JORGE E. PACHECO Marketing • Advertising • Creative Services Norco, CA 92860 • Mobile 714.697.0745 • MightyKr8ive@gmail.com • www.MightyKr8ive.com Dynamic, innovative, and creative marketing professional possessing a high-degree of expertise and an exemplary track record of revenue-generating achievements in diverse areas of marketing, creative direction, and advertising. Expert in concept and strategy development with proven skills in developing brand and product marketing programs that amplify product awareness and promote sustainable growth. Dynamic team building, team leadership, and collaboration skills. Fluent in Spanish. Areas of Strength • Advertising, Marketing, Branding and Graphic Design • Client and Vendor Relations and Negotiations • Human Resources/Staff Management and Leadership Professional Experience Freedom Interactive, Santa Ana, CA 2011 CREATIVE AND DESIGN SERVICES SPECIALIST Collaborated on an as-needed basis in overseeing internal and external marketing and advertising projects from inception to completion. Creation of internal sales support material as well as in the conceptualization and execution of traditional media and online initiatives, such as email marketing, mobile advertising, flash banners and landing pages. Key highlights • Ensured that each project task was correctly assigned and completed on time and within budget, which contributed to allow the designers to deliver over 4 assignments a day. • Ensured that deadlines to submit final files to Ad Ops are met, which contributed to streamline the posting of ads. • Generated status reports and project timelines, which allowed designers and project managers be aware of project stages. • Redesigned and managed all internal sales collateral material and creation of content, which introduced a comprehensive sales support package. • Provided art direction and designed for online initiatives including email marketing, static and dynamic banners, landing pages and mobile apps for clients such as Monster.com – which contributed in an increased webinar attendance of 5% – and The Orange County Register – which allowed them to create and maintain a presence in the mobile field. • Managed creative direction of traditional media initiatives such as print ads and flyers for clients such as The Orange County Register’s Deal of the Day, which enhanced brand awareness and contributed to boost sales by 100% for such programs. Kulture Konnect, Inc., Norco, CA 2004 – 2010 CO-FOUNDER/CREATIVE DIRECTOR Combined effective team and business leadership with extensive industry knowledge to drive the strategic growth of the company as well as met clients’ business objectives and contributed to maximize their ROI through the management and allocation of marketing budget and generation and implementation of results-oriented creative. Key highlights • Contributed to the development and implementation of Kulture Konnect’s business goals by playing an instrumental part in building a 15 nation-wide client roster, which allowed business profitability for 5 years. • Conducted and maintained client and vendor interactions & negotiations, which nurtured long-term relationships. • Improved agency internal and external communication by ensuring job consistency and by closely monitoring workflow. • Checked initial job requests for accuracy, requested more information (if needed) and opened and assigned new projects. • Requested estimates from trusted vendors in order to reduce costs and improve quality. Jorge Pacheco, continued • Established project timelines, which allowed to recognize “crisis” or “rush” jobs as well as stalled jobs in order to move them forward and stay in budget. • Maintained internal and external continuity of all parties involved in order to obtain sign-offs moving in and out of the agency. • Dealt with vendors in order to deliver or receive materials on time and within budget. • Pinpointed technological needs to keep all equipment and software current, which enhanced company efficiency. • Revitalized brands such as Blue Ribbon Design Build and Fuzio Restaurants, which generated brand recognition for the Construction Company and contributed to increased foot traffic for the restaurant chain of 25%. • Led the development and implementation of in-budget marketing plans and creative for brands such as Shari’s, which contributed to raised sales of 10%. • Rejuvenated online presence of companies such as imageTech Marketing by developing and implementing an ecommerce site and email marketing campaign, which contributed to increased sales of 10%. • Recipient of multiple industry awards including 2010 Summit Awards - Bronze Award (Website Redesign), 2009 Communicator Awards - Three Platinum Awards (Rebranding Campaigns), 2008 Communicator Awards - Platinum Award (Sales Collateral Systems), 2008 Marcom Awards - Gold Award (Rebranding Campaign), and 2007 Marcom Awards – Gold Award (Brand Identity). Freedom Communications, Santa Ana, CA 2010 CREATIVE SERVICES CONSULTANT - FREELANCE Contracted to leverage design and marketing expertise in creating online and print advertising concepts to promote the company’s iPhone app, which was customized for all newspapers and broadcast stations owned by the company; and provided creative support for all internal marketing and sales support materials. Key highlights • Contributed