POSC 227 Agenda Setting Through Speeches and Debates
Winter 2010
Tue/Thu 10:10–11:55, CMC 210
Barbara Allen, ballen@carleton.edu
Office hours by appt: Mon-Thu, sign-up Willis 408
The Course
Can political speeches like the State of the Union Address really set the agenda for the Congress and the
country? How do election campaign speeches set an agenda and control the discourse among journalists,
citizens, and candidate? Are debates just another form of the campaign stump speech, or do they offer a
different view of candidates for office? How do debates figure into an overall campaign strategy to
augment or be prefigured by political advertising? Can debates and campaign ads set an agenda for
candidate and country? What about the spin? Do media set the agenda for the candidates? Who spins and
what can citizens do to cut through the web? What do debates and speeches reveal about the political
psychology of candidates and office holders: about how they process information and make decisions?
These are a few of the questions we will address in our survey of the literature on political psychology
and the formal communication of political speeches and, during an election campaign, debates, the stump
speech, and election advertising.
Readings
The readings for the course have been drawn from a number of books and journal articles available on
reserve at the library. You may make copies for your personal use.
Assignments
Previous POSC 227 classes have analyzed the speeches, debates, and short “speech/web ads” from
election 2008, comparing these with speeches, debates, and campaign communication from other
presidential campaigns. They have also content analyze President Obama’s 2009 inaugural address, “A
New Birth of Freedom,” compare it to the inaugural addresses of other US presidents, and consider its
potential agenda setting effects. The winter term 2010 class will focus on the State of the Union and
Special Addresses of various Presidents, including Barack Obama, with a particular emphasis on the
Obama Administration’s efforts to control the health care reform agenda. We will look at the narrative
framing of political advertising for and against health care reforms and place the Administrations political
communication in this broader information context. We will report our research findings at various stages
throughout the term (dates noted below). Students will choose a research topic that uses the data collected
by the class. Research findings will be presented in class on the final day of the course, March 9, 2009. In
addition to the presentation, students will submit an analysis of their research findings in a medium or
media of their choice. Media may include: a written analytical paper of approximately 10 pages in length,
a visual representation such as a power point with a written script, a poster presentation, a film
presentation. Each student must have the instructors approval for the proposed topic and form for the final
analytical presentation, including the medium or combination of media to be submitted as the research
report to be submitted for a grade.
Grades will be computed as follows:
Rhetorical Analysis of Selected Health Care Reform Ads & Speeches
Report & Content Analysis of State of the Union Addresses
Presentation of Individual Research
Analysis of Individual Research Findings in Medium of your Choice
Participation
Total
20
30
10
30
10
100%
2
Part 1: Words and Deeds: Elements of Style and Analysis
Tues Jan 5
Foundations of Rhetorical Analysis and the Concept of Agenda Setting
Overview and discussion of rhetorical style and analytical approaches
Thurs Jan 7 Fantasy Theme Analysis
Read: Ernest G. Bormann. 1985. The Force of Fantasy: Restoring the
American Dream. Southern Illinois University Press. “The Critical Analysis
of Seminal American Fantasies,” pp. 1–25.
Ernest G. Bormann, “The Eagleton Affair: A Fantasy Theme Analysis,”
Quarterly Journal of Speech 59 (August 1973) 143–59.
Tues Jan 12
I. Controlling the Rhetorical Frame
Read: Mary E. Stuckey and Frederick J. Antczak. 1995. “The Battle of Issues
and Images: Establishing Interpretive Dominance, in Presidential Campaign
Discourse: Strategic Communication Problems. Albany: State University of
New York Press. 93–116.
David Lewis, Dennis, Rogers, and Michael Woolcock. 2008. “The Fiction of
Development: Literary Representations as a Source of Authoritative
Knowledge,” Journal of Development Studies. 44, 2: 198–216.
II. Past as Prologue—Rhetoric of History
Read: Culpepper Clark and Raymie E. McKerrow. 1998. “The Rhetorical
Construction of History,” in Doing Rhetorical History, Kathleen J. Turner, ed.
Tuscaloosa: University of Alabama Press. 33–46.
Bruce E. Gronbeck. 1998. “The Rhetorics of the Past: History, Argument, and
Collective Memory,” in Doing Rhetorical History, Kathleen J. Turner, ed.
Tuscaloosa: University of Alabama Press. 47–60.
Thurs Jan 14 Words as Deeds
Read: Robert Paine. 1981. “When Saying is Doing,” in Politically Speaking:
Cross-Cultural Studies of Rhetoric, Robert Paine, ed. Philadelphia: Institute
for the Study of Human Issues 9–23.
Ernest G. Bormann. 1985. The Force of Fantasy: Restoring the American
Dream. Southern Illinois University Press. “The Style of Antislavery
Rhetoric: Revolutionary Agitation versus Reform Persuasion” pp. 171–195.
Karlyn Kohrs Campbell and Kathleen Hall Jamieson. 1990. Deeds Done in
Words, Chicago: University of Chicago Press. “[Ch 1] The Rhetorical
Presidency,” 1–13; “[Ch 2] Inaugural Addresses,” 14–36
John F. Kennedy. 1963. “Radio-Television Report to the American People on
Civil Rights, June 11, 1963.”
http://www.jfklibrary.org/Historical+Resources/Archives/Reference+Desk/Sp
eeches/JFK/003POF03CivilRights06111963.htm
Read: Barack Obama “A More Perfect Union,” Philadelphia, March 18, 2008
Transcript: http://www.cnn.com/2008/POLITICS/03/18/obama.transcript/index.html
Watch: http://www.youtube.com/watch?v=zrp-v2tHaDo
Read: Transcript and View Video of “Media Tackles Sensitive Race Issue in
2008 Election NPR 7 May 2008 Found at:
http://www.pbs.org/newshour/bb/media/jan-june08/race_05-07.html
3
Read: Caitlin Dwyer, Daniel Stevens, John Sullivan, and Barbara Allen. 2009.
