LAL BAHADUR SHASTRI NATIONAL
ACADEMY OF ADMINISTRATION
PHASE V TRAINING PROGRAMME FOR
IAS OFFICERS
STARTEGIC PLAN FOR DEPARTMENT OF
SPORTS, GOVERNMENT OF INDIA
By
Ajay Nath,IAS(MP:82)
Ramesh Abhishek,IAS(BH:82)
07 JANUARY 2011
1
CONTENTS
Section
Page
I - Purpose of the Strategic Plan
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3
II - Vision,Mission,Goals,Objectives & Functions
-
4
III - Assessment of the Situation
-
6
IV - Proposed Solutions & Policy Options
-
10
V - Implementation Framework
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15
VI - Linkage between Strategic Plan & RFD
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16
VII - Cross Departmental Issues
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18
VIII- Monitoring & Reviewing
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19
The changes made in this Revised Draft after the
presentation on 7th January have been indicated in
BOLD
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STARTEGIC PLAN FOR DEPARTMENT OF SPORTS, GOVERNMENT OF INDIA
SECTION I : PURPOSE OF THE STARTEGY
1.
RATIONALE FOR SPORTS DEVELOPMENT
o The importance of Sports and Physical Education in the overall development of the
individual is well understood and appreciated. The benefits from sports and other
forms of physical activity on health are also now widely acknowledged. Sports are also
an effective medium for youth and community development. It also promotes national
integration by inculcating and fostering the spirit of unity, solidarity and
brotherhood/sisterhood among the people of the country.
o Sports also capture the imagination of the people and are deeply rooted in public
consciousness, on the issue of achieving sporting honors at the international and world
stage. With the euphoric environment created by spectacular successes in Software, IT,
Communication and Industry, the public gaze is also shifting to sports. The nation is
being urged by popular public sentiment to prove its prowess in the field of sports and
secure its rightful place in the community of nations. Thus the potential of sport as a
tool to reach personal, community, national and international development objectives is
immense. People are also interested in how sport can be used as a tool for addressing
some of the challenges that arise from humanitarian crises and in conflict and postconflict
settings.
o In recent times, the sports industry has grown into a multi-billion dollar industry the
world over and most nations are making giant strides to catch up with the elite few who
saw sports industry as a viable sector with enormous financial and economic potential
and are now reaping huge benefits for that foresight. It is only sports that offer at the
world stage an arena where nations can legitimately compete with each other to earn
top honors and supremacy.
2.
NEED FOR THE STRATEGY

The potential of sports development in the country has not been realized. India’s
performance at the international level is not commensurate with its potential and
certainly not in keeping with its status as an emerging economic powerhouse.

Infrastructure of sports and State support for development of sports is still highly
inadequate.
3

Access of most people to sports facilities is limited. There is no mass participation of
people in sports activities.

There are few incentives for sportspersons to achieve excellence. They are discouraged
from taking up sports as a career as their employment opportunities are limited. The
existing pension scheme for sportspersons is also inadequate.

Private sector participation in most sports is minimal affecting mobilization of societal
resources for its promotion.

The present incremental way of addressing these concerns will not achieve the vision of
the Ministry in the next 5 or 10 years.

A bold strategy is required that would mobilize Central and State government resources
as well as private sector participation to completely change the way sports are being
promoted in India. This would include bringing in structural changes in the
administration of sports in the country to cleanse it of vested interests that contribute
little to development of sports and only cling to their offices by manipulation. This
strategy seeks to align the strong public demand to achieve sports excellence at all
levels and ensure India’s emergence as a world sports power commensurate with the
country’s status as a major emerging economy and to ensure inclusive growth of the
sector through mobilization of State as well as community resources.
SECTION II : VISION, MISSION, GOALS, OBJECTIVES AND FUNCTIONS
VISION
India should emerge as a major sporting nation by the year 2020 with a strong sporting
culture.
MISSION
To promote Sports for All and Physical Education on the national agenda at par with
Education and health so as to derive multiple benefits offered by them in terms of youth
development, social inclusiveness, community development and sports related economic
activities.
To also promote allround excellence, including the promotion of clean sporting
environment.
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To foster pride, honour and patriotism in our youth through properly organised, managed
and coordinated sport programmes.
GOALS AND OBJECTIVES

Popularization of Sports for All by way of integration of sports and physical education
with education and health.

