Department of Communication
Faculty of Social Sciences
University of Vienna
Examiner Request & Reading List for
Master’s Degree Examination / Magisterprüfung
Latest Version: August 2015
Univ. Prof. Dr. Homero Gil de Zúñiga, PhD.
Office: Währinger Straße 29, 7.22
eMail: homero.gil.de.zuniga@univie.ac.at
Twitter: @_HGZ_
Office Hours: Any time by appointment (contact Meike Müller for an appointment)
General Information
Prof. Gil de Zúñiga can be chosen as first – when supervisor of thesis – or second examiner.
In both cases you can choose between these two subjects, the other examiner automatically
examines the other subject:


Communication Theories and Methods or
Communication Research
In both cases you don’t have to search for literature but to choose from following lists:
A. Quantitative and Statistical Methods – choose 6 from the listed book chapters.
B. Communication Theory & Media Effects – choose 8 from the listed book chapters.
C. Information and Communication Technologies – choose 5 of the listed full papers
and/or book chapters
D. Political Communication & ICTs – choose 5 of the listed full papers and/or book
chapters
E. Journalism & ICTs – choose 5 of the listed full papers and/or book chapters
If you choose
Communication Methods and Theories
 You have to choose your literature
based on lists A. + B.
 Choose the indicated number of
literature pieces.
 Fill out the attached form (last page)
and bring two copies to a personal
meeting with Prof. Gil de Zúñiga during
his office hours at least six weeks
before the planned examination date.
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Communication Research
 Choose your literature from two out of
the four lists B. C. D. and E.
 Choose the indicated number of
literature pieces.
 Fill out the attached form (last page)
and bring two copies to a personal
meeting with Prof. Gil de Zúñiga during
his office hours at least six weeks
before the planned examination date.
A. Quantitative and Statistical Methods
Choose six from the listed book chapters. You can use older editions of the books, but check
for the chapter titles. Attention: International Editions often have another chapter and book
structure, in case of doubt don’t use them!
Babbie, E. (2015). The Practice of Social Research (14th ed.). Boston, MA: Cengage Learning.
ToC (2015a) Chapter 3. The Ethics and Politics of Social Research
(2015b) Chapter 4. Research Design
(2015c) Chapter 5. Conceptualization, Operationalization and Measurement
(2015d) Chapter 6. Indexes, Scales, and Typologies
(2015e) Chapter 8. Experiments
(2015f) Chapter 9. Survey Research
(2015g) Chapter 10. Qualitative Field Research
Hayes, A. F. (2010). Statistical methods for communication science (2nd ed.). New York, NY:
Routledge.
ToC (2010a) Chapter 1. Statistics and Communication Science
(2010b) Chapter 2. Fundamentals of Measurement
(2010c) Chapter 3. Sampling
(2010d) Chapter 4. Data Description and Visualization
(2015e) Chapter 6. Assessing and Quantifying Reliability
(2015f) Chapter 8. Hypothesis Testing Concepts
Moore, D. S., Notz, W., & Fligner, M. A. (2015). The Basic Practice of Statistics (7th ed.). New
York: W.H. Freeman and Co.
ToC (2015a) Exploring Data: Variables and Distributions (Chapter 1-3)
(2015b) Exploring Data: Relationships (Chapter 4-7)
B. Communication Theory & Media Effects
Choose eight book chapters (no introductions or abstracts). You can use older editions of the
books.
Bryant, J. & Oliver, M.B. (Ed.). (2009). Media effects: Advances in theory and research (3rd
ed.). New York NY: Routledge.
