ICoASL 2011: Branding & Marketing, &Strategic Direction, Best Practices & Performance Evaluation of Special Library Services Information Literacy Models and Competencies Development Initiatives in India R K Bhatt Associate Professor and Head, Department of Library and Information Science, University of Delhi, Delhi - 110007. rakeshkumarbhatt@yahoo.co.in Abstract Present society is the information society in which the information and information literacy plays a very crucial role in our day to day life to perform the task of decision making. The present paper deals with the concept of information literacy and its needs. Further this paper explores about the information literacy models, information literacy standards, information literacy programmes and initiatives taken in India. Design/methodology/approach – This is a general review and survey of current organization of Information Literacy Programme in the Indian Universities and Libraries. Findings – Study reveals that the information explosion has made it imperative to Indian Universities to develop the new methods for transforming the Information into knowledge to support the new modes of education and services. The study highlights the increased use of Information Literacy models and standards designed by various agencies to support increased information demands with greater emphasis on ICT applications in the libraries. But there are still some challenges which need to be explored for effective and efficient services. Originality/value – Outlining the dynamic changes that are taking place in the Indian Universities and Libraries after implementation of Information Literacy models and standards. Purpose – The use of ICT technologies has changes the way of information generation, organization, storage, retrieval and dissemination. The Libraries are now-a-days more concerned with identifying the increasing information needs of its users and provide them the latest information resources to meet analyze, evaluate, synthesize, and communicate the resulting knowledge. The present paper deals with the current Information Literacy initiatives of the Indian Universities and libraries and highlights the need to undertake a unified Information Literacy programme with adequate facilities for learners. The information professionals need to possess the right skills in appropriate areas, as well as having a wide range of knowledge of various sources of information and teaching skills. Keywords: Information Literacy, IL Models, IL Standards and IL Programs 1. Introduction In recent times, Information Communication Technology (ICT) has made its effective presence in Libraries and Information Centers. It has drastically transformed the way for collection, processing, storage, retrieval and communication of information and also helping the library and information professionals to perform their task much more ICoASL 2011: Branding & Marketing, &Strategic Direction, Best Practices & Performance Evaluation of Special Library Services accurately, efficiently and effectively. In fact, from leaf to clay tablets, from manuscripts to microfilms, from printed documents to CD-ROMS and online electronic resources, Libraries and Information Centers have always been in the business of facilitating information to its diversified categories of users and presently the e-learning tools and information literacy tools are helping them to facilitate content-based information to its end users so that their information hunger is met. Information Literacy is a set of competencies that help the citizen of an information society to participate actively and intelligently in the decision making process concerning to his/her tasks. The information literates know techniques and skills for utilizing the wide range of information tools as well as primary sources in molding information solutions to their problems. 2. What is information literacy? According to the Association of College and Research Libraries 1 information literacy is a set of abilities requiring individuals to “recognize when information is needed and have the ability to locate, evaluate and use effectively the needed information”. Doyle 2 opined that an information literate person is one who: (i). recognizes the need for information; (ii) appreciates the importance of accurate and complete information to make intelligent decisions; (iii) formulates questions based on information needs; (iv) identifies potential sources of information; (v) develops appropriate search strategies; (vi) accesses sources of information including computer-based and other technologies; (vii) evaluates information; (viii) organises information for practical application; (ix) integrates new information into an existing body of knowledge; and (x) uses information in critical thinking and problem solving. Bruce3 defines information literacy as a systematic information behaviour that involves: (i) task definition; (ii) the development of information-seeking strategies; (iii) locating and accessing information; (iv) using information; and (v) synthesizing and evaluating information. Barefoot4 opines that to solve information-related problems, one needs to be information literate and to be information literate, one needs to learn a new set of skills, which include how to locate and use the information needed for problem solving and decision-making efficiently and effectively. American Library Association5 stated that “to be information literate a person must be able to recognize when information is needed and have the ability to