Provide basice infrastructure facilities, community coaches and organise sports
competitions in rural and urban areas

Augment availability of advanced/modern sports infrastructures with state of the art
facilities across the country

To mobilize communities to strengthen the culture of learning and teaching in schools
through
their
direct
involvement
in
sport
activities.

To create access to mass participation, competitive and high performance sport through
the
provision
of
talent
identification
opportunities.

To promote all round excellence in sports with emphasis on
o specialization in key sports disciplines
o improved management of sports, including the promotion of clean sports
environment
o assuring the physical well-being of athletes
o Work closely with the state Governments in achieving these objectives

Expand specialized coaching faciities, both domestic and foreign, at all levels.

Our sportspersons are given all necessary facilities, including international exposure, to
excel in sports at the international level.

Increase participation of women and the disabled in sports

Provide incentives to sportspersons through provision of appropriate awards.

Special focus on sports development in North East

Promotion of transparency and accountability in National Sports Federations.

Manage post Commonwealth legacy in terms of facilities so as to further promote sports
in the country
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
Development of dope free sport

Mobilize public and private sector expertise and resources for development of sports
FUNCTIONS

Approve Panchayat Yuva Krida aur Khel Abhiyan(PYKKA) centres

Train community coaches

Include school playgrounds as PYKKA centres under the oversight of education
authorities

Hold rural and urban competitions for identification of young talent

Nurture young talent through an integrated mix of coaching, schooling and
providing adequate nourishment

Set up community sports complexes to encourage inclusive participation of girls and
marginalized communities

Include sports in school curriculum

Initiate consultations for inclusion of sports in the Concurent List of the
Constitution and for necessary legislation on cleaning up of sports Federations

Add sports as part of Corporated Social Responsibility

Provision of employment for talented sportspersons

Formulate pension and insurance schemes for sportspersons

Use mass media to create a favourable atmosphere for development of sports
SECTION III : ASSESSMENT OF THE SITUATION: SWOT ANALYSIS
Strengths

India has a population of more than a billion people and thus a huge base to build our
efforts on. More importantly, half of India’s population is less than 25 years old and that
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means that there is a base of more than 250 million people in India on which we have to
concentrate our efforts on. This foundation of young people is more than the total
population of most countries of the world.

We have been blessed with a large geographical area as compared to most other
countries.

Moreover, most parts of the country have temperate climate that could enable playing
of games and sport throughout the year unlike many other countries in Europe and
America where participation in many outdoor sports is limited only to some months in
the year.

India has a rich tradition of participation of large parts of the population in sporting
activities both in urban and rural areas.

India has the advantage of the existence of a sound and expanding structure of sport
facilities in the country. Though it will be argued elsewhere in this paper that this
structure needs significant expansion if we are to achieve our goals, nevertheless, it
needs to be recognized that over the last 25 years, the Central Government with the
support of the State Governments, has through the creation of the Sports Authority of
India (SAI) established sport infrastructure and training facilities which is a good
foundation to build on.

India is now slowly emerging from the fringes at the international level to a stronger
position than ever before in a number of sporting events and this increasing strength in
our sporting base has to be aggressively improved. This is amply demonstrated by the
good performance of the Indian contingent in the recent Commonwealth games coming
to second position with the best ever haul of over 100 medals in these games. India also
improved its performance in the recent Asian games as compared to our performance in
the last few games.

India has thousands of schools across the length and breadth of the country. Many of
these schools have access to playgrounds and these can be utilized aggressively to
broadbase participation in sporting activities. In addition, the Ministry of Sports, GOI has
promoted the Panchayat Yuva Krida aur Khel Abhiyan (PYKKA) under which it offers
grants to States/UT’s for development of playfields in panchayats, and also grants for
acquisition of sports equipments etc. This is an excellent scheme which is under
implementation and later on it has been argued that we need to build on this and
expand it to cover identified areas in the first phase which offer the best scope for early
results in terms of sporting success.
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Weaknesses

The sports sector has been a non-priority area so far. For example, in the 11th plan the
Ministry of Sports & Youth Affairs has been allocated Rs.5305 crores. When this is
compared with the total plan resources, this amounts to just 0.145 % of the total. The
total budget of the Department of Sports for 2010-11 is Rs.3117 crores and in 2009-10
and 2008-09, the corresponding figures were Rs.2967 crores and Rs. 1311 crores
respectively. These indicate that the Central Government has not given this sector as
much importance as it deserves.

