UNIVERSITY OF KENT
MODULE SPECIFICATION
1.
Title of the module
KBC517: Visual Merchandising Management
2.
School which will be responsible for management of the module
Kent Business School
3.
Start date of the module
September 2011
4.
The cohort of students (onwards) to which the module will be applicable
2011-2012
5.
The number of students expected to take the module
25
6.
Modules to be withdrawn on the introduction of this proposed module and
consultation with other relevant Schools and Faculties regarding the withdrawal
This module will be identical to, and will replace the current Edexcel NQF HND
Business module.
7.
Level of the module (e.g. Certificate [C], Intermediate [I], Honours [H] or
Postgraduate [M])
(I)
8.
The number of credits which the module represents
15 Credits
9.
Which term(s) the module is to be taught in (or other teaching pattern)
Year 2
10. Prerequisite and co-requisite module
N/A
11. The programme(s) of study to which the module contributes
HND Business (Retail Management).
12. The intended subject specific learning outcomes and, as appropriate, their
relationship to programme learning outcomes
A learner must:
1. Examine the role of visual merchandising and its contribution to corporate
image (a4, c3, d2)
2. Investigate the principles of store design in relation to visual merchandising
(a8, c9, d2)
3. Explore visual merchandising techniques in terms of its effect on store
performance (b3, c8, d2)
4. Examine visual merchandising in terms of current trends and developments
(b8, d3)
13. The intended generic learning outcomes and, as appropriate, their relationship to
programme learning outcomes
Following this module a learner will develop:
a) Ability to apply underlying concepts and principals outside the context in which
they were first studied (a4, b1, c5, d1)
1
UNIVERSITY OF KENT
b) Ability to evaluate critically the appropriateness of different approaches to
solving problems (a5, a6, c3, c5, d3)
c) Ability to use established techniques to undertake critical analysis and propose
solutions to problems (c4, c8, d3)
d) Ability to exercise sound judgement (a5, c4, d3)
14. A synopsis of the curriculum
1. Visual merchandising
The role of visual merchandising
Visual merchandising and the corporate image
The techniques of visual merchandising
Visual merchandising In different retail outlets
2. Store design
Investigate the principles of store design
Store design and visual merchandising
Visual merchandising within the constrictions of interior and exterior store
characteristics and other tactile influences
The effect of visual merchandising on sales
Analysis and interpretation of the location of products
Store purchasing and marketing policies
New and alternative forms of retail
3. Visual merchandising techniques
Visual merchandising techniques
Characteristics of visual merchandising
The effect of Visual merchandising techniques on store performance
Visual merchandising trends and developments
psychological tricks to persuade customers to purchase merchandise
Retail stores’ business objectives
evaluation of methods used to measure customer perceptions
15. Indicative Reading List
Indicative Textbooks
Cox R and Brittain P, Retail Management, FT Prentice Hall, 1999, ISBN
0273634283
Dunne M, Lusch R and Griffith R, Retailing, South-Western Educational
Publishing, 2001, ISBN 0030326966
Kent T and Omar O, Retailing, Palgrave Macmillan, 2002, ISBN 0333997697
McGoldrick P, Retail Marketing, McGraw-Hill, 2002, ISBN 0077092503
Smith I, Meeting Customer Needs, Butterworth-Heinemann, 2003, ISBN
075065984X
Web Sites
www.accountingtechnician.co.uk Accounting Technician magazine
www.asb.org.uk The Accounting Standards Board
www.ft.com The Financial Times
16. Learning and Teaching Methods, including the nature and number of contact
hours and the total study hours which will be expected of students, and how
these relate to achievement of the intended learning outcomes
Each HND Business module accrues 15 credits and equates to a total learning
time of 150 hours. Students will be expected to undertake approximately 105
hours of independent study, including required reading, study, research and
completing assignments.
There will be a total of 45 hours class contact time. This will involve a
combination of lectures, exercises and learning activities. Students are expected
2
UNIVERSITY OF KENT
to be active participants in discussions, activities and presentations. The
application of theory to practice is an essential element in the development of the
students and will be fostered and enhanced by the practical application of theory
to work place related events.
17. Assessment methods and how these relate to testing achievement of the
intended learning outcomes
Method of
Learning Outcome
Weigh Words Outline details
assessmen
ting
length
t
Subject Specific Learning
Prepare a
30%
1500
Students will complete a
Outcomes
visual
Words visual display that will
display for
1. Examine the role of visual
require them to understand
presentatio merchandising and its contribution
the range of topics covered.
n in pairs
to corporate image
Generic Learning Outcomes
a) Ability to apply underlying
concepts and principals outside the
context in which they were first
studied
b) Ability to evaluate critically the
appropriateness of different
approaches to solving problems
Individual
written
assignment
Subject Specific Learning
Outcomes
2 Investigate the principles of store
design in relation to visual
merchandising
Generic Learning Outcomes
a) Ability to apply underlying
concepts and principals outside the
context in which they were first
studied
30%
1500
Words
Produce written material
related to the visual display
presentation
Individual
Written
Assignment
Subject Specific Learning
Outcomes
3 Explore visual merchandising
techniques in terms of its effect on
store performance
4 Examine visual merchandising in
terms of current trends and
developments
Generic Learning Outcomes
c) Ability to use established
techniques to undertake critical
analysis and propose solutions to
problems
d) Ability to exercise sound
judgement
40%
2000
Words
Students will complete a
written assignment
including supporting
materials that will require
them to understand the
range of topics covered.
They will discuss theories
critically, and to relate those
theories to practical
experience.
3
UNIVERSITY OF KENT
18. Implications for learning resources, including staff, library, IT and space
This is an existing programme module, implications are identical with current
programme maintenance requirements.
19. The Collaborative Partner recognises and has embedded the expectations of
current disability equality legislation, and supports students with a declared
disability or special educational need in its teaching. Within this module we will
make reasonable adjustments wherever necessary, including additional or
substitute materials, teaching modes or assessment methods for students who
have declared and discussed their learning support needs. Arrangements for
students with declared disabilities will be made on an individual basis, in
consultation with the Collaborative Partner’s disability/dyslexia support service,
and specialist support will be provided where needed.
20. Partner College: Canterbury College
21. University School (for cognate programmes) or Faculty (for non-cognate
programmes) responsible for the programme:
University of Kent Business School
SECTION 3: MODULE IS PART OF A PROGRAMME IN A PARTNER COLLEGE
OR VALIDATED INSTITUTION
(Where the module is proposed by a Partner College)
Statement by the Nominated Officer of the College/Validated Institution "I
confirm that the College has approved the introduction of the module and will be
responsible for its resourcing"
.................................................................
Nominated Responsible Officer of Partner
College
………………………………………………….
Print Name
…………………………………………………..
Post
………………………………………….
Partner College/Validated Institution
Module Specification Template
Last updated July 2010
4
..............................................
Date