Public cord blood bank marks the start of
brand PR agency’s social work in the region
Singapore, 6th May 2009 – BrandStory Inc is pleased to announce the selection of
Singapore Cord Blood Bank (SCBB), as the first non-profit organisation under the
agency’s Project LoveStory. With immediate effect, BrandStory will oversee SCBB’s
brand communications in Singapore, so as to support the public cord blood bank in
its goal is to build a resource of over 10,000 unrelated umbilical cord blood units
(CBUs), thereby increasing the chances of finding the right stem call match for
Singaporeans and Asians with blood-related diseases.
SCBB is Singapore’s only non-profit public cord blood bank dedicated to build a
national registry of unrelated donor umbilical cord blood units, as well as support
local and global research. While blood stem-cell transplant is a popular treatment for
various immune, genetic and blood-related diseases like Faconi’s Anemia,
Thalassemia
Major,
Severe
Aplastic
Anemia,
Immunodeficiency Disease amongst many others.
and
Severe
Combined
Currently, about 65% - 80% of
Asians worldwide are unable to find a suitable stem cell match as a majority of bone
marrow and cord blood donors are of Caucasian origin.
With over 10,000 CBUs in SCBB’s public registry, Singaporeans and Asians will stand
upto an 80% chance of finding a suitable unrelated cord blood donor match. Since
its official opening in September 2005, the public non-profit cord blood bank has
4,800-banked CBUs and facilitated 28 successful local and international transplants
to-date.
Probably the first of its kind in Singapore, Project LoveStory by BrandStory is set up to
champion worthwhile social causes in Singapore and the region. Based fully on staff
volunteer
work,
LoveStory
assists
non-profit
communications and public relations needs.
organisations
in
their
brand
BRANDSTORY INC 755 North Bridge Road, Singapore 198723 · Email info@brandstoryinc.com · Tel: (+65) 6391 9078 · Fax: (+65) 6234 1607
885 Renmin Road, Huaihai China Tower, Room 717, Shanghai 200010, P.R. China · Tel: (+8621) 6355 8033 · Fax: (+8621) 6355 8022
BrandStory Selects Singapore Cord
Blood Bank For Project LoveStory
National Volunteer & Philanthropy Centre (NVPC)’s latest community-giving initiative,
ComCare Connection facilitated in the initial connections between BrandStory and
SCBB.
Ms Reene Ho-Phang, Managing Director of BrandStory, explains the company’s
decision to set up the division, “In the midst of the economic turmoil, we understand
how difficult it is sometimes for non-profit organisations with noble intentions to get
themselves heard. With Project LoveStory, we hope to be the voice of the social
industry and send the messages of non-profit organisations loud and clear across the
nation.”
The mother-of-one added that she wanted SCBB to kickstart Project LoveStory
because of its child-centered orientation. “I am a mother myself so I understand the
life-changing experience of giving birth to life. This is even more momentous when
knowing how the birth of my child can give life to others as well. SCBB has a very
noble mission and its success in carrying out 28 transplants to-date struck a cord in me.
BrandStory is very proud to be able to play a part.”
Mr Steven J Sobak, Chief Executive Officer of Singapore Cord Blood Bank, is excited
to find an agency with the same passion. “BrandStory really believes in and supports
our cause. Add their extensive capabilities in branding and public relations, we’re
confident they can boost public awareness of SCBB and assist us in our mission to
build a diverse bank of Asian cord blood units so that Singaporeans and Asians will
have a better chance of finding an adequate blood stem cell match.”
-
Ends -
About BrandStory Inc
BrandStory Inc is a boutique branding and public relations agency with offices in Singapore, Shanghai and
Beijing. Led by Ms Reene Ho-Phang, an entrepreneur with over 15 years of expertise in brand
communications, BrandStory's international clientele includes Abu Dhabi Tourism Authority, Las Vegas
Convention and Visitors Authority and Hogg Robinson Group. In Singapore, BrandStory is selected by key
brands such as ASIENCE by Kao and Poh Heng Jewellery. BrandStory's exceptional international media
network and its dedication to delivering butler-style marketing services have translated to a strong ability to
build long-lasting and rewarding relationships with clients and associates. BrandStory is the guardian and
protector of brand reputation in the Asian marketplace.
For further information:
BrandStory Inc
Reene Ho-Phang
+65 9819 1558 (Singapore)
+86 1381 6106 531 (Shanghai)
Email: reene@brandstoryinc.com
Lauryn Tang
+65 8138 9486 (Singapore)
+65 6391 9075 (Singapore)
Email: lauryn.tang@brandstoryinc.com