12 - Fair Mare Products

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News Release
FOR IMMEDIATE RELEASE
March 5, 2012
Contact: Kristen Taylor
kristentaylor1000@gmail.com
(814) 883 – 7989
Two Fair Mares Partners with Horse Coupon Book for Huge Facebook
Giveaway
Horse Coupon Book Fans are Eligible to Participate and Win One of Eighteen
Giveaways from Two Fair Mares, including the new Neigh Station!
Fenelon Falls, Ontario, March 5, 2012 – Mare, mare in the stall, who’s the fairest of them
all? In conjunction with the launch of The Neigh Station—the first activity center for
horses—Two Fair Mares is searching the globe to find the two fairest mares “of them all”
and we asked Horse Coupon Book to help us find them. Horse Coupon Book fans have a
chance to name the two fair mares in the Two Fair Mares logo after real life mares that
have made an impact on the people and creatures that love them.
“We’re thrilled to partner with Horse Coupon Book for this very exciting Facebook
promotion,” says Susan Lyon, Founder and Owner, Two Fair Mares. “We hope Horse
Coupon Book fans have fun naming the two fair mares in our logo based on their real life
mares and stories. We thank Horse Coupon Book for all of their efforts in helping to put
this promotion together. We love Horse Coupon Book!”
Each week for four weeks—starting on Monday, March 5, 2012—Horse Coupon Book
Facebook fans will be eligible to submit a photo of their mare along with a compelling
story based on weekly themes—The Caretaker Mare, The Entertainer Mare, The Boss
Mare, and The Posh Mare. Entries will be posted via the Horse Coupon Book Facebook
page for voting. Each week, the two images and stories with the most public “Likes” will
become semi-finalists and Horse Coupon Book will also pick two semi-finalists each
week. Each of the sixteen semi-finalists will receive an Equine Scratcher from Two Fair
Mares. From the sixteen semi-finalists, Horse Coupon Book and Two Fair Mares will
choose two winners to be the official 2012 “Spokes Mares” for Two Fair Mares. Each
winner will receive the Grand Package Prize from Two Fair Mares, a Neigh Station with
an Earl or Charlie toy rider. Winners will be announced on the Horse Coupon Book
Facebook page on Sunday, April 15th, 2012. See Horse Coupon Book’s Facebook page
for official rules, regulations, and eligibility requirements.
Available in March, The Neigh Station is the first activity center for horses. This 3-in-1
activity center features components that are designed to keep horses entertained and
stimulated, including a shatterproof mirror, which is designed to provide visual contact
for horses that are separated from their stable mates; a sliding latch with clicking sound
that is fun for any curious horse and may provide needed oral stimulation; and a rope
with detachable toy riders—available in a Western or English model—which encourages
play.
“Horses, like people, need creative outlets to increase happiness and reduce stress,” says
Lyon. “In addition to providing hours of entertainment, The Neigh Station may also help
to minimize unwanted horse habits, which are widely linked to anxiety and frustration
related to a horse’s feeding, social and leisure-time activities.”
The Equine Scratcher, made by Two Fair Mares, is a flexible, texturized panel which,
when mounted on pasture posts and stall walls, allows horses to safely scratch. Safe
scratching promotes horse wellbeing through increasing circulation and blood flow,
which makes horses happier and healthier. Made of a durable polyethylene material, not
rubber, The Equine Scratcher will not pull horsehair and its unique surface design also
has no protruding nodules to bite. Whether trying to relieve an itch from insect bites,
grooming, or boredom, The Equine Scratcher allows horses to get a great rub even if they
have a blanket on.
Two Fair Mares innovates and manufactures equine products designed to promote horse happiness and
wellbeing. Products are offered as enrichment tools that provide opportunities and solutions for horses to
engage in important natural behaviors, such as scratching, rubbing, playing, and bonding. Two Fair Mares
products are available around the world for the enjoyment of happier horses and horse owners. For more
information, please visit www.twofairmares.com.
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