Sports being a State subject at present, the Central Government cannot legislate on any
issue related to sports. This becomes a serious handicap in dealing with matters such as
‘cleaning up’ sports federations which have mostly become a den of vested interests
which is another major problem in promotion of sports in the country.

An analysis of India’s performance in the international competitions gives an indication
of our strengths and weaknesses. It would be instructive to know where India has stood
in the Olympics and the Asian Games.
o Since independence, India has won only six gold medals out of which five were in
hockey in various Olympic games. India has also won one silver and seven bronze
medals. In 1948 Olympics, India ranked 22 in the medal tally amongst
participating countries and this worsened to 71st position in 1996. India was
ranked 50th in the Beijing Olympics. In the Asian games, India ranked 2nd in 1951
and this came down to 11th in 1990; India was placed 6th in the recently held
Asian games in China which is lower than what it was in 1951. The number of
gold medals won by India was only 3% of the total golds on offer in the recently
concluded Asian Games. A comparison with China is illustrative of where we
actually stand. China won 200 gold medals in these games which were about 50
% of the total gold medals at stake while India won 14 gold medals, which as
mentioned earlier comes to about 3% of the total.
o To sum up, India’s performance leaves much to be desired especially keeping in
view the fact that India has the second largest population in the world and one
of the largest land mass. It may also be borne in mind that India has a population
close to that of China and almost 50% of India’s population is less than 25 years
of age as compared to 34.2 years for China. Yet, we won only 7% of the gold
medals won by China. This is not to belittle India’s improving performance in
sports across disciplines but only to show the long way ahead in achieving
excellence in sports.

It is also seen that till recently there has not been any success in broad basing the
participation of the community in sporting activities. Efforts were made earlier for such
participation through the running of Nehru Yuva Kendras but these were confined to
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some promotional activities at the Block/District level on a very small scale for it to have
a significant impact. PYKAA attempts to bridge this gap but the scale of this has to be
increased so as to rapidly cover more areas of this country to enable India to create
enabling conditions to have as many children as possible both in rural and urban areas
playing sports. It may be kept in mind that through mass participation of youth in
Australia, more than 1,50,000 children were taking part in sports programmes. With
India’s large population in mind, it should not be difficult to increase this number many
times over.

Few competitive events especially at junior and sub-junior levels are organized at
present. Thus, budding sportspersons do not get opportunities of honing and
developing their skills. Not surprisingly, there is no coherent system in place to tap
talent. The present system is more of talent coming up on its own which is then claimed
by Sports Authority of India (SAI) centres and developed.

Moreover, participation of girls in sports activities is not as much as that of boys. This is
especially so in rural and semi urban areas. This gets reflected in the figures of
participation in SAI centres. In many centres, girls comprise only about 20% to 30% of
total trainees.

The infrastructure facilities available are simply not enough for a large country such as
India. Although SAI has now 10 Regional Centres/sub-centres, this is clearly insufficient.
There is shortage of playgrounds in both urban and rural areas. The facilities and
equipment available to sportspersons are not of international standard and this
militates against the emergence of top class talent.

Typically, sport persons have a career span of only 10 to 12 years. It is often seen that in
India, many children give up their promising careers in sports due to the uncertainties of
getting a livelihood after their career in sport is over. The existing pension scheme has a
very limited coverage and scope and does not inspire confidence among sportspersons
that they would be supported financially after the end of their sports career.

In India, the involvement of the corporate sector in sports leaves much to be desired.
Although some sports and sportspersons have attracted sponsorship, this does not
cover a large number of sports covering promising sportspersons. The corporates are at
present not involved on a large scale in organizing leagues or holding other competitions
at the district and state levels at junior and sub junior levels.
Opportunities

There are sufficient public resources now with country’s economic growth to develop
this sector.
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
The large available pool of youth can be mobilized to compete and perform well in
sports.

