S. Christian Wheeler
518 Memorial Way
Stanford University
Stanford, California 94305-5015
christian.wheeler@stanford.edu
400 Southwood Ave.
Sunnyvale, CA 94086
650.724.7509 (office)
650.725.9932 (fax)
Academic Positions:
Stanford Graduate School of Business, Associate Professor (2005-present)
Stanford Graduate School of Business, Assistant Professor (2001-2005)
Education:
Ph.D. (2001), Ohio State University (in Social Psychology)
M.A. (1997) Ohio State University (in Social Psychology)
B.A. (1995) University of Northern Iowa (in Psychology, Summa Cum Laude with departmental
honors)
Honors:
Marketing Science Institute Young Scholar, 2005
Best Paper: American Political Science Association Section on Elections, Public Opinion and Voting
Behavior for “The Impact of Personality on Electoral Behavior and Cognition: A Study of
Need for Cognition and Need to Evaluate,” 2003
National Institute for Mental Health Pre-Doctoral Traineeship (Grant #T32-MH19728), 1996
National Science Foundation Fellowship, Honorable Mention, 1996
University Fellowship, the Ohio State University, 1995
State of Iowa Scholarship, 1991
Leroy Brown Scholarship, 1991
University of Northern Iowa Presidential Scholarship, 1991
Publications:
DeMarree, K. G., Wheeler, S. C., & Petty, R. E. (in press). Priming a new identity: Selfmonitoring moderates the effects of non-self stereotype primes on self-judgments and behavior.
Journal of Personality and Social Psychology
Wheeler, S. C., DeMarree, K. G., & Petty, R. E. (2005). Roles of the self in determining
prime-to-behavior effects. In A. Tesser, J. Wood, & D. Stapel (Eds.) On Building, Defending and
Regulating the Self: A Psychological Perspective (pp. 245-272). New York: Psychology Press.
Wheeler, S. C., Petty, R. E., & Bizer, G. Y. (2005). Self-schema matching and attitude
change: Situational and dispositional determinants of message elaboration. Journal of Consumer
Research, 31(4), 787-797.
Kay, A. C., Wheeler, S. C., Bargh, J. A., & Ross, L. (2004). Material Priming: The Influence
of Mundane Physical Objects on Situational Construal and Competitive Behavioral Choice.
Organizational Behavior and Human Decision Processes, 95(1), 83-96.
Bizer, G. Y., Krosnick, J. A., Holbrook, A. L., Wheeler, S. C., Rucker, D. D., & Petty, R. E.
(2004). The impact of personality on cognitive, behavioral, and affective political processes: The
effects of Need to Evaluate. Journal of Personality, 72(5), 995-1026.
Petty, R.E., Wheeler, S.C., & Tormala, Z. (2003). Persuasion and attitude change. In I. B.
Weiner (Editor-in-Chief), T. Millon (Vol. Ed.), & M. J. Lerner (Vol. Ed.), Comprehensive handbook
of psychology: Vol. 5. Personality and social psychology (pp. 353-382). New York: John Wiley &
Sons.
Petty, R.E., Barden, J., & Wheeler, S.C. (2002). The elaboration likelihood model of
persuasion. In R. J. DiClemente, R. A. Crosby, & M. Kegler (Eds.), Emerging theories in health
promotion practice and research (pp. 71-99). San Francisco: Jossey-Bass.
Wheeler, S. C., & Petty, R. E. (2001). The effects of stereotype activation on behavior: A
review of possible mechanisms. Psychological Bulletin, 127(6), 797-826.
Wheeler, S. C., Jarvis, W. B. G., & Petty, R. E. (2001). Think unto others...The selfdestructive impact of negative racial stereotypes. Journal of Experimental Social Psychology, 37(2),
173-180.
Petty, R. E., Wheeler, S. C., & Bizer, G. Y. (2000). Attitude functions and persuasion: An
elaboration likelihood approach to matched versus mismatched messages. In G. Maio & J. Olson
(Eds.), Why we evaluate: Functions of attitudes (pp. 133-162). Mahwah, NJ: Lawrence Erlbaum
Associates.
Petty, R. E., Wheeler, S. C., & Bizer, G. Y. (1999). Is there one persuasion process or more?
Lumping versus splitting in attitude change theories. Psychological Inquiry, 10(2), 156-163.