ToC Ch 1. McCombs, M. & Reynolds, A. (2009). How the news shapes our civic agenda
Ch 2. Tewksbury, D. & Scheufele, D. A. (2009). News framing theory and research
Ch 3. Morgan, M. (2009). Growing up with television: Cultivation processes
Ch 4. Shrum, L.J. (2009). Media consumption and perceptions of social reality: Effects
and underlying processes
Ch 5. Roskos-Ewoldsen, D.R. (2009). Media priming: An updated synthesis
Ch 6. Bandura, A. (2009). Social cognitive theory of mass communication
Ch 7. Petty, R.E. (2009). Mass media attitude change: Implications of the elaboration
likelihood model of persuasion
Ch 8. Rubin, A.M. (2009). Uses-and-Gratifications perspective on media effects
Ch 9. Lang, A. (2009). Where psychophysiology meets the media: Taking the effects
out of mass media research
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Ch 10. Shah, D.V., et al. (2009). Media and civic participation: On understanding
and misunderstanding communication effects
Ch 11. Mcleod, D.M., et al. (2009). Political communication effects
Ch 12. Perloff, R.M. (2009). Mass media, social perception, and the third-person effect
Ch 13. Sparks, G.G., et al. (2009). Media violence
Ch 14. Cantor, J. (2009). Fright reactions to mass media
Ch 15. Harris, R.J. & Barlett, C.P. (2009). Effects of sex in the media
Ch 16. Mastro, D. (2009). Effects of racial and ethnic stereotyping
Ch 17. Smith, S.L. & Granados, A.D. (2009). Content patterns and effects surrounding
sex-role stereotyping on television and film
Ch 18. Stewart, D.W. & Pavlou, P.A. (2009). The effects of media on marketing
communications
Ch 19. Fisch, S.M. (2009). Educational television and interactive media for children:
Effects on academic knowledfe, skills, and attitudes
Ch 20. Rice, R.E. & Atkin, Ch.K. (2009). Public communication campaigns: Theoretical
principles and practical applications
Ch 21. Walsh-Childers, K. & Brown, J.D. (2009). Effects of media on personal and
public health
Ch 22. Levine, M.P. & Harrison, K. (2009). Effects of media on eating disorders and
body image
Ch 23. Oliver, M.B. & Krakowiak, K.M. (2009). Individual differences in media effects
Ch 24. Vorderer, P. & Hartmann, T. (2009). Entertainment and enjoyment as media
effects
Ch 25. Lee, K.M., et al. (2009). Effects of computer/video games and beyond
Ch 26. Lin, C.A. (2009). Effects of the internet
Ch 27. Campbell, S.W. & Ling, R. (2009). Effects of mobile communication
Bryant, J. & Zillmann, D. (Ed.). (1994). Media effects: Advances in theory and research.
Hillsdale NJ: Erlbaum.
ToC Ch 1. McCombs, M. (1994). News influence on our pictures of the world
Ch 2. Gerbner, G., et al. (1994). Growing up with television: The cultivation
perspective
Ch 3. Jo, E. & Berkowitz, L. (1994). A priming effect analysis of media influences: An
update
Ch 4. Bandura, A. (1994). Social cognitive theory of mass communication
Ch 5. Petty, R.E. (1994). Mass media attitude change: Implications of the elaboration
likelihood model of persuasion
Ch 6. McLeod, J.M., et al. (1994). The expanding boundaries of political
communication effects
Ch 7. Gunter, B. (1994). The question of media violence
Ch 8. Cantor, J. (1994). Fright reactions of mass media
Ch 9. Harris, R.J. (1994). The impact of sexually explicit media
Ch 10. Greenberg, B.S. & Brand, J.E. (1994). Minorities and the mass media: 1970s to
1990s.
Ch 11. Stewart, D.W. & Ward, S. (1994). Media effects on advertising
Ch 12. Rice, R.E. & Atkin, Ch. (1994). Principles of successful public communication
campaigns
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Ch 13. Brown, J.D. & Walsh-Childers, K. (1994). Effects of media on personal and
public health
Ch 14. Rubin, A.M. (1994). Media uses and effects: A uses-and-gratifications
perspective
Ch 15. Zillmann, D. & Bryant, J. (1994). Entertainment as media effect
Ch 16. Williams, F., et al. (1994). Social aspects of new media technologies
Glynn, C. J., et al. (1999). Public opinion (1st ed.). Boulder, CO: Westview Press.
ToC (1999a) Chapter 1. The meaning of public opinion
(1999b) Chapter 2. The history of public opinion
(1999c) Chapter 3. Methods for studying public opinion
(1999d) Chapter 4. Psychological perspectives
(1999e) Chapter 5. Sociological perspectives
(1999f) Chapter 6. Perception and opinion formation
(1999g) Chapter 7. Basic beliefs, democratic theory, and public opinion
(1999h) Chapter 8. Public opinion and democratic competence
(1999i) Chapter 9. Public opinion and policymaking
(1999k) Chapter 10. The content of our attitudes: Public opinion in the contemporary
United States
(1999k) Chapter 11. Communicating with the public
(1999l) Chapter 12. Campaigning and opinion change
Glynn, C. J., et al. (2015). Public opinion (3rd ed.). Boulder, CO: Westview Press.
