Rubric – Creating Media presentations
Referencing source
material
Target audience
Message
Product
Level 4
All source material is
properly cited and has a
clear and concise
summary of what it
contained
The presentation was
aimed directly at the
target audience
The message came
through clearly
inspiring the recipient to
take action
The presentation was
creative and informative.
It caught and kept the
viewers attention
Content
Covers topic in-depth
with details and
examples. Subject
knowledge is excellent.
Reflection
Strengths and
weaknesses
Shows great insight into
strengths and
weaknesses of the
presentation
Shows deep
understanding of how
elements were used and
how they could be
improved
Reflection
Use of elements
Level 3
Most source material is
properly cited and has a
summary of what it
contained
Level 2
Source material has
errors or omissions in
referencing and minimal
summery.
Level 1
Source material is
minimally or not
referenced
The target audience
would understand this
presentation
The message came
through clearly causing
the recipient to think
about the issue
The presentation was
informative. It caught
and kept the viewers
attention most of the
time
Includes essential
knowledge about the
topic. Subject
knowledge appears to be
good.
Shows some insight into
strengths and
weaknesses of the
presentation
Shows some
understanding of how
elements were used and
has some ideas how they
could be improved
The target audience was
not evident from the
presentation
The message came
through giving some
information about the
issue.
The presentation kept
the viewers attention
most of the time
There did not appear to
be a target audience
Includes essential
information about the
topic but there are a few
factual errors
Content is minimal OR
there are several factual
errors.
Shows minimal insight
into strengths and
weaknesses of the
presentation
Shows minimal
understanding of how
elements were used or
how they could be
improved
Can not identify
strengths and
weaknesses of the
presentation
Does not make
suggestions as to how
the presentation could be
improves
The message was
garbled or incoherent
The presentation was
difficult to follow and
lost the viewers attention
Group work
Level 4
The workload is divided
and shared equally by all
team members. top of
the graph.
Level 3
The workload is divided
and shared fairly by all
team members, though
workloads may vary
from person to person.
Level 2
The workload was
divided, but one person
in the group is viewed as
not doing his/her fair
share of the work.
Level 1
The workload was not
divided OR several
people in the group are
viewed as not doing
their fair share of the
work.