PRESS KIT
Contact Person:
Katarzyna Pluta
Marketing Manager
NOWY STYL GROUP | www.nowystylgroup.com
ul. Warszawska 15, 32-086 Węgrzce
Telefon: (+ 48) 12 63 98 646
Telefon komórkowy: (+48) 510 005 440
E-mail: katarzyna.pluta@nowystylgroup.com
WHAT IS YOUR SPACE CODE?
Everybody has the same elements of the DNA code. However, it does not mean that we all are of the
same kind. Even though the DNA elements are identical, their arrangement is unique and determines
our individuality. In the similar way we can describe the process of arranging an office – there are a
lot of fixed elements but their arrangement differs depending on people's needs and companies'
expectations.
We very often get an impression that offices differ completely from one another, however that is not
always the case. Every effectively functioning office consists of some fixed elements that are simply
arranged in a unique way. The best example of such offices where all fixed zones can be found is the
Nowy Styl Group stand at the iSaloni – Salone Del Mobile fair in Milan. Having analysed the way
modern companies operate as well as their employees' needs and interior arrangement trends, the
Group has designed a comprehensively arranged office. The universal solutions have been applied,
but their combination is unique.
Office blocks
There are some fixed zones in every effectively functioning office. Besides working areas, office musthave elements are zones designed for meetings and individual work as well as conference rooms.
Only the proper arrangement of all these "blocks" ensures an effective and comfortable-to-use
office.
"Our stand in Milan is a fully functional office, but a small-scale one". ‒ says Sebastian Wiśniewski,
Nowy Styl Group Marketing Manager and the exposition designer ‒ "Everybody who will take a look
at it, is sure to be impressed with the solutions we have chosen and the arrangement of particular
office zones that perfectly match each other".
How to arrange an office?
Let's start from the very beginning ‒ the entry zone. Everybody knows that the first impression
matters a lot, therefore one of the most important office areas is the reception. While designing an
office, we must always bear this fact in mind. The next "block" is the teamwork zone – nowadays the
majority of interactions between employees take place within an office, which facilitates the
exchange of information to a great extent. The well-chosen furniture items, such as workbenches or
desks combined with cabinets, allow teams to work much more effectively.
Arranging further "office blocks", we have to remember about the employees who need to work in
the quiet and be undisturbed – therefore zones designed for individual work and silentrooms are
necessary as well. The opposite of the tasks carried out individually are those performed by a big
project team. Such projects carried out by a team are the daily routine of contemporary
organisations. That is why, areas designed for holding quick meetings and multifunctional
conference rooms are indispensable elements of modern offices.
The last "block" is the managerial office – the heart of every company. It is here where long-lasting
strategies come into being and crucial business decisions are taken. The arrangement of this zone is
extremely vital. It influences not only efficiency and working comfort of a manager but also the way
the most important customers perceive the company.
Final effect
The office arrangement depends on a great number of factors. That is why, it is advisable to start this
process with in-depth analysis of employees' needs and their working styles. Once it has been done,
you can start playing with the "blocks". One attempt is definitely not enough. It should take some
time to find a perfect combination. However, when the office arrangement is finished the final
effect is sure to exceed all of your previous expectations.
FACTS:
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Nowy Styl Group is taking part in the iSaloni – Salone Del Mobile fair in Milan for the first
time
The stand covers 240 m²
Nowy Styl Group was invited to participate in the design fair in Milan during ORGATEC 2014;
to show their solutions at iSaloni – Salone Del Mobile, companies have to meet high
expectations concerning the design of the presented products
Interesting elements of the Nowy Styl Group stand are walls made of Concreate concrete –
nowadays this solution applied to modern offices is becoming more and more popular all
over the world
GET TO KNOW OUR SPACE CODE!
Familiarise yourself with our idea of arranging fixed office zones that is being presented at our
stand in Milan. This is our fair SPACE CODE.
The key elements of our SPACE CODE, which we are presenting in Milan, are clearly sectioned-off
zones equipped with properly chosen products. Are they perfect solutions for every single office? No,
they aren't, because perfect solutions do not exist. Nevertheless these are the solutions that may
become a source of inspiration for everyone. And, above all, such stand arrangement has allowed us
to achieve our aim: to show the Nowy Styl Group comprehensive offer to a great number of
customers.