ToC (2015a) Chapter 1. The meaning of public opinion
(2015b) Chapter 2. The history of public opinion
(2015c) Chapter 3. Methods for studying public opinion
(2015d) Chapter 4. Public opinion and democratic theory
(2015e) Chapter 5. Psychological perspectives on public opinion
(2015f) Chapter 6. Stereotyping, social norms, and public opinion
(2015g) Chapter 7. Perception and opinion formation
(2015h) Chapter 8. Economic approaches
(2015i) Chapter 9. Content and conflict in public opinion
(2015j) Chapter 10. Public opinion and policymaking
(2015k) Chapter 11. Mass media, campaigning, and the public
Jeffres, L. W., & Perloff, R. M. (1997). Mass media effects (2nd ed.). Prospect Heights, IL:
Waveland Press.
ToC (1997a) Chapter 3. Mitigating circumstaces for media effects
(1997b) Chapter 4. Media effects and communication campaigns
(1997c) Chapter 5. Theories of accumulative effects
(1997d) Chapter 6. Effects of media on public opinion
(1997e) Chapter 7. Social effects: Violence, pornography, and stereotyping
(1997f) Chapter 8. Social effects: Children and the mass media
(1997g) Chapter 9. Political effects of the media – Election campaigns
(1997h) Chapter 10. Economic effects of the media
(1997i) Chapter 11. Cultural effects of the media
(1997j) Chapter 12. Long-term media effects on institutions and society
(1997k) Chapter 13. Mass media, communication systems, and social systems
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Shoemaker, P., & Reese, S. D. (2013). Mediating the Message in the 21st Century: A Media
Sociology Perspective. Routledge.
ToC (2013a) Chapter 1. Media Content and Theory
(2013b) Chapter 2. Beyond Processes and Effects
(2013c) Chapter 3. Mediating Reality
(2013d) Chapter 4. Social Systems
(2013e) Chapter 5. Social Institutions
(2013f) Chapter 6. Organizations
(2013g) Chapter 7. Routines
(2013h) Chapter 8. Individuals
(2013i) Chapter 9. Studying the Hierarchical Model
C. Information and Communication Technologies
Choose five full papers or book chapters (no introductions or abstracts). You can’t choose
the same texts from two lists.
Cho, J.; Gil de Zúñiga, H.; Rojas, H; & Shah, D. (2003). Beyond access: The digital divide and
Internet uses and gratifications. IT & Society 1, 46 -72.
Correa, T., Willard, A., & Gil de Zúñiga, H. (2010). Who interacts on the Web? The
intersection of users’ personality and social media use. Computers in Human Behavior 26,
247-253.
Garret, K., Bimber, B., Gil de Zúñiga, H., Heinderyckx, F., Kelly, J. & Smith, M. (2012). New
ICTs and the study of political communication. International Journal of Communication 6,
214-231.
Gil de Zúñiga, H., Veenstra, A., Vraga, E., & Shah, D. (2010). Digital democracy: Re-imagining
pathways to political participation. Journal of Information Technology & Politics 7(1), 36-51.
Gil de Zúñiga, H., Correa, T., & Valenzuela, S. (2012). Selective exposure to cable news and
immigration in the U.S.: The relationship between FOX News, CNN, and attitudes toward
Mexican immigrants. Journal of Broadcast & Electronic Media 56(4), 597-615.
doi:10.1080/08838151.2012.73213
Gil de Zúñiga, H. (Ed.). (2014). New Agendas in Communication: New Technologies & Civic
Engagement. New York, NY: Routledge.
ToC Ch 1. Thorson, K. (2014). Sampling from the Civic Buffet: Youth, New Media, and DoIt-Yourself Citizenship
Ch 2. Atkinson, L. (2014). Buying in or Tuning Out: The Role of Consumption in
Politically Active Young Adults
Ch 3. Scholl, R. (2014). Civiv engagement of youths during their transition to
adulthood
Ch 4. Skoric, M. (2014). Social media and youth participation in singapore
Ch 5. Gil de Zúñiga, H. & Shahin, S. (2014). Social media and their impact on civic
participation
Ch 6. Rojas, H. (2014). Egocentric publics and perceptions of the worlds around us
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Ch 7. Wojcieszak, M. (2014). Internet, Egocentric Publics, and Extremism
Ch 8. Brundidge, J. (2014). In search of cognitive complexity in the contemporary
public sphere
Ch 9. Pingree, R. (2014). Effects of online political messages on their senders:
Conceptual tools and research directions
Ch 10. Wells, C. (2014). “Click here to take action”: Action repertoires of youth civic
organizations and the changing nature of civic participation
Ch 11. Stroud, N.J., et al. (2014). Engaging audiences via online news sites
Ch 12. Hindman, M. (2014). Personalization and the future of news
Ch 13. Bimber, B. (2014). What’s next? Three challenges for the future of political
communication research
Gil de Zúñiga, H., McGregor, S., and García, V. (2015). What is second screening? Exploring
motivations of second screen use and its effects on online political participation. Journal of
Communication. doi: 10.1111/jcom.12174
Papacharissi, Z. (Ed.). (2011). A networked self: Identity, community and culture on social
network sites. New York: Routledge.