to increase iPhone app brand recognition for all newspapers and broadcast stations through creative direction and design for The Orange County Register iPhone app, resulting in over 60,000 downloads. • Contributed with art direction and developed visual look for different sales support materials. CycleWorld, Newport Beach, CA 2010 ASSISTANT ART DIRECTOR - FREELANCE Worked closely with the Chief Editor on the layout and design of this industry-leading magazine. Collaborated in the design of email marketing campaigns. Key highlights • Collaborated on the design of 100+ pages monthly magazine and brought a fresh sense of design to the magazine, which resulted in a 10% productivity increase. Hunter Barth Advertising, Newport Beach, CA 2005 – 2008 ART DIRECTOR Reporting directly to CEO, directed all creative processes, which originated the conceptualization and development of innovative advertising campaigns for global and local industry leaders Sharp, John Robert Powers and O’Connor Hospital. Supervised and trained 3 employees. Key highlights • Advised senior management on salaries and wages for creative staff members. • Participated in all client presentations as a bridge between the client and the creative department and garnered client requests for personal input on creative initiatives, which added value to agency’s credibility. • Enforced adherence to workflow processes and deadlines, which allowed on-time and in-budget job delivery. • Worked with admin when necessary to obtain POs as well as worked with outside media to obtain extensions when necessary. • Ensured all incoming requests contain necessary information, which increased designers’ effectiveness and efficiency. • Communicated job status during weekly meetings to all team members, and re-distributed or re-assigned jobs depending on workflow. • Expedited and prioritized rush projects accordingly and helped move stalled projects forward. Jorge Pacheco, continued • Updated files assets and client art files categorization system and implemented file labeling system, which doubled designers’ productivity. • Implemented a new method to organize and lead informative and brainstorming creative meetings with designers and account managers, which resulted in shorter, to-the-point meetings, maximizing creativity and production time. • Supervised all creative processes for all graphics, advertising and marketing initiatives for companies such as Coordinated Business Systems, which contributed to boost sales by 15% and reduced advertising expenses by 5%. • Art directed the creation of all Co-op sales collateral material for Sharp USA in the office technology sector, which was embraced by clients and translated into accelerated new business. • Managed brand development for companies such as iPOP by John Robert Powers and Veritas, which exceeded attendance expectations for the first one and created a market presence in several gyms (including 24 Hour Fitness) for the second one. • Art directed the conceptualization of print and TV advertising initiatives for companies such as O’Connor Hospitals, Fairhaven Memorial and Duplo USA, which contributed to increased seminar attendance for O’Connor Hospitals by 625% and increased business for Fairhaven Memorial by Santa Ana and Mission Viejo location by 5%. Strada Properties/Coldwell Banker Previews International, Newport Beach, CA 2004 – 2005 GRAPHIC DESIGNER Utilized graphic design knowledge to design eye-catching sales support marketing material for real estate agents. Key highlights • Assisted in creating visual layout for mailers, flyers, brochures, calendars and print ads while maintaining brand integrity. • Updated the corporate website, which became more search-engine-friendly because of the constant content updates. • Contributed to the streamlining of the graphic design process, which increased productivity by 50%. Concept 7 Family & Support Agency, Laguna Niguel, CA OFFICE ADMINISTRATOR/GRAPHIC DESIGNER Multi-faceted position creating marketing material while executing contractual documents. 2002 – 2004 Key highlights • Introduced and spearheaded a foster parent recruiting campaign that included creating a series of posters and a direct mail campaign, which increased enrollment by 15%. • Implemented an information management system for effective maintenance and retrieval of all archived documents, which improved document archiving and retrieval by 50%. Stomp, Inc., Costa Mesa, CA CUSTOMER SERVICE MANAGER Optimized the client experience by directing all customer service strategies and supervising support staff. 2000 – 2002 Key highlights • Achieved staff turnaround of zero and increased productivity by 20%. • Reduced customer complaints by 30% through development and implementation of customer service standards, increasing employee effectiveness and and streamlined reports. • Oversaw rebate redemption program, authorized customer returns and implemented a return-validity program, which made return rates decrease by 15%. Education MBA WITH EMPHASIS IN MARKETING, TUI University, Cypress, CA, April 2012 BACHELOR OF SCIENCE IN GRAPHIC DESIGN, The Art Institute of California-OC Santa Ana, CA ARCHITECTURE PROGRAM, Universidad de San Buenaventura Cali, Colombia TECHNOLOGIES: Photoshop, Illustrator, InDesign, Dreamweaver, Quark Xpress, Microsoft Word, Excel, FileMaker, ProWorkFlow.