Private sector in India is now an emerging giant that can be engaged and brought in to
help the country emerge as a powerful sporting nation in the world. This would also
open up in future many more commercial opportunities for the private sector.

The tremendous interest in sports of the large and growing middle class in the country
can also be commercially exploited to fund the development of sports.

Media can be utilized to create a culture of sports in the country and also mobilize mass
support for finding public and private resources to develop the sector.
Threats

Central Government may not provide the kind of financial resources that are needed for
the proposed policies as there are many other competing priorities that may be
considered more important.

Sports is a State subject and States may not take much interest in funding sports
development as its not considered a priority and considerations of electoral politics may
continue to allocate greater resources for sectors such as health, education, roads and
the like that give tangible results in the short run.

Most of the national and State sports bodies in the country are virtually hijacked by
vested interests and they may not allow proper development of the sector. Since such
vested interest include leaders of most national political parties, there may be
considerable resistance to any effort by the government to address this problem.
Inclusion of sports in the school curriculum may be resisted by the educationists and
education administrators.


Private sector may not be forthcoming in sponsoring development of those sports that
are not considered commercially attractive.
SECTION IV : PROPOSED SOLUTIONS AND POLICY OPTIONS
1. High priority to sports and greater resources for sports through government and private
sector

A fundamental requirement of achieving our vision for achieving excellence in sports
and for universal participation of the community and children in particular, it is
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imperative to closely examine the budgetary requirements of this sector. Although our
strategy lays emphasis on increasing the role of the private corporates as well as the
public sector corporations as part of their corporate social responsibility (CSR), it is an
undeniable fact that the bulk of resources in the initial period will have to come from
Government sources, both Central and State. The Centre would closely work with the
State Government with an assistance pattern that encourages the State Governments to
allocate more resources for promotion of these objectives. Since sport is a state subject,
the role of the State Government will necessarily have to be that of a facilitator par
excellence in this regard.

The Central Government would allocate significantly more resources to the Ministry of
Sports than it does at present. More than Rs 12,000 crores was spent on creation and
development of sporting facilities for the Commonwealth games held in New Delhi in
2010. Also, Rs 678 crores was spent on training of athletes for this event. These
investments have produced tangible results. India for the first time came second in the
Commonwealth games with more than 100 medals. India’s performance in the Asian
games was also laudable with it winning 14 gold medals. In short, with more resources
and their productive use, the standard of sports improved in the country with better
training, better exposure to international competition, better coaching and better sport
facilities. The momentum gained has to be maintained and expanded to enable India
reach its true potential in sports at the world stage in the next 10 years.

Attempts should be make to involve the corporate sector, in addition to their other
voluntary involvement, in promoting and sponsoring competitions including running of
league competitions at the junior and sub-junior levels in all districts and blocks of the
country.

Sports would be included in the corporate social responsibility policy that has been
laid down in the guidelines for Public Sector Undertakings of the Central Government.
It would be our endeavour to ensure greater involvement of the PSUs in development
of sports in the country. At present, 3% of net profits are to be spent on CSR. The issue
of spending at least 1 % of such profits on sports development would be taken up with
the Department of Public Enterprises, Government of India.
The possibility of entrusting the development of specific sports to various institutions
in the public and private sector would also be explored.

Coaching/Training Academies set up by ex sportspersons or any other reputed
institutions would also be supported by the Government in a PPP model.

The possiblity of levying a surcharge on bodies like BCCI/IPL to fund the development
of other sports in the country also needs to be examined.
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
The present National Sports Development Fund created to mobilize non-governmental
resources for development of sports in the country needs to be significantly
strengthened. This would be done through adequate publicity regarding the Fund and
its impact on development of sports.
2. Development of Sports Infrastructure and training

The physical infrastructure of sports in the country in villages as well as urban areas
would be developed. Playgrounds and sports equipment would be provided in all
schools and in each village. Facilities for playing of sports usually played in that area or
which need to be encouraged would be made available at panchayat/block/district level
for sportspersons to train all year around. This would be facilitated by setting up
coaching centres in all blocks and district and integrated with schooling and hostel
facilities. At the state level, sport academies would be set up by SAI through PPP
model/or individual private corporate initiative.

