Office:
405 ABAH
University of Minnesota Duluth
1121 University Drive
Duluth, MN 55811
(218) 726-7603 jreierso@d.umn.edu
Home:
3900 Gladstone St.
Duluth, MN 55804
(651) 335-9921
JenReierson.21@gmail.com
Ph.D. 2009: North Dakota State University, Fargo, ND
Communication Cognate: Education
Dissertation Title: Finding Voice Through Crisis: Critical and Cultural
Implications for the Crisis Renewal Theory
Committee: Dr. Robert Littlefield (adviser), Dr. Ross Collins, Dr. Zoltan Majdik,
Dr. Margaret Khaitsa
M.A. 2006: North Dakota State University, Fargo, ND
Communication - emphasis in Risk and Crisis Communication, Public Relations,
& Organizational Communication
Thesis Title: Complexities of Renewal: Ten Years Later – The Case of Odwalla
Committee: Dr. Timothy Sellnow (adviser), Dr. Ann Burnett,
Dr. Robert Littlefield, Dr. Daniel Klenow
B.A. 2002: University of Minnesota Duluth ( summa cum laude )
Communication and Spanish majors, International Studies minor
Skillpath Project Management Seminar, August 2005

Risk and Crisis Communication

Public Relations

Organizational Communication

Action Research

Advertising

Cultural Studies
1

University of Minnesota Duluth – August 2012-present

Assistant Professor, Department of Communication
The College of St. Scholastica – August 2009-2012

Assistant Professor, CTA / Public Relations
University of Minnesota Duluth – August 2007-2009

Term Faculty, Department of Communication
North Dakota State University – August 2005-present

Instructor/Graduate Teaching Assistant – August 2005-May 2007

Research Fellow: Risk and Crisis Communication Project – January 2006-present
Flint Communications, Fargo, ND: Advertising, Marketing, & Public Relations
– May
2003-July 2006

Account Manager – February 2005-July 2006

Research Coordinator – May 2003-February 2004
Westmorelandflint, Duluth, MN : Advertising, Marketing, & Public Relations – September
2002-February 2005

Account Manager – February 2004-February 2005

Account Coordinator – September 2002-May 2003
Duluth Convention and Visitors Bureau
– June 2001-August 2001

Public Relations Intern

CTA 4434: Crisis Communication

CTA 4404: Public Relations

CTA 4400: Advertising

CTA 2404: Introduction to Public Relations

CTA 2240: Intercultural Communication

CTA 1102: Human Communication

Comm 3605: Public Relations Principles

Comm 370: Introduction to Public Relations

Comm 786: Risk Communication

Comm 1222: Interpersonal Communication

Comm 1112: Public Speaking

Comm 110: Fundamentals of Public Speaking

Comm 485: Crisis Communication in Public Relations (guest instructor)
2

Professional Publications
Reierson, J. L, & Littlefield, R. S. L. (2012). Reconsidering the Crisis Renewal Model:
Developing a community-based model. Review of European Studies, 4(3), 29-44.
Nelson, S., & Reierson, J. L. (2012). New leader, new path: BP’s redemption through a post-crisis shift in rhetorical strategies following the Deepwater Horizon oil rig explosion and spill. Journal of the Communication, Speech & Theatre Association of North Dakota, 25 th
edition, in press.
Adamchak, S., Reierson, J. L., & J. Luko. (2011). Integrating HIV/FP programs:
Opportunities for strategic health communication. In C. Okigbo, Strategic Health
Communication in Urban Contexts.
Springer. In press.
Littlefield, R. L., Reierson, J. L., Cowden, K., Stowman, S., & Long Fellow, C. (2009). A case study of the Red Lake MN school shootings: Intercultural learning in the renewal process. Communication, Culture, and Critique,
2, 255-277.
Okigbo, C., Reierson, J. L., & Stowman, S. (2008). Social change and acculturation in the adjustment of new African American women: A case study. Communication and
Social Change, 2, 159-173 .
Clark Atlanta University.
Okigbo, C., Reierson, J. L., & Stowman, S. (2009). Leveraging acculturation through action research: A case study of refugee and immigrant women in the United
States. Action Research Journal, 7, 127-142.
Okigbo, C., Reierson, J. L., & Stowman, S. (2008, December). The new development communication: Applying the Rome Consensus to social change opportunities for immigrant women in the US. Journal of Development Communication.
Petronio, S., & Reierson, J. L. (2009). Regulating the privacy of confidentiality: Grasping the complexities through Communication Privacy Management Theory. In W.
Afifi & T. Afifi (Eds.), Uncertainty and Information Regulation in Interpersonal
Contexts: Theories and Applications (pp. 365-383) .
New York: Routledge.
Reierson, J. L. (2007). Best practices in risk and crisis communication: The case of tainted Odwalla apple juice.
Department of Homeland Security – National Center for Food Protection and Defense.
3