“Racism, Sexism and Candidate Evaluations in the 2008 U.S. Presidential
Election,” Analyses of Social Issues and Public Policy 9 (October): 1.
http://www3.interscience.wiley.com/journal/120126083/issue
Rec: Paul M. Kellsedt 2003. “[Ch 4] Media Framing and the Dynamics of
Racial Policy Preferences,” The Mass Media and the Dynamics of American
Racial Attitudes. New York: Cambridge University Press. 83–105.
Rec: Dexter B. Gordon. 2003. “[Ch 1] The Making of a Constitutive Rhetoric
of Black Ideology,” Black Identity: Rhetoric, Ideology, and NineteenthCentury Black Nationalism. Carbondale: Southern Illinois University Press.
1–39
Rec: Philip Wander. 1990. “Political Rhetoric and the Un-American
Tradition,” in Martin J. Medhurst, Robert L. Ivie, Philip Wander, and Robert
L. Scott. Cold War Rhetoric: Strategy, Metaphor, and Ideology. Westport,
CT: Praeger. 185–200.
Rec: Robert M. Entman and Andrew Rojecki, “(Ch 7) Affirming Discord” and
“(Ch 8 Black Power,” The Black Image in the White Mind: Media and Race in
America (Chicago: University of Chicago Press, 2000).
Rec: Dexter B. Gordon. 2003. “[Ch 6] The Ideology of Black nationalism and
American Culture,” Black Identity: Rhetoric, Ideology, and NineteenthCentury Black Nationalism. Carbondale: Southern Illinois University Press.
161–203.
Tues Jan 19
“A New Birth of Freedom” as Theme for:
The Inauguration of the Barack Obama, 44th President of the United States.
Comparing Content Analysis of “A New Birth of Freedom,” with other
inaugural addresses,
Interactive Text and Video:
http://www.nytimes.com/interactive/2009/01/20/us/politics/20090120_INAU
GURAL_ANALYSIS.html
Interactive Graphic Comparing Inaugural Speeches
http://www.nytimes.com/interactive/2009/01/17/washington/20090117_ADD
RESSES.html
Read: Ernest G. Bormann. 1985. The Force of Fantasy: Restoring the
American Dream. Southern Illinois University Press. “The Rhetorical Vision
of Abraham Lincoln,” pp. 196–222.
Abraham Lincoln. 1861. “First Inaugural Address, Washington, D.C. March
4, 1861.
http://avalon.law.yale.edu/19th_century/lincoln1.asp
4
Abraham Lincoln. 1863. “Address Delivered at the Dedication of the
Cemetery at Gettysburg, Gettysburg, Pennsylvania, November 19, 1863.”
http://avalon.law.yale.edu/19th_century/gettyb.asp
Abraham Lincoln. 1863. “Emancipation Proclamation”
http://avalon.law.yale.edu/19th_century/emancipa.asp
Abraham Lincoln. 1863. Second Inaugural Address, Washington, D.C. March
4, 1865.
http://avalon.law.yale.edu/19th_century/lincoln2.asp
Louis Einhorn. 1995. “Abraham Lincoln (1809–1865),” in US Presidents As
Orators: A Bio-Critical Sourcebook, Halford Ryan, ed.Westport, CT:
Greenwood Press. 77–92.
Part 2 Setting Out a Vision; Setting Out Policy—Setting an Agenda?
Thurs Jan 21 I. The Inaugural Address
Read: James N. Druckman and Justin W. Holmes. 2004. “Does Presidential
Rhetoric Matter? Priming and Presidential Approval,” Presidential Studies
Quarterly 34, 4: 755–778.
II. The Visual in Rhetorical Analysis
Roland Barthes. 1999 [1964] and [1973]. “Rhetoric of the Image” and “Myth
Today” in Visual Culture: The Reader. Jessica Evans and Stuart Hall, ed.
Thousand Oaks, CA: SAGE Publications, 33–40 and 51–58.
Rec: Jeffery Tulis. 1984. “The Decay of Presidential Rhetoric,” in Rhetoric
and American Statesmanship. Glen Thurow and Jeffery Wallin, ed. Durham,
NC: Carolina Academic Press.99–110.
Read Analysis of:
Franklin D. Roosevelt. 1933. “First Inaugural Address, Washington, D.C.,
March 4, 1933.”
http://avalon.law.yale.edu/20th_century/froos1.asp
Listen at:
http://webstorage4.mcpa.virginia.edu/speeches/audio/spe_1933_0304_rooseve
lt.mp3
John F. Kennedy. 1961. “Inaugural Address, January 20, 1961.”
http://avalon.law.yale.edu/20th_century/kennedy.asp
Richard Nixon. 1969. “First Inaugural Address, Washington, D.C., January
20, 1969.
http://avalon.law.yale.edu/20th_century/nixon1.asp
Richard Nixon. 1973. “Second Inaugural Address, Washington, D.C., January
20, 1973.
http://avalon.law.yale.edu/20th_century/nixon2.asp
Jimmy Carter. 1977. “Inaugural Address, Washington, D.C., January 20,
1977.”
http://avalon.law.yale.edu/20th_century/carter.asp
View portion at:
http://www.youtube.com/watch?v=1pHMv7grxYE
5
View all at:
http://millercenter.org/scripps/archive/speeches/detail/3286
Read about at: James Fallows. 1979. “The Passionless Presidency: The trouble
with Jimmy Carter’s Administration,” The Atlantic Online 243, 5 (May): 33–
48. http://www.theatlantic.com/unbound/flashbks/pres/fallpass.htm
Ronald Reagan. 1981. “First Inaugural Address” Washington D.C. January
20, 1981.
http://avalon.law.yale.edu/20th_century/reagan1.asp
View:
http://www.cnn.com/interactive/allpolitics/0406/reagan.speeches.ap/frameset.
exclude.html
Ronald Reagan. 1985. “Second Inaugural Address” Washington D.C. January
21, 1985.
http://avalon.law.yale.edu/20th_century/reagan2.asp
William Clinton. 1993. “First Inaugural Address, January 20, 1993.”
http://avalon.law.yale.edu/20th_century/clinton1.asp
William Clinton. 1997. “Second Inaugural Address, January 20, 1997.”