PYKKA scheme would be suitably extended to cover all panchayats in five years. The
funds of other development schemes such as NREGS would also be leveraged to
augment the required funding of the programme.

In the last few years, foreign expert coaches were hired to promote sports in India and
this has led to improvement of these sports especially in boxing, gymnastics etc and
with mixed results in hockey. A coherent policy in this regard would be formulated to
acquire such expertise on a systematic basis with proper planning and coordination so
that these are also available at the junior level.

SAI would also be permitted to recruit domestic coaches of suitable quality and all
restrictions on such recruitment would be removed in consultation with the
concerned department.

While SAI has a scheme for identified special areas where particular sport has shown
emergence of promising talent, this has been undertaken on a small scale. SAI, in
collaboration with the State Governments, would expand this scheme and study and
analyze as to which new areas could be identified that has special potential for
excellence in particular sports and then these areas need to be focused for special
attention with the aid and involvement of schools and panchayats of those areas.

There is also a need to develop the domestic sports equipment industry to
international levels. The department would work closely with the industry
associations and other stake holders in this regard.
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3. Broad basing participation in sports

To ensure the participation of school students in sporting activities, it is important to
have sports as a compulsory part in the school curriculum. In short, children of all ages
and especially young kids should be playing regularly on a daily basis. The inclusion of
sports in the school curriculum would be taken at both central and state levels on
priority.

Specific attention would be paid to the problem of malnourishment amongst children
while encouraging the participation of all children in sports activities. Special
nutrition/diets would be provided to identified talented needy children in coaching
centres, academies etc.
4. Regular conduct of competitive events

Children at junior/sub-junior level at Panchayat/block/district/state and national stage
need to participate in competitive events regularly to develop their talent. This could be
through interschool competitions and through clubs. These clubs could be set up in each
panchayat. These competitions should preferably be on a league basis so that children
get to play and compete regularly. This may cover basic sports such as athletics,
wrestling, gymnastics, swimming, volleyball, football, hockey etc.

What is actually required is to tap talent through regularly held periodic competitions
through league or otherwise in schools and also outside schools starting at a young age
say below ten or maximum 12 years old. This is just not happening at present which is a
major weakness.

Larger incentives and prizes to winners in national/state/districts i.e. at all levels
would be given.
5. Incentives for taking up sports as career

We need to evolve a pension/insurance scheme for promising sportspersons of
identified stature. This could be worked out in collaboration with banks, insurance
companies and the Central/State Governments to ensure that all sportspersons who
have achieved an identified proficiency in their sport would be entitled to a pension for
the rest of their lives. In our opinion, this may provide great motivation for
sportspersons to continue a career in their sport rather than give it up to pursue other
careers. The mechanics could be so developed so that this does not become a recurring
financial burden on the government.

Sportspersons who excel at national and international levels should be given
employment on a larger scale so that talented sportspersons are encouraged to take
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up sports as a career. Such policies have proved to be very effective in developing
sports in States like Haryana and Punjab. The present policy of PSUs in the regard
needs to be expanded. Employment of sportspersons in the private sector will also be
encouraged.
6. Cleaning up administration of sports

The Government would consider creating a statutory mechanism to ensure that
vested interests are not able to appropriate national or state sports federations for
their private gains. The mechanism may provide that only those who have been active
sportspersons and have participated in competitive events in those sports at
identified levels would be eligible to hold office in these federations. Also, the
maximum term of office bearers would be restricted to two and a maximum age
would also be prescribed in this regard. Such legislation would be pursued after
adequate public debate/consultations with the stakeholders. It would also be
necessary to harmonize such legislation with the Charter of the International Olympic
Association.
For this purpose, it would also be necessary to examine the inclusion of sports in the
Concurrent List of the Constitution.

