AN ASSESSMENT OF PARTICIPATION RATES AT HOUSEHOLD HAZARDOUS WASTE COLLECTION EVENTS IN CONNECTICUT Thomas M. Metzner Bureau of Waste Management Connecticut Department of Environmental Protection Hartford, Connecticut Abstract Connecticut has been tracking participation rates at household hazardous waste (HHW) collections for all of its 169 municipalities over the last three years. Between 1996 and 1998, only four municipalities did not participate in at least one collection. Most have annual collections with multiple opportunities. There are 36 municipalities served by the state’s three permanent HHW facilities. Most of the remaining municipalities participate in shared one-day collections. This participation rate data identifies the successful programs and allows us to examine what contributes to a successful HHW collection. This paper will look at: The differences in participation rates between the permanent facilities and one-day collections; The effects on participation when hosting a collection; The impact on participation of the distance to the permanent facility; The specific education strategies of municipalities that have the highest participation rates; and The correlation between participation in HHW and the municipality’s recycling rate. BACKGROUND Connecticut has held HHW collections since 1984. The first permanent HHW facility opened in New Haven in 1992. It currently serves 17 municipalities in south central Connecticut with a total population of 550,000. Permanent facilities opened in Willington (northeast Connecticut) in 1994 and Manchester (central Connecticut) in 1997. The Willington facility serves 12 municipalities with a total population of 90,000. The Manchester facility serves seven municipalities with a total population of 140,000. There is a permanent facility scheduled to open in 2000 that will serve nine municipalities in southeastern Connecticut with a total population of 50,000. The majority of the remainder of the municipalities participates in regional HHW collections administered by a regional entity such as a council of governments. Some regions hold collections annually; others hold them sporadically. Only four of Connecticut’s 169 municipalities did not participate in at least one household hazardous waste collection between 1996 and 1998. The municipalities and regions provided data on collections from 1996 though 1998. The collection data will look at the number of vehicles participating in HHW collections. A few municipalities provide information based on households rather than on number of vehicles. For the purposes of this discussion, one household or one vehicle equals one participant. The participation rate is calculated as the number of participants compared to the number of single family housing units per municipality. This data was obtained from the Connecticut Office of Policy and Management for 1996 and 1997. The 1998 housing data came from the Connecticut Department of Economic and Community Development. Some municipalities with high vacancy rates may have slightly higher participation rates than reported. Some with many units of multifamily housing may have lower rates than reported. Statewide and regional averages were determined by taking the average participation rate in each town and dividing it by the number of towns. PARTICIPATION AT PERMANENT HHW FACILITIES The three permanent HHW facilities in Connecticut averaged 3.7% participation annually between 1996 and 1998. This is significantly above the state average of 2.7% for the same period. As one might expect, the host municipalities for the three facilities had the highest participation rates in their regions1. The Manchester and Willington HHW facilities are located at the municipal transfer stations. Participation rates for the Towns of Manchester and Willington 8.7% and 10.4% respectively, reflect to some extent the incidence of residents making repeat trips to the facility because they are stopping at the transfer station anyway. However the New Haven facility is located in the parking lot of the Regional Water Authority and is unlikely to get multiple convenience visits from city residents. The City of New Haven averaged 4.6% annual participation. PARTICIPATION RATES AND DISTANCE TO THE PERMANENT FACILITY While there are many factors which can impact participation rates at a HHW facility, the participation rate data provides support to the widely held belief that the distance to the permanent facility affects participation. Distance takes into account not only the miles driven but also the time it takes to get to the facility. Table 1 Comparison of Driving Times to a HHW Permanent Facility and Participation Rates Municipality Lower Rates Chaplin Coventry Eastford Cheshire Somers Bolton Hebron Higher Rates Mansfield North Haven North Branford West Haven Vernon HHW Rate Driving Time to Facility (one way) 1.7% 1.7% 1.6% 2.6% 1.4% 1.6% 2.4% 20-30 minutes 20-30 minutes 15-25 minutes 20-30 minutes 20-30 minutes 20-30 minutes 15-25 minutes 5.2% 4.5% 4.5% 15-20 minutes 10-15 minutes 10-15 minutes 4.0% 5.9% 5-15 minutes 10-15 minutes At the New Haven facility, the municipality with the lowest participation rates, Cheshire, is at the perimeters 1 This does not include the satellite collection for Old Lyme which pushed its participation rate over the New Haven average. of the region. The average one way driving time is about 20-30 minutes from Cheshire to the facility. The Town of Wallingford (about 15 –20 minute one way drive from the municipality to the facility) had a participation rate of 1.8% and 2% in 1996 and 1997 respectively. But a satellite collection in 1998 increased participation to 6.2%. The Willington HHW facility has not conducted satellite collections. It also serves a more rural region with municipalities having to use back roads to get to the facility, increasing travel time. The most distant municipalities, Bolton, Eastford, Coventry, and Chaplin have low participation rates. The average driving time one way for the most distant municipalities is 20-30 minutes. Virtually all of the outlying