Thursday March 29, 2012 Meeting Minutes
10:00 a.m. – 12:00 noon
Human Services Department 3600 Westwind Blvd, Santa Rosa CA
Attendees (listed alphabetically)
Alissa Gentile, On the Move, V.O.I.C.E.S. Sonoma
Dave Koch, Probation
Efren Carrillo, Board of Supervisors District 5
Elece Hempel, Petaluma People Services Center
Heidi Keith, Sheriff’s Office
John Hartwig, Information Services Department
Jerry Dunn, Human Services Department
Julie Paik, Department of Child Support Services
Jynx Lopez, River to Coast Children’s Services
Kathleen Pozzi, Public Defender’s Office
Marla Stuart, Human Services Department (Project Manager)
Marlus Stewart, Drug Abuse Alternatives Center
Michael Spielman, Drug Abuse Alternatives Center
Mike Kallhoff, United Way
Robin Bartholow, North coast Builders Exchange
Robert Judd, Community Foundation
Shirlee Zane, Board of Supervisors, District 3, Chair
Steve Herrington, Sonoma County Office of Education
Topic
Discussion
Decision
Next Steps
Welcome,
Introductions,
Agenda, Binder
Inspiration
Jerry Dunn made welcoming remarks. Everyone introduced themselves.
None
None
Supervisors Shirlee Zane and Efren Carrillo shared their personal commitment to Upstream
Investments vision and goals. Supervisor Zane discussed quality of life in Sonoma County: the poor are
getting poorer and the rich are getting richer. A top goal is to have a healthy county by 2020. One of her
visions that the Sonoma County Upstream Investments policy will be recognized and implemented by
other counties. Supervisor Carrillo shared a recent experience visiting with children at a school and
their desire to grow up and become successful. He thanked committee members for their commitment.
Marla Stuart provided updates about the following (all included in meeting handouts):
 New committee members.
 Summary of Upstream Investments policy activities to date.
 Activities since November, 2011 including outreach, evaluation technical assistance, new programs
added to the Upstream Portfolio, and new Resolutions of Alignment.
None
None
None
None
Update
Page 1
Upstream Policy Committee Meeting Minutes for 3/29/12, prepared by Caryn Henkel, Sonoma County Human Services Department (565-8797) March 29, 2012
Topic
Discussion
Decision
Next Steps
2012-2013
Charter
The committee brainstormed the following elements of the 2012-2013 Committee Charter.
Invest Early
 Legislative advocacy: Explore options for funding sources with DOJ, Wes Chesboro and Noreen Evans
and local, state and federal lobbyists. Tap existing advocacy resources such as human resource
lobbyist and associations.
 Business recognition.
 Public Opinion.
 Aligned outreach: All day conference.
 New resources: Collaborative efforts, advertizing and First 5 funds.
Invest Wisely
 Analysis of County spending for upstream and other business processes by department and funding
source (i.e. general fund, state, etc.)
 Determine a mechanism for gathering data across sectors.
 If you have $1, where do you want to spend it?
Invest Together
 Updated reports on the 22 indicators.
 Identify common measures across organizations.
 Quarterly reports.
 Document entities funding based on Upstream.
 Strengthen focus on Health, Human Services, and Probation.
 Number of all organizations using Upstream—How to measure and track
 Number of all technical training provide through upstream.
 Role of city governments in Upstream.
 Common data collection.
None
Will approve
at May 3
meeting.
Whole Group Discussion
 Can new retirees be good Upstream volunteers?
 First 5 reserve-use it or lose it. Next month adopt fiscal policy.
 Look at existing legislation and introduce new legislation.
 Change mindset of how we use existing money and legislation -- re-purposing.
 Partner with paid advertizing space (i.e. First 5).
 Invite other counties and the state to address legislation at conferences.
 Hose a conference funded party by Department of Justice or others.
 Identify mechanism of gathering data by service sectors (for instance by youth and seniors)
Page 2
Upstream Policy Committee Meeting Minutes for 3/29/12, prepared by Caryn Henkel, Sonoma County Human Services Department (565-8797) March 29, 2012
Topic
Discussion
2012-2013
Charter
(continued)








2012-2013
Bylaws
Public Comment
Adjourn
Before we pick a dollar amount for investment goals, get more clear about long term benefits.
Need more money: Individual local philanthropists.
Educate local foundations.
Increase the number of portfolio applications and requests for technical assistance.
Determine cost of implementing evidence-based practices and educate funders.
Ongoing report of all indicators.
Information on common measures and how they cross initiatives.
Go deeper into how important evidence-based programs are and why they should be on the
portfolio.
 Continue discussing and improving the measurement of fidelity.
Consider developing “The Upstream Funders”-- like the Magic Johnson collective to buy the LA
Dodgers.
The group reviewed the draft 2012-2013 Bylaws and made the following suggestions:
 Appoint and elect the Executive Committee at the next Upstream meeting (May 3). Include one
person from Board of Supervisors, one person from Department of Health Services, one person from
Criminal Justice, one person from HSD, and one person from a partner agency
 Add expectations for members.
None
Adjourned at 12:00 noon. Next meeting is May 3, 2011, from 9:00 a.m. to 11:00 a.m..
Decision
Next Steps
None
Will elect
executive
committee
and approve
bylaws at May
3 meeting
None
None
None
None
Upstream Investments Policy Committee 2012 Meeting Schedule
August 2, 2012, 9:00 a.m. to 11:00 noon
November 15, 2012, 9:00 a.m. to 11:00 noon
3033 Cleveland Ave Santa Rosa
Page 3
Upstream Policy Committee Meeting Minutes for 3/29/12, prepared by Caryn Henkel, Sonoma County Human Services Department (565-8797) March 29, 2012