For Immediate Release
Singapore Steinway Youth Piano Competition 2014 Brings First Public Voting
System in Classical Music History
19 March 2014, Singapore: Organized by Steinway Gallery Singapore and presented by Bank Julius Baer,
the Singapore Steinway Youth Piano Competition and Steinway Regional Finals Asia Pacific will introduce
a voting campaign to give the public a voice in choosing their favourite young pianist. For the first time
in classical music competition history, the Singapore Steinway Youth Piano Competition 2014 will
feature a voting segment whereby members of the public can cast votes for their favourite contestants.
Celine Goh, General Manager of Steinway Gallery Singapore, says “Steinway Gallery Singapore is proud
to bring the first ever public voting campaign to a classical music competition. Classical music has long
been perceived as a distant subject to the general public. We hope for the masses to nurture an
appreciation level for classical music that parallels the development of the local arts scene, and
presenting them with an opportunity to be involved in classical music is one way to bring it closer to the
hearts of the people.”
“M1 is delighted to be the Official Telecommunications Partner for the Singapore Steinway Youth Piano
Competition 2014, and we are excited to be part of the competition’s first ever audience participatory
voting campaign that will further propel classical music in Singapore”, said Mr Ivan Lim, Director,
Corporate Communications of M1 Limited.
For nine weeks between 19 March and 17 May 2014, public voters can watch audition videos and vote
for their favourite contestant through Short Message Service (SMS). There will be three periodic count
of votes where the contestant with the most number of votes during each three-week period will be
named ‘Popular Pianist of the Season’ and receive a complimentary Master Class organised by Steinway
Gallery Singapore. The contestant with the most votes during the Grand Finals will get an opportunity to
perform a solo recital at Steinway Gallery Singapore.
The voting campaign will continue during the Grand Finals of the Singapore Steinway Youth Piano
Competition on 17 May 2014. The contestant with the most votes at the Grand Finals as well as over the
9-week voting period combined will be awarded a scholarship to Adam Gyorgy Castle Academy in Pomaz,
Hungary from 22 June to 3 July 2014. The summer piano programme will bring in renowned professors
who will introduce new aspects in piano playing, focusing on inspiration, music and technique.
Voting period
Announcement
of vote results
Winner title
Prize
Week 1 to 3
19 March to 4 April
End of Week 3
Popular Pianist of the
Season
Master Class from
Steinway Gallery
Week 4 to 6
5 April to 25 April
End of Week 6
Popular Pianist of the
Season
Master Class from
Steinway Gallery
Week 7 to 9
26 April to 16 May
End of Week 9
Popular Pianist of the
Season
Master Class from
Steinway Gallery
17 May
17 May
Most Popular Finalist
Solo Recital at Steinway
Gallery Singapore
Week 1 to Grand
Finals
17 May
The Most Popular Pianist
Scholarship at the Adam
Gyorgy Castle Academy
A total of five lucky voters will also stand a chance to win M1 Shop vouchers amounting to S$1,000.
Vouchers can be collected from Steinway Gallery Singapore.
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Media Enquiries
NessiNasrudin
Senior PR Executive
Flame Communications
Tel: 6259 3193 / 6253 3193
nessi@flamecomms.com
Note to Editor:
A total of 50 contestants will be participating in the Singapore Steinway Youth Piano Competition 2014.
Contestants come from a wide variety of schools, including:
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Ahmad Ibrahim Secondary School
Anglo-Chinese School (Independent)
Catholic High School
Cheng Chung Secondary School
CHIJ St Nicholas Girls’ School
Dunman High School
Hua Yi Secondary School
International Community School Singapore
Junyuan Secondary School
Kong Hwa School
Maha Bodhi School
Maris Stella High School
Methodist Girls' School (Secondary)
Nanyang Academy of Fine Arts
Nanyang Girls High School
National Junior College
NUS High School
PayaLebar Methodist Girls’ School (Secondary)
Pei Chun Public School (Primary)
Poi Ching School
Punggol Secondary School
Raffles Girls' School (Secondary)
Raffles Girls' Primary School
Raffles Institution
School of the Arts Singapore
SGM Little KiDZ @ Rivervale
Singapore American School
St. Margaret’s Primary School
St. Margaret’s Secondary School
Tanglin Girls' Primary School
Tanglin Trust School
Tao Nan School
Temasek Junior College
Yio Chu Kang Secondary School
About Steinway Gallery Singapore
The Steinway Gallery, Asia’s first standalone Steinway & Sons boutique, is located at upscale shopping
centre Palais Renaissance in the heart of Orchard Road.
