Global Climate Marches
Communications Pack
Introduction
Talking Points
Template Media Advisory
Materials
Introduction
As the governments of over 190 countries prepare to deliver a historic new global climate
agreement in Paris this December, people around the world are preparing to mobilise, to take to
the streets, to demand that world leaders deliver an ambitious deal. On the weekend before the
negotiations open, people from Sao Paulo to New Delhi, from Kampala to Melbourne, and
Ottawa to Tokyo will take to the streets in the tens of thousands as part of over 1500 events in
almost 70 countries. The action will culminate with a massive climate march on November 29 in
Paris where hundreds of thousands of people - including those from frontline communities - will
demand an agreement that scales up the transformation of our economies towards 100%
renewable energy for all, stamps out poverty, injustice and inequalities, ends the wasteful
consumption of our precious resources, and provides support for those living in the face of
worsening impacts.
It won’t end there. As the UN climate negotiations get underway, a diverse range of civil society
groups will converge in Paris to collaborate, strengthen the movement, put pressure on
negotiators and keep the fossil fuel industry in check as the official talks unfold. To date it has
been local champions, cities, businesses and mayors leading the charge to prevent catastrophic
climate change. So when the gavel goes down and the final UN climate agreement is
determined people will once again take to the streets in Paris, to remind governments of how
they must build on the Paris outcome, to continually raise their ambition and become real
climate leaders - on the right side of history. The mobilisations and movement building focussing
on the Paris climate agreement will pave the way for continued and more effective climate
action in 2016.
Talking Points
On the eve of the Paris climate summit hundreds of thousands of people around the
world will take to the streets in over 1500 events in almost 70 countries to turn up the
heat on governments, demanding that they forge an ambitious new global climate
agreement this December. In Paris, a huge climate march will take place on November 29 with
frontline communities, unions, renewable energy champions, anti-fossil fuel activists and a host
of other groups demanding that governments deliver an agreement to help keep fossil fuels in
the ground, finances a just transition to 100% renewable energy for all and protects vulnerable
communities from the worst impacts. There will be solidarity concerts, rallies, solutions
workshops, bike rides, movie projections, and of course marches, in a range of beautiful and
iconic locations including Sao Paulo, Madrid, Manila, London, Melbourne, Tunis and Kampala.
The diverse voices gathered will show that the climate struggle affects so many of life’s
essentials, from equality and poverty, food and energy, to water, jobs and human rights.
With these mass mobilisations government leaders, ministers and negotiators gathered in
Paris will find it hard to escape the irresistible momentum for change. They will feel the
moral pressure to get their act together if they don’t want to end on the wrong side of
history. Hundreds of thousands of people are taking to the streets to demand that leaders get
on board with the just transition to a renewable energy powered world because it makes sense
for people everywhere, for our environments, economies and societies. At the moment
governments are a step behind, as frontline champions, cities, businesses and regional leaders
blaze the trail - it is time for them to step up to the challenge.
A strong, diverse coalition of groups supporting climate action will remain in Paris
during the Climate Summit to keep pressure on governments to deliver an ambitious
agreement, and to keep the fossil fuel industry in check as dirty energy companies attempt
to hold back the turning tides. The fossil fuel industry spends millions of dollars to lobby our
governments and politicians to promote false solutions, and they are becoming increasingly
desperate as renewable energy becomes more cost effective and efficient, leaving massive
doubts over the future of dirty energy like coal. Climate experts and activists will call out dirty
energy firms who try to disrupt or distract governments from their task of delivering an
ambitious, global climate agreement. They will work towards shifting the trillions of dollars
currently invested by governments in dirty energy towards solutions which can protect
vulnerable communities and solve energy access in poor countries, lifting millions out of
poverty.
Coming out of Paris, the climate movement will be stronger and more diverse than ever
before, ready to take the struggle against the fossil fuel industry to the next level in 2016
and beyond. When the UN climate negotiations draw to a close, thousands of people will take
to the streets once again in Paris to show governments that we will hold them accountable to
their moral obligation to keep the climate safe, and to their commitments to accelerate the
transition from dirty fossil fuels to renewable energy for all. There has never been more public
support for action to tackle climate change, and that support keeps growing. The future is bright
as opinion polls from all around the world show overwhelming majorities are demanding
solutions. We have already had some major successes, like getting the Keystone XL pipeline
mothballed and halting Shell’s Arctic exploration. We will build on these wins and the
momentum from Paris to come back stronger next year, to tackle dirty energy like coal, to keep
fossil fuels in the ground.
Some Key Events

The biggest march will be in Paris! ‘La marche mondiale pour le climat’ is being
organised by a large coalition of French organisations who will mobilise hundreds of
thousands of people. Starting at Place de Republique the people will march to the Place
de la Nation and will be joined in solidarity by people in other French cities including
Lyon, Lille, Rennes and Marseille.

In New Delhi, India and in some other cities throughout the country, a Global Climate
Walk is planned, with yoga, biking, and marching in seven cities. The main activity will
be in New Delhi, where on Sunday morning, people from across society will join together
for the climate.

In Kampala, Uganda a huge march is planned to go through the city led by popular local
leaders and celebrities - it is expected to pull a very large crowd. A concert will serve
as the final campaign event and it will be live on the social media on the evening of the
29th November.

In Germany, there will be a large march in Berlin for a 100% Clean, renewable future
and a quick phase-out of coal. There will also be other decentralised activities in other
European cities including Madrid, London and Amsterdam where people are coming
together for a colourful parade.