http://avalon.law.yale.edu/20th_century/clinton2.asp
Tues Jan 26
Report on State of the Union Addresses and Special Addresses
Find Complete Listings of Transcripts and Videos at:
http://www.c-span.org/executive/stateoftheunion.asp
President Bill Clinton’s Address Before a Joint Session of the Congress on the
State of the Union January 27, 2000
http://www.cspan.org/executive/transcript.asp?cat=current_event&code=bush_admin&year
=2000
View: http://www.c-span.org/executive/stateoftheunion.asp
President Bill Clinton’s Address Before a Joint Session of the Congress on the
State of the Union January 19, 1999
http://www.cspan.org/executive/transcript.asp?cat=current_event&code=bush_admin&year
=1999
View: http://www.c-span.org/executive/stateoftheunion.asp
President Bill Clinton’s Address Before a Joint Session of the Congress on the
State of the Union January 27, 1998
http://www.cspan.org/executive/transcript.asp?cat=current_event&code=bush_admin&year
=1998
6
View: http://www.c-span.org/executive/stateoftheunion.asp
President Bill Clinton’s Address Before a Joint Session of the Congress of the
State of the Union January 24, 1995
http://www.cspan.org/executive/transcript.asp?cat=current_event&code=bush_admin&year
=19985
View: http://www.c-span.org/executive/stateoftheunion.asp
President Bill Clinton’s Address Before a Joint Session of the Congress on the
State of the Union January 25, 1994
http://www.cspan.org/executive/transcript.asp?cat=current_event&code=bush_admin&year
=1994
View: http://www.c-span.org/executive/stateoftheunion.asp
President Bill Clinton’s Address Before a Joint Session of the Congress on the
State of the Union February 17, 1993
http://www.cspan.org/executive/transcript.asp?cat=current_event&code=bush_admin&year
=1993
View: http://www.c-span.org/executive/stateoftheunion.asp
President George H.W. Bush’s Address on Before a Joint Session of Congress
on the State of the Union January 29, 1991
http://www.cspan.org/executive/transcript.asp?cat=current_event&code=bush_admin&year
=1991
View: http://www.c-span.org/executive/stateoftheunion.asp
President George H.W. Bush’s Address on Before a Joint Session of Congress
on the State of the Union January 31, 1990
http://www.cspan.org/executive/transcript.asp?cat=current_event&code=bush_admin&year
=1990
View: http://www.c-span.org/executive/stateoftheunion.asp
President George H.W. Bush’s Address on Administration Goals Before a
Joint Session of Congress February 9, 1989
http://www.cspan.org/executive/transcript.asp?cat=current_event&code=bush_admin&year
=1989
View: http://www.c-span.org/executive/stateoftheunion.asp
7
President Ronald Reagan’s Address on Before a Joint Session of Congress on
the State of the Union January 25, 1988
http://www.cspan.org/executive/transcript.asp?cat=current_event&code=bush_admin&year
=1988
President Ronald Reagan’s Address on Before a Joint Session of Congress on
the State of the Union January 27, 1987
http://www.cspan.org/executive/transcript.asp?cat=current_event&code=bush_admin&year
=1987
President Ronald Reagan’s Address on Before a Joint Session of Congress on
the State of the Union February 6, 1985
http://www.cspan.org/executive/transcript.asp?cat=current_event&code=bush_admin&year
=1985
President Ronald Reagan’s Address on Before a Joint Session of Congress on
the State of the Union January 25, 1984
http://www.cspan.org/executive/transcript.asp?cat=current_event&code=bush_admin&year
=1984
President Ronald Reagan’s Address on Before a Joint Session of Congress on
the State of the Union January 26, 1982
http://www.cspan.org/executive/transcript.asp?cat=current_event&code=bush_admin&year
=1982
President Ronald Reagan’s Address Before a Joint Session of the Congress on
the Program for Economic Recovery February 18, 1981
http://www.cspan.org/executive/transcript.asp?cat=current_event&code=bush_admin&year
=1981
President Richard Nixon’s Address on Administration Goals Before a Joint
Session of Congress January 30, 1974
Text:
http://www.presidency.ucsb.edu/ws/index.php?pid=4328&st=nixon&st1=unio
n
View: http://www.c-span.org/executive/stateoftheunion.asp
Listen:
http://www.presidency.ucsb.edu/mediaplay.php?id=4328&admin=37
8
President Richard Nixon’s Address on Administration Goals Before a Joint
Session of Congress January 20, 1972
Text:
http://www.presidency.ucsb.edu/ws/index.php?pid=3396
Listen: http://www.presidency.ucsb.edu/mediaplay.php?id=3396&admin=37
President Richard Nixon’s Address on Administration Goals Before a Joint
Session of Congress January 22, 1970
Text:
http://www.infoplease.com/t/hist/state-of-the-union/183.html
Listen: http://www.presidency.ucsb.edu/mediaplay.php?id=2921&admin=37
President Lyndon Johnson’s Address on Administration Goals Before a Joint
Session of Congress January 14, 1969
http://www.cspan.org/executive/transcript.asp?cat=current_event&code=bush_admin&year
=1969
President Lyndon Johnson’s Address on Administration Goals Before a Joint
Session of Congress January 17, 1968
http://www.cspan.org/executive/transcript.asp?cat=current_event&code=bush_admin&year
=1968
President Lyndon Johnson’s Address on Administration Goals Before a Joint
Session of Congress January 4, 1965
http://www.cspan.org/executive/transcript.asp?cat=current_event&code=bush_admin&year
=1965
President Lyndon Johnson, Special Message to the Congress: The American
Promise March 15, 1965
http://www.cspan.org/executive/transcript.asp?cat=current_event&code=bush_admin&year
=0365
President Lyndon Johnson’s Address on Administration Goals Before a Joint
Session of Congress January 8, 1964
http://www.cspan.org/executive/transcript.asp?cat=current_event&code=bush_admin&year
=1964
President Lyndon Johnson’s Address on Administration Goals Before a Joint
Session of Congress November 27, 1963
9
http://www.cspan.org/executive/transcript.asp?cat=current_event&code=bush_admin&year
=1963
Thurs Jan 28 The Agenda Setting Literature: Framing, Priming and Media Effects
Read: Dietram Scheufele and David Tewksbury “Framing, Agenda Setting,
and Priming: The Evolution of Three Media Effects Models” in David T.