locate, evaluate, and use effectively the information obtained and developed nine information literacy standards for student learning which are: (i) accesses information efficiently and effectively; (ii) evaluates information critically and competently; (iii) uses information accurately and creatively; (iv) pursues information related to personal interests; (v) appreciates literature and other creative expressions of information; (vi) strives for excellence in information seeking and knowledge generation; (vii) recognizes the importance of information to a democratic society; (vii) practices ethical behaviour in regard to information and information technology; (viii) participates effectively in groups to pursue and generate information. In fact there are several definitions given by the scholars in one context or the other but one thing seems to be quiet clear that information literacy is not only knowing how to use computers and access information but also evaluating the nature and impact of information in relation to its technical infrastructure and its social, cultural and philosophical context. Shapiro and Hughes6 have identified seven self-explanatory dimensions of information literacy such as: (i) tool literacy; (ii) resource literacy; (iii) social-structural literacy; (iv) research literacy; (v) publishing literacy; (vi) emerging technology literacy; and (vii) critical literacy. However, according to Martin and Rader7 information literacy includes: (i) library literacy; (ii) media literacy; (iii) computer literacy; (iv) internet literacy; (v) research literacy; and (vi) critical thinking skills. ICoASL 2011: Branding & Marketing, &Strategic Direction, Best Practices & Performance Evaluation of Special Library Services 2.1. Need of information literacy Today libraries are functioning in hybrid environment. Most of the libraries are providing traditional as well as ICT based services. Libraries acquire, process, organize, circulate and disseminate huge information resources they have bought by spending crores and crores of rupees. In addition, the ICT has opened the path for creating and putting information in the forms of books and journals in the public domain. This information is equally useful and needed by users for their research and development activities. Information available in electronic format such as e-journals, e-books, CD-ROM and other databases need to be brought to the notice of the users and they need to be made trained in making use of such a vital information. Also, they need to be aware of the role of eportals, information gateways and need special skills to be developed for making use of such facilities with maximum benefit. Thus, for maximum utilization of such a vast and huge information resources the Information Literacy Programme (ILP) is the need of the hour. It makes the end users competent enough for retrieving precise and relevant information as per their need. 3. Literature review There are many studies and reports on information literacy, lists of competencies, and descriptions of information literacy programmes and courses. However, there is a paucity of actual assessment tools that measure student competencies rather than evaluate library instruction. Betsy Barefoot8 discusses the perception of first year college students that campus libraries are largely irrelevant to their lives. Suggest ways to make library instructions an integral part of the courses. Karen Brodsky9 describes a model designed to facilitate integration of information competence into the curriculum of a freshman seminar. The model focuses on collaboration among librarians, faculty, peer mentors and students. Mary Ann Fitzgerald10 summarizes three studies about information literacy skills of firstyear college students. As far as information literacy teaching and learning is concerned Sonia Bodi 11 suggests several guiding questions for students to ask during their research, e.g. what are the parts of my topic? What examples and evidence do I need? How can I contribute something meaningful and new? Linda Carder et al12 describes using focused mini-cases to allow students to demonstrate their abilities and to guide them in identifying their information needs. Myron H Dembo13 discusses reasons why some students resist changing their academic behaviours, the dichotomy between knowing what to do and actually doing it. Ameet Doshi14 advocates integrating a gaming element into library skills instruction as a way to improve learning and portray libraries in a less boring light. Helen Foster’s 15 study focuses on the embedded tasks of information retrieval and how instructors can use reflection, pre-selected sources, and internet-connected classrooms to support teaching these tasks. In a study of Debra Gilchrist16 students in English, History, and Education classes apply an inquiry-based approach to better understand the research process. Jill D Jenson17 points to teachers' assumptions about their students' "computer literacy," as well as to the students' lack of hands-on experience in an actual library, as potential sources of the problem. Provide suggestions for overcoming these obstacles. Thomas P Mackey18 introduces three scalable models for teaching information literacy that work in general education as well as upper level courses: the art of annotation, research and composition, and writing for the web. Susan E Metros19 examines the need for teaching a basic visual design vocabulary, providing the resources needed for becoming visual producers, and developing constructive