RIPON MUSEUM TRUST Annual General Meeting 2013 Held at the Golden Lion, Allhallowgate, Ripon on March 14th Present: All of the Board’s Trustees/Directors - Richard Taylor (Chair), Christine Orsler, David Thelwall, Anthony Chadwick, Jill Wilkinson, Mandy Whitehead, John Witherick, Paul Bisson and Grenville Hargreaves plus Sue Dalton and a further forty-one Trust members and attenders. 1. Welcome The chairman welcomed everyone, in particular Alan Weston the new City Development Manager and our speaker Alexa Morton from the National Trust. Apologies for absence : Connie Birkenshaw, Shirley Bradley, Alison Brayshaw, Alan and Jill Clayton, Brian and Frances Carroll, Lois Toyne and Ros Watson. 2. Minutes of the AGM of 15th March 2012 were approved, and signed by the chairman. 3. Chairman’s report. Richard Taylor was pleased to report that we are in receipt of a donation from the Mayor’s Charity. Mick Stanley, who was Mayor at the time, handed a cheque for £1,000 to the Treasurer. The Chairman’s report, liberally illustrated with slides, was divided into three sections. The first was called Making it Happen and charted the busy year of activities and events, some regular ones like Live It (Living History) and the Heritage Arts Festival and some special like the garden party at the Workhouse to celebrate the wedding of our former manager Penny Hartley. It has been a good year for group visits, particularly education ones. Improvements have been carried out at all of our three sites, most notably the incorporation of the west wing of the gatehouse into the the Workhouse Museum following the departure of Ripon Local Studies. The staff are now in better offices and the enlarged shop with new product ranges should aid the viability of the museums. More support for volunteers has been a theme this year and a new newsletter was written and produced by our volunteers. The second was Strengthening Links. Sue Dalton's arrival has helped to build our relationships with the outside world, from the city to far beyond. Sue now represents us on GRIP and on Welcome to Harrogate. Other examples are our working with radio and TV notably on a programme for ITV featuring the writer Barbara Taylor Bradford who visited the workhouse to see where her grandmother and briefly her mother lived. It has been a good year for awards: we won the Yorkshire region prize in the Marsh Awards for volunteers in education and were shortlisted for the White Rose Tourism Awards sponsored by Welcome to Yorkshire. The final section was called Challenges Ahead and picked up on some of the opportunities and also threats which are coming up this year. There was an urgent need to improve signing to all three museums and we looked forward to close working with the new City Development Manager to achieve this. Work on the collections will feed into our application for Accreditation in November. Growing our visitor numbers continues to be desirable not least because we know that those who come seem to enjoy it. We are trying to extend the visitor season into the shoulder months and are planning ahead for bigger challenges in 2014 such as the commemoration of the start of WW1 and the arrival of the Grand Depart of the Tour de France. But our biggest challenge is whether to take on the workhouse site and if so what to do with it. Much planning lies ahead. Finally, RT thanked all who had made this possible and wished everyone a successful and enjoyable 2013. 4.Treasurer’s Report David Thelwall reported that 2012 has seen a landmark in the history of the Trust. It is the first year our Trading (i.e. excluding capital works) has hit £100,000 mark. Although our Operating Surplus was up, overall we recorded a loss of some £16,000. This was partly due to the timing of HLF claims and also of course the Grant Rate is 90% and we had to find the other 10% which comes from our normal Trading. Visitor numbers were up by some 4 % overall with schools up 7%, groups up 56% and general visitors up by 2%. Furthermore, spend per head was up by 9%. It is quite hard to put this in context. Spring and early summer were up spectacularly by around 20% but the weather and the Olympics dragged our late summer and autumn visitor numbers down significantly.We know that local outdoor attractions like Newby and Fountains were down but small towns, like Ripon, in the north-east were actually up by about 2%. So it looks like we have certainly held our own! Over the next two years, our aim is to increase our operating surplus significantly -- and if the longer opening times, higher Gift Aid levels, EPOS tills and exciting new events all play their part, we could touch an overall £20,000 surplus -- let's see. The extended opening hours alone are already equivalent to 7% of last years total admissions income. We are clearly going to need to step up yet another gear if the exciting potential of Sharow View is to be realised. This is why we are undertaking a comprehensive Strategic Review to look at all the options and maximise our performance, our long-term sustainability and our professionalism. We all have a huge part to play in this and it's great to see the marvellous participation from everyone involved. Thank you all. 5. Curator’s Report 5.1 Workhouse Advisor Anthony Chadwick reported that the Board have agreed that Peter Higginbottom should be invited to be Honorary Historic Advisor to the Workhouse. 