The welcome zone has been equipped with the sand® system panels. Their modern design makes
them a perfect choice for the place where it takes only 7 seconds to make a good first impression1;
whereas their excellent acoustic properties allow the person working there to step away from the
office hustle and bustle just for a while. Fitting this untypical workstation with a height-adjustable
electric desk enables the employee to change the working position (from sitting into standing) in an
easy way, which is particularly useful during long working hours.
The modular sand® system has been used also in the informal meeting zone. Thanks to the
functionality of the solutions designed by Vincent van der Horst, the sand® system is a perfect choice
for this area. Small sets of seats and tables that are separated from one another by acoustic panels
which can be fitted with multimedia are a very comfortable solution for quick meetings held within
small or big teams.
An additional meeting place is the shared area that performs the so-called "socialising" function. At
our stand this zone has been equipped with the eye-catching Madras hockers.
Research shows that 80% of the most important interactions are of informal type 2, therefore there
are more places designed for holding such meetings in our office. Another product that perfectly
suits informal meeting zones is the modular Hexa seats line. We have presented a 4-person Hexa
Wall module with a table and LCD screen at our stand.
Nowadays project teams work on a daily basis in every company. Changing teams need enough
space to work creatively. The most effective brainstorming sessions are those held within groups
consisting of 3-4 people. To present their ideas freely, they all must be provided with working
comfort and access to necessary multimedia tools. Our solution here is a brainstorming room
equipped with the high Play&Work table and Belise balance support stools.
1
Carol Kinsey Goman, Seven seconds to Make a First Impression
CEBE (2005). The impact of office design on business Performance. Commission for Architecture & the Built
Environment and the British Council for Offices
2
The teamwork area involves not only meeting points but first of all, functional workstations that
facilitate communication within a team. While designing our new Play&Work furniture system
together with designers from the WertellOberfel design studio, we took into consideration the fact
that 70% of interactions between employees take place within an office and not in meeting rooms3.
The functional workbenches from the Play&Work line, xio® move with accessories as well as the
Play&Work desks joined to a shared cabinet together with ergonomic chairs: 4ME, Belite, Intrata
PRO, Sail and vote® ‒ they all perfectly suit areas designed for committed teams and their creative
tasks.
While arranging an office, we cannot forget about rooms designed for individual work in the quiet.
98% of the most committed employees have access to a place where they can concentrate in their
office4. Thanks to its unique, yet simple design, the Play&Work furniture system inspires employees
and increases their ability to concentrate. It also allows applying both traditional and non-standard
arrangement solutions to the silence zone. A cabinet with an upholstered cover enables the user to
change the working position completely (into a half-lying one), which has a positive influence on
employees' health. This cabinet can also be used as a quick meeting point.
Managerial offices are undeniably unique places in every company. Being "working tools" of strong,
outstanding individuals who take the most important decisions, they must meet their needs and
tastes. They also have to highlight the company's prestige, be elegant, yet subtle. In Milan we have
presented two different solutions – classical in its design: the eRange managerial office furniture
system and the modern and light Play&Work managerial office with a laminated desk top.
The thing that best complements the image of an office is the formal meeting zone. It is conference
rooms where the most crucial meetings are held, both the internal ones as well as those with very
important contractors. Perfect design and full functionality are the key elements here. An ideal
solution for this area is the modular CX 3200 table system with a patented leg assembly system
which ensures quick and tool-free rearrangement of every room. The table system perfectly matches
the xenium x-cross® chairs that provide users with sitting comfort even during long meetings.
3
CEBE (2005). The impact of office design on business Performance. Commission for Architecture & the Built
Environment and the British Council for Offices
4
Congdon, C., Flynn, D., & Redman, M. (2014). Balancing “We” and “Me”. Harvard Business Review, 92(10)
Nowy Styl Group
Nowy Styl Group is a European leader in comprehensive furniture solutions for office and
public spaces. Thanks to its unique business model, the Group offers an excellent interior furnishing
service based on in-depth analysis of customers' needs, efficiency, work organisation, ergonomics
and acoustics. Nowy Styl Group's experience as well as technological and production facilities ensure
that every offer is "tailor-made".
It is the flexible approach to a customer, innovation and the exceptional organisational
culture that make the Group one of the biggest and the most dynamically developing furniture
companies in Europe. Its annual revenue amounts to almost 300 mln Euro.
