D S Simon Productions 212.736.2727 ACP67 Massage study Embargoed Until 5:00 p.m. ET, Monday, July 4th, 2011 Slate 1 Study Published in the Annals of Internal Medicine Finds Chronic Low Back Pain Patients Receiving Massage Were Twice as Likely as Those Receiving Usual Care to Report Significant Improvements In Both Their Pain And Function Video News Story from American College of Physicians American College of Physicians Video Press Kit For More Information Please Contact: American College of Physicians Angela Collom 215.351.2653 acollom@acponline.org For Technical Information Contact: D S Simon Productions 212.736.2727 news@dssimon.com www.dssimon.com Slate 2 Courtesy the American College of Physicians, publisher of Annals of Internal Medicine. Slate 3 Table of Contents: Story Description Interview IDs Suggested Lead Full Video Package :30 Video Package Additional Soundbites Additional B-Roll Funding Information ACP67 Massage study D S Simon Productions 212.736.2727 Embargoed Until 5:00 p.m. ET, Monday, July 4th, 2011 Slate 4 Story Description: Low back pain is one of the most common reasons patients see a physician. The standard primary care for back pain involves physical therapy and medications, including Non-Steroidal Anti-Inflammatory medications, muscle relaxants and sometimes opiods. However, for those suffering from chronic low back pain the best treatment may be massage, according to a study published in Annals of Internal Medicine. The study found patients receiving massage were twice as likely as those receiving standard care to report significant improvements in both their pain and function. After 10 weeks, approximately two-thirds of those receiving massage improved substantially, versus only one-third of those receiving standard care. There were also lifestyle benefits for massage recipients in the study including less use of pain medications and a decrease in the number of days of limited activity due to low back pain. There were over 400 patients suffering from chronic low back pain in the study. They were assigned to one of three groups: those receiving standard care, those receiving relaxation massage that is intended to induce general relaxation and those receiving structural massage that is intended to identify and ease contributors to back pain. Treatment lasted 10 weeks. More than 33 percent of the patients in the massage groups reported that their back pain was much better or completely gone compared with only four percent in the usual care group. Those results were still seen after 26 weeks, which may have implications for low back pain patients staying healthy. D S Simon Productions 212.736.2727 ACP67 Massage study Embargoed Until 5:00 p.m. ET, Monday, July 4th, 2011 Slate 5 Suggested lead: Is massage more effective than standard physician care in treating chronic low back pain? A study published in the Annals of Internal medicine has the surprising answer. Slate 6 Full Video Package (1) Announcer: Low back pain is one of the most common reasons patients see a physician. And, for many of these cases, the best treatment may be massage, according to a study published in the Annals of Internal Medicine. Dr. Daniel Cherkin Group Health Research Institute Lead Study Author (2) Dr. Daniel Cherkin: We found that patients receiving massage were twice as likely as those receiving usual care to report significant improvements in both their pain and function. After 10 weeks, about two-thirds of those receiving massage improved substantially, versus only about one-third of those receiving usual care. (3) Announcer: There were also lifestyle benefits including less use of pain medications. (4) Dr. Daniel Cherkin: Patients who received massage therapy were more likely to report decreases in the number of days of limited activity due to their back pain, and were also more likely to report, reductions in their use of Non-Steroidal Anti-Inflammatory medications. (5) Announcer: Over 400 patients suffering from chronic low back pain participated in the study. They were assigned to one of three groups: those receiving standard care, //those receiving relaxation massage that is intended to induce general relaxation and those receiving structural massage that is intended to identify and ease contributors to back pain. Treatment lasted 10 weeks. ACP67 Massage study D S Simon Productions 212.736.2727 Embargoed Until 5:00 p.m. ET, Monday, July 4th, 2011 (6) Dr. Daniel Cherkin: More than a third of the patients in the massage groups reported that their back pain was much better or completely gone, and this compared with only 4 percent, reporting this in the usual care group. (7) Announcer: Those results were still seen after 26 weeks, which may have implications for low back pain patients staying healthy. Sharon Berry Study Participant (8) Sharon Berry: What I found after my massage therapy is I have had very few episodes of lower back pain. (9) Dr. Daniel Cherkin: The importance of this study is that it provides evidence that massage is an effective treatment option for people with persistent back pain. In addition, it shows that both the relaxation and the more focused structural forms of massage had equivalent beneficial effects compared to usual care. (10) Announcer: For more information go to annals.org Slate 7 :30 Video Package (1) Announcer: Low back pain is one of the most common reasons patients see a physician. And, for many of these cases, the best treatment may be massage, according to a study published in the Annals of Internal Medicine. Daniel Cherkin Group Health Research Institute Lead Study Author (2) Dr. Cherkin: We found that patients receiving massage were twice as likely as those receiving usual care to report significant improvements in both their pain and function. After 10 weeks, about two-thirds of those receiving massage improved substantially, versus only about one-third of those receiving usual care. (3) Announcer: For more information go to annals.org D S Simon Productions 212.736.2727 ACP67 Massage study Embargoed Until 5:00 p.m. ET, Monday, July 4th, 2011 Slate 8 Additional Soundbites Dr. Daniel Cherkin Group Health Research Institute Lead Study Author The standard primary care for back pain involves medications, particularly Non-Steroidal Anti-Inflammatory medications, but also muscle relaxants and sometimes opiods, and also physical therapy is often recommended. Christine Conrad Study Participant Compared to previous treatments for back pain, massage therapy has probably been the thing that made the big, biggest difference for me. Slate 10 Additional B-roll Slate 11 Courtesy the American College of Physicians, Publisher of Annals of Internal Medicine. ###