Progetti Europei LAMORO is a development agency of North West of Italy working with heritage valorisation and promotion. We would like to exchange our experience with other European networks working in these subjects, and eventually submit together a Culture 2007-2013 project. Open Castles (Castelli Aperti) Open castles: www.castelliaperti.it Castelli Aperti (Open Castles) is the event coordinated by Langhe Monferrato Roero that proposes a trip around some of the most interesting historical homes in southern Piedmont. An initiative that promotes awareness through guided tours of about seventy monuments that reveal a rich artistic heritage identifying the culture, history and traditions of a territory concentrated in the Cuneo Alpine area, the hills of Langa and the Monferrato area of Asti and Alessandria, right to the plains towards the river Po. An offer of tourist itineraries that includes not only public homes and castles but also privately-owned ones, usually inaccessible, which can therefore be visited and rediscovered. This splendid artistic heritage is contextually maximised through collateral events that include plays, concerts, exhibitions and markets, events conceived to really experience the place. Castelli Aperti is an important initiative that involves both public and private organisations working well together to promote the territory and to organise activities in the tourism and culture sectors. This collaboration activated amongst the actors of the project has become fundamental from the viewpoint of developing the common image of a territory that now tends towards international promotion of its identity through a significant cultural and artistic heritage. Langhe Monferrato Roero Countryside and Literary Park Langhe Monferrato Roero Countryside and Literary Park: http://www.parcoletterario.it/ The “Parco Paesaggistico e Letterario Langhe Monferrato Roero” (Langhe Monferrato Roero Countryside and Literary Park) promotes the countryside and cultural heritage of Lower Piedmont through an itinerary that integrates several different “literary itineraries” to discover the places where some famous authors worked and lived: Giovanni Arpino, Vittorio Alfieri, Beppe Fenoglio, Davide Lajolo, Augusto Monti, Cesare Pavese. Indeed, the link between the authors and this territory combines two essential dimensions. The physical, in other words some literary scenarios and places, and above all the identification, in other words the traditions, the customs and the everyday lives. The park directs its proposals at a diverse public, trying to differentiate and improve the cultural offer, paying special attention to the participation of young people. Events conceived to combine awareness and entertainment animate the historical villages and trails near woods and vineyards, set in a countryside that really lends itself well to capturing the new needs for contact with nature and the search for wellbeing expressed by increasingly wider brackets of visitors. Within the overall project, shared and worked at by local public and private actors, the objective to improve tourist use of the area involves creating complementary actions like: strengthening the identity of local communities by getting to know the heritage spread over the territory, stimulating the recovery of traditional economic activities, conserving and improving the quality of the environment, resolving architectonic emergencies, guaranteeing use of the heritage and promoting quality hospitality. Contact: Marta Ferrero Progetti Europei LAMORO Agenzia di Sviluppo del Territorio Piazza Porta Avene, 3 12056 MANGO (CN) ITALY tel. +39.0141.89672 fax. +39.0141.839005 cell. +39.335 5991076 e mail - progetti@lamoro.it www.lamoro.it