critics of visual information. Barbara Quarton 20 describes teaching strategies faculty in any discipline can use to guide their undergraduate students through the basic library research necessary for writing a solid research paper. Ariel Rodriguez21 discusses why and how to teach students evaluate research. Argues the ability to evaluate research could be more important than the ability to conduct research. ICoASL 2011: Branding & Marketing, &Strategic Direction, Best Practices & Performance Evaluation of Special Library Services Jerilyn Veldof and Karen Beavers22 discusses how students' mental models affect the way they interact with and learn from online systems. Identifies ways tutorials can be designed for more effective instruction. Sherie Williams23 applies steps such as survey, question, read, reflect, review, etc. to help students decipher complex information. Niki Young24 discusses ways to transform a complex process into a series of small achievable steps and deliver instruction at the student's point of need. As far as discipline specific information literacy programs are concerned Nancy Dennis25 explains how American social history websites were used in a women's studies class. Student’s integrated evaluations of web sites with analyses of content. John W East26 reviews the existing literature on the information behaviour of researchers in the humanities, in order to develop a set of learning objectives, which can be used in the planning of information literacy training programmes. The competence lists in print and on academic library Websites are too numerous to cite; however, several Websites from the California State University27-30 libraries are worth noting because of the enormous amount of information literacy work they have done at California. Stephanie Sterling Brasley31 describes the development of a test to measure cognitive skills covering these seven proficiencies: define, access, manage, integrate, evaluate, create, and communicate. In his study Stephen C Ehrmann32 proposes five key outcomes for liberal education. He gives examples of liberal arts institutions that are among the leaders in redefining the curriculum. Patricia Iannuzzi33 considers assessment methodologies such as evaluation of bibliographies, reviews of assignments that underscore the research process, and the use of portfolios or journals. Lorie Roth34 describes information competence assessment initiatives at several universities in California, including a study at California State University, San Marcos, to measure student attainment in information literacy over a four-year period. Susan Carol Curzon35 describes the California State University Information Competence Skills Assessment, a telephone survey in which 3,000 students responded to hypothetical research and information-seeking scenarios. Bonnie Gratach Lindauer36 examines the learning environment (curriculum and independent learning opportunities), information literacy programme components (courses, reference desk instruction, etc.), and student learning outcomes (such as performance measures on tests, assignments, portfolios and self-assessments). Diane Mittermayer37 made a study on the information literacy competency of the first year undergraduate students. A questionnaire given to first year students measured knowledge of five areas: concept identification, search strategy, document types, search tools, and use of results. Janet Williams38 in his study outlines the steps in designing an assessment, and has examples of various assessment methods such as constructed response, Know-Wonder-Learn-Wonder, self-reflection, and performance tasks. Other academic libraries have undertaken related assessments and have developed their own instruments, which were of interest. An effort to compare students self-assessment of information skills with objective evaluation was described by Greer, Weston, and Alm39. Coupe40 who conducted two surveys at Johns Hopkins University compared freshmen and upperclassmen at that institution, focusing first on evaluating basic library skills and then adding some advanced skills. The Indiana University Bloomington Libraries Assessment Plan for Information Literacy41, while not offering a single assessment tool, describes a plan for assessing information literacy and articulates specific objectives and possible measurement techniques for each information literacy goal. There is a small contribution from Indian Library and Information Science Professionals in the realm of information literacy. C.R. Karisiddappa42 has discussed the concept and characteristic of information literacy. He has also deliberated upon the origin and growing importance of information literacy and had suggested that it should be included not only in library and information science curriculum but also in all curriculums from school education to higher education. He suggests that information literacy is a tool for capability building. Suresh K. Chauhan, Prem Chand and TAV Murthy43 provides an overview of the ICoASL 2011: Branding & Marketing, &Strategic Direction, Best Practices & Performance Evaluation of Special Library Services awareness programmes initiated by INFLIBNET for information literacy through out the country under UGC-Infonet: E-Journals consortium. Describe the efforts INFLIBNET had been extending to make academicians aware and train to use the e-resources available through consortium up to optimum level. RSR Varalakshmi44 advocated that effective implementation of Information Literacy Programmes is possible with efficient models of information literacy. Keeping in view the Indian environment and needs she suggests three types of models for trainers, under graduates and post graduates and the necessary measures for their application. Besides C.K. Sharma45, Neena Singh46, Sudhakar Goud47, Satish Kanamadi and Vishakha Vichare48, Mulla and Chandrasekhara49 have emphasized the need for information literacy in higher education in India. 