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Attachment B
ATLANTA PUBLIC SCHOOL
VENUE ADVERTISEMENTS
BANNER ADVERTISEMENTS
The Atlanta Public Schools will provide the opportunity for local businesses,
corporations or private people to advertise by banner form in the following venues:
1. Stadiums
A. Grady Stadium
B. Lakewood Stadium
2. Gymnasiums
A. All high school gymnasiums
B. All middle school gymnasiums
3. Baseball and Softball field fences
A. All high School fields (12 total)
Implementation of Banner and Wrap Advertising program
1. The Director of Athletics of the Atlanta Public Schools or his designee will
approve ALL banners.
2. Banners may have company logo, company name, pictures and any other
lettering that is appropriate (to be decided by the District Director of Athletics).
3. No banner may contain pictures, images, words or lettering which depict the use
of weapons, violence, drugs, alcohol, inappropriate language or acts deemed
inappropriate.
4. The business, corporation or group will purchase ALL vinyl banners. For
windscreen and perimeter wraps, the price is built into the cost to the company.
5. All entities that wish to participate will be adhering to the following banner
specifications.
A. ALL banners will have a one (1) inch border around the banner.
B. ALL banners will have grommets every 24 inches around the banner (except
for banner wraps).
C. ALL banners will be made of a minimum of 6-gauge vinyl or stronger.
6. ALL banners will meet provided specs before it is made available for to display
at the venue.
Vinyl Banner Advertisements
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All banners will be in Landscape view.
If an entity desires multiple banner sites, pricing is per banner. Additional
banners would need to be procured at regular rate.
Banners may be selected for yearly display (August to May) or seasonal display
(fall, winter or spring only).
ALL banners will be preselected at the beginning of the year or the time of
procurement for the desired site (stadium, gymnasium, baseball or softball field).
Banners may not be moved during the designated year from one site to another.
Examples of vinyl banners
Matrix Scoreboard Advertising
Advertising on the matrix boards during events within the Atlanta Public
Schools stadium venues provides a means to introduce a businesses or corporations
message to a large number of people throughout the year.
In 2009-2010 almost 40,000 fans visited Lakewood and Grady stadium for athletic
events. In 2010-2011, over 50,000 fans visited both Lakewood and Grady Stadiums for
athletic events.
Grady Stadium is one of the most visible intersections in the City. Tenth Street
and Monroe Drive averages almost 11,000 vehicles passing by each day.
Grady Stadium is also across the street from Piedmont Park, which averages
anywhere from 8,000 to 10,000 park visitors on a non-event day. On event days, it can
grow to 50,000 (reported attendance at the Eagles concert held there in October 2010).
Lakewood Stadium, located on Langford Parkway and adjacent to the Lakewood
Amphitheater, averages over 3000 vehicles a day, while on Amphitheater event days,
may see anywhere from 10,000 to 20,000 patrons each event evening.
There are currently two methods of advertising on the stadium matrix boards.
1. Stationary Panels attached to the Daktronics board.
A. With the addition of a top panel to the existing board (3’ high and 25’ long.
B. Each matrix board has side panels that are 6 feet wide by 8 feet high.
C. *The company will incur the cost of panel advertising.
Example of matrix board panel advertising
Another example of matrix board panel advertising
Grady Stadium matrix board and scoreboard
D. APS Athletics will add panels on each side of the scoreboard/matrix board
that are 2’ wide by 16’ high.
2. The electronic matrix board advertisements during APS stadium scheduled
varsity events.
A. 15-second logo shots, 6 per game (1 in pregame, 1 each quarter, 1 post
game).
B. 30-second commercials, 2 per game (1 at end of first quarter, 1 at end of
third quarter). On nights where doubleheader football games are played, 2
per game.
*All logo shots and commercials will be provided by businesses, using
compatible technology with the current APS matrix system.
Perimeter Wraps
Advertising in the form of installed “banner perimeter wraps” in the available
stadiums on the concrete facade on each side of the stadium. One wrap would face the
home side stands, while one would face the visitors’ side stands. These “wraps” are 80
yards (240’) in length and 1 yard (3’) high. These wraps are used at the collegiate and
professional levels and have proven to be very successful.
These wraps can be used for:
1. Repeated sponsor logos (Same company, Same logo-15 + times on 1 wrap
with APS logos interspersed between each, or
2. Local small businesses, different individual sponsors every 6 feet. Each small
business wrap would have the APS logo between each small business ad.
The targeted sponsors would be potential Corporate Sponsors/Partners as well as
businesses and corporations. This advertising means gives APS Athletics an appealing
and attractive way of recruiting partners and building business relationships.
“Perimeter Wraps” also gives APS Athletics a method to provide great advertising
opportunities for larger firms (Example: Apparel/Uniform/Spirit Pack companies).