5.2 Displays There is now a move towards illustrating/interpreting collections through people historically connected to them. Everyone will know the dummy Constable Sweeting and his truncheon in the P.and P. We can match that now with the police rattle of Sweeting’s contemporary Constable Samuel Winn, the Liberty’s first uniformed policeman, appointed when the courthouse opened in 1830. The Workhouse has previously offered little in the line of historic personalities, but 2012 brought us a real surprise. We knew the last parish workhouse Master, John Adams had been sacked after rioting in Ripon in 1852. But it took a family historian, Rosalyn Greenwood, to provide Adam’s domestic history, and the story has proved to be a real cracker. Adam’s story is one of serial adultery, masterly confidence trickery, fooling both the Borough establishment and the Cathedral. Although illiterate, he became workhouse master, yet 10 years later fell in spectacular circumstances, being taken to the courthouse to face a magistrate. He was sent to the House of Correction, and on release organised a town riot, breaking the workhouse windows, which ended with his dismissal; but with something of a reprieve to allow him to continue as the workhouse porter. Then to sink into such drunkenness that he ended his life an inebriate pauper in his own workhouse. This story, for which we already have illustrations made by Lindy Dark will play a leading part of developments in the tramp cell corridor. 5.3 Buildings John Witherick is to be congratulated on the remarkable improvements to the courthouse. It is now lit to illuminate the Georgian architecture and it can be used for evening events in the winter. We owe a lot of thanks to Eric Monk for his minding the P. and P, to Denis Boniface for his constant attention to the environmental monitoring and to Fred Lee for the huge amount of maintenance work he carries out. 5.4 Collections and cataloguing We are also to congratulate Joyce Walmsley and her team for coming to the end of the police uniform cataloguing. There is so much less congestion that the corridors in the Town Hall store can at last be walked through, and there is access to the remaining unopened boxes. We now have the collected historical books, papers, plans and maps of the Ripon Local Studies group, now amalgamated into the Trust as the Archive Group, and welcome Derek Edmondson who is taking charge of this, and the new archive room upstairs in the gatehouse. A team is in touch with Keith Sweetmore at the County Archive Office to consider the indexing of the Ripon Workhouse records. 6. Appointment of Independent Financial Examiners. It was proposed by David Bowes and seconded by Linda Blades that EuraAudit remain as auditors. This proposal was carried unanimously. 7. Proposal from the Board for an Ordinary Resolution that ‘The Board shall have a maximum of nine Directors’ was put forward by David Thelwall and seconded by Tim Robinson. The proposal was carried unanimously. 8. Election of Board. As required by the constitution, three Trustees/Directors are required to stand down each year. The Board determined that these would be Christine Orsler, Richard Taylor and Jill Wilkinson. All three offered themselves for re-election and, in the absence of any other nominations, it was suggested that they be elected en-bloc. The proposer for this was Ralph Lindley, seconded by Linda Blades and the motion was carried unanimously. This leaves the Board composition as in 2012. 9. Chairman’s Forum Alan Weston was invited to introduce himself to those assembled. He expressed his approval of the obvious dedication and active involvement of the RMT staff and volunteers, and suggested that, in today’s difficult economic climate, the places that will thrive will be those which pay most attention to their attributes - heritage/culture/commerce etc. He is clear that the way forward for Ripon is for the whole City to work together and in the next few weeks a debate will begin on what should be done through the City Plan. Everyone’s views will be welcomed and residents will shortly be informed of the opportunities to participate in this exercise. No questions were put to the chairman from the floor and the meeting closed at 8.20p.m. ........................ Guest speaker After a short interval there was a lively and inspiring talk by Alexa Morton, the National Trust’s Visitor Experience and Marketing Manager at Fountains Abbey and Studley Royal Estate. Some of her key points included: • Focussing advertising on Harrogate and the Dales - this is the only area locally where staying visitors are increasing. • The importance of knowing your audience - segmenting. Their top three segments are Explorer Families (who like to learn and do things together), Out and Abouts (more spontaneous - just want a day out) and Curious Minds (core audience, often older, who want to learn). Get as many visitor responses as possible - surveys, comment cards, trip advisor, twitter, facebook etc. • Move away from bureaucracy and be creative, tell inspiring stories, keep things fresh and changing and don’t be ‘eventaholics’. Ask ‘what do we do already that could be made into an event’. The longer visitors can be persuaded to stay, the better time they have and the more money they spend. • Defining ‘Spirit of Place’ in a way relevant to visitors - the unique, distinctive and cherished aspects. This can sometimes conflict with desire to make money e.g. advertising banners, Santa’s grotto. She also suggested that we (NT and RMT) could perhaps combine our efforts for the St. Wilfrid’s Parade.