Canon John J. Coleman and Kenneth R Mayer, eds. The Enduring Debate:
Classic and contemporary Readings in American Politics 5th edition. New
York: WW Norton, 2008, pp. 342–347.
Lyn Ragsdale. 1984. “The Politics of Presidential Speechmaking, 1949-1980,”
The American Political Science Review, Vol. 78, No. 4 (Dec., 1984), pp. 971984.
Ronald Reagan. 1983. “Address to the National Association of Evangelicals
[‘Evil Empire’]” Orlando, FL. March 8, 1983.
http://www.reagan.utexas.edu/archives/speeches/1983/30883b.htm
Ronald Reagan. 1984. “Address at the U.S. Ranger Monument, 40th
Anniversary of D-Day, Pointe du Hoc, France, June 6, 1984.
http://www.reagan.utexas.edu/archives/speeches/1984/60684a.htm
Ronald Reagan. 1984. “Address at the Omaha Beach Memorial, 40th
Anniversary of D-Day, Omaha Beach, France, June 6, 1984.
http://www.reagan.utexas.edu/archives/speeches/1984/60684b.htm
View:
http://www.cnn.com/interactive/allpolitics/0406/reagan.speeches.ap/frameset.
exclude.html
Tues Feb 2
Agenda Setting and Image Management: Convention and Stump Speeches
Kathleen E. Kendall. 1995. “The Problem of Beginning in New Hampshire:
Control over the Play,” in Presidential Campaign Discourse: Strategic
Communication Problems. Albany: State University of New York Press. 1–
34.
David Henry. 1988. “Senator John F. Kennedy Encounters the Religious
Question: ‘I am Not the Catholic Candidate for President,’” in Oratorical
Encounters. Westport CT: Greenwood Press. 153–173.
Vito N. Silvestri. 1995. “John Fitzgerald Kennedy (1917–1963),” in US
Presidents As Orators: A Bio-Critical Sourcebook, Halford Ryan,
ed.Westport, CT: Greenwood Press. 210–227.
Barack Obama “Speech to the Democratic National Convention,” Denver,
CO, August 28, 2008
Transcript:
http://www.demconvention.com/barack-obama/
Watch:
http://www.youtube.com/watch?v=ato7BtisXzE&feature=channel_page
10
John McCain “Speech to the Republican National Convention,” St. Paul, MN,
September 4, 2008
Transcript:
http://www.zimbio.com/Republican+National+Convention+Speech+Transcrip
ts/articles/29/John+McCain+Republican+National+Convention
Watch:
http://www.youtube.com/watch?v=PK-HFCId8_M&feature=channel
Abraham Lincoln. 1858. “House Divided Speech, Springfield, Illinois, June
16, 1858.”
http://www.pbs.org/wgbh/aia/part4/4h2934t.html
Abraham Lincoln. 1860. “Address at Cooper Institute, New York City,
February 27, 1860.”
http://showcase.netins.net/web/creative/lincoln/speeches/cooper.htm
John F. Kennedy. 1960. “Speech to the Greater Houston Ministerial
Association, Houston, Texas, September 12, 1960.”
http://www.npr.org/templates/story/story.php?storyId=16920600
And At:
http://www.jfklibrary.org/Historical+Resources/Archives/Reference+Desk/Sp
eeches/JFK/JFK+PrePres/1960/Address+of+Senator+John+F.+Kennedy+to+the+Greater+Houston
+Ministerial+Association.htm
John F. Kennedy. 1963. “Remarks Prepared for Delivery at the Trade Mart in
Dallas, Texas, November 22, 1963.”
http://www.jfklibrary.org/Historical+Resources/Archives/Reference+Desk/Sp
eeches/JFK/003POF03TradeMart11221963.htm
Richard Nixon. 1960. Remarks by Vice President Richard Nixon at the
Meeting of the American Nationalities Committee for Nixon-Lodge,
Washington Hotel, Washington, DC, September 19, 1960
http://www.presidency.ucsb.edu/ws/index.php?pid=25402&st=nixon&st1
Richard Nixon 1968. “Acceptance Speech Republican Nomination for
President.” Miami Beech, FL August 8, 1968.
http://www.presidency.ucsb.edu/mediaplay.php?id=25968&admin=37
Ronald Reagan. 1964. “A Time for Choosing,” Oct. 27, 1964. Presidential
Nomination
http://www.reagan.utexas.edu/archives/reference/timechoosing.html
http://www.youtube.com/watch?v=lvg7lRsCVJ8
Ronald Reagan. 1980. “Acceptance Address,” Republican National
Convention, Detroit, July 17, 1980.