3.1. Information literacy models There are many models being applicable around the globe and some tested and wellaccepted models are: 1. SCONUL50 (Society of College, National and University Libraries) It is a seven pillar model used to promote excellence in library services in higher education and national libraries across the United Kingdom and Ireland 45 (Society of College, National and University Libraries). SCONUL identifies seven headline skills: (i) the ability to recognize a need for information; (ii) the ability to distinguish ways in which the information 'gap' may be addressed; (iii) the ability to construct strategies for locating information; (iv) the ability to locate and access information; (v) the ability to compare and evaluate information obtained from different sources; (vi) the ability to organize, apply and communicate information to others in ways appropriate to the situation; (vii) the ability to synthesize and build upon existing information, contributing to the creation of new knowledge. 2. The Big6 51 Skills Information Problem-Solving Approach to Information Skills Instruction It is an information and technology literacy model and curriculum, implemented in thousands of schools – through higher education. Some people call the Big6 an information problem-solving strategy because with the Big6, students are able to handle any problem, assignment, decision or task. This bases learning around the six steps: (i) task definition; (ii) information seeking strategies; (iii) location and access; (iv) use of information; (v) synthesis; (vi) Evaluation. Further, in order to solve an information problem of answering a research question, you follow a research process or research steps, it list some steps to be followed such as: (i) the first step is preparing for research. At this step you brainstorm ideas and possible sources of information; narrow your topic to make it manageable; and plan how you are going to do your research; (ii) the second step is accessing resources. Here, you decide what sources of information will be best; find them; and locate the information in them that might be helpful in answering your information question; (iii) the third step is processing information. This is the step where you look closely at the information from your sources; decide what is important; and take notes. Then you organize your information; make sense of it; and develop your own ideas about it (iv) the fourth step to successfully solving your information problem is to transfer your learning. This is the step where you take your ideas and the information that helped you come to them and plan, create and present to other people, your findings and solutions. (ALA np) 3.2. Information literacy standards There are some well-known standards: 1. Information Literacy Standards for Student Learning published by the ASSL52. 2. IL Standards published by IFLA53 3. ISTE’s National Educational Technology Standards (NETS)54 ICoASL 2011: Branding & Marketing, &Strategic Direction, Best Practices & Performance Evaluation of Special Library Services 4. Information Literacy Competency Standards for Higher Education by ACRL55. The ACRL standards are very popular and widely accepted and tested around the world. It includes the expected outcomes under each performance indicator, which are developed with the purpose of providing guidance in the development, assessment methods, instruments and strategies for measuring students’ learning outcomes. These standards can be used to assess the IL skills of teachers, librarians etc. The standards focus upon the needs of students in higher education at all levels. The standards also list a range of outcomes for assessing student progress toward information literacy. In addition to assessing all students’ basic information literacy skills, faculty and librarians should also work together to develop assessment instruments and strategies in the context of particular disciplines, as information literacy manifests itself in the specific understanding of the knowledge creation, scholarly activity, and publication processes found in those disciplines. In implementing these standards, institutions need to recognize that different levels of thinking skills are associated with various learning outcomes--and therefore different instruments or methods are essential to assess those outcomes. 