The company has its own international distribution network comprising local sales structures
all over the world (existing in the most important European markets, as well as in the USA and the
Middle East). Employing local managers and employees, it is successful in adjusting the offer to the
needs of customers and providing them with a professional service.
Every day the company equips new office buildings, conference centres, cinemas,
stadiums, music halls, sports and multifunctional facilities. The Group's reference list includes
among others big international corporations, cultural institutions such as: the Polish National Radio
Symphony Orchestra, the Opera house in Munch as well as all the Polish stadiums where the UEFA
EURO 2012 was held. It was the Group's chairs that heads of government were sitting on during the
NATO Lisbon Summit; the Group's chairs can also be found in the German Chancellery and in the
Leicester Square Theatre in London. In the foreseeable future, the Olympique stadium in Lyon will be
fitted with the Group's chairs as well.
To meet the tastes and needs of customers all over the world, the Group's portfolio consists
of 6 product brands: Nowy Styl, BN Office Solution, Grammer Office, Rohde & Grahl, Forum Seating
and Baltic Wood. The range of office solutions offered by Nowy Styl Group is presented in 15
showrooms located, among others, in Warsaw, London, Paris, Dusseldorf, Munich, Prague,
Bratislava, and Moscow. Nowy Styl Group manufactures its products in more a dozen production
plants equipped with the state-of-the-art technologies that are located in Poland, Germany, Ukraine,
and Russia.
Nowy Styl Group combines in a flexible way the model of long-term investment in its own
brands with the process of acquiring shares in markets by purchasing companies whose position is
well-established. This allows the Group to increase sales and perfectly adjust to the local market
trends. In 2011 Nowy Styl Group took over its first German company ‒ Sato Office and included into
the portfolio one of its brands ‒ Grammer Office ‒ a well-known manufacturer of ergonomically
advanced office armchairs equipped with patented mechanisms. Next, in 2013 Nowy Styl Group
acquired another German company ‒ Rohde & Grahl that holds a lot of shares in the German and
Dutch markets. The last acquisition enabled Nowy Styl Group to strengthen its position in the
German market that is now the biggest, single market of the Group and to become highly
recognisable in the demanding Netherlands market. In June 2014 the company bought 50% of
shares belonging to a Turkish production & distribution company (TCC ‒ The Chair Company) that has
a well-established position in the enormous and extremely dynamic Turkish market.
Nowy Styl Group continues developing and takes special care of maintaining good
relationships with all of its stakeholders. While creating the strategy concerning the company's
further development in foreign markets, it always adjusts to the local trends and employs a local
staff. The success achieved by Nowy Styl Group makes the company responsible for both the social
and business environment. It follows the "think globally, act locally" rule. The Group knows that its
dynamic development would not have been possible without the countless talents and great
potential of its employees and business partners. The company is aware of the fact that it is in the
local community's interest to create strong regional economy. That is why, the company is fully
committed to implementing the strategy of integrating economic and community development at
the local level. Taking care of the natural environment is yet another priority that Nowy Styl Group
considers crucial. Therefore, the company gains new certificates, modernises the production process
and successively minimises its negative environmental impact. Sustainable development is
something the Group wants to follow. The company monitors all of its business activities and reports
them according to the most important international guidelines (GRI4). It publishes a biennial
Sustainable Development Report within which the company reports its achievements as well as
presents its promises to be fulfilled by the time the next report is issued.
More information on Nowy Styl Group to be found at: www.NowyStylGroup.pl
Nowy Styl Group facts:
 the 4th biggest chair and office furniture manufacturer in Europe
 presence in more than 100 countries in the world
 14 state-of-the-art production plants located in Poland, Germany, Ukraine and Russia
 own local sales structures in 15 countries
 6 product brands offering a wide range of solutions for all office and public spaces
Brands:
 Nowy Styl – the first and oldest brand that offers the widest in Europe range of office and
cafe chairs designed for all interiors, both the private and public ones
 BN Office Solution – a comprehensive offer of office and managerial furniture designed by
the world-class designers
 Grammer Office – a collection of office chairs with worldwide patented GLIDE-TEC
mechanism designed by German experts
 Rohde & Grahl – a wide range of technologically advanced German furniture and office
armchairs with Duo Back
 Forum Seating – seating solutions for auditoriums, cinemas, stadiums and telescopic
tribunes
 Baltic Wood – a choice of excellent 3-layers and solid parquet floors inspired by fashion