municipalities are below the annual state average of 2.7% for participation. The municipalities are a little more compact in the Manchester program. There are fewer of them but a greater population than Willington. Through the first two years of the program, the lowest participation is again in the outlying municipalities. Somers, 1.4%, and Hebron, 2.4%, had the lowest participation rates in the region. The driving time to the facility for these towns is about 20-25 minutes. Stafford, the most distant, had a satellite collection which increased its participation to 3.2%. Marlborough is approximately the same distance from the facility as Hebron but had a higher (4.1%) participation rate - perhaps because of better public education or because Marlborough has a major highway running through connecting it to Manchester. PARTICIPATION AT ONE-DAY COLLECTIONS There are a few municipalities in Connecticut which choose to participate in single one-day collections. Most of the municipalities belong to regions that sponsor collections days. For example, the Metropolitan District Commission (MDC), a regional water and sewer commission in the Hartford area, administers a program for 30 municipalities with 21 collection days. Eight other regional programs serve another 67 municipalities with one or more collection opportunities per year. The average participation rate for one-day events between 1996 and 1998 was 2.8% for municipalities with access to at least one HHW collection. Only 22% of these had greater than 4% participation. HOSTING A ONE-DAY COLLECTION Common sense suggests that hosting a collection will increase participation. But how much effect does it really have? Table 2 gives evidence that towns should host collections as a way to increase participation. The average participation rate for a municipality hosting a one-day collection from 1996 through 1998 was 4.7%. This is well above the average of 2.7% for the state as a whole. Municipalities with access to one-day collections that did not host a collection had only 1.7% participation. Table 2 Difference in Participation Rates When Hosting a Shared Collection Municipality Hosted East Granby Prospect Woodbury Simsbury North Stonington Beacon Falls 10.4% 7.3% 5.5% 5.2% 7.4% 5.6% Did not Host (Average) 2.5% 0.6% 1.7% 0.7% 1.1% 0.6% Some municipalities host collections every year; others host every other year or less frequently. The difference in participation in many municipalities is dramatic when they host, even if the other collection opportunities are in neighboring municipalities. The Town of East Granby had participation rates of 2.1% and 3.9% in 1996 and 1997 when a collection was held in three bordering towns and several other local towns. But when the collection was held in East Granby, the participation was 10.4%. Prospect went from 1.1% in 1996 to 7.4% in 1997 when they hosted a collection. Some towns did have good participation without hosting a collection. Bridgewater averaged 4.2% over three years without hosting a collection. The collection involved a location in an adjacent municipality but still close to the border. The program administrator also reported that the municipality promoted the collection aggressively. Chester had 6.1% participation in 1996 and Guilford had an average of 4.0%. These municipalities have small populations and collections were held in neighboring municipalities. Hosting a collection may also indicate a commitment which results in higher participation. Municipalities that do not host collections may not want to pay the costs generally associated with the higher participation rates and therefore do not promote the collection COMPARISON OF PARTICIPATION RATES AT ONE-DAYS VERSUS PERMANENT FACILITIES As indicated above, the average annual participation rate was higher at the permanent facilities than at the one-day collections in Connecticut from 1996 through 1998 3.7% versus 2.8%. Municipalities were not included in this collection unless they had access to a collection in each of the three years of this study. There were 135 municipalities that had access to at least one annual collection from 1996-1998. Thirty six of these were members of the three permanent facilities. Satellite collections were included for the permanent facilities’ participation rates. The most likely reason for the difference between the two types of collection is promotion. Many of the municipalities participating in one-day collections did minimal promotion of the event. Many municipalities did not host a collection themselves but instead depended upon collections in other municipalities. Of the municipalities participating in one-day collections, 40% had an average of less than 2% annual participation. Permanent facilities used one-day, satellite collections to boost participation rates in outlying municipalities. The host municipalities may also have had higher numbers because of the repeat business from their residents. When Manchester’s participation rate at their facility is excluded, the average municipal participation decreases from 4.3% to 2.9%. The average remains high in New Haven even without including the host community, possibly because there is not a lot of repeat business from New Haven residents. Participation decreases only from 4.0% to 3.7% when New Haven is excluded from the calculation. When Willington’s participation rate is excluded, the participation rate decreases from 3.2% to 2.3%. Table 3 Permanent vs One-Day Participation Rates One Day (Non-Host) Permanent (Non-host) 1.7% 3.4% One-Day (Host) Permanent (Host) 4.7% 8.2% The data seems to indicate that a municipality can achieve higher participation rates by hosting a collection than by being a member of a permanent facility. But this is only one consideration for joining a permanent facility. For example, this difference does not take into consideration the costs associated with hosting a one-day collection or the opportunity for permanent facility member towns to host satellite collections. HHW PARTICIPATION AND RECYCLING RATES Do residents have a commitment to protecting the