There is an urgent need to introduce modern professional management practices in
the sports federations in line with the prevailing practices in several international
sports bodies. In this regard, efforts would be made to encourage hiring of
professionals with MBA degrees in these organizations. As a medium term measure,
the Department would endeavour that management institutes also offer MBA degrees
in the field of sports administration/management.
7. Inclusion of girls in sports

There should be specific programmes for greater participation of girls in sports activities
through free nourishment, free transportation, more prize money, scholarships,
coaching, sponsorships and counseling of parents wherever required.
8. Use of mass media

The popular misconceptions that students should only focus on academic work and not
‘waste’ time on sports should be removed through sustained media campaigns and by
projection of successful sports persons.

Films like CHAK DE INDIA that inspire people and inculcate a sense of national pride in
our achievements should be encouraged. This would also create the desired
atmosphere among parents to encourage their children especially girls to take to sports.
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9. Promoting Greater Involvement of State Governments

Development of Sports in the States requires full commitment of the State
Governments. Without such involvement, implementation of PYKKA and other
schemes is also difficult. Efforts would be made to engage the State Governments
actively in this respect through provision of incentives and creation of public opinion
through use of mass media.
SECTION V : IMPLEMENTATION FRAMEWORK
1. The idea of according high priority to development of sports and the needed higher
financial allocations has been around for some time but has not found much acceptance
in the highest echelons of the Government. At this time, there appears to be a better
chance to achieve the same due to the following reasons:

In case the Ministry of Sports prepares realistic action plans with clearly defined
physical targets, timelines, outcomes and the impact, it would be easier to convince
the policy makers that investments in this sector would result in the desired impact.
The result of relatively higher investments in this area has already resulted in very
good performance in the recent international events and hence, there is a very
opportune environment to seek and obtain higher allocations for this sector.

The holistic nature of the proposed strategy would ensure that development of
sports is viewed in the context of overall education of the school children,
promotion of the agenda of inclusion through targeting of girls and the differently
abled and development of neglected areas such as the North east.

The rapid economic growth of the country and the availability of greater resources
with the governments would also make it easier this time to access the necessary
funds.

