Content Planning Meeting Agenda
Recent Customer Stories or Questions
Start your meeting by having one of your team members tell a recent customer story or discuss a question they received. How can we turn this into a relevant piece of content that other customers/prospects
would find valuable?
Data Review - Hits & misses from the previous month/quarter/campaign?
Walk through your analytics. What’s working? What’s not? How can we improve?
Buyer Profiles/Personas - What new content can we create for each persona?
Review your personas/profiles/target audiences. Think about the following questions:
 Have you addressed all their needs or pain points?
 Have you acknowledged your buyers' skepticisms and created content that builds confidence in
your solution?
 Have you identified each of their "trigger events" (physical events in their world that trigger a
search for a solution related to your offerings) and created content that introduces/teases your solution?
 Has your product/service offering changed recently and it now solves new problems?
 Is your content too heavily weighted towards one particular persona?
 Should you beef up your content offering for other buyer segments that have been under-served?
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Buying Cycles - What new content can we create that addresses each persona's
buying cycle/stages?
 Awareness Stage Ideas (think problems, needs, pain points, trigger events):

Research/Discovery Stage Ideas (think product/service features and benefits):

Validation Stage Ideas (think social proof, case studies, testimonials, customer
stories):

Decision Stage Ideas (think value-added services, limited-time offers, getting
started guides)
Content Categories/Themes Review
Review your major content categories and/or themes. What new content ideas can we add to each bucket?
1. New Features / Fixes:
2. Divvy How-To’s Ideas:
3. Content Strategy Ideas:
4. Content Ideation Ideas:
5. Content Marketing Ideas:
6. Content Promotion Ideas:
7. Data Analysis Ideas:
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The Latest Industry Buzz - What's trending?
Identify trending topics within your industry and think about ways in which you can introduce something
valuable or insightful into the conversation. Are there any general trending topics/events around the world
that you can tie into your content? Are there any "newsjacking" opportunities staring you in the face?
Seasonal Opportunities
Identify seasonal events/holidays/buying patterns that required proactive content planning. Brainstorm
content ideas that should be timed accordingly.
Competitor Content Analysis
Which topics are your competitors covering with their content? Do you have more to offer on those topics? Is there an opportunity to take something good of theirs and package it better? What are they not
covering that leaves a door open for you?
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