2006 LSTA GRANT APPLICATION ($24,830)
SUNNY VIEW COMMUNITY LIBRARY
SUNNY VIEW DELIVERED TO YOU!
PROJECT NARRATIVE
1. PROJECT SUMMARY
The Sunny View Community Library (SVCL), in collaboration with our six partners, is seeking $30,000
to introduce Sunny View Delivered to You, “a branch on wheels” designed to better serve the information
needs of our community’s retired seniors. “SAMI”, Senior Access to Mobile Information, is a motor coach
donated by Aero Stage Lines that will be converted by SVCL with LSTA grant funds into a mobile
information center to host free workshops and discussion forums on topics pertinent to seniors. SAMI will
contain Internet accessible laptops and traditional library materials, as well as print information resources
from our six partners.
2. PROJECT DESCRIPTION
SVCL’s current bookmobile service has been extremely popular. Nearly 67 percent of our current
patrons report that they regularly use our bookmobile, and 22 percent of those users report that the
presence of the bookmobile in their area has prompted them to begin using the library. The program’s
inception is correlated with a 34 percent increase in our overall circulation statistics. 1 Furthermore, Sunny
View Heights is facing unprecedented growth of its retired population, and consequently, surveys and
statistics show that SVCL has not been providing adequate resources and services to meet the needs of
this community. Studies like Guy Robertson’s 2004 environmental scan 2 of seniors and libraries
demonstrates that traveling to the library is often the main barrier of access for seniors. In response, SVCL
has designed Sunny View Delivered to You in order to better meet the information needs of our retired
senior population while also promoting our mission of enhanced access and outreach.
SVCL proposes to better serve its retired senior population by combining forces with the American
Association of Retired Persons, Active Mobility, Arizona’s Social Services Administration Office, NAU
ELDERHOSTEL, Maricopa Retired and Senior Volunteer Programs, and Aero Stage Lines to implement our
new program Sunny View Delivered to You made up of a “branch library on wheels” named “SAMI”.
“SAMI” will be a large, specially-converted motor coach that takes resources and services of SVCL and its
1 SVCL Annual Patron and Circulation Study: 2006
2 Robertson, G.B. Arizona environmental scan 2004. Arizona Library Journal 55(1). 35-60.
Sunny View Delivered To You
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partners directly to retired seniors in four Sunny View Heights retirement communities. These four
communities: Shady Acres, Sunset Mirage, Saguaro Village, and Hidden Hollow include on average 2,500
people with community centers at the heart of each neighborhood that will provide the infrastructure for
“SAMI’s” visits. In keeping with SVCL’s mission to “enhance accessiblity and promote outreach 3”, “SAMI”
will be specially outfitted to be highly accessible to retired seniors with a wide variety of interests and
community information needs, as well as many levels of mobility.
SVCL librarians and staff will work with team members from our six partners to implement Sunny
View Delivered to You and its programs. As part of Sunny View Delivered to You, “SAMI” will serve as a
means to provide access to our rotating collection of print and electronic materials selected by SVCL
and requested by “SAMI’s” users. It will also host workshops, training sessions and discussion forums on
social services, consumer and financial advising, healthcare, volunteering, recreation and information
technology, as well as access to online resources via seven internet-ready, high-magnification screen
laptops.
Sunny View Delivered to You will act as a dynamic merging of SVCL and community print,
electronic, and human resources into one multi-faceted information center. SVCL has been generously
gifted with “SAMI”, a 60-foot Aero Stage Lines motor coach that SVCL and our partners will use to give
workshops, trainings and information sessions, and will equip with wireless internet access, a rotating
collection of 250 of SVCL’s print, audio, and video materials, literature from our partners.
Although our target audience for Sunny View Delivered to You is retired seniors, many of the
materials, information, and programming contained within “SAMI” will be pertinent to the general public.
Everyone in the community will be able to request, check-out, and pick up library materials on “SAMI”; all
members of the community will benefit from SVCL’s commitment to providing increased access through
our “branch on wheels” methodology.
In the first year of the Sunny View Delivered to You project, we expect to reach 40 percent
more of Sunny View Heights’ current retired senior population who report increased difficulty in traveling
to and utilizing SVCL’s branch library resources and services. Our statistical projections of the years to
follow suggest a 3 percent increase in usage of “SAMI” and its resources each year.
3 Sunny View Community Library Mission and Vision Statement: 2006
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Our promotional plan includes an ad campaign made up of fliers, posters, e-mail, and regular
mail alerts from SVCL and its branches. We plan to create focused print ad campaigns that make use of
waiting areas and other “dead spaces” in retirement communities, neighborhoods, community and
recreation centers, as well as advertising “SAMI” with our local newspaper, the Sunny View Heights
Herald.
3. PROJECT JUSTIFICATION
Sunny View Heights includes one of the fastest growing populations of retired seniors in Arizona 4.