1. ACRL IL Standards Standard One The information literate student determines the nature and extent of the information needed. Performance Indicators The information literate student defines and articulates the need for information. The information literate student identifies a variety of types and formats of potential sources for information. The information literate student considers the costs and benefits of acquiring the needed information. The information literate student reevaluates the nature and extent of the information need. Standard Two The information literate student accesses needed information effectively and efficiently. Performance Indicators The information literate student selects the most appropriate investigative methods or information retrieval systems for accessing the needed information. The information literate student constructs and implements effectively designed search strategies. The information literate student retrieves information online or in person using a variety of methods. The information literate student refines the search strategy if necessary. The information literate student extracts, records, and manages the information and its sources. Standard Three The information literate student evaluates information and its sources critically and incorporates selected information into his or her knowledge base and value system. Performance Indicators The information literate student summarizes the main ideas to be extracted from the information gathered. The information literate student articulates and applies initial criteria for evaluating both the information and its sources. ICoASL 2011: Branding & Marketing, &Strategic Direction, Best Practices & Performance Evaluation of Special Library Services The information literate student synthesizes main ideas to construct new concepts. The information literate student compares new knowledge with prior knowledge to determine the value added, contradictions, or other unique characteristics of the information. The information literate student determines whether the new knowledge has an impact on the individual’s value system and takes steps to reconcile differences. The information literate student validates understanding and interpretation of the information through discourse with other individuals, subject-area experts, and/or practitioners. The information literate student determines whether the initial query should be revised. Standard Four The information literate student, individually or as a member of a group, uses information effectively to accomplish a specific purpose. Performance Indicators The information literate student applies new and prior information to the planning and creation of a particular product or performance. The information literate student revises the development process for the product or performance. The information literate student communicates the product or performance effectively to others. Standard Five The information literate student understands many of the economic, legal and social issues surrounding the accesses and use of information to use information ethically and legally. Performance Indicators The information literate student understands many of the ethical, legal and socio-economic issues surrounding information and information technology. The information literate student follows laws, regulations, institutional policies, and etiquette related to the access and use of information resources. The information literate student acknowledges the use of information sources in communicating the product or performance. 2. IFLA Information Literacy Standards The IFLA standards are grouped under the three basic IL components. 1. Access – The user access information effectively and efficiently Definition and articulation of need Defines or recognizes the need for information Decides to do something to find the information Express and defines the information need Initiates the search process Location of Information Identifies, and evaluate potential sources of information Develop search strategies Access the selected information sources Selects and retrieve the located information 2. Evaluation – The user evaluates information critically and competently Assessment of information ICoASL 2011: Branding & Marketing, &Strategic Direction, Best Practices & Performance Evaluation of Special Library Services Analyses and examines, extracting information Generalizes and interprets information Selects and synthesizes information Evaluate accuracy and relevance of the retrieved Information Organization of information Arrange and categorized information Groups and organizes the retrieved information Determines which is the best and most useful information 3. Use – The user applies/uses information accurately and creatively Use of information Finds new ways to communicate, present and use information Applies the retrieved information Learn for personal knowledge Presents the information product Communication and ethical use of information Understands ethical use of information Respects the legal use of information Communicates the learning product with acknowledgement of intellectual property Uses the relevant acknowledgement style standards 4. Information literacy programmes initiatives in India Advent and application of ICT has changed the whole philosophy of information literacy. Libraries are now more concern with those programmes which help their users to develop the ability to identify information needs, seek out resources to meet those needs and analyze, evaluate, synthesize, and communicate the resulting knowledge. Some noteworthy institutions that are conducting information literacy programmes in India are: 4.1. Organisation of information literacy programmes by the institutions National Information on Science Communication and Research (NISCAIR) formerly known as Indian National Scientific Documentation Centre (INSDOC) organizes information literacy programmes. In addition to an advance two years Associateship in Information Science, it conducts a few short-term training courses on the topics such as ecommerce fundamentals, bibliometrics, e-publishing, Internet access, online information retrieval, library automation, resource sharing, CDS/ISIS and WINISIS, database management systems, and use of Microsoft Office