PRESS RELEASE Creative industries: the unexploited economic potential of European cities The partner cities in the Creative Cities project opened Cluster Contact Points to promote the development of cities and regions Ljubljana, March 30, 2012 – At Ljubljana City Hall, the partners in the European project Creative Cities gave a public presentation of activities intended to promote the economic role of creative industries and the development of creative industries in the cities of Ljubljana, Leipzig (Germany), Gdansk (Poland), Genoa (Italy) and Pécs (Hungary). The Regional Development Agency of the Ljubljana Urban Region opened a Regional Creative Economy Centre at the Technology Park in Ljubljana in order to accelerate the economic development of creative industries in the region. The Centre already implements training for creative individuals from creative industries, as well as a pilot project to connect designers and the furniture industry. Such centres, adapted to local economic and cultural requirements, have also been opened by the other partner cities. While most of the partner cities decided to establish their centres in the form of offices or info points, the partner from Genoa opened a virtual centre for creative industries. Virtual activities were also more highlighted in the Hungarian city of Pécs which supports the centre's activity through a web site and a Facebook profile. The representatives of the centre in Pécs especially highlighted the operation of the space intended for 'co-working' which enables creative individuals from creative industries a modern method of working. In the Polish city of Gdansk, the centre also acts as a business incubator, and in Leipzig, they primarily strive to include people in creative industries in the local economy. The Creative Cities project started in 2010 and will conclude at the end of this year. Eleven partners from five central European cities are taking part. Through various activities, the partners strive to promote the greater involvement of creative industries in business. In order to achieve this objective, it is first necessary to provide for business training for creative individuals, promote the applicability of their skills and potential in the business sphere, and encourage new ways of cooperation in the creation of new, high value-added products and services. As Susanne Kucharski-Huniat, Head of the Creative Cities project, explained in her opening speech, the current activities of the partners are directed towards implementing activities within the local environments. In future, efforts will be made to establish international connections for the centres and to create the conditions for long-term operations and the development of new activities. The activities of the Creative Cities project are designed in such a way as to ensure their long-term impact and Projekt poteka v okviru programa Srednja Evropa, katerega delno financira Evropski sklad za regionalni razvoj. 1/2 the possibility of applying their good practices to other cities and regions of European Union countries. For additional information about the project: Nataša Mršol, Creative Cities project leader at RDA LUR natasa.mrsol@ljubljana.si, 051/696-205 For additional information about the Creative Cities project on the Web: Creative Cities project; www.creativecitiesproject.eu RDA LUR web site; http://www.rralur.si/projekti/kreativna-mesta Partners in the project: LP - City of Leipzig, Germany (coordinator) PP2 – Aufbauwerk Region Leipzig, Germany PP3 – Gdansk Entrepreneurship Foundation, Poland PP4 – IER, Slovenia PP5 – Municipality of Genoa – Culture Department, Italy PP6 – RDA LUR, Slovenia PP7 – City Hall of Gdansk, Poland PP8 – Job Centre, Italy PP9 – City of Pecs, Hungary PP10–Cultural Innovation Competency Centre Association, Hungary PP11- German Association for Housing, Urban and Spatial Development Projekt poteka v okviru programa Srednja Evropa, katerega delno financira Evropski sklad za regionalni razvoj. 2/2