Historically, there has been a gap between the information needs of those retired seniors and the
materials and services offered by the Sunny View Library System 5. Sunny View Delivered to You aims to fill
that gap in service, as well as align with SVCL’s commitment to promote increased access and outreach
programming. Similarly, this project aims to fulfill the mission of the Arizona State Library to “to promote
improvements in services to all types of libraries; to facilitate access to, and sharing of, resources; and to
achieve economical and effective delivery of service for the purpose of cultivating an educated and
informed citizenry6”.
In addition to benefiting retired seniors, Sunny View Delivered to You will contain library and
community resources and materials that will meet the educational and recreational information needs of
our community at large. Sunny View Delivered to You will address important issues the retirement
community may have and empower them to make informed and responsible decisions. Through formal
and informal interviews with staff, surveys, and focus groups, retired seniors voiced their need for
information to come to them. They requested an increase in specific types of information, from books on
CD, gardening manuals, technology classes and tax help7. Placing “SAMI” in retirement communities
allows different information resources to travel to the users instead of having the user bare the
responsibility of information retrieval and access. Also, interviews with staff were conducted to determine
what needs and concerns retired seniors had expressed.
4
Demographic Survey of Arizona’s Cities: Arizona Bureau of Population Demographics 2005
5 Sunny View Library Environmental Scan: 2000-2005
6
Library Services and Technology Act: 2006 http://www.lib.az.us/lsta/
7 SVCL Annual Patron and Circulation Study: 2006
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SVCL has formed many partnerships with agencies that can be of direct service to our
communities’ retired seniors; we have fortified existing relationships with the community, provided staff
training and involved our retired senior users in every phase of the Sunny View Delivered to You project.
Sunny View Delivered to You will become a vital element of the Library and will be sustained as part of
the SVCL’s core services.
4. OUTCOMES/ACTIVITIES/EVALUATION
Outcomes
Activities
Increase utilization of library
and community resources and
information by retired seniors
who are unable to travel to
SVCL.
Develop a route for “SAMI”
that targets communities with
large numbers of retired
seniors, and delivers library and
community information
materials directly to them the
general public.
Collect statistics on the number of
people utilizing “SAMI’s” resources,
attending workshops, meetings and
trainings, in addition to formally
collecting circulation records for
items checked out at Sunny View
Delivered to You.
Create a traveling community
meeting place and learning
center for retired seniors and
the general public
Schedule stops of Sunny View
Delivered to You at senior
centers, community centers,
and retirement communities,
as well as at health and
information fairs for retired
seniors and the community.
Staff will collect informal attendance
data for workshops and meetings, as
well as recording the number of small
groups entering Sunny View Delivered
to You.
Build dynamic, multi-faceted
information resources for
retired seniors.
Combine information resources
in the form of print materials,
presentations, workshops, and
training sessions from SVCL,
community organizations,
agencies, businesses, and local
government.
Supply a collection on a
variety of topics like gardening,
health, internet safety and
western fiction.
Collect surveys of Sunny View Direct
to You’s users regarding the usability
and functionality of the resources
aboard Sunny View Direct to You.
Review patron requests and
circulation records to
determine what type of large
print materials are most desired
by retired seniors, and place
items on the shelves of
[motorcoach name].
Conduct formal and informal surveys
and interviews with our users asking
questions about the degree to which
new large print materials met their
information needs.
Provide one-stop information
shopping for retired seniors.
Create a larger, traveling
collection of large print
materials especially for Sunny
View Delivered to You.
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Evaluation
Execute a yearly collection
assessment as well as formally and
informally gathering feedback and
suggestions from our users about
what they want and don’t want in
the materials on Sunny View
Delivered to You.
Retired Seniors will be better
able to locate, navigate,
integrate, and understand
library and community
information resources
Sunny View Delivered to You
will include programs,
workshops, and training for
retired seniors to teach them
about community information
and resources
Assemble formal and informal surveys
of retired seniors’ perceptions about
their abilities to locate, navigate,
integrate and understand library and
community information resources
before and after they attend Sunny
View Delivered to You programming.
5. PROJECT PERSONNEL
Maria Dominguez, the Sunny View Delivered to You team leader, attended Arizona State University
receiving her Bachelors degrees in Computer Information Systems, Marketing and Spanish. Maria
Dominguez holds a MA in Information Resources and Library Science at the University of Arizona and
Education. While working at Phoenix Public Library as a Librarian, Dominguez was exposed to the needs
of retired seniors and later created a wildly successful outreach project for seniors titled Seniors First!.
Dominguez has also published dozens of research papers on adult services. Dominguez is now currently
a librarian at the Sunny View Community Library. Project Role: Dominguez will be responsible for hiring
personnel, collection development, overseeing budgets, and preparing reports.
Kris Simms, systems librarian at Sunny View Community Library, attended Colorado State University where
he received his bachelor’s degree in Philosophy. Simms later attended the University of Arizona where he
received his master’s degree in Information Resources and Library Science specializing in network
administration and systems management. Throughout his education at the University of Arizona, Simms
worked at the University of Arizona Main Library in technical support. Simms’
Project Role: Simms will operate “SAMI” where he will be the systems coordinator, technical support and
wireless network administrator.
