LAW OF ATTRACTION –
FREQUENT FLIRTERS
mike@courtlandbrooks.com MIKE BALDOCK
JASON OATES DATRON MEDIA
Email marketing company and display advertising.
What’s missing from driving better results?
MULTI OBJECTIVE OPTIMIZATION
Does a lot of email advertising if someone has a good database.
Multi-objective pricing
60% foreign IP. Needs 80% of traffic coming from US Ips.
Female ade breakouts.
KNOW your CLIENTS.
Big Brands with Direct Response
Works with eHarmony didn’t do a lot of direct emails.
EHARMONY A Match Made in Heaven. Proved email channels brought them
business.
50% said they learned through the dating channel (NOT TV)
PEOPLE PAY MORE FOR THE CHANNEL.
DR and BRANDING CHANNEL
MICHAEL _ THUNDER ROAD
DEC 1998 affiliate for friendfinder. Has a lot of white labels.
Best time to be an affiliate is when they hit between n1/4 million and 2 million
profiles. User databases
TAKE OFF ROCK AND ROLL DATING
IF you have too many choices, they wont’ make any choices at all.
FRIENDFINDER
CO BRANDS. GET A GOOD URL SET IT UP AS A CO-BRAND CPA MODEL PAY YOU A
PERCENTAGE OF REVENUE.
For every 10-20 people you send, will tell a friend. Have a white label or co-brand
you can monetize that word of mouth because they go to your url.
CONVERSIONS AND GROWTH ARE IN NICHE DATING SITES.
He has vegetariandating.com
WHITE LABEL DATING
Natasha Middleton Media City Ballet BURBANK
REVENUE SHARE
Foreign traffic – How to monetize foreign traffic EX Sugardaddie.com
EVAN BACK NICHE SITES
ASHLEY MADISON started 8 years ago. 3 yrs ago 300,000 members, last year 2
million now 5.3 million users. For married or in relationship to find affairs outside of
the relationship. PAY 100% of FIRST PURCHASE . Streamlined catalog. Rated
commercials. Makes it easy to be a successful affiliate.
ASHLEY MADISON is controversial site. 33% of people on single on competitive
sites ARE married. CEO on TV interviews a lot debates with VIEW calls them the
Chucky Cheese for Cheaters, Good Morning America, Larry King. Mainstream
exposure assists the affiliates. Business goes up after he does a major appearance.
COUGARLIFE
HOT OR NOT
EROTOCY.COM
RULE OF THUMB………90% are non paying
FLOWERS NETFLIX,
WORLD DATING PARTNERS DATING FACTORY DATING GOLD WHITE LABEL
DATING. DATING FACTORY WORLD DATING PARTNERS
DANNY SULLIVAN –
Changes in Search in the last year. Changes between Yahoo, Bing and Google.
Open text, yahoo, webcrawler, old days. Yahoo was the google of their day.
Suddenly just became Google. 6 different search engines suddenly just google.
Google and Microsoft became the only 2 players.
Landscape
Traffic Generation aspect – New opportunities to get on front page of Google.
Video or Blogpost to get in top search engine.
Other traffic – Personalized results. Google Personalized results.
Log into Google, enroll in web history, install tool
Competition to be in the first pages.
ORGANIC Stil be opportunity. Will be harder to throw anything out there. Look at all
the changes at Google. Common theme reward science of content.
EX SPIN is Social News Site. It’s like Digg.
He reviews submissions. A lot are junk.
Normal content does not have a link in every paragraph with multiple links and
affiliate codes. Write the content and take the affiliate link like an adsense link
instead. Put in the middle. If you are looking for more show the ad. He is against too
many links. Google sees the cues with the affiliate links no it. If they put adsense on
it may rank you better.
Multiple affiliate links on the same page?
A lot of $ spent on BING. 8% to 9% GOOGLE 65%
TAKE OFF SOME OF MY AFFILIATE LINKS ON THE RADIO SHOW POSTS. Bing’s
increase? Month doesn’t make a difference.
DO I TAKE OFF LINK ON HOME PAGE?
Adcenter will continue to run on MSN if you are doing self serve.
Pitfalls of outsourcing SEO “ Which mantrap do you want to fall into? It’s a mine field
out there. Run your own website,
Partner with firms that match the company you are. Small firm should match with
small SEO firm.
Some people want traffic. SEO Landing pages? SEO’s job Is to generate traffic.
Conversion analytics companies to have landing page optimization. Not every SEO
firm has those skills. Someone needs to look at landing pages. GET REFERENCES.
