
Per Capita Spending (HK$)
Spending Pattern %
Shopping
Hotel Bills
Meals Outside Hotels
Entertainment
Tours
Other
5,639
5,803
67.3
13.0
10.5
2.4
1.5
5.2
44.0
29.8
15.8
2.6
0.2
7.6
Source: Hong Kong Tourism Board
3
Welcome Our Friends From All Over The World
What do we
have to offer？
What do we have to offer ?
The WTO Hong Kong Ministerial Conference will take place in the Hong
Kong Convention and Exhibition Centre from 13 (Tuesday) to 18 (Sunday)
December 2005. It is expected that 11,000 participants will attend the 6-day
conference.
A Conference is a component of the MICE (Meetings, Incentives, Conventions
(Conferences) and Exhibitions sector within business tourism, itself a
sub-sector of the overall tourism industry.
Task 1
1.
What is MICE? Click into website “Convention Industry Council”
http://glossary.conventionindustry.org/ and look up the meaning for each of the
components of MICE. Put the answers in the table below:
4
Definition
Meetings
Incentives
Conventions
Exhibitions
Classification of MICE
2.
Click into Hong Kong Tourism Board’s website:
http://www.discoverhongkong.com/eng/meetings/index.jhtml under Conventions,
Meetings and Incentives. Supplement the definition of convention and
exhibition with two upcoming international conventions and exhibitions to
be held in Hong Kong. Describe the main feature of each of these events.
Put the answers in the table below:
Name
Features
Conventions to be held
in Hong Kong
Exhibitions to be held in
Hong Kong
Task 2
1.
Analyze the given information and identify the factors considered
important for hosting MICE. Supplement each of Hong Kong’s strengths
with evidence.
5
Factors Considered Important For Hosting MICE
Factors
Strengths of Hong Kong
Evidences
1.
2.
3.
4.
5.
6.
Source: Hong Kong Tourism Board - Planning of MICE
Sources of information:
1.
Using your knowledge in tourism products and services.
2.
Referring to the table below for news clippings related to planning
and organizing the WTO Hong Kong Ministerial Conference.
6
News clippings related to the planning of the WTO Hong Kong
Ministerial Conference
Consolidated
News

In order to facilitate better language translation services,
EU has booked an entire Conrad Hotel during the MC-6
conference. The Hotel houses over 10 different language
translation services for its member countries.
http://hk.news.yahoo.com/050421/12/1bsg4.html

Officials from the United States of America have booked
the entire Marriott Hotel as their temporary headquarters
for U.S. delegates attending the MC-6.
http://hk.news.yahoo.com/050421/12/1bsg4.html

It has to take into consideration local residents’ attitudes
and feeling towards hosting the Conference. When local
residents have a “less than welcome” attitude towards
the Conference, it will be easy for visitors to gain a bad
impression of the host community.
http://hk.news.yahoo.com/050808/12/1fcy6.html

Police, security personnel from office buildings and
hotels will step up security measures when ministers,
politicians and officers gather to attend the MC-6.
http://hk.news.yahoo.com/050815/12/1flqs.html

It is estimated that the Government will spend $200
million on planning and organizing the MC-6.
http://hk.news.yahoo.com/050924/10/1gypw.html
3.

Click into Hong Kong Tourism Board’s website:
http://www.discoverhongkong.com/eng/meetings/mice/reasons/index.jhtml
“Hong Kong the Ultimate Destination for Corporate Meetings and Incentives”

http://www.discoverhongkong.com/eng/meetings/mice/satisfaction/index.jhtml
“Fabulous Experiences”
7
Welcome Our Friends From All Over The World
What do we gain from
hosting the WTO Hong
Kong Ministerial
Conference？
What do we gain from hosting the WTO Hong Kong Ministerial Conference ?
The high-yield potential of MICE visitors
According to A Statistical Review of Hong Kong Tourism (2004) prepared by
the Hong Kong Tourism Board, the MICE segment represented only 5.6% of
Hong Kong’s 21.8 million total visitors in 2004. However, the MICE segment
contributed approximately HK$ 7 billion of tourism spending, and the per
capita spending of MICE visitors reached about HK$10,000. This is more than
twice the HK$4,478 spending of the average leisure visitor. In this regard, a
MICE visitor generates more tourism spending than a leisure visitor.
Task 1
1.
Calculate and compare the per capita spending
(spending per person) of a leisure tourist (Penny) and
a business tourist (Ashley).
8
Penny from London, U.K., is planning to visit Hong Kong for 5 days in
December. She has prepared an itinerary for her travel agent. Assume that you
are the travel agent, and that you have to prepare a quotation based on Penny’s
itinerary. List the estimated costs（excluding airfare between London and Hong
Kong）for each item on the itinerary and the grand total.
Accommodations