Wheeler, S. C., Green, M. C., & Brock, T. C. (1999). Fictional narratives change beliefs:
Replications of Prentice, Gerrig, & Bailis (1997) with mixed corroboration. Psychonomic Bulletin &
Review, 6(1), 136-141.
Letters, Comments, and Reviews:
Green, M. C., Wheeler, S. C., Hermann, A. D., & Brock, T. C. (1998). Social Psychology and
Changing Technologies: Reality Versus Caricature. American Psychologist, 53(9), 1078-1079.
Proceeding Publications:
Wheeler, S. C. (2004). Automatic effects: The consequences of construct accessibility for
behavior, self-regulation, and information processing. Advances in Consumer Research (pp. 599602).
Wheeler, S. C., Briñol, P., & Hermann, A. D. (2004). Undermining self-regulation ability as
a means of reducing resistance to persuasion. Advances in Consumer Research (pp. 31-32).
Chernev, A., & Wheeler, S. C. (2003). The role of reference points in evaluating price
information. In P. A. Keller and D. W. Rook (Eds.), Advances in Consumer Research (pp. 305308).
Wheeler, S. C., Briñol, P., & Petty, R. E. (2002). Consumer persuasion as a function of
explicit and implicit self-beliefs. In R. Zwick and T. Ping (Eds.), Advances in Consumer Research
(pp. 209-211).
Manuscripts Submitted for Publication:
Briñol, P., Petty, R. E., & Wheeler, S. C. (2005). Discrepancy between explicit and implicit
self-concept: Consequences for information processing.
Wheeler, S. C., Briñol, P., and Hermann, A. D. (2004). Resistance to persuasion as selfregulation: Ego-depletion and its effects on attitude change processes.
Wheeler, S. C., DeMarree, K. G., & Petty, R. E. (2005). An Active-Self Account of
stereotype, trait, and exemplar prime-to-behavior effects.
Wheeler, S. C., DeMarree, K. G., & Petty, R. E. (2004). A match made in the laboratory:
Persuasion and matches to primed self-schemata.
Presentations:
DeMarree, K. G., Wheeler, S. C., & Petty, R. E. (2005, January). The role of the self in
behavioral priming effects: Discrepancies between implicit and explicit identity moderate the effects
of a stereotype prime. Presented at the meeting of the Society for Personality and Social
Psychology, New Orleans, LA.
Petty, R. E., Briñol, P., Tormala, Z. L., Wheeler, S. C., & Jarvis, W. B. G. (2004, June).
Potential sources and consequences of implicit ambivalence. Presented at the EAESP Conference
on Unconscious and Conscious Attitudinal Processes, Madrid, Spain.
Wheeler, S. C., DeMarree, K., & Petty, R. E. (2004, January). Self-matching and selfmonitoring: Differential effects of primed stereotypes on persuasion. In Michael Inzlicht and
Joshua Aronson (Chairs), The role of the self in the stereotype-to-behavior link: Parallels between
stereotype threat and ideomotor processes. Symposium conducted at the meeting of the Society for
Personality and Social Psychology, Austin, TX.
Hermann, A. D., Wheeler, S. C., & Briñol, P. (2004, January). Undermining self-regulation
ability as a means of reducing resistance to persuasion. Presented at the meeting of the Society for
Personality and Social Psychology, Austin, TX.
DeMarree, K., Wheeler, S. C., & Petty, R. E. (2004, January). Priming a new identity: Nonself stereotype primes can induce stereotype consistent changes in the working self-concept.
Presented at the meeting of the Society for Personality and Social Psychology, Austin, TX.
Wheeler, S. C., DeMarree, K., & Petty, R. E. (2003, October). The role of the self in primeto-behavior effects. In S. Christian Wheeler (Chair), The role of unconscious processes in consumer
choice and decision making. Symposium conducted at the meeting of the Association for Consumer
Research, Toronto, Canada.
Wheeler, S. C., Briñol, P., & Hermann, A. D. (2003, October). Undermining self-regulation
ability as a means of reducing resistance to persuasion. Presented at the meeting of the Association
for Consumer Research, Toronto, Canada.
Briñol, P., Petty, R. E., & Wheeler, S. C. (2003, May). Ambivalence: (II) Implications for
Discrepancies between Implicit and Explicit Self-Construals. Presented at the Workshop on
Attitudinal Incongruence, Amsterdam.
DeMarree, K. G., Wheeler, S. C., & Petty, R. E. (2003, February). The role of selfmonitoring in stereotype-to-behavior effects. Presented at the meeting of the Society for Personality
and Social Psychology, Los Angeles, California.
