Lady Diana, a personal fashion and image
consulting company.
Group 6
Viola
Vivian
Alice
Summary
First impressions can determine whether we’re successful in getting a job-or getting
a date. When we walk into a room, what’s going through people’s minds? Are they
impressed by the confident, put-together image we project, or are they put off by our
less-than-perfectly-fitting wardrobe, slumping posture, or lack of eye contact? Within
just seven seconds, people have already made critical decisions about our
professionalism, socio-economic statics, education level and desirability. Lady Diana
is a company which provides our customer the whole set service from fashion
consulting to image building.
Company Description
Lady DIANA was founded in Taiwan Taipei in 1999.
The name of the company was named after the English Princess Diana for her good
taste in dressing and elegant temperament. We hope that every our customer who
walks out of our store can draw people’s attention like elegant Princess Diana. Our
Philosophy and Goal are to help our customers build their own images and styles as
now people emphasize more on appearances than before. Some people have no idea
what kind of dressing is better for them, people who don’t know how to match cloths
or people who are too busy to care for their dressing, they come to us. Here in our
company, we have designers of different styles. Listen and choose the kind you like
the best. We not only provide long-term image-building consulting but also short ones,
like interview dressing for all kinds of jobs and party dressing. We have the most
professional consultants and designer who keep following fashion and studying. They
are also the most patient ones who communicate with customers until totally
understand what customers really want.
Our service
Personal image building- business men and publicists
…………………………………………………………………….NT3000/1program
Renting formal clothes
According to the clothes
Personal beauty salon
According to the service
Nail Salon……………………………………………………………………..1500up
Hair Salon ...………………………………………………………………….1999up
Make Up……………………………………………………………………….1999up
We trust people by their professional images that their appearances give us.
However some people with professional knowledge but don’t know how to impress
people by the first look. Especially those who need to interact with customers. Our
goal is to give them our suggestions to make them look professional and elegant.
We’re helping our customers build their own images and styles as now people
emphasize more on appearances than before. Many people have no idea what kind of
dressing is better for them, or have the wrong way to present them. They don’t know
how to match cloths or always dress in the wrong way, they’d come to consult us.
Here in our company, we have designers of different styles. We’ll help you to find
what your own style is and teach how to dress according your style. We not only
provide long-term image-building consulting but also short ones, like interview
dressing for all kinds of jobs and party dressing.
Our service is the most professional and most sincere, because we have the most
professional consultants and designer who keep following fashion and studying. We
can promise you can have the fabulous and satisfied serving, for we are experienced
in image consulting. For more than 10 years, the customers who had experience our
serving were satisfied with the new appearance, and found out their own confident
and style. We are always being ready for helping our customers, doing our best to
present the best side of our customers.
Not only for the image-building, Lady Diana is a full-service beauty salon
dedicated to consistently providing high customer satisfaction by rendering excellent
service, quality products, and an enjoyable atmosphere at an acceptable price
relationship. We also maintain a friendly, fair, and creative work environment, which
respects diversity, ideas, and hard work.
Market Analysis
Nowadays, at workplaces, professional images are more emphasized. Weather the
first impression you give to people meets your position is a big issue that other people
decide to trust you or not. Especially, jobs like salesmen, financial advisor, celebrities
and people doing direct sale whose self-images are extremely important.
Our target market is on sales person, financial advisor, celebrities, business people
and publicists. They are people who need to take great care of their self-images. After
all, images have big influences on their performances and operations. Here, image
doesn’t only mean outward appearances, but also the way people talk, etiquettes and
behavior.
We provide dressing suggestions and consulting, international etiquette course, overall
image management and enterprise culture class. There are workshops of hair dressing,
cosmetics in our consulting center, nail-design, you can get all you want and need
here. We also cooperate with international brands of clothing, let our customers get
their suitable clothing with a more reasonable price.
Customers get our information through our website and advertisements on magazines
Internet and TV. We hold occasional lectures to public letting people know our
company and service better.
Our main competitors are hair salons and nail shops. We have to highlight our overall
service and professional knowledge about image-building and fashion.
Strategy
1 To advertise the importance of personal image
Personal image means a person’s success and profession.
2 Personal images is not only including the outside but inside
Set classes to teach body language, communication, strategy of negotiations, building
the interpersonal relationship, social etiquette.
3 Using VIP and good service to keep our customers
Owing to our customers is mostly high society; our potential customers are celebrities,
business man, people who have high statue and success people. To attract our
customers, we should provide much more high level service to them, so that they will
have good impression on our company. And then they will find us next time.
After building our company’s professional and attentive image, we’re going to
persuade the customers to make a long time contract with our company. The contract is
buying our service for one year; we’ll give them discounts of 80% to attract more
customers, and the customers can also have some discount at our cooperated shops, so
that we can gain more customers.
Implementation
We have succeeded in helping many celebrities and artist to find their own style and
make up their own image.
1. Jolin, from a little cute singer to Taiwan’s sexiest pop singer
2. Show Lou, from a little Taiwan country singer to a Asian famous singer.
3. Amy Sun (孫芸芸), we made her the most elegant celebrity in Taiwan.
Web Plan
For our customers’ convenience, we have invested over 2000,000 NT dollars to set
up ort web site. Information about services and products are detailed on the web site.
Customers make appointments or place an order through the website will get a
discount. We offer an Internet chat room with customer service officers on line 24
hours (this service is provided only for our members). If customers have any
questions, they can leave a message there. Customer service officers will answer them
immediately.
Internal organization
1. General manager- Jack
2. Manager of sales department- Alice
3. Manager of accounting department- Vivian
4. Manager of research department- Viola
5. Manager of customer service department- Lily
6. Human resource department- Polly
Financial Statement