GET 2nd e (4-6).
IF you can’t be number one on Google then partner with those who are.
CITIZEN HAWK INFRINGING DOMAIN NAMES. Recover domain names. And make
Moniker.com domain names $8-10/year.
$188 million domains worldwide.
Aftermarket sales increase 20% year. Upward trend.
Toyrs 4 us spend 5.1 mllion for toys.com
Candy.com cost 4 million.
Domains are assets as well as revenue . Equal pathway and destination . create the
firs timpression your online store.
Big companies are gobbling up remerium generic dames.
IF kEy word matches exactly by Google. They instantlyu know you’re serious about
what you’re doing.
Websites with keyword rich-domains have better chances of being listed at top
positions in search engine .
Acquired age of the domain. Some say .com is more important than any other tld.
AGE is important.
Page Rank. (backlink)
Link Strength
Preoperly redirectied domains.
IMPROVING SEO aand SEM. How was name used before?
70% type in keywords to get to their search.
Domain name specifically, they are looking for your product or service.
OWN Keyword domains cut out the middle man and block the cmpetition.
Country codes (.me) get some strong keywords with those extensions. More
important is the keyword match. Aftermarket is better source of existing tld’s
around for a long time. Have existing. Can backcorder live auctions, monikers.
Auction services.
Monikerbrokerage.com
DNSalePRice.com – history o fdomain name sales
ESTIBOT.Com – Free domain appraisal
Valuate.com Free domain appraisal
Webmasterradio.fh/domain-masters- free weekly podcast about domaoin names.
GREAT FOR BRND, SEARCH
Initiate social media marketing.
Don’t give total control of your brand to a social media site. Keep everything pointed
back to website.
SOCIAL MEEDIA
#hastags. Invite to party ask them to RT as well require them to follow you.
Encourage.
SAMPLE TWITTER PARTY.
Invitation Twitter party sign up prize is giveaway.
Hours
VivaSwag.
Rules in order to qualify to win prize must
LANDS’S END. Invite you to join us for fantastic lands end dtwitter party.
ZAPPOS Gold Standard of Social Media on Twitter And FB.
Turned their party to a real world party.
Hosted a twitter party in SF gave out brands.
PEPSI Twitter Party. Hosted a twitter party discussing latest trends. Got 1400
tweets wth topis including the use of social media
PARTY PERSK
Increased exposure for brand and product you are rpromotiong.
You must go to the site to find a code word to go to party. Drive traffic to your site.
GET FEEDBACK.
SOCIAL MEDIA OPPORTUNITIES FOR AFFILIATE
wsisson@partnercetnroic.com
@partnercentric1 on Twitter.
Debbie : Tired of mommy bloggers? Influential design, beauty,m fashion,
entertainment. Some exclusively review concerts. Book reviews bloggers specific
niche.
FACEBOOK for business is BRANDING. Not good for directly driving sales unless you
are doing facebook ads. PAGE for business is for branding, customer service issues,
and check out ad realm for product promotion.
AMAZON originally said affiliates couldn’t use twitter, now went back on it. If you
take a fan;s page on twitter they will ban you from your programs.
FTC Laws stating you have to say you are getting $ blogs. Have a disclosure in your
footer about affiliate links.
Traffic off initial click throughs is high, but conversion rate is low.
LANDING page is important. Where are you sending them to? Conversion rate is low
on twitter. Need to drive conversions off landing pages.
30-60 day cookie if they click on the site early, you can get potential of sales.
Amazon works in a blogpost writing about DVD. Cheap topys convert well on
twitter.
Google and twitter:
Google caffeine will index twitter status updates and deep indextation. 2010 will see
a lot more conversions and traffic. Google will help in early 2010 with twitter
streams. It will be organic traffic.
Twitscoop – Follow what is trending. If you have a blogpost that links to that trend .
Have to moniter it.
Website magazine
How to Win @ Media Buying from the Publisher Persepctive
1. Be a “Partner” not an “affiliate”
Affiliate marketing is a dirty word for some merchants. Separate by being a
CONTENT Publisher. Position it as it is seen as an authority. Take affiliate program
offer and push it out in HIGH Quality content.
PARTNER is a Verb and Noon - Right to negotiation.
Track audits. Communicate effectiveness and failure.
IS IT TIME TO GO DIRECT?
Affiliate networks have their place. HOUSE Ads if there are no advertisers. \
CAN MAKE MORE MONEY GOING DIRECT> More complicated.