$
Quote a cheaply priced hotel in Tsim Sha Tsui, Kowloon:
(HK$
per night x 4)
Transportation

Air travel between London and Hong Kong
Fare: One return economy flight from London to Hong Kong
 Ground transportation around Hong Kong
Fare for bus service between airport and hotel (return)
Cost of an unlimited tourist pass for travel on the MTR
Attractions

Man-made attractions
Entrance fee to Hong Kong Museum of History
 Natural attractions
Suggest an attraction within one-hour’s bus ride from
Central Star Ferry (Bus fare)
Suggest an attraction in one of the outlying islands (Ferry fare)
 Shopping
Shopping list: a digital camera and a note-book computer
Food and Beverage

Quick and simple fast food (breakfast, lunch & dinner)
Per capita spending
9
Ashley Gerrard is a reporter from the United Kingdom, and he works for a
major newspaper company in London. He will come to Hong Kong to report on
the WTO Hong Kong Ministerial Conference to be held between December 13
-18. Mr. Gerrard has prepared an itinerary for his travel agent. Assume that
you are the travel agent, and that you have to prepare a quotation based on Mr.
Gerrard’s itinerary. List the estimated costs for each item (excluding return
airfare between London and Hong Kong ) on the itinerary and the grand total.
Accommodation

$
Quote a high priced hotel in Tsim Sha Tsui, Kowloon：
(HK$
per night x 4)
Transportation

Air travel between London and Hong Kong
Fare: One return business class flight from London to
Hong Kong
 Ground transportation around Hong Kong
Taxi service between airport and hotel (return)
Taxi from the hotel in TST to Hong Kong Convention and
Exhibition Centre (HK$
per trip x 10)
Attractions

Shopping
Shopping list: digital camera and a note-book computer
 Sightseeing
Suggest a point of attraction within one hour’s taxi drive
from the Convention Centre (Taxi fare)
Food and Beverage
Suggest suitable restaurants for lunch and dinner and the
average cost of a meal x 12
Per capita spending
10
2.
Who is the “high-yield” tourist in Question 1? What is the percentage
difference between the two tourists’ per capita spending? Based on the
calculation of per capita spending, produce an estimate of the tourism
revenue created by the WTO Hong Kong Ministerial Conference.
3.
Use a graphic organizer to illustrate the full contribution of the WTO Hong
Kong Ministerial Conference to tourism revenue in terms of
accommodation, transportation, food & beverage, attractions and other
indirect sectors of the economy.
WTO Hong Kong
Ministerial Conference
11
Task 2
1.
By playing host to the WTO Hong Kong Ministerial Conference Hong
Kong can reap a number of benefits. Categorize them as short-term and
long-term social, economic and political benefits. There are some
suggestions in the figure below.
The Government says Hong Kong has
been facing fierce competition and needs
to participate in more international events
to boost its image.
Approximately ……
Hong Kong ……
“The whole world’s eyes are on the
WTO Hong Kong Ministerial
Conference. Delegates include
politicians, business leaders and
media”, said a leading travel agent.
WTO Hong Kong
Ministerial
Conference
13 – 18 Dec, 2005
Hong Kong Ministerial
Conference Co-ordination
Office has made reservations
for 6000 hotel rooms.
Hong Kong will benefit from hosting the 6th WTO Ministerial Conference
12
Put the answers for Question 1 in the table below:
Short-term and Long-term benefits of Hosting the WTO
Hong Kong Ministerial Conference
Social
Economic
Political
Short-term
Long-term
2.
What kind of public and private support is required to sustain the
long-term benefits?
Public Support
Private Support
13
Welcome Our Friends From All Over The World
Why might a
community incur
a loss…？
Why might a community also incur a loss in hosting the WTO Hong Kong
Ministerial Conference?
Task 1: Carefully study the press extracts below and answer the following
questions:
A ) On guard to prevent any
potential problems, 37
departments conducted
simulated drills.
D) The police cautions Wan
Chai’s residents to take
protective measures in
December.
1.
B) Wan Chai District Council
disagreed with the idea of
assigning Southorn Playground
and Victoria Park as the
designated areas for
demonstrations.
E) During the Conference,
community halls may
become temporary shelters
for local residents.
C) During the WTO Hong
Kong Ministerial
Conference, it will be
necessary to enhance
traffic communications to
avoid major traffic
congestions.
F) There will be no
schooling during the
WTO Hong Kong
Ministerial
Conference to
safeguard the
students’ safety.
Which group of people in society is likely to be most affected by the WTO
Hong Kong Ministerial Conference?
14
2.
Why were the above issues raised when considering the hosting of the
WTO Hong Kong Ministerial Conference? Using your travel and tourism
knowledge, categorise the above issues with respect to urban problems,
environmental problems and social problems. Put the answers in the table
below.
Problems
Press extracts
Urban
Environmental
Social
Task 2: Since April this year, the local press has increased coverage of the
WTO Hong Kong Ministerial Conference.
answer the following questions:
Read the extract below, and
【Integrated reporting】 Many people in the community support tourism and
consider that is favorable to economic development. However, while
receiving tourism receipts, we may also encounter social problems resulting
from tourists, such as crowded, traffic congestion, environmental pollution,
problems of carrying capacity, unwanted lifestyles changes and social
diversity, etc.
The WTO Hong Kong Ministerial Conference to be held in December is
considered as business tourism. There will be over 10,000 visitors attending
the Conference. The Secretary for Commerce, Industry and Technology
pointed out that it would cause inconvenience to people living in the vicinity.
However, the government will endeavor to minimize inconvenience to people’s
daily life.
15
1.
The Hong Kong Convention and Exhibition Centre is the WTO Hong
Kong Ministerial Conference’s venue. Do you think the carrying
capacity in Wan Chai can entertain so many visitors? Why? Please collect
information and newspaper clippings on facilities available for MICE
activities in Wan Chai. Explain your findings.
2.
Apart from Wan Chai, will the “inconvenience” mentioned by the
Secretary affect other communities? Why? Please explain.
3.
Other than the negative social impacts mentioned in the news extracts
above, are there any other possible negative impacts which a host country
should not ignore? Please refer to the suggested internet resources on
the next page to identify other types of “inconvenience” caused by
tourism.
16
Suggested internet resources:

