New Industry Exhibition Offers Launch Pad into Middle East’s largest
Health & Beauty Market
-Saudi Health & Beauty 2014 – powered by InterCHARM - Highlights Unrivalled
Market Opportunities for Global Industry DRAFTJeddah, Saudi Arabia:
As the Middle East’s largest and fastest growing market for cosmetics and personal care products and
services, the Kingdom of Saudi Arabia presents exceptional business potential for the global beauty and
wellbeing industry. From premium cosmetic products, haircare and fragrances to multi-brand retail
health & beauty outlets, consumer appetite in the Kingdom continues to grow at double-digit rates,
prompting the launch of Saudi Health & Beauty 2014 – a new industry specific exhibition that will offer
an unprecedented showcase of the latest products and innovations.
Powered by InterCHARM, Europe’s leading event for the professional cosmetic & equipment industry,
Saudi Health & Beauty 2014 takes place from 24 – 27 November 2014 at the Jeddah Centre for Forums
and Events. The show is expected to attract leading industry brands and representatives from the world
of cosmetics, fragrances, health, pharmaceuticals, fitness clubs, medical centres and spas.
John Hooke-Tappin, Show Director, Reed Sunaidi Exhibitions, organiser of the event said: “With more
than 50,000 registered providers in the Kingdom’s health & beauty industry, and a per capita spend by
consumers of US$3,800 annually on beauty and personal care products and services, the market
potential is clear. Whether health and beauty-conscious consumers, or businesses in retail, distribution
or personal care services, Saudi Health & Beauty presents a compelling proposition for both exhibitors
and visitors.”
In addition to its domestic market potential, Saudi Arabia also offers a substantial international tourism
market, with 88 million visitors per annum to the Kingdom expected by 2020 to perform Umrah and
Hajj. Fragrance and personal care packs are common gifts for those travelling on holy pilgrimages.
With Arab history and culture steeped in fragrance, the Middle East is regarded as a key market for
international fragrance brands; per capita spend on premium fragrances in Saudi Arabia and the UAE
already overshadows European and US markets. According to Euromonitor International reports,
market size for women’s fragrances in the Kingdom is estimated at US$121million and US$101million for
men’s.*
Haircare continues to be big business in the Middle East, with Saudi Arabia alone expected to reach
US$708million by 2017, according to the same report. Other primary categories offering considerable
market opportunity include vitamins and dietary supplements, particularly with the growing issue of
obesity, and the spa & wellness industry, which is currently growing at 11 percent per annum in the
Kingdom.
Saudi Health & Beauty 2014 will also play a valuable role in facilitating networking and one-to-one
meeting opportunities between private sector and government bodies through its Hosted Buyer
Programme.
In addition to offering a platform for industry exhibitors from around the world, Saudi Health & Beauty
2014 will host a thought leadership Congress focused on addressing health and wellbeing issues in the
Kingdom, with 300 invited delegates participating in roundtable discussions, workshops and panel
debates.
Saudi Health & Beauty is organized by Reed Sunaidi Exhibitions, and is powered by interCHARM, the
leading European event for professional cosmetics and equipment industries.
For more information on exhibiting your organization, product, service or visiting the event, please visit
Saudi Health & Beauty: www.saudihealthandbeauty.com
*Source: Euromonitor International: Beauty Industry Trends in the Middle East & North Africa
-ENDSBoiler plate
About Saudi Health & Beauty
www.saudihealthandbeauty.com
Saudi International Health and Beauty is Saudi Arabia’s first major international Health, Beauty
and Wellness exhibition. The event will promote well-being and healthy living for the
population of Saudi Arabia, whilst providing the perfect platform for the development of
international sport, fitness and health & beauty B2B relationships. Organised by Reed Sunaidi
Exhibitions, Saudi Health & Beauty is powered by interCHARM – the leading event for the
professional cosmetics and equipment industries in Europe.
About interCHARM
www.intercharm.ru/en
InterCHARM is the largest event in the perfumery and cosmetics market of Russia, CIS and
Eastern Europe, which comprises all sectors of the beauty industry and perfumery and
cosmetics market segments. For two decades the exhibition serves as a highly efficient business
platform for Russian and CIS professionals and also as a gateway for foreign companies wishing
to introduce their products and services in the emerging markets. The combination of shows,
contests, business and training programs makes the exhibition an indispensable event for all
industry experts. For a whole generation of beauty industry experts this exhibition became an
important milestone in the development of beauty businesses. One proof of InterCHARM’s
benefits is the fact that 80% of all contracts of the Russian perfumery and cosmetics industry
are concluded at this exhibition. InterCHARM is not only a venue where Russian beauty
companies can communicate with their foreign partners but it is also a meeting place for the
western market leaders. Today the exhibition area of over 22 000 square meters hosts the
exhibits and stands of over 1020 participants from 32 countries. Among them there are global
leading manufacturers and most prominent professionals in the perfumery and cosmetics
industry.
About Reed Sunaidi Exhibitions
http://www.reedsunaidiexpo.com/
Reed Sunaidi Exhibitions is the strategically successful joint venture partnership between the
world’s largest international exhibition organiser Reed Exhibitions and highly experienced Saudi
organiser Sunaidi Expo. Based in Jeddah, Saudi Arabia, Reed Sunaidi is currently running six
events in Jeddah and Riyadh in 2014. Current events span diverse markets including the design,
food, mother and baby, business, international sport & fitness, health & beauty, pool and spa
and kitchen & bathroom sectors.
Reed Exhibitions is the world’s leading event organiser with a portfolio of 500 events organized
in 39 countries including trade and consumer exhibitions, conferences and meetings, ranging
across 44 industry sectors.
For more information please contact:
Amit Joshi
Account Manager
Mojo PR
+971 553 361 257
amit@mojo-me.com