http://millercenter.org/scripps/archive/speeches/detail/3406
Ronald Reagan, “Remarks Accepting the Presidential Nomination at the
Republican National Convention in Dallas, Texas” August 23., 1984 at:
http://www.reagan.utexas.edu/archives/speeches/1984/82384f.htm
11
Thurs Feb 4
Report Research Findings: Agenda Setting in The Obama “Blueprint for
Change” Campaign Videos and Health Care, Energy, and Other Select
Policy Issue Ads
President Barack Obama's Address on Health Care to the Joint Session of
Congress September 9, 2009
Text and Video:
http://www.huffingtonpost.com/2009/09/09/obama-health-carespeech_n_281265.html
Interactive Text and Video:
http://www.nytimes.com/interactive/2009/09/10/us/politics/20090910-obamahealth.html
Blueprint for Change: Technology
http://www.youtube.com/watch?v=INo69f7f8bo
Blueprint for Change: Education
http://www.youtube.com/watch?v=_vEgdeTXkc
Blueprint for Change: Fiscal Discipline
http://www.youtube.com/watch?v=5d4a6RNhC
Uo
Blueprint for Change: Ethics
http://www.youtube.com/watch?v=QXK2EOLy
ApU
Blueprint for Change: Healthcare
http://www.youtube.com/watch?v=DBogqn2Z1
Rw
Blueprint for Change: Immigration
http://www.youtube.com/watch?v=NKQ8apd6zg
Blueprint for Change: Foreign Policy
http://www.youtube.com/watch?v=Rnqrl_aZfPI
Blueprint for Change: Iraq
http://www.youtube.com/watch?v=wDhOxNeOj
4U
Blueprint for Change: Economy
http://www.youtube.com/watch?v=YM6zILb_F
UU
Blueprint for Change: Service
http://www.youtube.com/watch?v=pIpWCjNF2c
Blueprint for Change: Social Security
http://www.youtube.com/watch?v=zkDAdVJpF
1U
Blueprint for Change: Energy
http://www.youtube.com/watch?v=n6R0et_IZ7
w
Barack Obama, in the Virginia Rain 27 Sept
2008
http://www.youtube.com/watch?v=7Ctgw9VyV
_0
Our Country Deserves Better PAC
TV Ad: Oppose Obama Health Care
http://www.youtube.com/user/OurCountryPAC#p/a/f/6/5YVQQ3ARkzM
AARP Health Action Now.org
TV Ad: Ambulance Ad: Ration Care
http://www.youtube.com/watch?v=TNrUAve-opU&feature=PlayList&p=
BBCD693AD1E0804D&playnext=1&playnext_from=PL&index=16
AARP TV Ad: Ambulance Ad: Medicare
http://www.youtube.com/user/AARPVideoArchive#p/u/8/jV8vUxvb4o8
AARP TV Ad: Ambulance Ad: Change
http://www.youtube.com/user/AARPVideoArchive#p/u/9/dydx15enhlg
AARP TV Ad: Help
http://www.youtube.com/user/AARPVideoArchive#p/a/u/3/CGdQYFOdEak
AARP TV Ad: On Your Side (Spanish)
http://www.youtube.com/user/AARPVideoArchive#p/u/5/X9VvidUomWA
AARP TV Ad: On Your Side (English)
http://www.youtube.com/user/AARPVideoArchive#p/u/6/nx095AGnr44
Family Research Council
TV Ad: Euthanasia & No Right To Life Under Government Run Health Care
http://www.youtube.com/watch?v=2Ptm6CzrMwU
Let Freedom Ring
TV Ad: Pelosi’s Promise
http://www.youtube.com/user/letfreedomringusa#p/u/0/vhOX6W2kkGs
Let Freedom Ring Notsosure.org Project
TV Ad: Grandma , Meet Politicized Health Care Part 3 of 3
http://www.youtube.com/user/letfreedomringusa#p/u/5/CIV4TwYMyDQ
Let Freedom Ring Notsosure.org Project
TV Ad: Testing Government Run Health Care Part 2 of 3
http://www.youtube.com/user/letfreedomringusa#p/u/6/NxNXv1Aspj8
Let Freedom Ring Notsosure.org Project
TV Ad: Restaurant: A Metaphor for Government-Run Health Care Part 1 of 3
http://www.youtube.com/user/letfreedomringusa#p/u/7/BqMKK8AoLCw
MoveOn.org
TV Ad: We Can’t Afford to Wait
http://www.youtube.com/watch?v=8GoFj8Fc9iM
SEIU
TV Ad: Joe Lieberman 1995 and 2009
12
http://www.youtube.com/user/SEIU#p/u/4/EIFyQgMPJow
US Chamber of Commerce
TV Ad: Reform Health Care the Right Way
http://www.youtube.com/user/USCC#p/u/28/ZsEg5oJziqQ
TV Ad: Start Over
http://www.youtube.com/watch?v=lG6Tzs-et3o
TV Ad: A Vision of California
http://www.youtube.com/user/USCC#p/u/53/UCguZASwdj4
TV Ad: Skyrocket
http://www.youtube.com/watch?v=SltBcsEuLD8&feature=related
TV Ad: A Quick Look at “Illicit the Dark Trade”
http://www.youtube.com/user/USCC#p/search/14/hMUW_kUwvPY
TV Ad: Wake Up to Climate Change Legislation
http://www.youtube.com/user/USCC#p/search/3/XevRKc82soI
TV Ad: Walk the Walk on Emissions
http://www.youtube.com/user/USCC#p/search/5/LKliUqXnpQA
Mon Feb 8 ****************MIDTERM BREAK******************
Tues Feb 9
I. The Rhetorical Construction of the “Past” and “Future:” Implications for
Politics & Policy in the “Present”
Read: Moya Ann Ball. 1998. “Theoretical Implications of Doing Rhetorical
History: Groupthink, Foreign Policy Making, and Vietnam,” in Doing
Rhetorical History, Kathleen J. Turner, ed. Tuscaloosa: University of
Alabama Press. 61–71.
Rebecca Bjork. 1992. “[Ch 1] Toward a Rhetorical Understanding of SDI,”
and “[Ch 4] The Symbolic Power of SDI,” The Strategic Defense Initiative.
Albany: State University of New York Press. 1–20 and 65–90.
Denise M. Bostdorff. 1994. “[Ch 2] The Rhetoric of Deflection: John F.
Kennedy and the Cuban Missile Crisis of 1962,” The Presidency and the
Rhetoric of Foreign Crisis. Columbia: University of South Carolina Press. 25–
55.
Geoffrey Whitehall, “The Problem of the ‘World and Beyond’: Encountering
the ‘Other’ in Science Fiction,” To Seek Out New Worlds: Exploring Links
between Science Fiction and World Politics, ed. Jutta Weldes, New York:
Palgrave Macmillan 2003 pp. 169–193.
Ronald Reagan, “Address to the Nation on Defense and National Security”
March 23, 1983
http://www.reagan.utexas.edu/archives/speeches/1983/32383d.htm
II. Speeches Abroad Influence at Home
Dennis M. Simon and Charles W. Ostrom, Jr. 1989. “The Impact of Televised
Speeches and Foreign Travel on Presidential Approval” The Public Opinion
Quarterly, Vol. 53, No. 1 (Spring), 58-82.
