pressrelease
Friday, 12 February 2016
LONDON
Om Nom® and the Daily Mirror: a winning partnership.
Competition in 25th July edition of the Daily Mirror highlights major Cut the Rope®
licensees
An exciting Cut the Rope reader giveaway features in Thursday 25th July’s edition of the Daily Mirror newspaper.
The Mirror’s readers will be invited to visit www.mirror.co.uk/cuttherope and answer a simple question to have the
chance to win fabulous prizes, in a promotion arranged by the Mirror and ITV Studios Global Entertainment,
European licensing agent for Cut the Rope.
The prizes are supplied by Cut the Rope licensees Vivid Imaginations, Inspiration Works, Spearmark and Pedigree.
Vivid will launch the brand new Candy Monster Om Nom, special feature plush — based on the game’s popular
hero. Inspiration Works will be offering its brand new Kurio 7S
tablet featuring Cut the Rope games. Spearmarks’
lunch bag and drinks bottle
and Pedigree's Sticker and Poster Activity Annual will also be part of the fabulous prize
line-up.
Readers will also be reminded to visit www.zeptolab.com for the latest Om Nom news and Amazon.co.uk, which is
stocking all the prize products — including a pre-sell for the Vivid Candy Monster Om Nom.
This competition runs in conjunction with an app promotional giveaway that begins on Monday 29th July. With every
download of
the e-edition of the Mirror, newspaper readers will have the opportunity to download the iOS tablet
version of the Cut the Rope game to their iPads and play the hit game — for free.
Trudi Hayward, SVP, Global Merchandising, ITV Studios Global Entertainment says: “This competition is a great
chance to spread the word about the Cut the Rope brand to an even wider audience. We’re delighted to be working
with one of the top-selling dailies in Britain to offer Om Nom fans old and new even more of the fun and excitement
they have come to expect from their favourite candy-eating monster!”
Look out for the Daily Mirror on sale today.
About ITV Studios Global Entertainment
ITV Studios Global Entertainment is one of the world’s leading international TV distribution and consumer products
businesses. The consumer products division brings together home entertainment, promotions, licensing and
publishing under one umbrella, with the merchandise and publishing operation bringing brands to life off screen,
working with licensed partners and retailers to bring quality products to consumers. ITVS GE’s successful and
diverse portfolio includes ITV Studios brands like Thunderbirds, Hell’s Kitchen USA and Come Dine With Me and
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third party properties such as Cut The Rope, Babar and Matt Hatter Chronicles.
Part of ITV PLC, which includes the UK’s largest commercial broadcaster, ITV Studios Global Entertainment has
offices in London, Cologne, Hong Kong, Los Angeles and Sydney.
About ZEPTOLAB
ZeptoLab UK Limited is a global gaming and entertainment company best known for developing the award-winning,
hit franchise Cut the Rope®, which includes Cut the Rope, Cut the Rope: Experiments and Cut the Rope: Time
Travel. Available for download across all major platforms and devices, these games have been downloaded more
than 350 million times by users around the world since Cut the Rope's debut in October 2010. The company has
also released the games Parachute Ninja™ and Pudding Monsters™, which can be downloaded on Android and
iOS platforms. For more information, please visit www.zeptolab.com.
ZeptoLab, Cut the Rope and Om Nom are the registered trademarks of ZeptoLab UK Limited.
For further information please contact :
Jane Garner & Sallie Deary
jgarner@kilog.co.uk / sdeary@kilog.co.uk
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