Job Description
Job title:
Event Manager (Town & Gown 10K series) – one year contract
Location:
Head Office, Southwark Street, London, SE1 0HL
Directorate:
Fundraising
Department:
Events
Reporting to:
Challenge Events Manager
Main purpose
To manage the charity’s bespoke 10K race event series, Town & Gown
10K, working closely with the Challenge Events Manager to achieve
agreed event targets and objectives.
The main focus will be:
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Delivery of bespoke 10K race events in Cambridge and Oxford
Implementation of the event marketing plans to recruit participants
Creation of an excellent race day experience
Building relationships with participants and their supporters to maximise income
Supporting the Challenge Events Manager in their development of the Town & Gown 10K
series.
Key areas of responsibility:
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Full project management of two key Town & Gown events: Cambridge in October 2015 and Oxford
in May 2016, undertaking all logistics, Race Committee liaison, participant and corporate
recruitment; and the race day experience for participants, media, corporate participants/sponsors
and spectators.
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Implementation of event marketing plans to promote the Town & Gown 10K events,
working with designers to produce support materials, adverts; communication with past
participants, recruit new participants via University colleges and local media, mailings and
face to face (flyers, stands, other local event promotion etc).
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Manage the Town and Gown 10k website, blog and social media presence. Updating all content,
making it interactive and informative and implementing an email schedule to send to all participants
updating them on the event and Muscular Dystrophy UK.
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Support the Challenge Events Manager in developing the series: researching prospective cities
which match the Town and Gown specifications, contacting local authorities to gain permission for
the proposed route and building relations with local running clubs, universities and colleges.
Job Description
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 Develop fundraising relationships with Town & Gown 10K participants, offering advice,
support and encouragement; monitor their financial performance.
 Ensure up-to-date computerised and manual records are kept relating to existing and
potential event participants with responsibility of monitoring their sponsorship totals and
thanking.
 Play an active role in the life and development of the team, the Fundraising directorate
and the charity as a whole.
 To handle any other duties as defined by the Head of Events.
Initiative:
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Initiative in maintaining good relationships with other staff within the charity to assist in
joint working, strengthen communication, solve problems and to ensure that the charity’s
objectives are met.
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Initiative in maintaining a high level of sensitivity and tact when liaising directly with people
affected by muscular dystrophy.
Values and Behaviours:
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Highly organised and responsible
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Committed to excellent customer service and driven to succeed
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Professional approach to all matters
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Positive attitude and manners that reflect the charity’s values
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Commitment to equal opportunities.
Job Description
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Person Specification
Event Manager (Town & Gown 10K series) – one year contract
1
Experience
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A minimum of two years experience of successful Challenge Events organisation
(charity, voluntary or commercial sector experience considered / charity events
experience preferred)
Experience of using a database (Raiser’s Edge preferred)
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2 Skills
 Excellent project management and organisation skills
 Strong communication skills to deal effectively in person and by telephone with
a wide range of people, including commercial suppliers, in a friendly
and highly professional manner
 Ability to network and create connections with a range of influencers
 Developed writing skills for correspondence with an external audience
 Competence in using Microsoft Word and Excel
 Numeracy
Essential
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3 Personal Qualities
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Highly organised and efficient
Focused and task-orientated
Enthusiastic, highly motivated with a positive attitude
Solution-orientated; a problem-solver
Strong interpersonal skills; tact and diplomacy
Positive and flexible attitude to work particularly new initiatives
Planning - The ability to develop and implement clear and robust plans for
self and others to follow.
Leadership - The ability to set instructions whilst empowering others to
accomplish tasks. Demonstrates flexibility by adopting a management
style to the given situation.
Organisational skills - The ability to manage own time and tasks effectively.
Taking an approach that is results orientated and systematic making you
personally effective in managing own workload complying with set (ie. inhouse policies, legislations, etc).
Ownership and accountability - The ability to accept responsibility for own
area of work, identifying critical elements and working in a proactive/solution focused way to achieve.
Team work - The ability to accept responsibility for own area of work,
identifying critical elements and working in a pro-active/solution focused
way to achieve.
Communication - The ability to represent Muscular Dystrophy UK
effectively and professionally. Produces clear and effective
communications appropriate to the audience, utilising the most appropriate
channel and in keeping with brand guidelines.
Job Description
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Essential
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Self Development - The ability to constantly challenge and improve self and
others demonstrating ambition for self and charity to achieve goals.
Volunteers and supporters - The ability to work effectively with volunteers
and supporters to deliver business goals. Recognises the value and
contribution of volunteers and supporters – empowers others through
provision of support, coaching and training.
4 Details
Hours: 35 per week
Flexible approach to working hours and willingness to work outside normal
office hours when necessary (time off in lieu will be provided)
Willingness to travel – particularly to Oxford and Cambridge
Job Description
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Essential
Essential