Reierson, J. L. (2009). Odwalla: A Case Study. In R. R. Ulmer, T. L. Sellnow, M. W.
Seeger & R. S. Littlefield (Eds.), Effective Risk Communication: A Message
Centered Approach (pp. 105-118) . Thousand Oaks, CA: Sage.
Reierson, J. L., Sellnow, T. L., & Ulmer, R. R. (2009). Complexities of crisis renewal over time: Learning from the tainted Odwalla apple juice case.
Communication
Studies, 60, 114-129.
Refereed Conference Presentations
Reierson, J. L. (2012). Reconceptualizing Crisis Renewal Theory: Developing a community-based model .
Session: Top Papers in Public Relations. National
Communication Association Conference , November 16, 2012, in Orlando,
Florida.
Reierson, J.L., & Kudak, A. D. H. (2010, November 15). Perfectly balanced: Experiences of families at a top 100 company for working mothers. Session: Examining intersections of working and personal life. Presented at the National
Communication Association Conference , November 15, 2010, in San Francisco,
CA.
Adamchak, S., Reierson, J. L., & J. Luko. Integrating HIV/FP programs: Opportunities for strategic health communication. In C. Okigbo, Strategic Health
Communication in Urban Contexts. Present at the International Conference on
Urban Health, October 28, 2010, in NY. Unable to attend.
Reierson, J. L., & Petronio, S. (2009). Giving up home: Balancing patient privacy with nursing home goals.
Panel: Managing privacy across mixed contexts:
Intersection of Communication Privacy Management Theory and practical applications. Presented at Western States Communication Association
Conference, February 16, 2009, in Phoenix, AZ.
Littlefield, R., Cowden, K., Reierson, J. L., & Stowman, S. (2008). A case study of the
Red Lake, MN school shooting: Intercultural learning in the renewal process.
Presented at the International Communication Association Conference, July,
2008, in Montreal, Quebec, CA.
Ulmer, R., Wolf, K., & Reierson, J. (2008). Exploring African American and Native
American responses to foodborne crisis messages.
Panel: Exploring the
Applications of the 10 Best Practices of Risk and Crisis Communication to
Messages Affecting the Safety and Security of the American Food System:
Explaining Message Variables Affecting the Responses of Diverse Publics.
Presented at the Central States Communication Association Conference, April
12, 2008, in Madison, WI.
4

Okigbo, C., Reierson, J. L., & Stowman, S. (2008). Leveraging social change biculturation through action research communication education: A case study of new African American women.
Presented at the Central States Communication
Association Conference, April 10, 2008, in Madison, WI. Awarded top paper honors in Intercultural Communication.
Reierson, J. L. (2007).
Privacy dilemma’s: An application of Communication Privacy
Management Theory to family firms.
Panel: Learning Ways to Apply the “Privacy
Diagnostic Tool” Innovative Panel Proposal/Interactive Format
. Presented at the
Central States Communication Association Conference, March 29, 2007, in
Minneapolis, MN.
Reierson, J. L. (2006). Learning the less painful lesson: Analyzing the organizational learning after the New Zealand Foot and Mouth hoax. Panel: Mixing
Catastrophes: Examining the Connections and Differentiations between Crisis
Response and Disaster Preparedness. Presented at the National Communication
Association Conference, November 19, 2006, in San Antonio, TX.
Reierson, J. L. (2006, April). Opportunities for organizational learning: An agroterrorism hoax of foot and mouth disease in New Zealand.
Panel: Crisis research. Presented at the Red River Valley Communication Conference, April,
2006, in Fargo, ND.
Non-Refereed Presentations of Research & Speaking Engagements:
Reierson, J. L. (2012, April 3). Risk communication: Applications for nonprofit organizations. Roundtable presentation and discussion facilitation for United Way of Greater Duluth volunteer coordinator luncheon.
Reierson, J. L. (2010, May 7). Finding voice through crisis: Critical and cultural implications for the crisis renewal model.
Presented at the SAL Colloquium, The
College of St. Scholastica.
Reierson, J.L., & Reierson, A. A. (2010, May 5). Developing public relations and advertising capacities as a nonprofit. Lake Superior Initiative Capacity Building
Institute, Proctor, MN.
Reierson, J. L. (2007, June 28). Learning from experience: The case of tainted Odwalla
Apple Juice.
National Center for Food Protection and Defense Annual
Conference, Chaska, MN.
Reierson, J. L. (2007, May 7). Complexities of renewal: The case of tainted Odwalla apple juice-learning from experience.
National Center for Food Protection and
5