environment that extends to participation in both recycling and HHW collections? Does high participation in HHW events translate into higher recycling rates. The data seem to indicate a correlation. Recycling has been mandatory in Connecticut since 1991. Connecticut maintains annual data on the tonnage of recyclables collected. In looking at this data, we find there are some towns that have high participation in HHW that also have successful recycling programs. Manchester and Darien are both ranked in the top five in annual participation in HHW collections. Manchester has achieved a recycling rate of 48%, Darien 40%, well above the state average of 25%. Ellington, Stamford, Mansfield, and New Canaan also have well above average recycling and HHW rates. Table 4 Comparison of HHW and Recycling Participation Rates Top 20 (HHW) Bottom 20 (HHW) HHW Rate 6.8% 0.5% Recycling Rate 30.4% 17.6% Reported State Recycling Average 25% 25% Over State Average for Recycling 14 3 At the other end of the scale, there are municipalities that are deficient in both recycling rates and HHW participation. Bozrah and Voluntown are municipalities that generally do not participate in HHW collections. Both municipalities also have recycling rates well below average. The reported state average for recycling and source reduction among Connecticut’s 169 municipalities is 25%. Of the municipalities with the top 20 participation rates in HHW, 14 also were above the state average for recycling and source reduction rates based on FY 1998 recycling data. Of the 20 towns which had the lowest HHW participation rates or which did not offer collections, only three were above the state average for recycling and source reduction. The average recycling rate for the municipalities with the top 20 HHW participation rates is 30.4%. The average recycling rate for the 20 municipalities not offering HHW collection or with the lowest participation is 17.6%. PUBLIC EDUCATION Municipalities with high HHW participation rates indicated that aggressive and targeted promotion of HHW is a key to success. The most frequently mentioned strategies include: providing brochures to students, advertising in local newspapers, sending direct mailings to each resident, and using the same site and same weekend for collections. Municipalities with the highest rates indicated that they used the public schools as a means of getting the word out. The City of Stamford required the vendor to supply information to all fourth graders as a part of the contract. The Towns of Ellington, Norwalk, New Canaan, Suffield, and Darien all indicated that they utilize the schools to promote the collections. Ellington uses town fairs and events to pass out flyers promoting the collection. Civic groups also assist by disseminating information. The Town of Wilton has mailings to each household and has the trash haulers drop information into the recycling bins. Virtually all programs indicate they use newspaper advertisements and stories to promote their collections. While the New Haven permanent facility indicated that participants most frequently mentioned newspapers as the way they found out about the collection, the Manchester facility felt newspapers were not very effective. The Willington facility reported that newspapers were effective but slightly less so than word of mouth and information placed at municipal transfer stations and buildings. The Manchester facility indicated that direct mail was the most effective means of reaching the public. The program administrator noted that participation is up significantly in 1999 for municipalities that had problems with the mailing in 1998. The New Haven facility includes an information brochure in the quarterly water bill. A number of programs utilize flyers, sandwich boards and other displays placed at municipal facilities to promote the collection. The Willington facility reported that the information placed at each municipality’s transfer station seemed to be the most cost effective. The small municipality of Lyme and the Manchester permanent facility both mentioned the importance of the “history” of the program. Both have sponsored collections for a number of years. Lyme does little promotion but holds the collection the same weekend every year. The First Selectman supports the program and is actively involved in its planning and promotion. The City of Norwalk and the Towns of Ellington and Wilton also emphasized the importance of conducting the collection at the same site and on the same weekend each year. SUMMARY – WHAT ENCOURAGES HIGHER PARTICIPATION RATES? An analysis of the data from HHW collection events from 1996 to 1998 provides evidence of what contributes to a successful program. Whether the town chooses to join a permanent facility or regional one-day collections, there are common elements. Make the Collection Convenient. Municipalities closer to permanent facilities have higher participation rates. Municipalities indicate that one-day collections held on the same weekend and at the same site increase convenience and participation. Promote the Program . The top programs utilize different ways of getting the word out including using the schools, direct mailings, newspaper ads, and brochures at municipal facilities. Host a Collection. Host municipalities had significantly higher participation rates than non-host municipalities including those at permanent facilities. Municipalities should host a collection at least once every three years and members of permanent facilities should host a satellite collection at least once every three years depending on their current participation levels. Join a Permanent Facility. The permanent facilities had higher participation rates than the one-day collections although hosting a collection was another way to get high participation. The highest rates belonged to the hosts of permanent facilities. Municipal Commitment. Municipalities with high participation had motivated individuals in charge of promoting the program. Municipalities with high participation tended also to have above average recycling rates.