ToC Ch 1. Walther, J.B. (2011). Interaction of interpersonal, peer, and media influence
sources online: A research agenda for technology convergence
Ch 2. Boyd, D. (2011). Social network sites as networked publics: Affordances,
dynamics, and implications
Ch 6. Ellison, N.B., et al. (2011). With a little help from my friends: How social network
sites affect social capital processes
Ch 9. Johnson, T. (2011). United we stand? Online social network sites and civic
engagement
Papacharissi, Z. (2011). Conclusion: A Networked Self
Rojas, H., Shah, D., Cho, J., Schmierbach, M., Keum, H., & Gil de Zúñiga, H. (2005). Media
dialogue: Perceiving and addressing community problems. Mass Communication & Society 8,
93-110.
D. Political Communication & ICTs
Choose five full papers or book chapters (no introductions or abstracts). You can’t choose
the same texts from two lists.
Bennett, L. & Segerberg, A. (2014). The Logic of Connective Action: Digital Media and the
Personalization of Contentious Politics.
ToC (2014a) Chapter 1. The logic of connective action
(2014b) Chapter 2. Personalized communication in protest networks
(2014c) Chapter 3. Digital media and the organization of connective action
(2014d) Chapter 4. How organizationally enabled networks engage publics
(2014e) Chapter 5. Networks, power, and political outcomes
(2014f) Chapter 6. Conclusion: When logics collide
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Bimber, B., Flanagin, A., & Stohl, C. (2012). Collective action in organizations: Interaction and
engagement in an era of technological change. Cambridge University Press.
ToC (2012a) Chapter 1. Involvement in organizational collective action in an era of
technological change
(2012b) Chapter 2. The contemporary media environment and the evolution of
boundaries in organization-based collective action
(2012c) Chapter 3. The Collective Action Space
(2012d) Chapter 4. The American legion, AARP, and MoveOn in Collective Action
Space
(2012e) Chapter 5. Exploring Collective Action Space
(2012f) Chapter 6. Participatory styles, the individual, and the contemporary
organization
Gil de Zúñiga, H., & Valenzuela, S. (2011). The mediating path to a stronger citizenship:
Online and offline networks, weak ties and civic engagement. Communication Research
38(3), 397-421. doi:10.1177/0093650210384984
Gil de Zúñiga, H., Jung, N., & Valenzuela, S. (2012). Social media use for news and individuals’
social capital, civic engagement and political participation. Journal of Computer Mediated
Communication 17(3), 319-336. doi:10.1111/j.1083-6101.2012.01574.x
Gil de Zúñiga, H., Bachmann, I., Hsu, S.H., and Brundidge, J. (2013). Expressive vs.
Consumptive Blog Use: Implications for Interpersonal Discussion and Political Participation.
International Journal of Communication 7, 1538-1559
Gil de Zúñiga, H., Copeland, L., and Bimber, B. (2014). Political consumerism: Civic
engagement and the social media connection. New Media & Society 16(3), 488-506.
doi:10.1177/1461444813487960
Gil de Zúñiga, H., Molyneux, L., and Zheng, P. (2014). Social media, political expression and
political participation: Panel analysis of lagged and concurrent relationships. Journal of
Communication 64(4) 612-634. doi:10.1111/jcom.12103
Gil de Zúñiga, H., McGregor, S., and García, V. (2015). What is second screening? Exploring
motivations of second screen use and its effects on online political participation. Journal of
Communication. doi: 10.1111/jcom.12174
Jung, N., Kim, Y., & Gil de Zúñiga, H. (2011). The mediating role of knowledge and efficacy in
the effects of communication on political participation. Mass Communication & Society
14(4), 407-430.
