Title: FH - David Hone - CP - Main Film-_251115_
Duration: 3:59 minutes
FH - David Hone - CP - Main Film-_251115_ Film Transcript
[Background Music]
Slow instrumental music.
[Text Displays]
Why Carbon Pricing Matters
Message from David Hone
[Video Footage]
David Hone enters from frame left.
The text breaks up into grey and red balls representing carbon dioxide which float up towards the top
of the screen.
Wide shot of David Hone standing against white screen.
[Super: Name and title]
David Hone
Chief Climate Change Advisor
For Shell
[David]
“Hydrocarbons are the foundations of a modern society.”
[Video Footage with Animated Sequence]
Mid-shot of David against a white background.
Animated red car enters frame-right. David picks it up with his left hand, releasing it to hand midscreen.
Behind the red car, a plus sign appears and as the car moves slowly screen left, an outfit of shirt, tie
and jacket drifts up from bottom frame right, coming to a standstill behind the car.
A red bicycle drifts up from bottom frame right, and joining the line of car and outfit behind another
plus sign.
The animated sequence fills the screen as an air conditioner followed by a coffee machine move up
from bottom screen right to join the line of items, all with plus signs between them.
The animated graphic breaks into coloured balls and the balls float upwards.
The shot follows the balls up into the graphic of a city skyline.
Zoom out on city skyline as balls continue to rise.
A line drawing forms a pyramid over the city skyline and the coloured balls fill the pyramid.
A vertical measuring line appears alongside the pyramid, with wording.
Wording: Size of Manhattan per day 4km depth
[ David ]
“Everything, from the cars we drive to the clothes we wear, is powered, created or delivered by their
energy. That means almost everything we make and consume indirectly creates carbon dioxide, the byproduct of using fossil fuels. In fact, every day we create enough carbon dioxide to cover an island the
size of Manhattan with a 4km high pyramid.”
[Video Footage with Animated Sequence]
Mid-shot of David against a white background.
Cut to close-up of David’s left arm and hand, appearing to hold the animated graphic of a smartphone,
screen filled with coloured balls.
The graphic of the smartphone fills the screen, the coloured balls floating to the top of the smartphone
screen, and then out to rise above the smartphone.
A vertical measuring line appears alongside the smartphone screen with wording.
Wording: 100kg
[ David ]
“Did you know the making and use of a smartphone creates the equivalent of 100kg of carbon
dioxide?”
[Video Footage with Animated Sequence]
Mid-shot of David against the white background.
To his left, animated balls float up from the bottom of the frame.
An animated outline of an oil barrel floats up with the balls, David moving his hand above the outline
as if to guide it up, and the balls settle into the barrel to fill it to a third
Close-up of coloured balls, some forming into the shape of question marks.
Close-up of David in profile, frame-left, seen to be looking at the rising balls and question mark
graphics.
Zoom out to mid-shot front view of David, holding his left hand above the balls to bring them down to
a lower level.
Cut to close-up of David against the white background, still holding his hand out to the left at waist
level.
Close-up of David’s left arm and hand, his hand stopping and keeping the coloured balls from rising
further. The balls this time contain different currencies.
[ David ]
“That’s about the same as burning around a third of a barrel of oil. So how does society meet the
growing demand for energy while limiting carbon dioxide emissions? The challenge is to create an
economic incentive that controls emissions without limiting the goods and services that hydrocarbons
deliver. A solution is for governments to implement carbon pricing policies.”
[Video Footage with Animated Sequence]
Extreme wide shot of David walking towards centre-frame against a white background.
Animated graphic of a building appears frame-left of David, labelled beneath as ‘treasury.’
Graphic of a factory appears frame-right of David, labelled beneath as ‘emitter.’
Coloured balls rise from the chimneys of the factory, while large coloured balls bearing currency
symbols float in a straight line from right to left, across the figure of David, from the factory to the
treasury.
Zooming shot of map of Europe, little groups of coloured balls appearing at various spots on the map.
A web of lines in motion appears between each group of balls, individual balls moving along the lines.
Pans down from map animation back down to David, as he appears to look up at the animation.
[ David ]
“There are two main ways of doing this. The first option is for governments to tax emissions which
directly establishes a price for emitting carbon dioxide. This tax can be offset by a reduction in other
taxes, which is what they’ve done in British Columbia. The alternative is to cap emissions, then allow a
price to develop through the trading of allowances. This is the route adopted in Europe. Both routes
are effective and can drive innovation and change.”
[Video Footage with Animated Sequence]
Close-up of front view of David against a white background.
The animated outline of an energy-saving globe appears frame-right of David.
Red and orange balls surround the globe, pulsating outwards.
Cut to mid-shot of David against white background.