13
John F. Kennedy. 1963. “Remarks in the Rudolph Wilde Platz, Berlin, June
26, 1963.”
http://www.jfklibrary.org/Historical+Resources/Archives/Reference+Desk/Sp
eeches/JFK/003POF03BerlinWall06261963.htm
Ronald Reagan. 1985. “Bergen-Belsen Concentration Camp Memorial,
Germany, May 5, 1985.”
http://www.reagan.utexas.edu/archives/speeches/1985/50585a.htm
Ronald Reagan. 1985. “Speech at Bitburg Air Base, Germany, May 5, 1985.
http://www.reagan.utexas.edu/archives/speeches/1985/50585b.htm
Ronald Reagan. 1987. “Address at the Brandenburg Gate (Berlin Wall),
Berlin, June 12, 1987.”
http://www.reagan.utexas.edu/archives/speeches/1987/061287d.htm
View:
http://www.cnn.com/interactive/allpolitics/0406/reagan.speeches.ap/frameset.
exclude.html
Thurs Feb 11 The Domestic Agenda: State of the Union, “The War On…;” and Troubled Times
Jeffrey E. Cohen. 1995. “Presidential Rhetoric and the Public Agenda”
American Journal of Political Science, Vol. 39, No. 1 (Feb.), pp. 87-107.
Lyn Ragsdale. 1987. Presidential Speechmaking and the Public Audience:
Individual Presidents and Group Attitudes,” The Journal of Politics, Vol. 49,
No. 3 (Aug.), pp. 704-736.
Greg Dickinson. 1994. “Creating His Own Constraint: Ronald Reagan and the
Iran-Contra Crisis,” in The Modern Presidency and Crisis Rhetoric, Amos
Kiewe, ed. Westport, CT: Praeger. 155–178.
Rec: Karlyn Kohrs Campbell and Kathleen Hall Jamieson. 1990. “[Ch 4] State
of the Union Addresses,” Deeds Done in Words, Chicago: University of
Chicago Press. 52–75.
Hal W. Bochin “Richard Milhous Nixon (1913–1944), “in US Presidents As
Orators: A Bio-Critical Sourcebook, Halford Ryan, ed.Westport, CT:
Greenwood Press. 249–73.
Kurt Ritter. 1995. “Ronald Reagan (1911–),” in US Presidents As Orators: A
Bio-Critical Sourcebook, Halford Ryan, ed.Westport, CT: Greenwood Press.
315–343.
Bill Clinton Address Before a Joint Session of the Congress on the State of the
Union, January 27, 1998.
14
http://www.cspan.org/executive/transcript.asp?cat=current_event&code=bush_admin&year
=1998
View: http://www.c-span.org/executive/stateoftheunion.asp
Bill Clinton. 1993. “Health Care Reform, September 22, 1993.”
http://findarticles.com/p/articles/mi_m2889/is_/ai_14558536
Ronald Reagan. 1986. “Address to the Nation on the Iran-Contra
Controversy, November 13, 1986.
http://www.reagan.utexas.edu/archives/speeches/1986/111386c.htm
Ronald Reagan. 1986. “Address to the Nation on the Investigation of the IranContra Affair, December 2, 1986.
http://www.reagan.utexas.edu/archives/speeches/1986/120286b.htm
Ronald Reagan “Address Before a Joint Session of the Congress on the State
of the Union January 27, 1987”
http://www.cspan.org/executive/transcript.asp?cat=current_event&code=bush_admin&year
=1987
Ronald Reagan. 1987. “Address to the Nation on the Iran-Contra Report,
March 4, 1987.
http://www.reagan.utexas.edu/archives/speeches/1987/030487h.htm
View: http://millercenter.org/scripps/archive/speeches/detail/3414
Richard Nixon 1974. “Address on the State of the Union Delivered before a
Joint Session of the Congress” January 30, 1974
Download Transcript and watch:
http://www.c-span.org/executive/stateoftheunion.asp
Richard Nixon. 1973. “Address to the Nation about the Watergate
Investigations, Washington, D.C. April 30, 1973.
http://www.watergate.info/nixon/73-04-30watergate-speech.shtml
Richard Nixon. 1973. “Second Address to the nation about the Watergate
Investigations, Washington, D.C. August 15, 1973.
http://www.watergate.info/nixon/73-08-15watergate-speech.shtml
Tues Feb 16
I. Report on Inaugural Address Agenda Setting: Did “A New Birth of Freedom”
have an agenda setting effect? Gain President Obama a “mandate?” Change the
public perception of democracy?
15
II. War Talk: The Foreign Policy Agenda
Karlyn Kohrs Campbell and Kathleen Hall Jamieson. 1990. “[Ch 6] War
Rhetoric,” Deeds Done in Words, Chicago: University of Chicago Press. 101–
126.
Jim A. Kuypers. 1997. “[Ch 3] Agenda-Setting, Agenda-Extension, and
Framing Analysis,” Presidential Crisis Rhetoric and the Press in the PostCold War World. Westport CT: Praeger. 35–56.
Denise M. Bostdorff. 1994. “[Ch 8] “An Endless Series of Hobgoblins’: The
Rhetoric and Politics of Crisis from John Kennedy to George Bush and
Beyond,” The Presidency and the Rhetoric of Foreign Crisis. Columbia:
University of South Carolina Press. 205–240.
Robert L. Ivie. 1990. “Cold War Motives and the Rhetorical Metaphor: A
Framework of Criticism,” in Martin J. Medhurst, Robert L. Ivie, Philip
Wander, and Robert L. Scott. Cold War Rhetoric: Strategy, Metaphor, and
Ideology. Westport, CT: Praeger. 71–79.
An Example:
Martin J. Medhurst. 1990. “Eisenhower’s ‘Atoms for Peace’ Speech: A Case
Study in the Strategic Use of Language,” in Martin J. Medhurst, Robert L.
Ivie, Philip Wander, and Robert L. Scott. Cold War Rhetoric: Strategy,
Metaphor, and Ideology. Westport, CT: Praeger. 29–50.
