Dynamic HD Menu Boards Reflect Argo Tea's Creativity
With offerings as creative and addictively delicious as Green Tea Strawberry Créme, MojiTea and
Teappuccino, Argo Tea – a successful chain of specialty tea cafés – updated its static menu boards to
cost-effectively improve its presentation and automate the delivery of new menu content. This Chicagobased chain of specialty tea cafés has installed a total of 78 BrightSign network-enabled digital signage
players to deliver high-definition menu boards at the company’s 26 cafés located across the globe.
"BrightSign's digital signage players enabled us to consolidate management of our entire network of
digital menu boards," said Simon Simonian, Argo Tea's Co-Founder.
“For example, updating seasonal menu items from company headquarters centralized a process that
created efficiencies and cost savings.”
Argo Tea’s triple-board menu displays use three ultra-compact BrightSign media players discreetly
hidden behind slim 46- and 52-inch monitors for each location in Chicago, New York City, St. Louis,
Boston, Beirut and Abu Dabi.
Key Facts
Industry: Specialty café chains
Location: 26 Argo Tea Cafés in Chicago, New York City, St. Louis, Boston, Beirut and Abu Dabi
Integrator: In-house
Project: Networked digital menu boards
Installation:
 78 BrightSign solid-state controllers deliver looped digital messaging for menu boards
 Custom Zones screen layouts enable cafés to present multiple impressions on a single screen
 BrightSign Network allows Argo Tea to easily control and regionally target dynamic monthly
content updates of product information, specials and pricing
BrightSign LLC
16795 Lark Avenue
Los Gatos
California
95032
408.852.9263
www.brightsign.biz
Challenges
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Provide attractive, in-store menu content that connects with customers
Support Argo Tea's philosophy to maintain an energy-efficient operation
Eliminate additional printing and delivery costs of paper signage for seasonal/limited-time
promotions
Provide the ability to immediately update flavor changes and pricing updates
Ensure ease of use, scalability, reliability and affordability for every café in the chain
The Solution
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BrightSign Network enables Argo Tea to update prices and menu items from its Chicago
headquarters
Triple-board menu displays allow for static menu items plus looped digital signage content
simultaneously, increasing customer engagement
Solid-state players require minimal energy consumption, squarely supporting Argo Tea’s
BrightSign LLC
16795 Lark Avenue
Los Gatos
California
95032
408.852.9263
www.brightsign.biz
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“green” corporate philosophy
Ability to easily update digital content as-needed to reflect seasonal deals virtually eliminates the
need to print hardcopy promotional collateral
Benefits
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A single digital sign can provide multiple messages and the content can be updated within
minutes using a secure network
BrightSign digital menu boards have completely eliminated the need for printed daily specials
menu board signage
BrightSign Network simplifies monthly updates and keeps content fresh from a remote location
Content can be coordinated across the chain or specified for a single store location
Content can be easily created and uploaded by non-technical staff
BrightSign controllers require only 3-5 watts of power for a greener solution
Digital signage controllers are compact and can be discretely mounted behind the screens
Solid-state platform delivers high reliability and lowers operational costs
BrightSign LLC
16795 Lark Avenue
Los Gatos
California
95032
408.852.9263
www.brightsign.biz