Animated graphic appears frame-right, alongside David’s figure.
The graphic shows the outline of a factory, with coloured balls floating up and out the outline of a
chimney.
The graphic of the factory is set above a top-section of layers of earth, and a long tunnel appears
beneath the factory, running down through the layers of earth, allowing the coloured balls to escape
downwards rather than upwards.
A vertical measuring line appears alongside the top-section of earth, with wording.
Wording: [2KM].
Cut to close-up of David against the white background.
Mid-shot of front view of David, pointing with his left hand and arm to an animated graphic.
The animated graphic frame-right of David is of a top-section of earth layers, showing a tunnel running
vertically through the centre and down through which the coloured balls are being injected to collect in
the very lowest level.
Animated arrows showing the downwards direction of movement appear frame-left of the graphic.
A vertical measuring line appears alongside the top-section of earth, with wording.
Wording: [2KM].
Close-up of David’s left hand pointing to the lower levels of the graphic just described, animated
movement of arrows and balls visible.
[ David ]
“Getting governments to create a price for carbon is the most direct way of changing the existing
equation. For example, this approach will stimulate the development of low carbon technologies, like
carbon capture and storage; or help lower carbon fuels like natural gas replace higher carbon ones.
Carbon capture and storage can limit the amount of carbon dioxide being emitted when we use
hydrocarbons to fuel power stations and industry. Emissions are captured and injected deep into the
ground.”
[Video Footage with Animated Sequence]
Mid-shot of David against a white background.
Zoom to close-up.
Cut to animated graphic depicting three gently floating circular outlines, each containing an image and
labelled.
The graphic at the top centre of the frame is of the treasury building, labelled ‘treasury.’
The two graphics below are of a filled shopping basket, frame-left, labelled ‘economy’ and a factory
building, frame-right, labelled ‘emitters.’
Cut to mid-shot of David, standing frame-left of the three graphics just described.
David draws an animated circle in front of him using the index finger of his right hand.
David pushes the circle to his left towards the three graphics, still slowly rotating frame right, and the
larger circle serves to link the graphics in a cyclical diagram.
[ David ]
“Carbon pricing policies are designed to change the cost of goods and services, favouring those that
result in lower emissions. That is why they work so well. Both the tax and trade-based approach deliver
new revenue to the government which can be used to ensure that consumers are not left out of
pocket. The end result should be a virtuous circle which sees emissions fall whilst maintaining living
standards.”
[Video Footage with Animated Sequence]
Close-up of a slowly rotating molecular-type animated structure of interconnected lines, linking the
coloured dots which are now seen to be inscribed with currency symbols.
Zoom out of the slowly rotating structure.
David enters from frame-left to stand beside the animated graphic.
Slow zoom in on David with the graphic slowly moving out of frame.
Cut to mid-shot of David with graphic again visible frame-right.
David touches his left index finger four times over the graphic, causing four more individual circles to
appear, each containing an image and moving outwards to be linked to the webbed graphic by
individual lines.
The smaller graphics are: a solar panel and sun, labelled solar; a harvester and head of wheat, labelled
bio; wind turbines, labelled wind, and the previously described image of coloured balls being injected
down through layers of earth, labelled CCS.
[ David ]
“But a price needs to be put on carbon globally for it to be truly effective. Well-designed policy
frameworks have to be in place with national and regional governments taking the lead, and the
United Nations providing support. In fact, globally connected carbon pricing policies are an essential
tool in tackling climate change. They’ll kick-start a range of measures to shift energy investment
worldwide and help the least developed economies build sustainable energy systems. And with strong
political backing, their implementation will be straightforward. This in turn creates opportunities for
low carbon fuels, products and services.”
[Video Footage]
Close-up of David against white background.
[ David ]
“All of which makes carbon pricing a powerful, business-focus measure for limiting emissions.”
[Video Footage]
Wide shot of David exiting towards frame left against a white background.
[Audio]
Shell jingle
[Graphic]
Shell logo
[Text appears]
© 2015
www.shell.com/climatechange
[Audio]
Sound of fizzing pixels.
[Animated Sequence]
Coloured pixels float up from the bottom of a white screen to form the words of the title of David’s
book: Why Carbon Pricing Matters.
[ Narrator ]
“Like to know more about David Hone’s views on carbon pricing mechanisms?”
[Audio]
Mouse click
[Animated Sequence]
Zoom out on book title to reveal a full image of the book cover filling the right half of the screen.
The amazon.com logo is centred beneath the image of the book.
A mouse pointer in the shape of a hand moves up from bottom left of screen to point to the word
‘download’, centred in the left hand of the frame, under which appear the words, “[Illegible].”
[ Narrator ]
“Why not grab a copy of his latest book?”