FOR IMMEDIATE RELEASE EMBLEMATIC RESIDENTIAL BUILDING TO BE BUILT IN MONTREAL An investment of $175M, the Tour des Canadiens to revolutionize urban condominium design by integrating sports and entertainment MONTREAL – July 16, 2012 – Share the same home address as the Habs! This incredible opportunity is being made possible by The Cadillac Fairview Corporation Limited, Canderel, the Fonds immobilier de solidarité FTQ and the Club de hockey Canadien consortium, who have partnered to build the ultimate residential address in the city: the Tour des Canadiens. The 48-story building, designed by architects Cardinal Hardy and Martin Marcotte/Beinhaker, will be located at Centennial Place, at the corner of rue de la Montagne and l’Avenue des Canadiens, in the heart of downtown Montreal. The Tour des Canadiens’ unique design will reflect the topography of its location. Straddling the natural ridge between the mountain and the river, the Tour des Canadiens will become Montreal’s tallest residential building and an unmistakable visual landmark. The building will stand on an elevated platform that will include indoor parking, and in which a lightbox featuring Montreal and its lifestyle will be encased. Moreover, the Tour des Canadiens will be the only residential building to offer direct covered access to Montreal’s largest intermodal transit hub and downtown’s sprawling underground city. “The development of a real estate project that bears the legendary Montreal Canadiens trademark represents a once in a lifetime opportunity,” stated Salvatore Iacono, Senior Vice President, Development and Portfolio Management, Eastern Canada, The Cadillac Fairview Corporation Limited. “This is the most exciting project we have ever worked on,” he added. Geoff Molson, Owner, President and Chief Executive Officer of the Club de hockey Canadien is excited about the prospect of bringing to life the Montreal Canadiens trademark through an address that will provide its residents privileged access to the Bell Centre, so that they are truly at the heart of the action. “The Tour des Canadiens will offer sports and entertainment facilities that live up to the vision behind the design, including a sports bar which will provide its clients with a unique and unparalleled experience. Today’s announcement is the beginning of a new chapter in the history of the Montreal Canadiens. I am extremely pleased to see this opportunity come to fruition and impatient to see the Tour des Canadiens come to life,” said Mr. Molson. Moreover, Mr. Molson indicated that the hockey legends statues as well as the bricks purchased by fans to commemorate the Montreal Canadiens centennial will be removed from Centennial Place and carefully stored elsewhere in order to ensure their integrity and protect them for the duration of the construction period. These valuable testimonials to the Canadiens’ centennial will once again be accessible to the public at the end of construction within the environs of the new building. Daniel Peritz, Senior Vice President at Canderel, added: “The Tour des Canadiens is much more than just a prestigious address. It embodies a unique concept in which sports and entertainment are an integral part of everyday life. It will be the only residential address to provide direct access to the Bell Centre and its prestigious sports events, as well as to the best in international entertainment and shows. Our condo purchasers can buy with confidence given the exceptional reputation of the development team.” Yvon Bolduc, CEO of the Fonds de solidarité FTQ is proud that its real estate arm Fonds immobilier de solidarité FTQ participates in this unprecedented project that not only speaks to the vitality of the city’s real estate sector but will also create 1330 jobs, according to the Quebec Institute of Statistics.“ Our participation in the development of what promises to be one of the most interesting residential buildings in Montreal was only natural, considering the existing ties between the Fonds de solidarité FTQ and the Montreal Canadiens,” he said. Huma Design is responsible for the interior design of the Tour des Canadiens’ 534 condominium apartments and extensive common spaces, whose price starts at about $250,000. Through a European approach to design, the units will be spacious and open, regardless of the chosen square footage. In addition, all residential units will have an incredible view over the heart of Montreal, since suites will start on the 15th floor. Whether they choose a one- or two-bedroom condo or a penthouse-type space, condo owners at the Tour des Canadiens will be able to take full advantage of the excitement of living in downtown Montreal. They will also benefit from an optimal location that provides direct access to the Bell Centre, the metro, trains and underground Montreal, while some of the city’s best restaurants are just a few steps away. To reserve for priority sales, sign up at www.tourdescanadiens.com to be among the first to have access the many exclusive benefits offered to future owners. The sales office will be located at the current Centennial Place and will welcome the first clients in the early fall. INFORMATION: - 30 – Roch Landriault rlandriault@national.ca 514-843-2345 514-249-4537 Geneviève Hinse ghinse@national.ca 514-843-2304 514-894-4166 http://www.facebook.com/TourDesCanadiens http://www.youtube.com/user/TourDesCanadiens http://www.twitter.com/TourDesCH