Dwight D. Eisenhower. 1953. “Address to the UN General Assembly,” New
York, 8 December 1953.
http://www.americanrhetoric.com/speeches/dwightdeisenhoweratomsforpeace
.html
For Analysis:
John F. Kennedy. 1963. “Radio-Television Address to the American People
on the Nuclear Test Ban Treaty, July 26, 1963.”
http://www.jfklibrary.org/Historical+Resources/Archives/Reference+Desk/Sp
eeches/JFK/Nuclear+Test+Ban+Treaty+Speech.htm
Richard Nixon. 1969. Address to the Nation on Vietnam (“Silent Majority”),
Washington, D.C. November 3, 1969.
http://www.watergate.info/nixon/silent-majority-speech-1969.shtml
Stephen C. Wood and Jean M. DeWitt. 1995. “Bill Clinton (1946),” in US
Presidents As Orators: A Bio-Critical Sourcebook, Halford Ryan,
ed.Westport, CT: Greenwood Press. 361–375.
Bill Clinton. 1993 “Address to the Nation on the Strike on Iraqi Intelligence
Headquarters, June 26, 1993.”
16
http://www.fas.org/irp/news/1993/930626i.htm
http://www.youtube.com/watch?v=6mpWa7wNr5M
Bill Clinton. 1993. “Somalia, October 7, 1993.”
http://findarticles.com/p/articles/mi_m2889/is_n40_v29/ai_14550618/pg_1
http://www.cspan.org/PresidentialLibraries/search.aspx?For=somalia
Thurs Feb 18 The Visual Rhetoric of Debate
Read: Susan A. Hellweg, Michael Pfau, and Steven R. Brydon. 1992. “[Ch 3]
The Visual Dimension of Presidential Debates,” Televised Presidential
Debates: Advocacy in Contemporary America. Westport, CT: Praeger. 71–99.
James Druckman 2003. “The Power of Television Images: The First
Kennedy-Nixon Debate Revisited,” The Journal of Politics 65 : 559-571.
Theodore Otto Windt, Jr. 1990. “The 1960 Kennedy–Nixon Presidential
Debates,” in Rhetorical Studies of National Political Debates, Robert V.
Friedenberg, ed. Westport, CT: Praeger. 1–28.
Richard Nixon and John F. Kennedy Debate 1960
Read:
http://www.debates.org/pages/trans60a.html
Listen:
http://classicshowbiz.blogspot.com/2008/11/kennedy-nixon-debate-on-radio1960.html
Watch:
http://www.archive.org/details/1960_kennedy-nixon_1
http://www.archive.org/details/1960_kennedy-nixon_2
Tues Feb 23
The Verbal in Debate
I. Verbal Text and Campaign Aims
Read: David J. Lanoue. 1992. “One That Made a Difference: Cognitive
Consistency, Political Knowledge, and the 1980 Presidential Debate” The
Public Opinion Quarterly, Vol. 56, No. 2 (Summer) 168-184.
Susan A. Hellweg, Michael Pfau, and Steven R. Brydon. 1992. “[Ch 2] The
Verbal Dimension of Presidential Debates,” Televised Presidential Debates:
Advocacy in Contemporary America. Westport, CT: Praeger. 37–70.
Diana Owen. 1995. “The Debate Challenge,” in Presidential Campaign
Discourse: Strategic Communication Problems. Albany: State University of
New York Press. 117–134.
Examples: Kurt Ritter and David Henry. 1990. “The 1980 Reagan–Carter
Debate,” in Rhetorical Studies of National Political Debates, Robert V.
Friedenberg, ed. Westport, CT: Praeger. 69–93.
17
Craig Allen Smith and Kathy B. Smith. 1990. “The 1984 Reagan–Mondale
Presidential Debates,” in Rhetorical Studies of National Political Debates,
Robert V. Friedenberg, ed. Westport, CT: Praeger.95–120.
Warren D. Decker.1990. “The 1988 Quyale-Bentsen Vice Presidential
Debate,” in Rhetorical Studies of National Political Debates, Robert V.
Friedenberg, ed. Westport, CT: Praeger.167–85.
Ronald Reagan. 1980. Debate with Jimmy Carter, Oct. 28, 1980.
http://www.debates.org/pages/trans80b.html
Ronald Reagan. 1984. “First Debate with Walter Mondale, October 7, 1984.”
http://www.debates.org/pages/trans84a.html
Ronald Reagan. 1984. “Second Debate with Walter Mondale, October 21,
1984.”
http://www.debates.org/pages/trans84c.html
Dan Quyale–Lloyd Bentsen Vice Presidential Debate Oct. 5, 1988,
http://www.debates.org/pages/trans88c.html
II. Gender and Debate
Judith S. Trent. 1990. “The 1984 Bush–Ferraro Vice Presidential Debate,” in
Rhetorical Studies of National Political Debates, Robert V. Friedenberg, ed.
Westport, CT: Praeger. 121–144.
Bush-Ferraro Vice Presidential Debate October 11, 1984
http://www.debates.org/pages/trans84.html
Other Resources: Abraham Lincoln. 1858. “Lincoln Douglas Debates, Illinois,
1958.”
http://lincoln.lib.niu.edu/debates.html
Thurs Feb 25 How Presidential Debates Matter
Read: Mike Yawn, Kevin Ellsworth, Bob Beatty, Kim Fridkin Kahn. 1998.
“How a Presidential Primary Debate Changed Attitudes of Audience
Members,” Political Behavior, Vol. 20, No. 2 (June), 155-181.
Susan J. Drucker and Janice Platt Hunold. 1987. “The Debating Game,”
Critical Studies in Mass Communication 4: 202–207.
Susan A. Hellweg, Michael Pfau, and Steven R. Brydon. 1992. “[Ch 5] The
Impacts of Presidential Debates,” Televised Presidential Debates: Advocacy
in Contemporary America. Westport, CT: Praeger. 101–124.
Auditude: Analysis of Audience Powered Debates November 2008.
