COPYRIGHT (C) 2015 EVEN MODERATION, LLC *** END USER LICENSE AGREEMENT *** IMPORTANT: PLEASE READ THIS LICENSE CAREFULLY BEFORE USING THIS SOFTWARE. 1. LICENSE. 1.1 Legally Binding Agreement. By installing and/or using the Social Drinker mobile device application (hereinafter the "Software"), you agree this End User License Agreement (hereinafter, the “Agreement”) is a legally binding and valid contract and agree to be bound by all of the terms and conditions contained herein. Specifically, but without any limitation you agree to indemnify, release and hold Even Moderation, LLC as the owner with all rights and privileges to the Software (the “Company), and all of its officers, managers, employees, agents or distributors from any and all liability as more fully described and agreed to herein. 1.2 Use and Rights Limited by Agreement. Subject to the terms of this Agreement, the Company grants you a limited, non-exclusive, non-transferable license, without right to sublicense, to use the Software in accordance with this Agreement. The Company does not transfer the title of “Social Drinker” to you and the license granted to you is not a sale. This Agreement is a binding legal agreement between the Company and the purchasers and users of the Software. If you do not agree to be bound by this Agreement, you agree to and shall immediately cease use of the Software and immediately remove the Software from any and all electronic and/or mobile devices owned or controlled by you. 2. DISTRIBUTION. 2.1 No Right to Distribute. The Software and license granted herein shall not be copied, shared, distributed, re-sold, offered for re-sale, transferred or sub-licensed in whole or in part. 3. USER AGREEMENT. 3.1 Use of Software. Use of the Software is limited to the number of licenses purchased by you. A single purchase of this Software shall grant you one (1) license to be used on a single electronic and/or mobile device. 3.2 Restrictions. You shall use Social Drinker in compliance with any state, local or federal law or regulation of the United States or any law or regulation of any applicable foreign jurisdiction. 3.3 Copyright Restriction. This Software contains copyrighted material, trade secrets and other proprietary material. You shall not, and shall not attempt to, modify, reverse engineer, disassemble or decompile the Software. You shall not create any derivative works or other works that are based upon or derived from the Software in whole or in part. (a) You agree that you shall not use the Company's name, logo or any graphics associated therewith that represent the Software in any way or manner whatsoever. The Company retains sole and exclusive ownership of all rights, title and interest in and to the Software and all intellectual property rights relating thereto. (b) Copyright law and international copyright treaty provisions protect all parts of the Software. No program, code, part, image, audio sample, or text may be copied or used in any way by the user except as intended within the bounds of the ordinary and necessary use of the Software. All rights not expressly granted hereunder are reserved for the Company. 4. RESPONSIBLE USE 4.1 Estimates Only. The Software provides an estimate of a user’s blood alcohol content (“BAC”) only, and you agree that you shall not rely in any way upon the estimate of BAC provided by the Software. You agree that you shall not rely upon the Software in any way to comply with any alcohol consumption, alcohol impairment driving statute, or any other applicable law or regulation of any jurisdiction whatsoever, including that of any state, local or federal law or regulation of the United States or any applicable law or regulation of a foreign jurisdiction. 4.2 No Reliance Upon Estimated Calculations. The information displayed, provided and/or generated by, including any user interaction with the Software, including any text, graphics, images and other material provided are estimates and are not to be otherwise relied upon by the user (“Content”). The Content is not intended to be a substitute for professional medical advice, diagnosis, or treatment. You specifically acknowledge and agree to the following: standard alcoholic drinks of every variety vary in size and alcohol content, individual alcohol absorption and elimination rates fluctuate, and your actual BAC will differ from the result of any calculated estimate of BAC set forth by the Software. 