Kaufhold, K., Valenzuela, S., & Gil de Zúñiga, H. (2010). Citizen Journalism and Democracy:
How User-Generated News Use relates to Political Knowledge and Participation. Journalism
& Mass Communication Quarterly 87(3/4), 515-529. doi:10.1177/107769901008700305
Kim, Y., Hsu, S.H., & Gil de Zúñiga, H. (2013). Influence of Social Media Use on Discussion
Network Heterogeneity and Civic Engagement: The Moderating Role of Personality Traits.
Journal of Communication 63(3), 498-516. doi:10.1111/jcom.12034
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Molyneux, L., Vasudevan, K., and Gil de Zúñiga, H. (2015). Gaming social capital: Exploring
civic value in multiplayer video games. Journal of Computer Mediated Communication 20
381-399. doi:10.1111/jcc4.12123
Valenzuela, S.; Kim, Y., & Gil de Zúñiga, H. (2012). Social networks that matter: Exploring the
role of political discussion for online political participation. International Journal of Public
Opinion Research 24(2), 163-184. doi:10.1093/ijpor/edr037
Yoo, SW., and Gil de Zúñiga, H. (2014). Connecting Blog, Twitter, and Facebook Use with
Gaps in Knowledge and Participation. Communication & Society 27(4) 33-48.
doi:10.15581/003.27.4.33-48
E. Journalism & ICTs
Choose five full papers or book chapters (no introductions or abstracts). You can’t choose
the same texts from two lists.
Bachmann, I., Kaufhold, K., Lewis, S., & Gil de Zúñiga, H. (2010). News platform preference:
Advancing the effects of age and media consumption on political participation. International
Journal of Internet Science 5(1), 34-47.
Bachmann, I., Correa, T., & Gil de Zúñiga, H. (2012). Profiling online content creators:
Advancing the paths to democracy. International Journal of E-Politics 3(4), 1-19.
doi:10.4018/jep.2012100101
Bachmann, I., & Gil de Zúñiga, H. (2013). News platform preference as a predictor of political
and civic participation. Convergence: The International Journal of Research into New Media
Technologies 19(4) 496-512. doi: 10.1177/1354856513493699
Gil de Zúñiga, H., Lewis, S., Willard Hinsley, A., Valenzuela, S., Lee, JK., & Baresch, B. (2011).
Blogging as a journalistic practice: A model linking perception, motivation, and behavior.
Journalism 12(5), 586-606.
Gil de Zúñiga, H., & Hinsley, A. (2013). The press versus the public: What is “good
journalism?” Journalism Studies 14(6) 926-942. doi:10.1080/1461670X.2012.744551
Hanitzsch, T., Hanusch, F., Mellado, C., Anikina, M., Berganza, R., Cangoz, I., ... & Kee Wang
Yuen, E. (2011). Mapping journalism cultures across nations: A comparative study of 18
countries. Journalism Studies, 12(3), 273-293.
Holton, A., Coddington, M., & Gil de Zúñiga, H. (2013). Whose news? Whose values? Citizen
journalism and journalistic values through the lens of content creators and consumers.
Journalism Practice 7(6) 720-737. doi:10.1080/17512786.2013.766062
Rojas, H., Shah, D., Cho, J., Schmierbach, M., Keum, H., & Gil de Zúñiga, H. (2005). Media
dialogue: Perceiving and addressing community problems. Mass Communication & Society 8,
93-110.
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Examiner Request
Univ. Prof. Dr. Homero Gil de Zúñiga, PhD.
Department of Communication
Währinger Straße 29, 1090 Vienna
Student’s name
Student’s ID / Matrikelnummer
Title of the Thesis
Brief Summary / Research Question
Subject of Examination
Communication Research
Desired Date
Start of October
Exam attempt
First
Chosen Literature List 1 (Number of Full Papers/Chapters to choose)
A. Quantitative and Statistical Methods (6)
List the chosen literature by citation references, for example: Gil de Zúñiga, H., et al, 2013b; Babbie, E., 2015, Ch. 3;
Chosen Literature List 2 (Number of Full Papers/Chapters to choose)
A. Quantitative and Statistical Methods (6)
List the chosen literature by citation references, for example: Gil de Zúñiga, H., et al, 2013b; Babbie, E., 2015, Ch. 3;
Other examiner
Approval given
Vienna,
Univ.-Prof. Dr. Homero Gil de Zúñiga, PhD
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