JOB DESCRIPTION – FUNDRAISING EVENTS OFFICER
LOCATION
Bristol
RESPONSIBLE TO
Fundraising Manager
KEY RELATIONSHIPS
Fundraising Manager, Fundraising team,
Communications team, Fundraising and Database
Administrator
PURPOSE OF POST
Working as a key member of the fundraising department, you will be responsible for raising
funds for Together for Short Lives and our member children’s hospices across the UK
through challenge, sporting and other fundraising events.
The primary objective of the role is to deliver a diverse annual calendar of events, which
raises the profile of Together for Short Lives to the wider community, generates favourable
publicity for Together for Short Lives and raises funds to support our work.
Your portfolio of events will comprise a wide range of challenge events and involvement with
all other event based fundraising activities within Together for Short Lives. You will be
responsible for creating inspiring marketing plans to attract new supporters, as well as
providing exceptional donor care.
You will work closely and collaboratively with colleagues from member children’s hospices to
deliver a range of professionally presented, innovative and profitable events that will provide
Together for Short Lives with a full calendar of fundraising activity with UK wide appeal.
DUTIES AND RESPONSIBILITIES
To achieve these objectives the post holder will be expected to:
1.
2.
3.
4.
To draft operational timelines and plans for delegated events
Set up, develop, plan and implement a range of challenge, sporting and other events,
To develop marketing strategy and implement plans for specific events
To manage a programme of marketing communications, writing and producing
imaginative promotional materials to attract and recruit event participants.
Fundraising Events Officer July 2014
5. Be responsible for the design, print and distribution of promotional materials relating
to each event.
6. Writing and producing newsletter articles and fundraising support materials.
7. To identify and research new promotional opportunities and maintain and develop
existing relationships.
8. Provide exceptional supporter care to maximise participants’ enjoyment from events
and income for Together for Short Lives. To include:
- Developing relationships with participants, individuals and organisations to
maximise fundraising and ensure long term charity involvement.
- Organise and implement individual participant management programmes
- Motivate and inspire participants with regular phone calls and emails
- Responding to queries in a timely manner.
- Keeping individual participant database records up to date with communications
- Managing, updating and segmenting participant data on CRM system
9. Manage event income and expenditure budgets to ensure that targets are met.
10. Research and produce feasibility studies for new national events and implement as
appropriate.
11. Build strong relationships with Together for Short Lives members to ensure that all
relevant events are planned in accordance with them.
12. Work with the Corporate Fundraising Manager and Corporate Fundraiser to
maximise the opportunities for events from Together for Short Lives current corporate
supporters to include sponsorship, gifts in kind and participants.
13. Support the Head of Philanthropy and Fundraising Manager in delivering bespoke
special events to reach new audiences.
14. Work with the Communications Team in producing and implementing a PR and
social media plan for all fundraising events.
15. Ensure that all events adhere to the law and that adequate health and safety
measures are in place.
16. To monitor levels of merchandise (T-shirts, collection boxes, stickers, caps) and
fundraising materials (posters, fundraising packs, sponsorship forms), re-ordering
and replenishing stocks as necessary
17. Organise the Events Fundraising Forum – a twice yearly workshop for events
fundraisers from children’s hospices and other services from across the UK
18. Ensure events deliver key messages about children’s hospices and helping to
increase brand awareness of Together for Short Lives.
19. To keep abreast of developments within the external fundraising environment.
20. Carry out any other duties as are within the scope, spirit and purpose of the post as
requested by your line manager.
Fundraising Events Officer July 2014
PERSON SPECIFICATION – FUNDRAISING EVENTS OFFICER
ESSENTIAL
Qualifications

Education to degree level or
equivalent
DESIRABLE

Professional Events Management
Qualification
Health & Safety Qualification

Experience
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Abilities
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Skills

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Proven experience of
managing and organising
successful events
Experience in dealing with
Health & Safety and Risk
Assessment
Experience in managing a
number of projects at one
time
Experience of liaising with
external organisations
To have experience of
organising and promoting
events.
Proven ability to plan and
manage projects from
conception to completion
The ability to communicate
and motivate supporters and
key audiences on a face-toface basis as well as by post,
telephone and by any other
appropriate methods
The ability to make
presentations to varying
audiences
The ability to work both alone
and as a member of a small
team
The ability to communicate
with people on all levels with
ease
To be familiar with the
following IT applications:
Microsoft Word, Outlook,
PowerPoint, Access

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Experience of working within a
charity
Experience of organising
fundraising events
Experience of marketing and
designing marketing materials
To have experience of using a
database to manage participant
data, with some understanding of
using that data to generate reports.
Experience of Donorflex or other
fundraising databases
Fundraising Events Officer July 2014
Knowledge &
understanding

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
Personal Qualities

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Health

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Other

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To possess, or to have the
motivation to develop, a
thorough knowledge of the
work of Together for Short
Lives and the children’s
palliative care sector
Understanding of the need to
work in co-operation with
fundraisers from children’s
hospices and other members
Empathy towards the ethos of
the children’s hospice
movement
Determination, tenacity and
persuasiveness
Good organisational ability
Influencing and negotiating
skills
Have a flexible approach to
work
The ability to work under
pressure and to deadlines
Creativity
Enthusiasm
Good health and attendance
record
Willingness to travel,
including overnight stays
Driving licence

Knowledge of the not-for-profit
sector
Fundraising Events Officer July 2014
OUTLINE CONDITIONS AND TERMS OF EMPLOYMENT
Fundraising Events Officer
Hours:
35 hours per week
Location:
Bristol
Holidays:
25 days per annum plus Bank Holidays
Salary:
£23,772 - £27,906
Pension:
6.5% contribution from Employer, 5% Employee contribution
Line manager:
Fundraising Manager
TOGETHER FOR SHORT LIVES EQUAL OPPORTUNITIES POLICY STATEMENT
Together for Short Lives is striving to be an equal opportunities employer.
In line with the current legislation, as an employer of staff and as a deployer of
volunteers, we aim to ensure that all job applicants, staff and volunteers do not suffer
unfair discrimination because of their race; colour; nationality; ethnic origin or
religious belief; social class or caste; age; disability; sexual orientation; marital
status; family situation; or gender.
We aim to ensure that all people with whom we work are valued for their contribution
and are given the opportunity to realise their full potential within the organisation.
Together for Short Lives believes that following a policy of equality of opportunity will
benefit not only the individual but will also benefit and enrich the whole organisation.
Fundraising Events Officer July 2014