Press Release
Ulysse Nardin - presentation of new
miracle: The New Eco-
Marine Classico Blue
The Swiss watch manufacturer has launched the first eco-friendly watch in
the world with its strap recycled and movable hands made of plastic trash
from Pacific Ocean. The best part is, %25 percent of the sales will be used
to keep oceans blue.
Straight trash. Coming from oceans, passing through experienced Swiss watchmaking atelier and completes the travel at Ulysse Nardin’s flagship boutiques at
all around the world. Produced only in 200 pieces, The new Eco-Marine
Classico with its Eco-Marine Recycled strap may be one of the most original
concepts that world of haute-horlogerie has ever seen.
Thanks to the cooperation between Ulysse Nardin and Blue Sea, the
organization that aims to keep oceans blue, now we have this first in-house
designed and produced eco-friendly watch which is limited to be produced and
sold as 200 pieces. The case of the watch is familiar: The Classico, Ulysse
Nardin’s legendary 18ct rose gold case, ocean blue (azurro) dial, self-winding
movement and power reserve indicator, this unique piece of art and engineering
is completed with an extra ordinary part: Eco-Marine Recycle strap.
Having an Eco-Marine Classico in your collection doesn’t only mean that you
own a uniqe timepiece; with this purchase you also help Blue Sea Organization
to keep the seas and oceans blue. The names of 200 purchasers will be written
on a memorial at the Lake of Neuchatel, and a personal letter from Jake Mara,
the president of Blue Sea organization, will be given with its special box.
The company revealed that the idea behind this original concept was to raise
awareness against the careless mindset about ocean trash regulation, and also finding
an alternative use for the material once it is taken out of the ocean. Today might be
the best time to show some respect to our life source.
The Concept
Why Eco-Marine Watch Project?:
The Luxury Sector seeks creativity, rarity, and social responsibility. I
wanted to think about something that would be unique and special in order
to effect the brand image positively and at the same time to get attention
with something courageous and never done before, with a touch of
technology. At this point, i remembered the recycling and ocean cleaning
process, and i wanted to create a link between this kind of social
responsibility and Ulysse Nardin, a brand that is known with their Marine
Collections.
First, i researched the recycling ocean trash process and i figured out that
there is a possibility to clean, vulcanize and squeeze the trash until it all
becomes one new material with a unique color and tissue that we can use
as a strap to a special watch; that is how we create a unique, eco-friendly
piece of art which turns into a high-end timepiece with the Classico case of
Ulysse Nardin.
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Social Awareness: make people feel useful
Personalize: with letter and memorial
Rarity: 200 pieces, only in boutiques
Give away from the profit
With this 200 pieces-limited project, the brand will also create an
atmosphere for their customers where they can feel themselves epic and
unique: They will be one of 200 owners of the first Eco-friendly luxury
watch, their names will be written on a memorial because of their support
to cleaning oceans, and they will receive a personal letter from the
president of the organization. The brand must give to the organization
some of the profit in order to show a serious and not-sales-focused attitude,
this might create a confidence between the organization, the brand and the
clientele.
The Innovative Aspect: In Haute-Horlogerie industry, there is just a few
brands which are open to innovative solutions. Having created something
totally new in a sector that is living for centuries, mixing the classical
heritage with a new technology will take attention from the luxurious
clientele.
I chose to create and market world’s first eco-friendly gold and swiss
made watch, because i believe that this product will provide big advantages
socially and environmentally. The watch brands try to make a difference
with grande complications or producing ultra thin watches, tourbillons, but
taking an environmentally responsible step is not their usual move.
Technology:
After separating the trash coming from seas (selecting various colors of
trash, mostly gren blue and pinkish PET bottles) two other processes
examined in order to have a high-end quality material for a watch strap.
After using melt filtration technique to remove contaminants from
polymer, adding some rubber and vulcanizing them will create a new
material. At last, by squeezing it, we finally reach to our unique strap.