software. Documentation Research and Training Centre (DRTC) of the Indian Statistical Institute, Bangalore has been conducting several information literacy programmes for library and information professionals in different areas such as library automation and Internet for librarians. In addition, it also organizes different workshop in collaboration with many other organizations such as University of Hyderabad and Dalhousie University in Canada on the Semantic Web with topics including metadata, Resource Description Framework, retrieval in Indian languages, Web ontology and taxonomy and XML etc. Information and Library Network (INFLIBNET) of the University Grants Commission (UGC), India is conducting several progarmmes to create awareness and develop e-resource use capabilities among them for the use of UGC-INFONET Digital Library Consortium. It also conduct training progrmmes for university and college library professionals to get them trained in a library management system – Software for University Libraries (SOUL), and the creation of union databases. In addition, it promotes the information literacy through computer application to library and ICoASL 2011: Branding & Marketing, &Strategic Direction, Best Practices & Performance Evaluation of Special Library Services information services (CALIS), a four-week intensive training programme focusing on the practical aspects in the use of computers in libraries, workshop on Automation and Networking of University libraries (WANULIP), onsite training in various topics, training in library management systems for university library staff, and Convention on Automation of Libraries in Education and Research Institutions (CALIBER), Professional bodies, such as the Indian Library Association, the Indian Association of Special Libraries and Information Centres, the Society for Information Science and Developing Library Network are also involved in continuing professional development in this area through their several periodical activities. 4.2. Organisation of information literacy programmes by the Universities University libraries in India are offering several information literacy programmes. Bangalore University uses the SOUL software package for its library management functions of acquisition, OPAC, circulation; Cochin University of Science and Technology since 2000 is using ADLIB library management system and conducted extensive training programmes for their library staff and users to make use of this software along with the use and accessibility to various databases and internet resources, Gulbarga University, University of Hyderabad, Kuvempu University, Manglore University and the latest edition to this list is the efforts of University of Delhi. University of Delhi was established in 1922, it has grown as one of the largest education system in India having 14 faculties, 86 academic departments, 6 Centres of Advanced Studies, 79 colleges and about 120,000 students enrolled as regular students whereas about 250,000 students are enrolled as distance learner in the School of Open Learning. Delhi University Library System has 34 libraries and the total collection of Delhi University Library System has been given in the Table mentioned below. Table 1. Collection of DULS S.No. Document Category Total Numbers 1 Books 14,50,000 2 Bound Volumes 3,66,000 3. Ph D Thesis 14,500 4. M Phil Dissertations 5,600 5. Manuscripts 700 6. CD-ROM 2,000 7. Electronic Databases 72 It caters the information needs of about 220,000 students, 7,000 teachers and over 5,000 research scholars enrolled in M.Phil or PhD programmes. It also provides services to a large number of bona-fide research scholars from different parts of the world. This library ICoASL 2011: Branding & Marketing, &Strategic Direction, Best Practices & Performance Evaluation of Special Library Services has become the trend setter library for the whole country in the field of designing, developing and implementing the Information Literacy Programmes. It imparts information literacy programmes at different levels. For example, level one programme offers information literacy skills to its researchers in the form of an Infogame where focus is to bring to the notice of the users the real learning experience to access various kinds of online information sources available on the internet. Level two programme is based on organising regular information literacy and competency development programme for the academic community of University of Delhi. The library officers designed and develop the information literacy modules based on the information needs of the users and presenting before them through PowerPoint presentation slides and tutorials, etc. By now, about forty such like programmes have been organized and presented in several departments and colleges of the University in which an extensive training for developing the skills of using e-resources especially the e-journals which are being made available to them through the UGC-Infonet Digital Library Consortium. These programmes targeted the Post Graduate Students, Faculty Members, Research Scholars at the level of M.Phil Ph.D, and D.Litt. In addition, these programmes did target the Under Graduate Students and many a times Delhi University Library System did organize such like programmes in different colleges. The faculties, the Departments and the Colleges which have been covered under Information Literacy progarmmes are: (i) Faculties under which Management Studies (including S.P. Jain Management Institute, and South Campus are covered; (ii) Departments