Start Something Beautiful
Independent Sales Director Educational Flier
FROM THE COMPANY
New Starter Kit
Custom Look
NEW INDEPENDENT
BEAUTY CONSULTANT
EXPERIENCE
SUGGESTIONS FOR INDEPENDENT
SALES DIRECTOR
New Independent Beauty Consultants who start
their business as of February 15, 2012, will
receive the new Starter Kit. Here’s what’s new:

New Starter Kit Bag and Organizer
Caddy

Start Something Beautiful DVD

Miracles Happen Book – Mary Kay’s
Autobiography

Product Samplers - TimeWise®
Microdermabrasion, Botanical Effects™
and Mary Kay® NouriShine Plus™ Lip
Gloss

Updated and improved educational
literature
The arrival of the new Starter Kit will be a
day to remember! The new Independent
Beauty Consultant will be greeted with her
beautifully packaged and pre-packed
Starter Kit Bag equipped to help her get
started and make the most of her new
business.
New Independent Beauty Consultants will
receive their own Custom Look when they
place their initial qualified order within 15 days
of the Company’s acceptance of their
Independent Beauty Consultant Agreement.
New Independent Beauty Consultants may
seek the guidance their Independent Sales
Director to make an inventory decision,
and receiving their own Custom Look is a
great incentive to order early so they can
start selling and earning money.
Encourage her to complete the online quiz so
that she receives a look that is customized just
for her. You can help her complete it by
accessing her quiz in your “New Unit
Members” Report in myBusiness®
New Independent Beauty Consultants can
customize their product bonus bundles
based on their preferences and business
goals.
Now that new Independent Beauty Consultants
can customize their bonus, you may offer to
help her decide which product bonus bundles
would best fit her customer list. Asking
questions can help her feel empowered and
excited about her choices.
A suggested activity for new Independent
Beauty Consultants is to complete the
checklist in the Start Earning Now
magazine.
Ask a new Independent Beauty Consultant to
call you and tell you what she is most excited
about in her Starter Kit.
Encourage her to watch the Welcome segment
on the Start Something Beautiful DVD and
review the checklist in the Start Earning Now
magazine for what to do next.
Additionally, they’re great tools to incorporate
into your New Independent Beauty Consultant
Orientation. You may even find that much of
the content in the Start Earning Now magazine
covers much of the information that you may
already include in your Welcome Packets.
Visit www.marykayintouch.com for full details.
Ready, Set, Sell! New Consultant Bonus
Program
The Ready, Set, Sell! New Beauty Consultant
Product Bonuses now offer 5 newly created
product bundles to choose from:

TimeWise® Skin Care

Botanicals Cleanse & Hydrate Skin Care

Botanicals Freshen & Mask Skin Care

Mary Kay® Color Bundle

Mary Kay® Favorites
Visit www.marykayintouch.com for full details.
A great way to help new Independent
Beauty Consultants decide which bundles
to choose, would be to think about which
products she wants to sell to her
customers.
The BizBuilders program is designed to reward
Independent Beauty Consultants for
consistently maintaining active status with the
Company.
New Independent Beauty Consultants can
enjoy spending their BizBuilder Bucks on
future product orders or Section 2 items as
long as they maintain their active status.
Visit www.marykayintouch.com for full details.
The more they spend, the more they earn!
They will also receive Seminar credit for
BizBuilder Bucks they earn.
“Thank you” note in first product order
Any new Independent Beauty Consultant who
starts her business as of March 1, 2012 will
receive a thank you note in her initial order of
$200 Section 1 wholesale or more. It’s the
Company’s way of acknowledging and showing
support of the commitment she has made to
her new business.
New Independent Beauty Consultants will
feel warm and fuzzy after receiving the
note in their product order.
Follow-up to see if she received the note in her
order, and let her know how Mary Kay Ash
always cherished the personal touch. Let her
know that you and the Company appreciate her
and are excited as she starts this journey.
Motivational CD in second product order
Any new Independent Beauty Consultant who
places her second Section 1 order of any size
as of March 1, 2012 will receive a
complimentary motivational CD in her order.
This CD is one of the many things a new
Independent Beauty Consultant will be
inspired and motivated by to continue
working her business.
Ask new Independent Beauty Consultants to
make a commitment to listening to the CD, and
ask if she would mind giving you her opinion.
Offer to give her suggestions on ways to fit it
into her schedule, such as driving to an
appointment or at night before bed.
Targeted Communication
The following communication will go out to new
Independent Beauty Consultants in her first
year:

Welcome Letter mailed in Week 1

Emails in Week 2 – 4 and 14

Hanover message from Ryan Rogers in
Week 7 and 11

Four postcards mailed in her first year
These communication touch points are
designed to help new Independent Beauty
Consultants stay engaged, feel supported
and keep the momentum going.
Continue the praise and encouragement at your
Unit meetings by asking, “Who got love from
the Company this week?” Instead of tracking
the communication, invite new Independent
Beauty Consultants to bring these
communications to the meeting.
1st Anniversary Gift
Beginning April 1, 2012, New Independent
Beauty Consultants will receive a $20 credit to
use on a minimum $200 Section 1 wholesale
order or more placed in their anniversary
month.
New Independent Beauty Consultants will
want to be sure to place an order in their
anniversary month to take advantage of
this special offer.
Celebrate this special occasion with her. Begin
talking about the gift early in her 12th month.
Regardless of her activity level, consider
reaching out to her to make her feel special by
acknowledging this important milestone.
BizBuilders Program – BizBuilder Bucks!
COMING SPRING 2012!
Enhanced First Steps Program on Mary
Kay InTouch®
May 14, 2012 MKTV Event
Limited time offers, such as 50% off a Mary
Kay® Personal Web Site and the product
bonus bundles are available to new
Independent Beauty Consultants when they
start their business. They must log-on to Mary
Kay InTouch® to activate the limited time offers
available as a reward for starting their business.
These limited time special and free offers
in the First Steps program can help jump
start a new Independent Beauty
Consultant’s business.
This live broadcast is designed to help set new
Independent Beauty Consultants up for
success.
New Independent Beauty Consultants can
learn from successful Independent Sales
Directors and can move forward with
confidence.
Help them understand the value of their first
order, and placing it early. They’ll not only
receive their product bonus bundles, but earn
BizBuilder Bucks credit on their second order
and a Custom Look.
You’ll want to make sure your Unit member’s
email is up to date in order to receive important
updates and reminders regarding BizBuilder
Bucks they have to spend. You can also stay
up to date on the BizBuilder Bucks amount
they have and when it expires by reviewing the
BizBuilders Program report in myBusiness®.
There’s a BizBuilders Beauty Consultant
MKeCard® you can send to motivate her to
take advantage of the credit.
This $20 credit can also serve as an “activation”
incentive if she needs motivation.
Offer your assistance in helping her locate and
log-on to the Mary Kay InTouch® web site.
The newly designed pages will make the
process easy!
Offer to explain the advantages of the
Company tools and special offers.
Encourage new Independent Beauty
Consultants to take advantage of these events
to kick start their businesses and learn valuable
tips in working her business.