EVERYONE DOES BANNERS, SKYSCRAPERS>
EVERYONE OFFERS CPA. CPA requires a lot of work.
OVER 500 ADVETISING NEtWORKS IN THE WORLD> Get a good banner.
B2 Buckets Free tool up to 1 million impressions shows which users are looking at
what content. TAKE IT INTERNALLY Let users determine what is important.
500 advertising
100UK
50 JAPAN
Difficult to select a network to give high return.
IAB Ads getting a bad rap. Do something more Special.
Can you offer something more?
WINDY CITIZEN – Look at their site.
Advertiser sets up a twitter accont. Add coupn code. REAL TIME ADS is a good
opportunity.
LOOK AT ALTERNATIVE CHANNELS:
Email marketing – newsletters, custom mailings
Sponsored Content, Whitepapers, podcasts, videos
AWESOMW: Social Profile Sponsorships: Eg Facebook (LOOK AT US WEEKLY)
Sponsor on your Facebook page EXAMPLE US MAGAZINE.
Advertising packages:
Warm fuzzies: Not col pricklies. Holding the line on what you’ll offer advertisers
doesn’t work. People want to feel special.
TEST OFFER Combinations>
Buy ½ page and we’ll give you the newsletter.
Buy the newsletter and give you a display ad.
THE POWER OF THE MEDIA KIT.
Include Advertising Opportunities.
Just Display ads or are oyu getting creative?
Include demographics (and lots of them)
Start forcing registration, build user profiles
SHOUJLD YOU INCLUDE TRAFFIC STATS?
The quality of the visitir is always more important, but media buyers want to
see numbers.
FORCE REGISTRATION to add to list. WILL you fill out a quick survey???
THINK OF YOURSELF AS A CONTENT PUBLISHER>
TEST THE WATERS: GO DIRECT SLOWLY
START OFFERING SOMETHING MORE
MAKE AVAILABLE ALTERNATIVE CHANNELS
CREATE AD OPPORTUNITIES IN PACKAGES
SELL THROUGH A MEDIA KIT; CREATE ONE NOW.
CREAT A FB PAGE FOR EVERY OFFER THAT YOU HAVE> TWITTER PAGE,
PUT MEDIA KIT ON YOUR SITE. BUY ADVERTISING HERE (FRONT AND CENTER)
SPONSOR US.
Peter Prestipino Editor in Chief Website Magazine
peter@websitemagazine.com
@Websitemagazine
FB: WebsiteMagazine.
SHAI PRITZ CEO UNIQUE LEADS. Started as an affiliate 1996-2001 PPC, media
buying.
Buy 10,000 cilcks for .20 CPC or buy website that gets 10,000 unique visitors per
month for $2000.
Websites get abandoned every day. They get auctioned off on Flippa or let it die off.
Cheaply get organic search engines.
Build one way links to your main property
Doe 301 redirects and better monetizie the traffic
Get new content that you can re-use.
Contine running the website independently w ads.
Wlippa.com ($28 million in websites sold)
Look at DMOZ.org. See if they haven’t been uploaded and you can contact them
directly to sell.
Websitebroker.com
Buysellwebsite.com
DNForum.com\
Due Diligence. Check WHOIS. If it’s private, ask the seller to unmask it.
Insist on google Analytics for traffic stats. Ask for 6 months +.
Google the sellers name google their email names.
Check SEMRUSH.COM to see marketing.
Talk to seller on the telephone
Manually review the inbound links to the domain name.
Overlay ad networks stats with Google analaytics and look for divergence.
COMPETE.COM, QUALCASt, ALEXA.
Verify the google analytics stats.
CHECK robots.txt filel on tohe domaoin. Allows you to prevent something from
being indexed.
ESCROW.COM charges 2-3%
EXAMPLES: LiveCrunch.com $18,000 pages indexed in Yahoo.
Sold for 10,000 170,000 unique visitors.
93% of traffic from ezinearticles, articlesbase, ehow.com and similar.
Traffic mostly from OUSA. Sold $11,300 for 6 months of revenue.
DEMONICIOUS.COM
350,000 monthly visits
900,000 page views/month
50% traffic from US. Sold for $6500.
LOTS OF DEALS.
KEYNOTE: How to Repel Super Affiliates with Crappy Landing Pages.
TIM ASH CEO SiteTuners.Com
OVERVIEW – The mind of a Super Affiliate (was PPC to landing pages)
MERCENARY – They only care about making $$.