The relative success of the Indian contingents in the recent Commonwealth games
and the Asian Games has also generated considerable interest and excitement
among the public and there is more pressure on the governments now to develop
this hitherto neglected sector. This also becomes necessary in the context of India
emerging as an economic powerhouse and continued poor performance in sports
other than cricket at the international stage is not going to be acceptable any more
to the public.
2. A key strategy suggested above is mobilizing corporate resources to develop sports in
the country. Already there are many initiatives by private/non-government sector to
15
promote sports such as athletics, shooting, basketball, football, hockey, tennis, wrestling
and boxing. The recent developments in this regard are worth mentioning : IMGReliance have signed 30 year agreement with the Basketball Federation of India. They
have also contracted a 15-year deal worth Rs 700 crores with the All India Football
Federation for development of the sport. IMGR is already training a group of budding
sportspersons – 16 subjunior footballers, 5 tennis players and 8 basketball players in
prestigious academies abroad.
Another non-profit initiative named Olympic Gold Quest which aims to bridge the gap
between the Indian athletes and their world class rivals by providing monetary and
technical support to those with potential to win Olympic Gold Medals in identifies
disciplines of athletics, badminton, boxing and shooting. Another private sector initiative
is that of Mittal Champions Trust that aims to give a finishing touch to efforts by
Government and national federations to produce champions. This trust started with an
initial funding of USD 9 million. The Jindal Steel Group is also in the process of finalizing
a Rs 200 crore investment plan to refurbish football stadia in Kolkata and Bangalore. The
Mahindra Group has forged a partnership with the National Basketball League to
promote this game at the community level.
3. The broad based mass participation in sports, especially at the primary and secondary
school levels requires inclusion of sports in the school curriculum. This matter has not
been adequately pursued despite its obvious importance. The Ministry of Sports needs
to take up this matter at the highest level in the Government and build a consensus in
this regard. This matter would also be taken up in the national Development Council to
bring the State Governments also on board.
SECTION VI : LINKAGE BETWEEN STRATEGIC PLAN AND RFD
The proposed solutions and policy options have been prioritized and sequenced as indicated
below to provide broad guidance and facilitate preparation of the RFD:
1. Legislation to be considered for bringing sports in the Concurrent List and to clean up
sports bodies.
2. Increase in Central Government’s budgetary allocations and catalyze State
Governments’ higher allocations for sports through appropriate schemes.
3. Mobilization of non-government resources: Augmentation of the National Sports
Development Fund, earmarking funds for sports as part of CSR
4. Consider possibility of raising of resources for sports development through
mechanisms such as levies on BCCI/IPL.
5. Tax incentives for sponsoring of sportspersons and events in specified sports that are
neglected.
6. ‘Catch them young’ principle: Inclusion of sports in school curriculum, identify and
nurture young talent through coaching, nourishment, support for participation in
16
competitive events and other incentives; Focused attention on inclusion of girls in
sports.
7. Creation/development of infrastructure in schools, colleges, rural areas, urban areas
by setting up sports academies/coaching centres integrated with school education
8. Financial support for holding competitive events/participation/nourishment
9. Reinforce special area games programme
10. Identify sports where India can do very well at international levels and focus on them
11. Involve panchayat functionaries in selection and promotion of sportspersons
12. Cleaning up of national and state sports federations through legislative changes
13. Use of mass media, films to popularize all the sports and
14. Provision of employment to promising/high-performing sportspersons
15. Creation of pension/insurance scheme for sportspersons
Policy options
Influence
Sequencing
Increase in Central Government’s
budgetary allocations
and
Catalyze State Governments’ HIGH
higher allocations for sports
through appropriate schemes
HIGH
SHORT-TERM
Mobilization of non-government
resources: Augment National MEDIUM
Sports Development Fund
HIGH
LONG TERM
MEDIUM
HIGH
MEDIUM TERM
HIGH
HIGH
LONG TERM
HIGH
HIGH
MEDIUM TERM
HIGH
HIGH
SHORT TERM
Raising of resources through
levies on BCCI/IPL --Tax incentives for sponsoring of
sportspersons and events in
specified
sports
that
are
neglected
‘Catch them young’ principle:
Inclusion of sports in school
curriculum
Identify and nurture young talent
through coaching, nourishment,
support for participation in
competitive events and other
incentives
Financial support for holding
competitive
events/participation/nourishment
Prioritization
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Reinforce special area games
programme
Identify sports where India can do HIGH
very well at international levels
and focus on them
HIGH
MEDIUM TERM
Involve panchayat functionaries
in selection and promotion of MEDIUM
sportspersons
HIGH
LONG TERM
HIGH
MEDIUM TERM
LOW
LONG TERM
MEDIUM
LONG TERM
HIGH
LONG TERM
Cleaning up of national and state
sports
federations
through HIGH
legislative changes
Use of mass media, films to
popularize all the sports and
MEDIUM
Provision of employment
promising/high-performing
sportspersons
Stregthening/Creation
pension/insurance scheme
sportspersons
to
LOW
of
for LOW
SECTION VII : CROSS DEPARTMENTAL AND CROSS FUNCTIONAL ISSUES:
There are a number of Ministries and Departments with whom many of the proposed strategic
initiatives would need to be pursued for successful implementation of the Strategy which are
outlined below:

Ministry of HRD
Inclusion of sports in educational curriculum and oversight of sports in schools
through PYKKA

Ministry of Panchayati Raj
Involvement of Panchayats in implementation of PYKKA scheme

Ministry of Information and Broadcasting
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To conduct media campaigns for developing a culture of sports and to broad base
participation in sports.

Ministry Of Finance
Higher budgetary allocations
Provision of Tax Incentives for promotion of Sports

Department of Youth Affairs
Involving Nehru Yuva Kendra Sangathan, Bharat Scouts, Youth Clubs etc in
promotion of sports

Department of Public Enterprises
Inclusion of sports in CSR of PSUs
SECTION VIII : MONITORING AND REVIEWING ARRANGEMENTS

Develop and implement a Management and Information system for real time
monitoring of progress at all levels from Panchayat to States and Centre.

Close monitoring of release and utilization of funds linked to outcomes and impact

To monitor closely projects for time bound completion.
_________
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