under which Department of Botany; Department of Commerce for MIB & MHROD Course; Department of East Asian Studies; Department of Economics; Department of Geography; Department of Music; Department of Philosophy; Department of Political Science; Department of Psychology; and Department of Sociology are covered so far. Similarly, under the category of colleges, the colleges namely Hindu; Keshav Mahavidyalaya; Lady Irwin; Lady Shriram; Shri Guru Teg Bahadur Khalsa; Shri Venkateswara; and Shyam Lal have been covered so far. These progarmmes has the distinct features such as: (i) Introduction to search strategies focusing on the use of e-resources, (ii) Practical orientation focusing on advanced searching, phrase searching, proximity searching, Boolean Operators , field searching, use of controlled vocabulary, and limiting/refining/narrowing searching etc. including the searing mechanism of the CREDO reference, a reference source that contain exclusive 239 well known reference sources from the most established 55 leading publishers world wide; (iii) Subject specific exposure based modules were also developed and demonstrated to users through websites, of scholarly societies, organizations, databases, databases available in public domain etc. DULS has recently started an e-reference service known as Ask your Librarian and audiences were encouraged to make best use of this new service; (iii) Feedback analysis of a total of 1,041 participants comprising faculty members, research scholars and postgraduate students. The Department of Library and Information Science, University of Delhi revised its syllabi in 2007. The members of the syllabi revision committee unanimously opined the need for launching a separate compulsory paper at M.L.I.Sc. level on Information Literacy. Ultimately, a compulsory paper at M.L.I.Sc IInd Semster was introduced. In conclusion, the inclusion of information literacy programmes in universities in India is entirely the responsibility of library and information professionals. Universities in India recognise the need to train and provide the right skills not only to their library and information professionals, but also to the users of libraries. The author suggests that all Indian universities unify and undertake a programme in information literacy and further make it compulsory for all students whether undergraduates, postgraduates or research scholars. Facilities including computer laboratories for hands-on training should be provided and the courses should be assessed/examined with relevant credits awarded to them. To achieve this effectively the library and information professionals need to possess the right skills in appropriate areas, as ICoASL 2011: Branding & Marketing, &Strategic Direction, Best Practices & Performance Evaluation of Special Library Services well as to have a wide range of knowledge of various information sources with adequate teaching skills. In the author’s view, the challenges presented here should be viewed as opportunities, which will enhance the library profession and create better relationships with users in the university libraries. The main aim is to bridge the digital divide to enable users to acquire the right information at their own pace and independently and the hope is that the universities in India, through INFLIBNET and other education support systems, will intelligently swim with the current without drowning. 5. Conclusion Information literacy is a new paradigm for lifelong learning in the library and information environment and libraries are working at their best to inculcate the new modes of education and services. Information literacy attempts to address the issues of information overload with methods of churning the ever increasing information at an increasingly faster pace. It transforms information into knowledge that will empower individuals to acquire and use information appropriate to situation. For the purpose of information use intelligently various models and standards designed and developed by varied agencies are very much applicable but still there are some challenges need to be prudently explore for better results and effective and efficient services. 6. Reference 1. http://www.ala.org/ala/mgrps/divs/acrl/standards/informationliteracycompetency.cf m 2. Doyle, C.S. (1992). Outcome measures for information literacy within the national education goals of 1990. Final report to national forum on information literacy. summary of findings. (ED 351 033) http://www.ericdigests.org/19951/information.htm 3. Bruce, C.S. (2002), Information literacy as a catalyst for educational change: a background paper: White paper prepared for Unesco, the US National Commission on Libraries and Information Science, and the National Forum on Information Literacy, for use at Information Literacy Meeting of Experts, Prague, July, pp. 117, available at: www.nclis.gov/libinter/infolitconf&meet/papers/brucefullpaper.pdf, 4. Barefoot, Betsy. Bridging the Chasm: First-Year Students and the Library. Chronicle of Higher Education 52 (2006): B16. 5. Presidential Committee on Information Literacy: Final Report. http://www.ala.org/ala/mgrps/divs/acrl/publications/whitepapers/presidential.cfm 6. Shapiro, J and Hughes, S. “Information Literacy as a Liberal Art: Enlightenment proposals for a new curriculum.” Educon Review. 32.2 (1996): np. Educause. Web. 21 Jan 2008. <http://www.educause.edu/pub/er/review/reviewarticles/31231.html> 7. Martin, A. and Rader, H. Ed. Information and IT Literacy. 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