Sâo Paulo, Brazil will see a huge gathering on Paulista Avenue where the
representatives of different movements will bring their own solutions to involve people in
the climate change issues. The congregation will start marching towards one of the city´s
iconic parks where speeches and music will unite the participants.

In Australia, large climate marches are being organised in Adelaide, Brisbane, Canberra,
Darwin, Hobart and Perth, as well as Melbourne and Sydney. While in New Zealand
there will be a march in Auckland. There are also marches in the making in Wellington
and Christchurch.
Template Media Advisory
Name of Activity/Event in Italics
WHAT: Hundreds of thousands of people around the world will take to the streets to demand
ambitious climate action from governments, as more than 190 nations prepare to gather in Paris
at the UN Climate Summit to forge a new global climate agreement.
People young and old, faith groups, indigenous people, trade unions, development
organisations and many more will mobilise in solidarity with the Global Climate March on the
29th November in Paris, the day before world leaders open the negotiations. Together, we will
demand that governments agree a deal that protects vulnerable communities and scales up the
just transition away from fossil fuels to a world powered by 100% renewable energy for all.
Here is what’s happening in our country:
[Insert brief, one-paragraph description of your COP21 mobilisation or event and significant
participants]
WHO: Spokespeople available for interviews are: [Insert full names of speakers, and other
relevant persons of interest to the media and available for interview]
· NAME XXXX, TITLE/POSITION XXXX
· NAME XXXX, TITLE/POSITION XXXX
· NAME XXXX, TITLE/POSITION XXXX
· NAME XXXX, TITLE/POSITION XXXX
WHEN: [Insert date] [Insert time]
WHERE: [Insert location] [Insert address]
WHY: The UN Climate Summit in Paris is an opportunity for over 190 countries to build a
platform which scales up the just transition away from fossil fuels to 100% renewable energy for
all, and provides adequate support for those affected by climate impacts. Climate change is
already harming communities all around the world and a further one hundred million people
could be forced into poverty if we do not rapidly scale up climate action. We have the solutions
to tackle the problem - frontline communities, cities and businesses are leading the way in
harnessing the benefits of renewable energy and boosting the resilience of vulnerable
communities. Now it is time for governments to listen to the people on the streets and step up.
HOW: For interviews or additional information please contact [Insert full name, telephone
number, and e-mail address.]
* If there is a good photo or video opportunity at your event, insert a note about it here.
Materials

Main Website: http://globalclimatemarch.org/en/

Page for Nov28/29 event finder/sign-up: http://bit.ly/1NMngN0

Page for D12 event finder/sign-up: http://bit.ly/1MHeMH9
Paris Climate March

Climate March logistics: http://bit.ly/1ODFDUG

Page for Paris Climate March sign-up: http://bit.ly/1iTjuDv
Photos
There will be a central location where photos of the marches can be added and accessed. Once
we have that location, we will add it. Until then, there is a Critical Information Collective
database of photos of demonstrations from last year. Most images are under a Creative
Commons licence - look for Protest and Resistance/Climate Justice or People's Climate March
2014
Tools and resources

5 things anyone can do to spread the word: http://bit.ly/1PzZanC

350.org social media toolkit (including graphics): http://bit.ly/1MzQzk6

Action2015 social media toolkit (including graphics): http://bit.ly/1ShY2Ex

100%RE placard templates: http://bit.ly/1L9S2bt

Oxfam march video: http://bit.ly/1PDOGUB

Coalition21 video1: http://bit.ly/1KK6ISU

Coalition21 video2: http://bit.ly/1WMfis0
MORE COMING SOON! including...

Map for the Paris Climate March

Clean energy video

Climate March trailer video

FAQs
Suggested Tweets
Use: #ClimateMarch #KeepItInTheGround #Go100RE #Paris2015
On the eve of the big UN summit, the climate movement is taking to the streets
http://globalclimatemarch.org #climatemarch
If governments can’t or won’t lead, people will. People must.
Join the Global #ClimateMarch: http://globalclimatemarch.org
How many more wake-up calls do we need? It’s time for a bold, ambitious climate deal. Join the
Global #ClimateMarch: http://globalclimatemarch.org
Tell world leaders we must keep fossil fuels in the ground & move to 100% renewables. Join the
Global #ClimateMarch http://globalclimatemarch.org
Suggested Facebook Posts
The biggest U.N. climate conference of the decade is happening in Paris soon. The weekend
before it starts, the world will stand together for a weekend of global action to send a powerful
message to global governments: Keep fossil fuels in the ground and finance a just transition to
100% renewable energy by 2050. Add your voice and energy to the drumbeat for action.
2015 will be the hottest year on record. Renewable energy is cheaper than ever. The biggest
U.N. climate conference of the decade is happening soon. Globally people are demanding a
better future. Now is the time to take a stand.
On the eve of the big U.N summit in Paris, the climate movement is taking to the streets. With
climate change in the global spotlight, this is our chance to make the talks work for our
movement. This is our chance to set the agenda for ambition.
The stakes are high. The opportunity for change has never been brighter, the risks of inaction
never darker. During the U.N. climate talks in Paris, world leaders need to hear loud and clear
that the age of fossil fuels is coming to an end. It is up to us to make it happen sooner rather
than later. Join the Global Climate March on November 28-29
This is our moment. The opportunity is before us. Together, as a global movement, we can
make the U.N. climate talks in Paris about people and power, not polluters and politicians. Join
the Global Climate March on November 28-29
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