BUSY – Don’t care about your offer. Try multiple offers
LAZY – Passive income autopilot
GREEDY –
WHITE PAPER:
#10 Join an affiliate network
#9
#1 FIX YOUR CONVERSION RATE
CPC = Cost per click
CR- COnverstion Rate
CPA Cost per acquisistion.
CPE = CEC/CR
Cost $1.00 Value $1.25 Profit $.25
Aftrer 20% increase in conversion rate:
AFTER Cost $1.00
Value $1.50
IF YOU IGNORE YOUR LANDING PAGES YOU ARE LOSING MONEY.
THE MANIFESTO
CASE STUDIES
7 DEADLY SINS OF LANDING PAGE DESIGN
TOOLS AND RESOURCES
YOU ARE IGNORANT AND BLIND.
YOUR BABY IS UGLY.
HOW YOU SEE YOUR WEB MARKETING. Clear Landing Page.
LANDING PAGE IS A WEAK LINK. For ever .
HOW DO LANDING PAGES GET DESIGNED? Run New Campaign.
LANDING PAGE IS TYPICALLY A CAMEL.
7 DEADLY SINS.
1. UNCLEAR CALL-TO-ACTION ( what am I supposed to do here?)
GIVE SOMETHING GOOD VALUE NOW.
5. NOT KEEPING YOUR PROMISES.
JOIN TODAY. It’s a BAIT and SWITCH. Got reviews.
6. VISUAL DISTRACTIONS – What am I supposed to look at on the page?
7. LACK OF TRUST.
IF YOU Put AN AD ON TV. PUT IT UP FRONT IT’s TRUST AND CREDIBILITY.
LitlmusApp.com – cross browser testing.
AttentionWizard.com.
tim@sitetuneres.com
twitter @Tim_Ash
Shai Pritz– Unique Leads
Affiliate networking insider on Webmaster. Manage affiliate programs well.
gillian Messing – SEO Moss Gillian@seomozz.org
Charles Miu –
James Martell –
Mike Mackin – 2nd person he talked to on the net.
TAX LAW affects California. State tax business. Performancemarketingalliance.com,
If you live somewhere and work elsewhere, state that you reside in. Overstock and
Amazon is following it.
Tax Nexis Law
Astarisk disclaimer. Overcompliant (FTC) top of page Advertisement
Blogwithintegrity.com has a webinar headed by FTC @buzzmommy on twitter.
Ad companies in the past made pretty pages in newspapers, magazines.
We are the advertising companies of the future. Big merchants are moving away
from TV and putting it online. They know people will buy their products.
More money being spent on online advertising than on TV advertising. Wild, Wild,
West.
Well written site. 3-5 pages a week. Be consitent. Focus on visitor first, SEO second,
find a writer on elance whose style you like. Outsource the writing 3-5 articles a
week. Search Engines like fresh new content.
Core is content – Good legitimate content. Strike a balance with the links so you are
not penalized. Affiliates links are getting dinged on google.. Google is striving for
the best user experience possible.
Domain/go/
Php redirect with all links in one page. Tweek HT access.
Php redirect affiliate links (google and get tutorials)
Social media marketing Blogging, Twitter, etc.
Is different than affiliate marketing.
Marketplace is addressing general market. Scammers show up when a new media
shows up.
Asks us to become real advertisers. Write what you are passionate about and are
knowledgable about.
Transcribe content, it’s crawlable, unique, indexable. Media file has an ID tag.
Outsource to Philippines. VS locally here. PEOPLE are looking for work.
He uses elance.
90 minute on outsourcing. LINK.
How do you find the best offers? It’s not about the offer. It’s about supplying your
customers with the products they want. Once you find the product and then
compare offers (go from network to network to network) NEGOTIATE.
AFFILIATE MANAGER for 27 programs including ebay. Waiting for us to tell them
what we need and what we want. SPECIAL LANDING PAGES, special rates, ASK for
what you need. Looking at affiliatespy, affiliatevault.
7 attributes most successful affiliates
1. Pick their passion
2. Highest $ payout may not give you the most $$. ASK the affiliate manager to
raise the rate or he will bail.
3. Persistent
4. Resilient
5. Work on what you like
6. Focus on conversion rates not jut payouts
7. Be innovative
8. Be resilisent
9. Be consistent. Ab testing, ad copy, articles
10. Persistent in negotiations with affiliate managers
11. Negotiate to 9th degree
12. Demonstrate common sense.
13.