Briñol, P., Petty, R. E., & Wheeler, S. C. (2003, February). The impact of explicit/implicit
self-discrepancies on information processing and attitude change. Presented at the meeting of the
Society for Personality and Social Psychology, Los Angeles, California.
Wheeler, S. C. (2002, October). Scripts and Reference Points as Determinants of
Transaction Outcome Evaluations. In Alex Chernev and S. Christian Wheeler (Chairs), The role of
reference points in evaluating price information. Symposium conducted at the meeting of the
Association for Consumer Research, Atlanta, Georgia.
Wheeler, S. C., Briñol, P., & Petty, R. E. (2002, May). Consumer persuasion as a function
of explicit and implicit self-beliefs. Presented at the meeting of the Association for Consumer
Research, Beijing, China.
Bizer, G. Y., Krosnick, J. A., Holbrook, A. L., Petty, R. E., Rucker, D. D., & Wheeler, S. C.
(2002). The Impact of Personality on Electoral Behavior and Cognition: A Study of Need for
Cognition and Need to Evaluate. Paper presented at the American Political Science Association
annual meeting, Boston, Massachusetts.
Petty, R.E., Briñol, P., Preister, J.R. & Wheeler, S. C. (2002, February). Understanding the
reverse bases of ambivalence: Implicit verses explicit self conceptions. Presented at the third annual
meeting of the Society for Personality and Social Psychology in Savannah, Georgia.
Wheeler, S. C., & Petty, R. E. (2000, May). Counterattitudinal appeals and message
processing: An elaboration likelihood approach. Presented at the annual meeting of the Midwestern
Psychological Association, Chicago, Illinois.
Wheeler, S. C., Jarvis, W. B. G., & Petty, R. E. (1999, April). A day in the life of Tyrone and
Erik: The effects of stereotype activation upon behavior. Presented at the annual meeting of the
Midwestern Psychological Association, Chicago, Illinois
Bizer, G. Y., & Wheeler, S. C. (1998, May). Appeals to self-schema as a determinant of
elaboration. In Richard E. Petty (Chair), Social Determinants and Consequences of Aspects of the
Self-Concept. Symposium conducted at the meeting of the American Psychological Society,
Washington D.C.
Wheeler, S. C., Brock, T. C., & Green, M. C. (1997, May). Acceptance of false assertions
embedded in fiction is increased by remoteness of setting and low cognitive effort. Presented at the
annual meeting of the Midwestern Psychological Association, Chicago, Illinois.
Wheeler, S. C., & Smith, M. S. (1995, May). An Analysis of Social Cognition and Health
Insurance Cost-Benefit Analysis. Presented at the annual meeting of the Midwestern Psychological
Association, Chicago, Illinois.
Fuegen, K., Urich, H., & Wheeler, S. C. (1995, April). The effects of Type A and Type B
behavior patterns on tolerance and comfort levels. Presented at the Undergraduate Social Science
Research Conference, Cedar Falls, IA.
Wheeler, S. C., & Smith, M. S. (1995, April). An Analysis of Social Cognition and Health
Insurance Cost-Benefit Analysis. Presented at the Undergraduate Social Science Research
Conference, Cedar Falls, IA.
Service to Professional Associations:
Journal Reviewing:
 Basic and Applied Social Psychology
 Communication Research
 Communication Theory
 Cultural Diversity and Ethnic Minority Psychology
 Emotion
 Health Psychology
 Journal of Consumer Psychology
 Journal of Consumer Research
 Journal of Experimental Social Psychology
 Journal of Personality and Social Psychology
 Journal of Public Policy and Marketing
 Personality and Social Psychology Bulletin
 Psychological Science
Other Reviewing:
 MSI 2003 Alden G. Clayton Doctoral Dissertation Proposal Competition
 AMA 2005 John Howard Dissertation Competition
Invited talks:
2005: Marketing Science Institute Young Scholars Conference; Rice University, Marketing group
2004: Northwestern University, Marketing group, Kellogg School of Management
2003: University of Chicago, Marketing Group; San Francisco State University, Santa Clara
University, Stanford University, and University of California, Berkeley—Bay Area Marketing
Colloquium; University of Pennsylvania, Wharton Decision Processes; Stanford University,
Psychology Department
2002: University of Northern Iowa, Psychology department
2001: University of California, Berkeley, Marketing group, Haas School of Business
Last Updated: 07.22.2005