Title of action / campaign:
Time of implementation:
Short description
Lessons learned
Methodology of evaluation:
Quantitative data
e.g.
- Number of participants
- Degree of satisfaction with the
offer
- Number of people that generally
realised the campaign
- Percentage of participants stating
that activities/actions influence
their choice of transport
- Increased interest in sustainable
transport modes in general
Programme promoting non-motorized modes of transport
(cycling and walking) in the municipality of Bera leading to a
municipal agreement on sustainable mobility.
September 2009 – October 2010
The municipality of Bera, interested in reducing motorized
traffic, reached an agreement with CRAN for the development
of a promotional programme whose final objective was to
reach a municipal agreement or pact on the strategy and
schedule to follow.
In order to draw up a proposal for debating purposes within a
participative process, a diagnosis was made based on
interviews with stakeholders and an analysis of the area. A
draft agreement was elaborated and meetings were held to
discuss the ideas and proposals put forward. Once the
agreement was at hand, the media were convened to cover
the signing thereof and information and awareness-raising
actions were carried out: a brochure and posters, a bicycle
festival, including a lecture on cycling as a family activity
(Bera is the main locality in the EuroVelo route), display of the
exhibition “Pedaladas hacia la sostenibilidad” [“Cycling to
sustainability”], staging of the play “Pies para qué os quiero”
[“You’d better use your feet”], development of a guided tour
and training on safety and pedestrian-friendly attitudes, and
cycling-oriented leisure games.
Lessons learned from this process might be:
 Implementation of programmes sometimes do not provide
immediate results or benefits and their success must be
evaluated time after finished
 When working with municipalities it is important to involve
all political parties because changes on municipal
government might happened and it is important to
guaranty the continuation of the process.
Evaluation of the overall programme and different activities
has been done through the final survey done to partners and
stake holders involved in Added Value applications. This
survey has also evaluated the impact of actions in cycling
development.
Activities targeted to inhabitants has been evaluated also in
this final evaluation survey as well as with participants
through methodologies explained in detail in specific sections
(mainly through satisfaction questionnaires, informal
conversations during and after activities and direct
observation)
 15 stake holders representatives interviewed (municipality,
political parties, citizens associations, secondary school
direction, primary school direction, workers associations,
municipal police)
 9 participants at 3 participation meetings
 15 participants at lecture about cycling in family
 25 participants at bicycle fest including guided tour and
recreational games in bicycle
 80 participants at staging of the theatre play “You´d better
use your feed”
 150 visitors to itinerant exhibition “Pedalling to
sustainability”


Give indicators / basis figures on
costs
The evaluation of the programme made by partners have
been positive
Participants at mobility fest were satisfied with them and
awarded about sustainable mobility
About 200 working hours in total for designing the programme
and strategies, preparation and organization of bilateral and
participation meetings, coordination and organization of
activities and participation in different activities.
3.500 € subcontracting to elaborate a previous diagnosis and
define, to prepare and carry out interviews, meetings and
elaborate technical reports.
3.500 € subcontracting to develop all the activities:
performance of theatre play, exhibition installation,
workshops, lectures, guided tour and training and recreational
games)
1.000 € subcontracting to elaborate a draft of the mobility
social agreement, the identification of stake holders and
preparation and organization of participation meetings.
500 € subcontracting to design and print information materials
Presen
tation and meetings with stake holders
Recrea
tional
games
in
bicycle
Guide
d tour
and training
Poster to inform
about mobility
agreement and
activities