Marketing and Fundraising Officer – Job Description
Reporting to Director, Freud Museum London
Based at Freud Museum London, 20 Maresfield Gardens, London, NW3 5SX
Salary £27,000pa (pro rata)
3 days a week
One year contract, with possibility of renewal
Application via post or email to Carol Seigel, Director, carol@freud.org.uk, including your
CV and a covering letter
Closing date for applications: Friday 13 March at 5pm
Interviews will be held the week commencing 23 March
Job Summary:
The Freud Museum London is looking for a Marketing and Fundraising Officer to help it
develop audiences and generate new sources of income. The post holder will be
responsible for marketing the Museum and all its activities, working with the Director in
delivering the fundraising strategy, supporting the work of the Trustees, and carrying out
projects for the Director.
Background Information
The Freud Museum London was the last home of Sigmund Freud (1856-1939), the
founder of psychoanalysis. The Museum houses all the personal effects which Freud
brought with him when he was forced to leave Austria following its annexation by Nazi
Germany in 1938.It also houses the personal possessions of Freud’s daughter Anna,
herself a prominent child psychoanalyst, who lived in the house until her death in 1982.
The house has been open to the public as a Museum since 1986. Besides containing
Sigmund Freud’s study, library, archives and collection of antiquities, the Museum runs a
lively public programme of events, exhibitions, schools sessions and conferences
exploring psychoanalysis.
In the last few years the Museum has carried out redevelopment of its displays and
interpretation, refurbished the shop and created new events and exhibition space. Visitor
numbers have risen consistently, and the Museum attracts an international audience and
reputation.
This independent museum is run by a friendly, professional team, with ambitions to
make the Freud one of the best small museums in London. These are exciting times at
the Museum with the potential for development in a number of areas.
Key responsibilities:
1. Development
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Helping to deliver the Museum’s fundraising strategy
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Raising core and project funding from large and small grant-giving charitable
trusts; public sector bodies (such as Heritage Lottery Fund and Arts Council
England); businesses; and individuals.
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Draft high-quality applications for funding.
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Undertaking research on funding prospects; identifying and approaching new
prospects; and developing and maintaining relationships with donors
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Devise and run fundraising events for the Museum
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Implementing a recruitment drive for Museum Members, in the UK and overseas
2. Marketing
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Devise and deliver an audience development plan
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Raise the Museum’s profile through marketing, aim to reach new audiences and
increase the number of visitors
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Produce print, web and social media marketing materials, and organise
distribution
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Raise the museum profile through marketing networks and partnerships, eg
London Museums of Health and Medicine, London Small Historic Houses
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Conduct regular audience research
3. Trustee support
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Provide administrative services to the Board of Trustees, ensuring new Trustees
are properly registered and given induction, sending out papers, attending
meetings and writing minutes, and keeping records of Trustee business
4. Projects for the Director
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Providing support for the director, conducting research, carrying out specific
projects
Person Specification
Educated to degree level or above
Previous experience in marketing, development or fundraising, with a track record in
income generation, preferably in museums, arts or heritage
Good written and spoken communication skills and the confidence to engage and work
effectively with a range of external contacts
Regular use of leading social media sites and some experience working with these at a
professional level
IT literate, confident in working with standard computer applications and good numeracy
skills
Flexible in approach, able to work both independently and as part of a team
Experience of working in a small organisation, preferably in the arts/museum sector
Active interest in museums and in the work of the Freud Museum
February 2014