Reports on 2008 Presidential and Vice Presidential Debates
Biden Palen 2008 Vice Presidential Debate Oct 2, 2008
http://www.debates.org/pages/trans2008b.html
18
Watch:
http://www.youtube.com/watch?v=89FbCPzAsRA&feature=channel
McCain Obama First 2008 Presidential Debate Sept 26, 2008
http://www.debates.org/pages/trans2008a.html
Watch:
http://www.youtube.com/watch?v=F-nNIEduEOw&feature=channel
McCain Obama Second 2008 Presidential Debate Oct 7, 2008
http://www.debates.org/pages/trans2008c.html
Watch:
http://www.youtube.com/watch?v=VkBqLBsu-o4&feature=channel
McCain Obama Third 2008 Presidential Debate Oct 15, 2008
http://www.debates.org/pages/trans2008d.html
Watch:
http://www.youtube.com/watch?v=DvdfO0lq4rQ&feature=channel
Tues Mar 2
I. The Rhetorical “Functions” of First Ladies
Read: Karrin Vasby Anderson. 2004. “The First Lady: A Site of ‘American
Womanhood,’” in Inventing a Voice: The Rhetoric of American First Ladies
of the Twentieth Century, Molly Meijer Wertheimer, ed. Lanham: MD,
Rowman & Littlefield. 17–30.
Elizabeth J. Natalle. 2004. “Jacqueline Kennedy: The Rhetorical Construction
of Camelot,” in Inventing a Voice: The Rhetoric of American First Ladies of
the Twentieth Century, Molly Meijer Wertheimer, ed. Lanham: MD, Rowman
& Littlefield. 243–271.
Janette Kenner Muir and Mary Mooney. 2004. “Nancy Reagan: Leading
Lady, Supporting Actress, or Bit Player,” in Inventing a Voice: The Rhetoric
of American First Ladies of the Twentieth Century, Molly Meijer Wertheimer,
ed. Lanham: MD, Rowman & Littlefield. 365–386.
Molly Meijer Wertheimer. 2004. “Barbara Bush: Her Rhetorical Development
and Appeal,” in Inventing a Voice: The Rhetoric of American First Ladies of
the Twentieth Century, Molly Meijer Wertheimer, ed. Lanham: MD, Rowman
& Littlefield. 387–415.
Anne F. Mattina. 2004. “Hillary Rodham Clinton: Using Her Vital Voice,” in
Inventing a Voice: The Rhetoric of American First Ladies of the Twentieth
Century, Molly Meijer Wertheimer, ed. Lanham: MD, Rowman & Littlefield.
417–433.
19
Robin Tomach Lakoff. 2000. “Hillary Rodham Clinton: What the Sphinx
Thinks,” The Language War. Berkeley: University of California Press. 158–
193.
Watch: The Obamas Visit the White House 11/10/2008
http://www.youtube.com/watch?v=3_tCArTiqlY&feature=channel_page
Michelle Obama at the View
http://www.youtube.com/watch?v=59twO1fJwtQ
Michelle Obama Speech to the Democratic National Convention 08/25/2008
Denver
http://www.youtube.com/watch?v=sTFsB09KhqI
And
http://www.youtube.com/watch?v=790hG6qBPx0&feature=channel_page
II. Women as Candidates for Office
Read: Deborah Tannen, “The Double Bind: The Damned-if-You-Do,
Damned-if You-Don’t Paradox Facing Women Leaders,” Thirty Ways of
Looking at Hillary, 126–139.
Shanto Iyengar, et al. “Running as a Woman: Gender Stereotyping in
Women's Campaigns,” in Pippa Norris, ed. Women Media and Politics
(Oxford: Oxford University Press, 1997) 77-98.
Richard J. Jensen. 1988. “The Media and the Catholic Church v. Geraldine
Ferraro,” in Oratorical Encounters. Westport CT: Greenwood Press. 253–265.
Laura Kipnis, “Medusa for President: What Hillary’s Male Biographers
Reveal about Themselves,” Thirty Ways of Looking at Hillary: Reflections by
Women Writers, Susan Morrison, ed. (New York: Harper, 2008) 148–158.
Watch: Hillary Clinton at the Democratic National Convention, Denver, CO,
08/26/2008
http://www.youtube.com/watch?v=MeFMZ7fpGHY
And
http://www.youtube.com/watch?v=268ncnoitEc
Sarah Palin Nomination Acceptance Speech Republican National Convention,
St. Paul, MN, 09/03/2008
http://www.youtube.com/watch?v=UCDxXJSucF4&feature=channel_page
Thurs Mar 4
Accession, Concession, and Farewell
Read: Karlyn Kohrs Campbell and Kathleen Hall Jamieson. 1990. “[Ch 10]
Farewell Addresses,” Deeds Done in Words, Chicago: University of Chicago
Press. 191–212.
Richard Nixon. 1974. “Resignation” Washington, D.C. August 8, 1974.
http://www.watergate.info/nixon/resignation-speech.shtml
David Frost Interview with Richard Nixon May 19, 1977
Edited Transcripts at:
20
http://www.landmarkcases.org/nixon/nixonview.html
and
http://www.guardian.co.uk/theguardian/2007/sep/07/greatinterviews1
View Excerpt at:
http://www.dailymotion.com/video/x1t2uf_richard-nixon-interviewed-bydavid_news
Watch 3 scenes from Film “Frost/Nixon”
http://www.npr.org/templates/story/story.php?storyId=97852644
Ronald Reagan. 1989. “Farewell Address to the Nation, January 11, 1989.”
http://www.reagan.utexas.edu/archives/speeches/1989/011189i.htm
Listen:
http://media1.streamtoyou.com/rnc/Farewell-1-11-89-401secs.mp3
View:
http://www.cnn.com/interactive/allpolitics/0406/reagan.speeches.ap/frameset.
exclude.html
Report on Election Night 2008 Speeches and where we stand on the “Agenda(s)” Today:
President-Elect Barack Obama “This is Your Victory,” Grant Park, Chicago,
IL Nov 4, 2008.
http://edition.cnn.com/2008/POLITICS/11/04/obama.transcript/
http://www.youtube.com/watch?v=HfHbw3n0EIM
Senator John McCain Election Night Speech Phoenix, AZ Nov 4, 2008
http://cheese.photoprez.com/2008/11/election-night-coverage-transcript-ofsenator-john-mccains-concession-speech-nov-4/
http://www.youtube.com/watch?v=NvgqRKYapU8
Tues Mar 9 Presentation Report Research Findings
***Analysis of Individual Research in Medium (or Media) of Your Choice Due in Class***