http://hk.news.yahoo.com/fc/news_fc_hk1wto.html

http://hk.news.yahoo.com/050811/12/1fhae.html

http://hk.news.yahoo.com/050811/10/1fhd4.html

http://hk.news.yahoo.com/050713/12/1ehrb.html

http://hk.news.yahoo.com/050920/12/1gto4.html

http://hk.news.yahoo.com/050928/12/1h4px.html

http://hk.news.yahoo.com/050924/12/1gyp3.html

http://hk.news.yahoo.com/050917/12/1gqo3.html
17
Reference materials:
1 Travel and Tourism Students’ Manual
2 A Statistical Review of Hong Kong Tourism (2004) , Hong Kong Tourism Board
3 Other newspaper clippings
4 Information from the internet
1. http://partnernet.hktb.com/pnweb/jsp/comm/index.jxp
Hong Kong Tourism Board
 http://glossary.conventionindustry.org/
Convention Industry Council
 http://www.discoverhongkong.com/eng/meetings/index.jhtml
Hong Kong Tourism Board – Meeting
 http://www.discoverhongkong.com/eng/meetings/mice/reasons/index.jhtml
Hong Kong Tourism Board – Corporate Meeting & Exhibition ( Ultimate
destination)

http://www.discoverhongkong.com/eng/meetings/mice/satisfaction/index.jht
ml
Hong Kong Tourism Board – Corporate Meeting & Exhibition ( Fabulous
Experience)
 http://hk.news.yahoo.com
Yahoo News
18
Teacher’s Notes
1
Travel and Tourism Studies (S4-S5)
WTO Hong Kong Ministerial Conference
Learning and Teaching Resources
Teacher’s Notes
The learning and teaching material contains a series of worksheets and learning activities
related to the WTO Hong Kong Ministerial Conference to be held in December, 2005. They
are intended to help students understand more about business tourism and its impact, using the
WTO Hong Kong Ministerial Conference as an illustration.
Learning objectives
After completing the activities in this worksheet, students should be able to:
Knowledge






