EQUITANA – Equestrian Sports World Fair
14 – 22 March 2015, Exhibition Centre Essen
17 March 2015
Cutting-edge products at EQUITANA Innovation Award 2015
Award ceremony at World Fair’s Main Arena
Taking home the win here – at the Equestrian World Fair, amidst the international expert
community and among top-class product premieres from all segments of the industry – is quite a
distinguished accomplishment. Every other year, EQUITANA and the trade magazine
Pferdebetrieb jointly present the EQUITANA Innovation Award. This year, a total of 59 products
were nominated; seven of them came out on top.
Themes reflected particularly strongly in the award-winning products were digitalisation,
automation and sustainability. The most convincing products this year were a sensor system for
capturing horse exercise and health data, a feeding station, a rechargeable horse shearing device,
a concentrated horse feed with amino acids, a feed weighing cart, a rider emergency management
system and an innovative Hoftrac loader. A distinguished jury of experts from the world of
equestrian sports, horse medicine and the trade media evaluated the submissions. The award
ceremony took place at EQUITANA 2015’s Main Arena on 17 March.
Category: “Stable, hall and arena construction, training technology”
Winner: FourSense GmbH
Product: FourSense data measuring technology
Jury explanation:
This sensor system can be integrated into standard girths or similar accessories. It captures a
range of horse exercise and health data and transmits it to a central server. Once processed there,
the data can be accessed through web interfaces. The result: optimised equestrian sports
performance diagnostics, training analytics and monitoring. The jury welcomes the sophisticated,
ready-to-use concept, which meets current equestrian athlete demands for comprehensive
performance development capturing aided by modern measuring technology. In addition to using
the system in rehabilitation and for training optimisation, the jury recommends deploying it in the
growing scientific study arena, where quality depends on optimised data capturing.
EQUITANA Division of
Reed Exhibitions Deutschland GmbH
Völklinger Str. 4
D - 40219 Düsseldorf
Press Office:
Dr. Mike Seidensticker (Director)
Olesja Kehler
Tel: +49(0)2 11 90 191-348
Olesja.Kehler@reedexpo.de
Internet: www.equitana.com
Category: “Stable technology and equipment, pasture and agricultural equipment”
Winner: Schauer Agrotronic GmbH
Product: Compident Horse Duo
Jury explanation:
The Compident Horse Duo is a feeding station for roughage and concentrated feed with a selection
gate, which uses individual chip recognition to regulate the food intake of smaller groups of horses.
The jury recognises this new product because it combines several formerly separate types of
feeding in a single smart solution customised for each animal. As such, not only does the system
achieve feed management workload reductions, it also enhances animal wellbeing by delivering
nutrition in line with the needs of each individual horse.
Category: “Health and care”
Winner: Aesculap Suhl
Product: Aesculap Econom CL Equipe
Jury explanation:
Cable messes and short runtimes are a thing of the past with to the Econom CL Equipe horse
shearing device. Powered by a rechargeable battery, this Aesculap Suhl model can be used for up
to 80 minutes with the same power output as a comparable corded device. Thanks to the backup
battery and a charging time of about 70 minutes, the Econom CL Equipe can be deployed just like
conventional corded clippers without long interruptions.
Category: “Nutrition”
Winner: MARSTALL GmbH
Product: Amino-Sport Muesli
Jury explanation:
Amino-Sport Muesli is a feedstuff specially developed for sport horses, but it’s equally suitable for
use in breeding and/or rearing. Marstall uses five precaecally digestible amino acids in pure
crystalline L-/DL form in this product. Amino-Sport Muesli has a positive impact on horse
performance and accelerates muscle regeneration after training.
Category: “Vehicles”
Winner: Kneilmann Gerätebau e.K.
Product: Large bail cart with weighing unit
Jury explanation:
Correctly portioning roughage and concentrated feed is critical when it comes to animalappropriate horse husbandry. Kneilmann’s feed cart with weighing unit – no matter whether it’s
used for roughage or concentrated feed – makes this job easier. But since weighing out roughage
is precisely the task that poses a challenge for many operations, the jury considers Kneilmann’s
large bail cart with weighing unit as a product that facilitates optimised portioning of roughage at
equestrian facilities.
EQUITANA Division of
Reed Exhibitions Deutschland GmbH
Völklinger Str. 4
D - 40219 Düsseldorf
Press Office:
Dr. Mike Seidensticker (Director)
Olesja Kehler
Tel: +49(0)2 11 90 191-348
Olesja.Kehler@reedexpo.de
Internet: www.equitana.com
Category: “Riding and work fashions, safety products”
Winner: USG United Sportproducts Germany
Product: USG-SOS
Jury explanation:
The USG-SOS is a rider emergency management system that allows first responders, emergency
medical technicians and emergency physicians to access individual emergency data using a safety
wristband or tag on waistcoat, tack or similar accessories. For the system to work, riders must
have registered their data ahead of time. Riders alone choose which data to enter. When needed,
it can then be accessed on the internet via an individual ID code. By honouring this product, the
jury aims to support this important contribution to equestrian safety. It deserves to be recognised In
particular for taking into account data protection aspects.
Presentation of the Special Jury Award
Winner: Weidemann GmbH
Product: eHoftrac
Jury explanation:
With the eHoftrac, Weidemann offers an emission-free, low-noise Hoftrac loader that’s perfect for
horse care applications. Thanks to its electronic motor, the eHoftrac doesn’t require high RPMs to
unleash its full power. Operation in closed-off spaces is no problem, and in future it can be
recharged directly using a facility’s photovoltaic system.
The awards were presented by Cristina Uetz, EQUITANA project director, Guido Krisam,
publication manager of Pferdebetrieb magazine, and jury members Georg Fink, Uwe Karow and
Prof. Dr. Dirk Winter.
Members of the expert jury:
Georg Fink (facility engineer)
Dr. Christa Finkler-Schade (Schade & Partner – equestrian business consultants)
Uwe Karow (consultant)
Prof. Dr. Dirk Winter (Nürtingen-Geislingen University of Applied Science)
Christine Felsinger (journalist)
Sabine Wiemann (editor of Reiter Revue)
Dr. med. vet. Josef Hollerrieder (veterinarian)
Dr. Christiane Müller (horse care expert)
For additional information, please visit www.equitana.com.
EQUITANA Division of
Reed Exhibitions Deutschland GmbH
Völklinger Str. 4
D - 40219 Düsseldorf
Press Office:
Dr. Mike Seidensticker (Director)
Olesja Kehler
Tel: +49(0)2 11 90 191-348
Olesja.Kehler@reedexpo.de
Internet: www.equitana.com