Perimeter Wrap banners potentially could be available for spring 2012 season.
Available as:
1. One same company, repeated logo wrap, one side of stadium
2. One same company, repeated logo wrap, both sides of one stadium (Receive
choice of available stadium)
3. One small business ad on a multiple ad wrap, with an estimated 24 total
advertisements per wrap
Stadium Perimeter Wrap
Another example of a stadium perimeter wrap
Also available are “Banner Perimeter Windscreen wraps”. These wraps are made from
windscreen type material, similar to that seen on baseball and softball outfield fences.
These wraps are porous, and allow air to move through them. These wraps are the same
as #3 above. They will be placed on available fencing inside the stadiums and on
outfield fencing at baseball and softball venues. These will be available as:
1. 6’ wide by 6’ long size ads. 15+ ad’s total per windscreen wrap. If one
company wishes to purchase this entire windscreen banner wrap.
*The cost on windscreen banner wraps is built into the price for the ad.
Windscreen banner perimeter wrap
Banner Boards
Banner Boards can provide a versatile low effort method of raising a moderate
financial stream for our athletic Department. These boards are similar to billboards in
appearance, although they are usually lower, and wide. Signs are affixed to the board
by fasteners and can vary greatly in size.
Larger companies or corporate sponsors can purchase metallic signage that
should last for at least five years. The rates for these permanent signs are purchased for
three to five years at a time. Generally these signs will display a logo of the corporation
and are placed high on the board. An example would be Starbucks across the street
from Grady Stadium. A nice feature of this marketing vehicle is the opportunities for
small businesses and organizations to have two foot by three-foot replicas of their
business cards made on materials similar to yard signs, which are sold on a yearly basis.
The smaller non-corporate businesses in the neighborhood would be our target market
for this type of sign. We also can explore revenue sharing opportunities with local
schools that sell community based advertising for the boards.
Example of Banner Board
Overview
Atlanta Public Schools is prepared to move forward in our efforts to create new alternative
revenue sources. We must provide 21st century solutions to an age-old issue. The days of donations for
athletics are no longer viable. Providing advertising opportunities gives our system, our schools and our
student-athletes a viable alternative to traditional revenue sources.
It is our goal to decrease the system funding need for the athletic program and provide new
avenues for funding the APS sports program. Members of our department have been in contact with many
successful programs throughout the state and the Southeast. We wish to present this comprehensive and
detailed plan. Our direction is to move forward, continually research, analyze and synthesize all of the
incoming information and make positive adaptations for our unique financial situation.
ADVERTISEMENT IN SCHOOL PUBLICATIONS OR ON ATHLETIC FIELDS
This policy is not intended to restrict or prohibit the sale of advertisements by the individual
schools in school publications or on athletic fields. However, the board does not intend, by
permitting some advertising, to open its school facilities, including school publications or
athletic fields, for unlimited access and advertising by the general public. The principal has
the authority to approve the placement of advertisements in school publications, pursuant to
the following standards:
1. School publications or athletic field advertisements shall not contain material that:
is vulgar, indecent or obscene; contains libelous statements, personal attacks or language defaming a
person's character, race, religion, ethnic origin, gender, family status or disability;
causes or clearly threatens to cause a material and substantial disruption of
normal classroom activity, any normal school function or other school activity;
encourages the commission of unlawful acts or the violation of lawful school
regulations; promotes or opposes controversial issues or matters;
is not age appropriate; encourages actions that endanger the health or safety of students;
advertises any product or service not permitted to minors by law;
promotes or opposes any political candidate or ballot proposition; or
contains grammatical or typographical errors.
2. Advertisements in school publications or on athletic fields by nonschool related
groups or entities will only include limited identifying and contact information of the
group.
3. The board of education reserves to itself the right to cancel any advertisement in its
publication that it deems inappropriate or inconsistent with the interests of the school
district or its students.
4. The board of education will not discriminate on the basis of viewpoint.
D. ADVERTISEMENT IN ELECTRONIC MEDIA
The board recognizes that some electronic equipment or software may include advertisement.
As approved by the superintendent, the school district or individual schools may purchase or accept
through donations electronic equipment or software that contains advertising.
Atlanta Public Schools prohibits the advertising of alcoholic beverages, tobacco and pornographic
material.
Atlanta Public Schools shall have final approval of all advertising materials and reserves the right to
accept or reject any advertising, at its sole discretion.
Unacceptable construction material, and/or content of printed message will not be displayed.
Advertiser warrants that no music, literary or artistic work or other property protected by copyright will
be reproduced or used unless written permission from copyright or trademark holder is obtained.
Advertiser agrees to strictly comply with all laws respecting copyright, royalties and trademarks and shall
not infringe on any related statutory, common law, or other right of any person or entity.