**Don’t forget to text 843-REACHME (843-732-2463) before your visit**
TEMPUR+SEALY SUMMER 2014
Date:
Store Name:
Visit Start Time:
Visit End Time:
Profile for this visit:
II. Brand Choices
What brand was the first bed the RSA showed you?
III. Brand-Specific Sales Presentation Details
SEALY OPTIMUM
Model(s) shown:
Prompt RSA? Y / N
Introduction/Transition:
Messages:
 #1 recommended bed in America
 Back pain relief
 Benefits as you age
 Benefits for a couple
 Breathability
 Cooling technology
 Customer service
 Decreased aches and pains
 Deeper sleep
 Delivery & Setup
 Fall asleep faster
 Financing
 Foam layers
 Health benefits
 High priced / costs more than other brands
 Improved sleep quality
 Increased energy
 Interior build / science of the bed
 Less daytime sleepiness
 Popular
 Power base compatible
 Reduced snoring
 Reduced tossing/turning
 Retains heat
 Risk free trial
 Special promotions
 Technology
 Value
 Warranty
Other Messages:
Caveats:
Warranty
 Beginning / Middle / End
 Verbatims:
 Messages:
 “If you ever have problems with this bed, the warranty will take care of it.”
 “It’s a good thing there’s a warranty, you’ll definitely need it.”
 “It’s a pain to use a warranty.”
 “The warranty isn’t really that useful.”
 “This bed doesn’t even need a warranty.”
 “This is the gold standard; there is nothing better in the industry.”
 “This warranty is better than what you can find with other brands.”
 “This warranty is more than you’ll ever need for this bed.”
 “This warranty is not as good as what other brands offer.”
 “The warranty for this bed used to be longer, but they changed it recently."
SEALY POSTUREPEDIC
Model(s) shown:
Prompt RSA? Y / N
Introduction/Transition:
Messages:
 #1 recommended bed in America
 Back pain relief
 Benefits as you age
 Benefits for a couple
 Breathability
 Cooling technology
 Customer service
 Decreased aches and pains
 Deeper sleep
 Delivery & Setup
 Fall asleep faster
 Financing
 Foam layers
 Health benefits
 High priced / costs more than other brands
 Improved sleep quality
 Increased energy
 Interior build / science of the bed
 Less daytime sleepiness
 Popular
 Power base compatible
 Reduced snoring
 Reduced tossing/turning
 Retains heat
 Risk free trial
 Special promotions
 Technology
 Value
 Warranty
Other Messages:
Caveats:
Warranty
 Beginning / Middle / End
 Verbatims:
 Messages:
 “If you ever have problems with this bed, the warranty will take care of it.”
 “It’s a good thing there’s a warranty, you’ll definitely need it.”
 “It’s a pain to use a warranty.”
 “The warranty isn’t really that useful.”
 “This bed doesn’t even need a warranty.”
 “This is the gold standard; there is nothing better in the industry.”
 “This warranty is better than what you can find with other brands.”
 “This warranty is more than you’ll ever need for this bed.”
 “This warranty is not as good as what other brands offer.”
 “The warranty for this bed used to be longer, but they changed it recently."
STEARNS & FOSTER
Model(s) shown:
Prompt RSA? Y / N
Introduction/Transition:
Messages:
 #1 recommended bed in America
 Back pain relief
 Benefits as you age
 Benefits for a couple
 Breathability
 Cooling technology
 Customer service
 Decreased aches and pains
 Deeper sleep
 Delivery & Setup
 Fall asleep faster
 Financing
 Foam layers
 Health benefits
 High priced / costs more than other brands
 Improved sleep quality
 Increased energy
 Interior build / science of the bed
 Less daytime sleepiness
 Popular
 Power base compatible
 Reduced snoring
 Reduced tossing/turning
 Retains heat
 Risk free trial
 Special promotions
 Technology
 Value
 Warranty
Other Messages:
Caveats:
Warranty
 Beginning / Middle / End
 Verbatims:
 Messages:
 “If you ever have problems with this bed, the warranty will take care of it.”
 “It’s a good thing there’s a warranty, you’ll definitely need it.”
 “It’s a pain to use a warranty.”
 “The warranty isn’t really that useful.”
 “This bed doesn’t even need a warranty.”
 “This is the gold standard; there is nothing better in the industry.”
 “This warranty is better than what you can find with other brands.”
 “This warranty is more than you’ll ever need for this bed.”
 “This warranty is not as good as what other brands offer.”
 “The warranty for this bed used to be longer, but they changed it recently."
TEMPUR-PEDIC
Model(s) shown:
Prompt RSA? Y / N
Introduction/Transition:
Messages:
 #1 recommended bed in America
 Back pain relief
 Benefits as you age
 Benefits for a couple
 Breathability
 Cooling technology
 Customer service
 Decreased aches and pains
 Deeper sleep
 Delivery & Setup
 Fall asleep faster
 Financing
 Foam layers
 Health benefits
 High priced / costs more than other brands
 Improved sleep quality
 Increased energy
 Interior build / science of the bed
 Less daytime sleepiness
 Popular
 Power base compatible
 Reduced snoring
 Reduced tossing/turning
 Retains heat
 Risk free trial
 Special promotions
 Technology
 Value
 Warranty
Other Messages:
Caveats:
Warranty
 Beginning / Middle / End
 Verbatims:
 Messages:
 “If you ever have problems with this bed, the warranty will take care of it.”
 “It’s a good thing there’s a warranty, you’ll definitely need it.”
 “It’s a pain to use a warranty.”
 “The warranty isn’t really that useful.”
 “This bed doesn’t even need a warranty.”
 “This is the gold standard; there is nothing better in the industry.”
 “This warranty is better than what you can find with other brands.”
 “This warranty is more than you’ll ever need for this bed.”
 “This warranty is not as good as what other brands offer.”
 “The warranty for this bed used to be longer, but they changed it recently."
IV. Final Questions
Bed/Brand comparison? Y / N
Comparison details:
Warranty prompt required? Y / N
Brands discussed:
 Sealy Optimum
 Sealy Posturepedic
 Stearns & Foster
 Tempur-Pedic
Warranty comments:
Warranty messages:
 “If you ever have problems with this bed, the warranty will take care of it.”
 “It’s a good thing there’s a warranty, you’ll definitely need it.”
 “It’s a pain to use a warranty.”
 “The warranty isn’t really that useful.”
 “This bed doesn’t even need a warranty.”
 “This is the gold standard; there is nothing better in the industry.”
 “This warranty is better than what you can find with other brands.”
 “This warranty is more than you’ll ever need for this bed.”
 “This warranty is not as good as what other brands offer.”
 “The warranty for this bed used to be longer, but they changed it recently."
Positivity of warranty comments:
 Sealy Optimum
 Sealy Posturepedic
 Stearns & Foster
 Tempur-Pedic
Other brands shown/mentioned? Y / N
Other brands comments: