Resource 1. LOG Evaluation Logic Model Worksheet
I N S T I T U T E of M U S E U M and L I B R A R Y S E R V I C E S
1100 Pennsylvania Avenue, NW
Washington, DC 20506
http://www.imls.gov or imlsinfo@imls.gov
Learning Opportunities Grant (LOG)
Evaluation Logic Model Worksheet
Required
Museum name: San Diego Natural History Museum
Museum address: Balboa Park, San Diego
Contact person for LOG evaluation planning: Cesar R. Morales
Contact title:
Contact phone:
Contact e-mail:
Sections marked “required” are the components of the abbreviated evaluation plan. Pale gray
sections are “optional,” but recommended. Sections not marked required or optional are strongly
recommended.
Required: 1. What is the title of the LOG project whose outcomes you will evaluate?
Dogs: An Evolutionary Case Study
2. What partner institutions are involved in the project? [Optional]
The San Diego Natural History Museum
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3a. Who are the project’s key influencers?
[Optional]
3b. What will they want to know about your project
participants’ outcomes? [Optional]
IMLS
How many people participated in this project or
used this product? What were their important
characteristics as a target audience for this project
or product? What key outcomes and indicators did
you use to build the project? How many of these
participants or users showed the outcome you
hoped for? How do you know? Did you meet the
need that shaped the project or product?
The San Diego Natural History Museum
(The NAT)
How many people visited the NAT specifically
attend this exhibit? Did visitors gain a new
understanding about dogs from a natural history
perspective?
4. What is the purpose of the project?
Required: 4a. What need did you identify that led you to create the project or product?
Today, dogs function in many roles across human society: they can be found in war zones,
hospitals, helping the blind cross a busy intersection, sniffing out diseases or simply laying by
your side as a wonderful companion. In our society dogs are woven into the fabric of our society
so tightly that it is difficult to imagine a time before dogs- or to take a step further- the inception
of dogs.
This exhibit will take a step back from our modern perspective on dogs and instead refocus our
perspective on the natural history of dogs. It will focus on how the self-selection by wolves that
showed an interest for humans led to dog domestication as we understand it today. My exhibit
will describe how this process of natural selection for self-domestication contributed to many of
morphological, behavioral and physiological characteristics the we associate with dogs.
4b. What information did you use to identify this need? [Optional]
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Required: 4c. What group of people has
that need (who is your target audience)?
Balboa Park visitors, San Diego Natural History
Museum visitors, families, dog lovers, animal lovers,
canine professionals.
4d. What general characteristics of that group
will be important for project design
decisions? [Optional]
Visitors will vary greatly in age and priorknowledge levels. Exhibit design must foster
cognitive engagement across all ages and levels.
Required: 4e. What services will you provide to address the need?
Required: 4f. What will your audience learn that will help meet their need?
5. What are the key project inputs? [Optional]
IMLS Grant
6. What key administrative activities will the project need? [Optional]
Exhibit Design
Guide Design
Booth acquisition/rental
Mobile App development
7. What are the anticipated outputs of the project?
Increase San Diego Natural History Museum traffic
by 25%.
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Required: 8. What key outcome have you designed your project to have? (What outcome will you measure?)
8a. Outcome 1
Increase visitor’s knowledge of the latest research and science on natural origins of dogs.
8b. Indicator(s)
8c. Applied
to
8d. Data Source
8e. Data Interval
8f. Goal
(1) Number/percent of people who state
they learned at least one new thing about
dogs they didn’t know before.
All Visitors
 Test your knowledge booth
(s).
 Exhibit guide with tear out
sheet: “What did you learn?”
(available children’s version)
 Exhibit guide mobile device
app
 Both at entrance and exit.
 Available at exhibit entrance w/
drop box for sheet at entrance.
 QR Code for free app download
at exhibit entrance.
1% of persons
who tested
knowledge at
booth prior to
entering or took
walk-around
exhibit guide.
(2) Number/percent of people who can
identify a specific fact they learned as a
result of attending exhibit.
All Visitors
 Test your knowledge booth
(s).
 Exhibit guide with tear out
sheet: “What did you learn?”
(available children’s version)
 Exhibit guide mobile device
app
 Both at entrance and exit.
 Available at exhibit entrance w/
drop box for sheet at entrance.
 QR Code for free app download
at exhibit entrance.
1% of persons
who tested
knowledge at
booth prior to
entering or took
walk-around
exhibit guide.
9a. Outcome 2 [Optional]
Increase visitor’s knowledge of the morphological, physiological and behavioral changes in dogs that occurred during self-domestication.
9b. Indicator(s)
9c. Applied
to
(1) Number/percent of people who state
they learned at least one new thing about
dogs they didn’t know before.
All Visitors
9d. Data Source
 Test your knowledge booth
(s).
 Exhibit guide with tear out
sheet: “What did you
learn?” (available children’s
version)
 Exhibit guide mobile device
app
9e. Data Interval
• Both at entrance and exit.
• Available at exhibit entrance
w/ drop box for sheet at
entrance.
• QR Code for free app
download at exhibit entrance.
9f. Goal
1% of persons
who tested
knowledge at
booth prior to
entering or took
walk-around
exhibit guide.
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(2) Number/percent of people who can
identify a specific fact they learned as a
result of attending exhibit.
All Visitors
 Test your knowledge booth
(s).
 Exhibit guide with tear out
sheet: “What did you
learn?” (available children’s
version)
 Exhibit guide mobile device
app
 Both at entrance and exit.
 Available at exhibit entrance
w/ drop box for sheet at
entrance.
 QR Code for free app
download at exhibit entrance.
1% of persons
who tested
knowledge at
booth prior to
entering or took
walk-around
exhibit guide.
9a. Outcome 2 [Optional]
Increase visitor’s value of the importance of a dog’s natural history.
9b. Indicator(s)
9c. Applied
to
9d. Data Source
(1) Number/Percent of people who state
they will do something different with their
dog or treat will treat their dog different as
a result of attending the exhibit.
Dog Owners
 Docent interview
(2)Number/Percent of people who state
they see dogs in a new light as a result of
having attended this exhibit.
All visitors
 Test your knowledge booth (s).
 Exhibit guide with tear out
sheet: “What did you learn?”
(available children’s version)
 Exhibit guide mobile device app
9e. Data Interval

Exit Interview, based on
self-identification
(stickers)
 Both at entrance and exit.
 Available at exhibit
entrance w/ drop box for
sheet at entrance.
 QR Code for free app
download at exhibit
entrance.
9f. Goal
5% of all selfidentified dogowners.
1% of persons
who tested
knowledge at
booth prior to
entering or took
walk-around
exhibit guide.
For additional outcomes or audiences, copy this worksheet format.
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