Lindsay Wyatt, team leader of the Outreach Department at Sunny View Community Library, holds an MA
in business marketing and library science from Washington State University. Wyatt has extensive
experience marketing library programs across the nation. In her ten years at the Arizona State Library,
Wyatt designed and executed multiple outreach programs as well as conducting statistical analysis of
Arizona’s library users groups. Her analysis of library use by retired seniors compelled her to join the Sunny
View Delivered to You team. Project Role: Wyatt will act as partner liaison and chief marketer.
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Joseph Bruce, library assistant at Sunny View Community Library, holds a degree from the University of
Arizona in Business Administration. Bruce is currently working on a MLS degree from the University of
Arizona, and has been with the Sunny View Community Library for two years. Project Role: “SAMI”
circulation manager and technical support.l
6. TIMELINE/SCHEDULE OF ACTIVITIES
DATE
June 5, 2007
July 2007
ACTION
Begin outfitting of [RV Name] with IT.
Begin marketing campaign for Sunny View
Delivered to You, SVDY will visit each
community it plans to visit over the next year
spreading awareness of the program,
resources, services and upcoming events.
August 2007
Workshop 6. Sunny View Community Library
seminar on Information technology
”Tech Tips”
September 2007
Workshop 2. Active Mobility
“Active Adventures”
October 2007
Workshop 3. Social Services Administration
Offices
“Heart Health and You”: free
cholesterol screenings
November 2007
Workshop 4. ELDERHOSTEL and Aero Stage
Line
“See America”
December 2007
Workshop 5. Maricopa Retired and Senior
Volunteer Programs
“Giving Back is What it’s About”
January 2007
Workshop 6. American Association of Retired
Persons
“Tax Tips”
February 2007
Workshop 7. American Association of Retired
Persons
”Senior Singles Soiree”
March 2007
Workshop 8. Active Mobility
“Motor On!”
April 2007
Workshop 9. Social Services Administration
Offices
Workshop 10. ELDERHOSTEL and Aero Stage
Line
“Delicious Desserts for Diabetics”
June 2007
Workshop 11. Maricopa Retired and Senior
Volunteer Programs
“Helping Hands Helping Hearts”
July 2007
Workshop 12. Sunny View Community Library
seminar on Information technology
“Digital Dangers: Identity Theft”
August 1, 2007
Season Wrap-Up: Sunny View Community
Library and partners
Promote [motor coach name],
partners, and mission at SVCL
May 2007
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WORKSHOP TITLE
n/a
n/a
“Seniors See the States!”
7. BUDGET
Category
LSTA Funds
1. Salaries &
Benefits
Local Funds
-NALibrarian
Library
Assistant
-NA-NA-
Total Funds
$89,721
$48,105.60
$41,616.00
2. Contractual
Services
$3,600
Vehicle
maintenance
$3,600
3. Travel
$480
gas
$480
4. Equipment
(non www
equipment)
$1150
Folding tables
(patrons)
Folding chairs
(patrons)
Staff desk
Staff chair
Accessibility
ramp
$150
$400
$300
$100
$200
5. Software
$840
MS Word
$840
6. Library
Collection
Materials (print &
non-print)
$8,250
physical books
e-books
audio books
$2,000
$5,000
$1,250
Promotional
items (public)
$2,500
7. Supplies
$2,500
8. Other
(specify)
$4,680
www access
Magnifying
machine
Audio listening
devices
Vehicle
advertising
$480
$600
$100
$3,500
9. Internet
Materials
Computer(s)
$9,200
Lap tops
$8,400
Software
Typing Tutorial
$400
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Other Equipment
PC mice
Headphones
TOTAL
$150.00
$250.00
$30,700
$89,721.60
$120,421.60
Budget Category Calculation Details
Category
1. Librarian Salary & Benefits
2. Contractual services (vehicle maintenance)
3. Travel (gas)
4. Equipment
5. Software
6. Library Collection Materials
7. Supplies
8. Other
9. Internet Materials
Calculations
Librarian: (18.32/hr = 732.81/wk =
$3,8105.60/yr) + $10,000 benefits = $,8105.60/yr
Library Assistant: : (15.20/hr = 608/wk =
$31,616/yr) + $10,000 benefits = $41,616/yr
(15.20/hr = 608/wk = $31,616/yr) + $10,000
benefits = $41,616/yr
100 miles/month = 1200 miles/yr @3.10/gallon ≈
$400/ yr for gas
Folding Tables: (5 tables * $30/each) = $150
Folding chairs: (20 chairs * $20/each) = $400
Four laptop terminal: 120/per terminal license =
$500.00
Library Collection Materials (Print): (20.00/bk) *
100 books = $2,000 yr (these will be on the
vehicle at all times)
Library Collection Materials (Digital): $5000/
yearly subscription to new titles
Promotional items: 2500/yr for pens, shirts,
stationary, bookmarks
Magnifying Machine: 1 machine *
600/machine = $600
Computer: 7 lap tops: 1200/laptop *7 = $8,400
Ten headphones (2 extra): $25/headphone *
10 = $250.00
Ten PC mice (2 extra): $15/mouse * 10 =
$150.00
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