Asian culture spreads its influences through different brands of technology, cars, interior designs, and food worldwide. Asian cuisine has become the most recent influence from this culture. Many classic restaurants worldwide have Asian inspired dishes on their menus to show their diversity and class. Japanese food, especially sushi, has gained popularity outside of Asia in recent years. Japanese cuisine, as said by Bestor, is having a growing cultural influence on upscale nouvelle cuisine throughout North America, Europe, and Latin America. Sushi's unique taste, structure, and can appeal to a diverse population. It is very intriguing with its different shapes, sizes and colors. Consumers in these places have assimilated sushi as an everyday food. Sushi does not originate from Japan, as commonly thought. The Chinese were the first to use the technique of fermenting fish with salt and rice. At that time, this was the only way of preserving their food. The Chinese introduced sushi to the Japanese in the 7th century. The word sushi means “vinegar rice”. The Japanese have developed sushi to what is currently known for with the combination of seafood and rice. In 1929, the Ladies' Home Journal introduced Japanese cooking to North American women, but discreetly skirted the subject of raw fish. By the 1960s, articles on sushi began to show up in lifestyle magazines like Holiday and Sunset. It was at this time that Japanese cuisine had spread from outside the continent of Asia to all over the world. Sushi has made its way all over the world. It is setting a fashionable trend from Europe to North America as turning into a sign of class and educational standing. People consuming sushi regard it as symbol of sophistication. With the introduction of sushi, people looking to better their status in society had a way of eating a high-class meal at an affordable price. Sushi became a middle ground for all walks of life that wanted to enjoy a taste of the good life. The complexity presented by sushi’s design and yet its simplistic function made it appealing to a diverse group of people. As time went on, sushi evolved from an extravagant delight to being assimilated to a common dish. This Japanese delicacy, according to Katarzyna, has become an everyday dish with Europeans and Americans consuming these dishes on a regular basis, at lunch corners and business receptions, as well as in restaurants and bars. “Sushi has become not just cool, but popular” (Bestor). In North America, Japan’s emergence in the 1970’s has caught the attention of many people. Sushi has transformed from being an exotic, ethnic fare to a trendy and influential dish. The intrigue brought upon by sushi comes from its exquisite background. This original dish presented a new and foreign cuisine unknown to people across the globe. People were provided an opportunity to taste sushi, which a vast majority enjoyed this new food. Japanese influences are evident in many restaurants in various countries. Sushi’s influences on numerous menus add a new and diverse culinary variation. It became the new hot commodity everyone wanted. As stated by Katarzyna, many classic restaurants continue to provide Japanese expatriates with the taste of home and offer Europeans a “taste of Japan,” represented by waitresses dressed in kimono and interiors featuring lampions, bonsai plants, and calligraphy. Sushi has become so trendy that it can be bought at local grocery stores. At this point, consumers do not have to go to an upscale restaurant to eat the sushi they enjoy. This exemplifies how far sushi has come from an ethnic food to being considered an everyday food. These influential innovations reinforce sushi’s popularity. Upon laying eyes on sushi as stated by Sokolov, a neophyte cannot neglect the artistic sublimation of fish and shellfish in which the variations in texture, grain, shape, and color of the raw materials present in this cuisine. People want to eat sushi because it is attractive, thus making it popular. Sushi comes in all different shapes, color, and sizes. Sushi can be cut into specific shapes by the way it is rolled and served. The most familiar shape for sushi is a circle with fancier shapes being squares and triangles. The presentation makes sushi more striking, which adds to its appeal and taste. For those people who have never had sushi, they may be inclined to try it for its appearance. Sushi chefs can get creative with their creations, as if producing masterpieces from sushi. Sushi catches one’s eye with the colorful ingredients consisted to tantalize taste buds. The size of this delicacy depends on the quantity of ingredients within it. Some sushi rolls may be smaller or larger regarding what someone may prefer to eat. The variety from which to choose from, help sushi to garner attention from a diverse group of people. There are four principle types of sushi that are served in the United States. The first type of sushi is called Nigiri-sushi, which are slices of fish or other items on pads of rice. A second type of sushi is called Maki-sushi, which is rolled sushi. Another type of sushi is Inari-sushi, which consists of ingredients stuffed into a small pouch of fried bean curd (tofu). The final type of sushi is called Chirashi-sushi, with fish and other items served on top of a bowl of sushi rice (vinegared rice). These are not all the types of sushi that are available, but these are the main types served in this country. One important aspect that fuelled the spread of sushi in countries like Great Britain and the Netherlands was its popularity in the United States. The most popular type of sushi in the United States is the Maki-sushi. The trends set by sushi has influenced the way it is made. In the United States and in Europe, sushi rolls are straying away from their traditional names. Rather, sushi naming has become a popular way to praise the origin or to present a unique aspect of this dish. The popular California roll, consisting of crabmeat, avocado, and cucumbers, is a type of Maki-sushi. As stated by its name, this sushi roll originated in California. This also suggests Japanese culture transforms to appeal the needs of people around the world. The variety of sushi gives consumers choices to please their appetites. Within two decades, sushi transformed into one of the newest must have dishes in the world. First, sushi was considered by Katarzyna as an exotic, almost unpalatable ethnic specialty, which evolved to haute cuisine of the most rarefied sort. Then, it became a hip and trendy food that has assimilated to menus all across the globe. Finally, “it ended up in supermarkets and take-out corners next to pizza, burritos, bagels, and other hallmarks of the contemporary American food culture” (Katarzyna). The influences Japanese cuisine has an appeal to a diverse consumer base. People can enjoy this delicacy while choosing the appropriate ingredients one may desire to eat. The elaborate shapes, color, and sizes convey an artistic creation that a sushi chef can produce with this cuisine. Sushi's appealing form has the ability to capture an on-looker's eye, while entrancing one's palate with the unique tastes. It is important to know the differences between sushi and sashimi. Sashimi consists of raw seafood, whereas the seafood in sushi may be raw or cooked. As a parting word, knowledge of sushi will help one to select the suitable entrée to satisfy one's appetite. Knowledge is power and “sushi has become not just cool, but popular” (Bestor).