Celanese Updates TruModa® Website to Focus on Customer

News Release
Celanese Emulsion Polymers
222 W. Las Colinas Blvd. #900
Irving, TX 75039 USA
Celanese Updates TruModa® Website to Focus on
Customer Solutions for Dye Issues in Apparel
TruModa brand polymers also offer cost effective solutions
IRVING, TEXAS —September 4, 2013— Celanese has re-launched its TruModa® website,
www.TruModa.com, to present solutions to the apparel industry for a variety of issues
including age-old processing limitations and hot color trends. Celanese has set its sights
on a number of quality issues including crockfastness and washfastness on denim and
pigment-dyed, neon-colored cotton in addition to offering cost-effective processing
Celanese’s own industry experts have collaborated with members of the textile world for a
number of years to address dyeing and quality issues. Harrie Schoots, leader of the
TruModa technical team, says “Celanese is not afraid to tackle the toughest issues facing
the apparel world today”.
Solutions for hot apparel trends
To achieve a neon color on cotton today, most dye houses utilize a pigment dyeing
process often leading to quality issues.
“Celanese offers solutions for crockfastness and
washfastness that include replacement of current binder technology for pigment dyeing of
garments and pigment padding of fabrics. TruModa can also be utilized as a simple postadd to a variety of dyeing processes which can yield a greater than 1 point increase in
quality, such as in the case of denim”. TruModa polymers have also shown promise in
dispersed dyeing of cotton and cotton blends to achieve neon colors.
Cost-effective solutions
Besides solving quality concerns, TruModa polymers can assist in saving valuable time,
water, energy, resulting in cost-effective solutions. This is achieved by reducing the multistep procedure for dyeing multi-yarn fabrics and garments.
“We work closely with the
entire value chain from dye house through retailer to ensure that we are meeting the real
needs of the industry” said Schoots.
Visit www.TruModa.com for more information or email us at [email protected]
About Celanese
Celanese Corporation is a global technology leader in the production of differentiated chemistry
solutions and specialty materials used in most major industries and consumer applications. With
sales almost equally divided between North America, Europe and Asia, the company uses the full
breadth of its global chemistry, technology and business expertise to create value for customers
and the corporation. Celanese partners with customers to solve their most critical needs while
making a positive impact on its communities and the world. Based in Dallas, Texas, Celanese
employs approximately 7,600 employees worldwide and had 2012 net sales of $6.4 billion. For
more information about Celanese Corporation and its product offerings, visit www.celanese.com or
our blog at www.celaneseblog.com.
Holly Seese
(972) 443-3913