4.3 No Medical Advice. The Software does not provide medical advice. Always seek the advice of your physician or other qualified health provider with any questions you may have regarding a medical ailment, condition, or substance dependency issue. Never disregard professional medical advice or delay in seeking a professional opinion because of your use of the Software. 4.4 Responsible Use. You agree the Software shall only be used in a responsible manner and not as part of any competition or contest whatsoever. 5. DISCLAIMER OF WARRANTY 5.1 NO WARRANTIES. TO THE FULLEST EXTENT POSSIBLE BY LAW, THE COMPANY DOES NOT WARRANT THAT THE SOFTWARE WILL OPERATE ERROR-FREE OR THAT THE SOFTWARE IS FREE OF, OR IN ANY WAY SUSCEPTIBLE TO A COMPUTER VIRUS OR OTHER HARMFUL MECHANISMS. IF YOUR USE OF THE SOFTWARE RESULTS IN THE NEED FOR SERVICING OR REPLACING EQUIPMENT OR DATA OR ANY OTHER COSTS, THE COMPANY IS NOT RESPONSIBLE FOR THOSE COSTS. THE SOFTWARE IS PROVIDED “AS IS” WITHOUT ANY WARRANTIES OF ANY KIND. THE COMPANY, TO THE FULLEST EXTENT PERMITTED BY LAW, DISCLAIMS ALL WARRANTIES, WHETHER EXPRESS OR IMPLIED, INCLUDING THE WARRANTY OF MERCHANTABILITY, FITNESS FOR PARTICULAR PURPOSE, AND NON-INFRINGEMENT. THE COMPANY MAKES NO WARRANTIES ABOUT THE ACCURACY, RELIABILITY, AND COMPLETENESS OR TIMELINESS OF THE CONTENT PROVIDED BY THE SOFTWARE. 6. CONSENT OF USE OF DATA 6.1 Consent of Data Collection. You agree the Company may collect and use information gathered in any manner by the Software and has the full right, permission and authorization to utilize such information for any research, scientific or commercial purpose whatsoever, including the release, utilization and/or sale of such information to a third-party or as part of any product support services provided to you. The Company may use any information compiled by the Software to periodically provide notice or information to you, including, but not limited to any third-party advertisements. 7. MISCELLANEOUS 7.1 Indemnification. You will indemnify, release, hold harmless, and pay all costs associated with a legal defense of the Company, its officers, managers, employees, agents and distributors against any and all claims, proceedings, demands, or costs, including, but not limited to that arising from any and all injury, liability or claim of injury to or death of any person or for loss of or damage to property, resulting from or in any way connected, directly or indirectly with use of the Software. 7.2 Release of Damages. In no event (including, without limitation, in the event of negligence) will the Company, its officers, managers, employees, agents or distributors be liable for any consequential, incidental, indirect, special or punitive damages whatsoever (including, without limitation, damages for loss of profits, loss of use, business interruption, loss of information or data, or pecuniary loss), in connection with or arising out of or related to this Agreement, the Software or the use or inability to use the Software or the furnishing, performance or use of any other matters hereunder whether based upon contract, tort or any other theory including negligence. 7.3 Governing Law. This Agreement shall be governed by and interpreted and enforced in accordance with the substantive laws of the State of Pennsylvania (including, without limitation, provisions concerning limitations of actions), without reference to the conflicts of laws rules of that or any other jurisdiction, except that Federal laws shall also apply to the extent relevant. 7.4 Consent to Jurisdiction. You hereby (i) irrevocably submit to the jurisdiction of the Court of Common Pleas in Erie County or the U.S. District Court for the Western District in any action arising out of this Agreement, (ii) agree that all claims in such action may be decided in such court, (iii) waives, to the fullest extent it may effectively do so, the defense of an inconvenient forum, and (iv) consents to the service of process by mail. A final judgment in any such action shall be conclusive and may be enforced in other jurisdictions. 7.5 Severability. If any provision of this Agreement or the application thereof to any person or circumstance is held invalid or unenforceable to any extent, the remainder of this Agreement and the application of that provision to any other persons or circumstance shall not be affected thereby and that provision shall be enforced to the greatest extent permitted by law. 7.6 Termination. Any failure to comply with the terms and conditions of this Agreement will result in automatic and immediate termination of this license. Upon termination of this license granted herein for any reason, you agree to immediately cease use of the Software and destroy all copies of the Software supplied under this Agreement. # 1603699.v1