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FOR REVIEW ONLY
3M Attachment Tapes Provide Durable Hold for New Rocker Panels from ICI
New stainless steel and rugged black options give users more choices
LAS VEGAS, Nev. – (Nov. 5, 2013) – 3M SEMA Show Booth #12439 – Solutions from 3M
Automotive are integral to two exciting new products that will be showcased at SEMA this year.
Innovative Creations Inc. (ICI), the original creator of the rocker panel, will unveil the new SESeries Rocker Panels, as well as Rocker Armor, both of which utilize 3M Automotive Attachment
Tapes for easy installation.
ICI’s new SE-Series Rocker Panels give users a new sleek look for trucks, cars and SUVs. Made of
stainless steel, these rocker panels have stylish accent ribbing that adds flair to any vehicle. With the
look of original equipment, a three-year warranty, and easy, no-drill installation thanks to OEM
approved 3M™ Pressure Sensitive Acrylic Foam Tape, SE Rocker Panels are a simple and greatlooking way to protect against stone chips.
Also new this year is ICI’s Rocker Armor, an aggressive textured rocker panel material designed for
the ultimate in protection and rugged good looks. Rocker Armor is perfect for 4x4 vehicles or for
achieving that trendy blacked out look, and is an affordable alternative to spraying lower rockers.
The product is available pre-cut or in do-it-yourself kits that let users create their own pattern, and
just like SE Rocker Panels, OEM approved 3M™ Pressure Sensitive Acrylic Foam Tape makes it
simple for users to attach.
“We’ve been using 3M attachment tapes for more than 30 years and have sold more than a million
sets of rocker panels during that time,” said Bob Wolf, president and general manager of ICI in
Peoria, Arizona. “3M tapes are just always very dependable and help add to the credibility and
quality of our products.”
After more than 40 years in the industry, 3M Automotive Attachment Tapes have earned a
reputation as some of the strongest and most reliable attachment tapes on the market. 3M scientists
have kept pace with the ever-changing automotive industry and its wide array of surfaces, and the
unique construction and relaxation qualities of 3M's automotive attachment tapes help explain why
so many accessory manufacturers rely on them. With a full line of accessory tapes proven to stick
reliably to OEM paint systems, 3M is a leader in the accessories aftermarket.
The rocker panel products will be featured at ICI’s SEMA Booth, number 31205; and the 3M booth,
number 12439, will showcase attachment tapes and other solutions from 3M. For more information,
visit www.3M.com/autsolutions and www.icionline.com.
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About 3M
3M captures the spark of new ideas and transforms them into thousands of ingenious products. Our culture of creative
collaboration inspires a never-ending stream of powerful technologies that make life better. 3M is the innovation
company that never stops inventing. With $30 billion in sales, 3M employs 88,000 people worldwide and has operations
in more than 70 countries. For more information, visit www.3M.com or follow @3MNews on Twitter.
About ICI – Innovative Creations, Inc.
ICI has been manufacturing some of the highest quality car and truck accessory products since November 1990. AZ ICI
designs and manufactures products in our Peoria, Arizona facility, including step bars, bumpers, bed production, rocker
panels, and fender trim. ICI has a strong commitment to our customers and strives to provide the best quality products
and customer service in the industry. For more information please visit www.icionline.com
3M is a trademark of 3M Company.
Contacts:
Mary Prevost
Karwoski & Courage Public Relations
(612) 342-9716
m.prevost@creativepr.com
or
3M
Connie Thompson
3M Public Relations
(651) 733-8914