understand the meaning of business tourism;
describe the characteristics of business tourism and its products and services;
explain the advantages of Hong Kong as a suitable location for organizing business
tourism;
understand the importance of business tourism to the development of the local
tourism industry;
explain the concept of carrying capacity;
understand the adverse impacts that tourism activities might cause to the
community.
Skills





make observations from daily life and collect evidence;
collect, select and consolidate information from the internet and newspaper
clippings;
analyse different sources of information in order to make decisions;
develop generic skills and high order thinking, including collaboration,
decision-making and critical thinking skills;
draw conclusion based on the available resources and personal experience.
Values and Attitudes


be sensitive to recognise, and be able to demonstrate the importance of community
attitudes to tourism;
be aware of the social implications of tourism; and be able to make judgements and
informed decisions on the related issue.
2
Welcome Our Friends From All Over the World
Main
objectives
Teacher’s notes/ recommended
teaching strategy
Learning and teaching
objectives
(1) Purposes of Worksheet 1: “Welcome Our
Travel
Friends from All Over the
World”- Who are they?
Task 1
Revisit the purposes of travel.
 Invite students to share their travel
Understand the needs of business experiences.
tourists by analysing a report on
visitor profile. The focus will be  Make use of resources from photos
on the demand for types and
taken by students during their holiday;
quality of tourism products by
magazines; and hotel promotional
business tourists.
pamphlets, to distinguish the different
needs required by business travellers and
leisure travellers.
 Refer to T&T Student Manual Unit 1
for more information on types of tourists.
(2) Strengths
of Hong Kong
in hosting
MICE
Worksheet 2: “Welcome Our
Friends from All Over the
World”- What do we have to
offer?
Task 1

Introduce “MICE” as a major
sector of business tourism.
Introduce various internet resources on
“MICE”.
 Ask students to surf the related web
sites on “MICE”, and take note of the
differences in classifying “MICE”
between Hong Kong and other cities.
Task 2

Identify the strengths of Hong
Kong in hosting “MICE”.
Task 2 “Factors considered important
for hosting MICE”. The suggested factors
are similar to leisure tourism including
accommodation, transportation,
attractions, food and beverage,
entertainment and safety. However,
business travellers demand better service
from these suppliers.
3
Welcome Our Friends From All Over the World
Main
objectives
Teacher’s notes/ recommended
teaching strategy
Learning and teaching
objectives
(3) Benefits of Worksheet 3: “ Welcome Our
Friends from All Over the
MICE
World”- What do we gain from
hosting the WTO Hong Kong
Ministerial Conference?

Students are required to collect relevant
newspaper clippings and visit Hong Kong
Tourism Board’s website
http://partnernet.hktb.com/pnweb/jsp/com
m/index.jsp to find out the factors which
Hong Kong has to offer to its MICE
market.

This part consists of two case studies
requiring students to search for
information on tourism expenditure.

The case studies help students to
understand the short and long-term
economic and social benefits of business
tourism using the WTO Hong Kong
Ministerial Conference as an illustration.
Task 1
Compare tourism receipts
between business tourists and
leisure tourists.
Investigate the benefits that
extend beyond the core tourism’s
sectors of hosting the WTO
Hong Kong Ministerial
Conference.
Task 2
Identify and explain the short
and long-term benefits of hosting
the WTO Hong Kong Ministerial
Conference.
(4）Negative Worksheet 4: “ Welcome Our
Friends from All Over the
impact of
World” - Why might a
tourism
community also incur a loss in
hosting the WTO Hong Kong
Ministerial Conference in view
4
Welcome Our Friends From All Over the World
Main
objectives
Teacher’s notes/ recommended
teaching strategy
Learning and teaching
objectives
of the economic gains benefit
from business tourism?
Task 1
Describe the impact of tourism  Through reading the captions in the
activities on the host destination. news, students understand and become
more aware of the community’s opinion
Categorise the negative impacts
about Hong Kong’s hosting of the WTO
of tourism.
Hong Kong Ministerial Conference and
its related activities.

Revisit T&T Student Manual Unit 3（on
the social and cultural impact of travel
activities on the host region）

Students become aware of the tourism
facilities of a community through
information available in the internet,
commercial periodicals / magazines,
publicity pamphlets, personal experience,
TV, etc.

The teacher can arrange group activities
or personal study according to the
students’ needs.
Task 2
Understand the concept of
carrying capacity and explain
with examples from daily life.
Understand the negative impact
of tourism on the host
destination.
5