Breastfeeding Coalition
Training resources for Pediatricians
www.paaap.org
Pennsylvania Chapter of the American Academy of Pediatrics
EPIC- Breastfeeding Education, Support and Training (BEST)
Funding for this program has ended and this program is now closed. Some materials are still availablefor more information please contact Lillian Young.
The EPIC (Educating Practices/Physicians in their Communities) - BEST program is a statewide practice
education program using office-based change as the key to promoting initiation and increasing duration
of exclusive breastfeeding. BEST is funded by the PA Department of Health and contractually
administered by the PA Chapter, American Academy of Pediatrics.
This CME/CEU program helps practices :
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Provide anticipatory guidance, support, and resources to facilitate breastfeeding
Learn how to manage common breastfeeding problems and challenges
Gain skills to support and promote breastfeeding among mothers who smoke and provide
assistance to quit smoking
Develop a plan that optimizes outcomes for families related to breastfeeding and tobacco
cessation and promotes continuing education among staff
The EPIC- BEST team is comprised of Pediatricians, Obstetricians, Family Medicine physicians and
International Board Certified Lactation Consultants.
EPIC-BEST presentations can be scheduled on site at practices, at grand rounds, monthly meetings and
staff meetings.
Contact:
Lillian Young
Phone: 484 446-3000
http://www.aap.org/breastfeeding/curriculum/documents/PDF/AAPTeleconferencesPromotion.pdf
Breastfeeding Promotion in Physicians’ Office Practices
(BPPOP III) Teleconferences
Below you will find teleconferences that were recorded as an activity of the BPPOP III program.
Download the recordings and the presentations to learn about breastfeeding basics and
breastfeeding in a diverse society.
http://www.wellstart.org/
Wellstart International’s mission is to advance the knowledge, skills and abilities of health care providers
regarding the promotion, protection and support of optimal infant and maternal health and nutrition
from conception through the completion of weaning.
The Revised 3rd Edition of Wellstart’s Lactation Management Self-Study Modules, Level 1. This
educational tool is downloadable without charge. Visitors are invited but not required to help this tool
to continue to be available by donating any amount they wish to Wellstart International, a US based
501(c) (3) nonprofit organization that is compliant with the International Code of Marketing of
Breastmilk Substitutes.
Users are also requested to send your name, professional school that you are affiliated with and an email address to info@wellstart.org so that we may send you updates and alerts about relevant new
materials and references.
http://chicagoareabfc.org/content/overview-physician-educationOverview of the Physician Education Initiative
The Physician Education Initiative was developed to provide breastfeeding education to Chicago area
physicians through in-services at local physicians’ offices. Local Lactation Consultants, La Leche League
Leaders, and others who support breastfeeding mothers and infants are invited to participate in this
program as presenters of these in-services. It is our hope that these presentations will serve to increase
physicians’ breastfeeding knowledge, provide face-to-face contact with breastfeeding advocates and
professionals to whom they can refer mothers with problems and questions, and build relationships
among those providing care and support to breastfeeding mothers and infants as we work toward
making breastfeeding the norm in our community.
Since its inception in 2007, this initiative has reached 10 physician practices and over 100 individuals.
Overwhelmingly, the presentations have been well received. Presenters have reported that their contact
with physician offices has continued after the presentation with an increase in referrals to the
breastfeeding community and greater awareness by the physician groups of breastfeeding resources
that are available to them.
What works best?
We have found that an informal lunch and learn format works well for these in-services, as it lends itself
to discussion and sharing. CABC funds have been earmarked to help reimburse the cost of providing
lunch or refreshments at presentations. Presenters will be eligible to receive up to $75.00 in
reimbursement for food/refreshments provided. You will find information below about how you can get
started and become part of our effort to increase the scope of this initiative.
Ready to Use Presentation Materials
The American Academy of Pediatrics (AAP) Power Point presentation Breastfeeding Support and
Promotion Speaker's Kit, provides a ready-made program on which to base CABC Physician Education
Initiative presentations. The CABC can provide the AAP Power Point program to you on DVD along with a
DVD player appropriate for small groups of 6-8 people. The presentation can also be downloaded
from:http://www.aap.org/breastfeeding/
healthProfessionaIsResourceGuide.html#breastfeedingEducationForHealthProfessionals
Networking Strategies
You very likely know of pediatric practices in your area that could use some education. So, your
participation, in addition to providing desperately needed physician education, can be an effective tool
for marketing your services and may benefit your agency or business as well as the breastfeeding
families that you serve.
We encourage doing Physician Education presentations in teams. An LC or other knowledgeable
breastfeeding advocate and a LLL Leader may team up to speak at each in-service, ideally pairing an
experienced speaker with a newer speaker. However, you are welcome to do a presentation on your
own if you prefer. See Benefits of Presenting as a Team Presenting as a team can have the following
benefits:
1) Give newer presenters practice with more experienced mentors.
2) Provide an opportunity for LC, LLL Leader or other breastfeeding advocate to describe their services
and how they differ. (Contact information for both the LC and LLL may be left at the MDs’ office.)
3) Build collaboration between LCs and LLL leaders as well as between pediatric offices and the larger
breastfeeding community
The CABC is there for encouragement and support
We are available to answer any questions you may have about the ins and outs of doing a presentation
and will give you support as you go through the process of contacting a physician group, planning your
talk, planning appropriate food and refreshments for the group, or obtaining equipment you need. We
can also help with pairing speakers.
See Steps to Getting Started
The steps to getting started planning a talk are:
1) Choose one or more pediatric practices in your area and extend an invitation to give an hour-long inservice to its staff. The office manager can be helpful in scheduling a talk.
2) Schedule one or more of these in-services during the remainder of 2010.
3) Once you have scheduled a talk, download an Application Form (link) and submit it to a committee
member for approval before the presentation is given.
4) Use the AAP’s Power Point presentation on breastfeeding as the basis for your talks. This is a long
presentation, but you can choose among its sections based on the interests of the pediatric office.
5) We will send you a sign in sheet for your talk, and evaluation forms to be completed by the attendees.
6) Upon completion of your talk you will be eligible to receive up to $75.00 in reimbursement from CABC
for food/refreshments that you provided.
As our CABC slogan says, there is “strength in numbers.” By joining together for this initiative, we can
have an impact that is greater than the sum of our individual efforts. Help us make Chicago the
breastfeeding-friendly city we all want it to be. We look forward to hearing from you!
Contact the Physician Education Committee (physicianed@chicagoareabfc.org)
http://www.breastfeedingwa.org/collaborative
Physician Lactation Education Collaborative
The Increasing Breastfeeding Success CD set was written by leading physicians and International Board
Certified Lactation Consultants from Washington State to provide tools for physicians and their staff to
learn about and discuss ways of integrating evidence-based research into practice. Ten different
lactation topics are discussed and each topic includes a slide presentation, slide notes, presentation
outline, learning objectives and purpose, references, and discussion questions.
PLATYPUS MEDIA ADULT MULTIMEDIA RESOURCES
www.PlatypusMedia.com
Revised February 2011
Increasing Breastfeeding Success:
Why it Matters and What the Research Shows
Physician Lactation Education
Collaborative; in association with Washington State Dept. of Health
Unique and professional resource for inhouse breastfeeding training. Features 10
one-hour PowerPoint presentations on issues and concerns related to breastfeeding.
http://platypusmedia.com/ $99.95