In 1853, Henry Steinway set out to “build the best piano possible”. Today the Steinway & Sons brand is
synonymous with quality & surpasses the expectations of even the most demanding pianist. With
extraordinary attention to detail and unparalleled standards of craftsmanship, a Steinway piano is built
by third-generation master craftsmen. Made up of over 12,000 parts – some seasoned for more than a
decade – each masterpiece is painstakingly hand-made and takes well over a year to complete. It is no
wonder that Steinway & Sons pianos have always been the choice of great pianists, including Steinway
Artist Lang Lang, jazz sensation Diana Krall, renowned pianists like Singaporean Steinway Artist Melvyn
Tan and our home grown Young Steinway Artist Abigail Sin.
At Steinway Gallery Singapore, pianists, students, families and those yearning for the ultimate piano to
complete their home and musical experience can now find the Steinway piano of their dreams with ease.
For more information, visit http://www.steinway-gallery.com.sg/
About Julius Baer
Julius Baer is the leading Swiss private banking group with a focus on servicing and advising
sophisticated private clients and a premium brand in global wealth management. Julius Baer’s total
client assets amounted to CHF 348 billion at the end of December 2013, with assets under management
accounting for CHF 254 billion. Bank Julius Baer & Co. Ltd., the renowned Swiss private bank with origins
dating back to 1890, is the principal operating company of Julius Baer Group Ltd., whose shares are
listed on the SIX Swiss Exchange (ticker symbol: BAER) and form part of the Swiss Market Index (SMI) of
the 20 largest and most liquid Swiss stocks.
Julius Baer is currently integrating Merrill Lynch’s International Wealth Management business outside
the US. This will increase the Group’s presence to more than 25 countries and 50 locations.
Headquartered in Zurich, we have offices from Dubai, Frankfurt, Geneva, Hong Kong, London, Lugano,
Madrid, Monaco, Montevideo, Moscow, Shanghai to Singapore.
For more information visit our website at www.juliusbaer.asia
About The St. Regis Singapore
The St. Regis Singapore takes its place among the world’s finest hotels. Positioned at the top of the
market, offering timeless elegance and peerless service synonymous with the St. Regis name, it is the
first St. Regis hotel to open in South East Asia and also the first new internationally branded luxury hotel
to open in Singapore in 11 years.
Featuring 299 luxuriously appointed guestrooms and suites, the St. Regis features many firsts for
Singapore and the region, including the country’s first ballroom that features two large skylights and the
first premium Remède Spa outside the United States. It is also the only hotel in Singapore to offer its
signature butler service to every guest.
Since its opening in April 2008, The St. Regis Singapore has earned prestigious accolades and named one
of the best hotels by renowned publications, including Elite Traveller’s 101 Top Suites in the World, 91st
spot in the coveted Travel + Leisure World’s Best Awards 2011 rankings of Top 100 Hotels Worldwide,
8th spot for Travel + Leisure World’s Best Awards 2011 Top City Hotels in Asia, Travel + Leisure World’s
Best Awards 2011 Top 10 Hotel Spas Worldwide, 3rd for Travel + Leisure World’s Best Awards 2011 Top
Hotel Spas in Asia, 5th for Travel + Leisure World’s Best Service Award 2012 Top City Hotels in Asia, and
7th for Condé Nast Traveler Readers’ Choice Awards 2012 Best Hotels in South East Asia.
The St. Regis Singapore was also awarded the ‘Best Hotel Experience’ at the Singapore Tourism Board’s
Singapore Experience Awards in 2011 and 2012, recognising the hotel as representing the pinnacle in
delivering distinctive, compelling experiences in Singapore. It is also in the Gold List 2013 chosen by
Condé Nast Traveler’s readers for the second consecutive year as well named one of Top City Hotels in
Asia in Travel + Leisure’s 2013 World’s Best Awards.
For more information on The St. Regis Singapore, please visit www.stregissingapore.com
About M1 Limited
M1 is Singapore’s most vibrant and dynamic communications company, providing mobile and fixed
services to over 2 million customers. Established in 1997, M1 achieved many firsts, including the first
operator to offer nationwide 4G service, as well as ultra high-speed fixed broadband, fixed voice and
other services on the Next Generation Nationwide Broadband Network (NGNBN). With a continual focus
on network quality, customer service, value and innovation, M1 links anyone and anything; anytime,
anywhere. For more information, visit www.m1.com.sg.