Defense Risk Communication Team Meeting, University of Minnesota,
Minneapolis, MN.
Reierson, J. L. (2007, April 26). Best practices in risk and crisis communication: The case of tainted Odwalla apple juice. Best Practices in Risk and Crisis
Communication Case Studies. National Center for Food Protection and Defense.
Webcast. Available at http://www.ncfpd.umn.edu/
Reierson, J. L. (2006, November 16). I saw it on the news: Media constructions of cultural identities.
Panel Chair at the National Communication Association annual convention, San Antonio, TX.
Sellnow, T., Littlefield, R., & Reierson, J. L. (2006, November 4).
Fear, learning, and communication: Preparing for crisis in America.
Social Sciences: 2006 Honors Day.
College of Arts, Humanities and
Sellnow, T., Sellnow, D., Reierson, J. L., & Vidoloff, K. (2006, October 10). Round table faciliation. Centers for Disease Control and Prevention: Avian Influenza
Preparedness Conference. New York.
Works in Progress or Submitted for Review
Reierson, J. L., and Gaeta, J. (2012). A Haitian experience following goudou goudou:
Resisting a western narrative and defining identity and renewal through cultural texts. (Research in progress).
Reierson, J. L., and Kudak, A. K. (2012). Motherhood in academia: “Well, it’s been done before I guess:” Motherhood in academia.
(Research in progress).
Reierson, J. L. (2012). “We will survive”: Red Lake’s struggle with community identify in the wake of school shootings. (Manuscript in progress).

National Communication Association Conference, November 2010 & 2012

World Business Conference, NY October 2010

Online Course Development & Training – GEO / Public Relations, 2011

Diversity Training – Fostering the Roots of Cross-Racial Competence – CSS,
Spring 2010

Advisee Training – CSS, Fall 2009

Faculty Development Events

Blackboard 9.1 Training

Multicultural Learning Center Presentations (CSS)

Alworth Institute – Event & Speaker attendance
6


UMD Instructional Development Services Workshop – Educating Globally
Competent Students, April 6, 2009

Comm 750: Organizing Discourse: Work, Gender, and Spirit

Comm 793: Independent Study: Multicultural Perspectives in Crisis (Red Lake)

Comm 767: Rhetorical Criticism

Comm 793: Independent Study: Qualitative Applications

Comm 750: Human Communication Theory

Comm 750: Global Public Relations

Comm 786: Risk Communication

Comm 705: Advanced Communication Theory

Comm 701: Action Research/Communication

Comm 750: Introduction to Research Methods – Doctoral level

Comm 793: Independent Study: Work-Family Balance Research

Comm 750: Advanced Issues: Critical Organizational Communication

Comm 750: Advanced Issues: Communication Privacy Management

Comm 683: Organizational Communication

Comm 785: Crisis Communication

Comm 700: Introduction to Research Methods

Comm 702: Introduction to College Teaching

Comm 611: Communication Theory

Comm 690/790: Graduate Seminar – Comm 110 TA program

Comm 750: Advanced Issues: History in Biography

Educ 763: Education and Training for Business and Industry

Educ 779: Quantitative and Survey Research

Soc 700: Qualitative Research Methods
Professional

Top Paper Panel – Public Relations Division, National Communication
Association Annual Conference, 2012
 Chancellor’s Faculty Small Grant – UMD (2012)

Faculty Development Travel Grant – CSS (2010)
Graduate

NDSU Graduate School Board of Higher Education Scholarship – Spring, 2008

Research Fellow – NDSU Risk & Crisis Communication Project

NDSU Communication 110 Mentor – Fall, 2006
7

Undergraduate

John A. Ness Memorial Award – University of Minnesota Duluth

Academic All-American – NCAA National Soccer Coaches Association

Best of Class Scholarship – University of Minnesota Duluth

Presidential Scholarship – University of Minnesota Duluth
Professional Service

Presenter, United Way of Greater Duluth – Risk Communication, 4/3/2012

The Middle Ground Journal’s committee on undergraduate and K-12 outreach

Presenter, Lake Superior Initiative Capacity Building Institute – 2010

Peer Reviewer, Communication Teacher (journal) – 2009

Member of the American Advertising Federation, Duluth/Superior – 2009-2011

Assessment Committee, Department of Communication, University of Minnesota
Duluth – 2008-2009

Member of National Communication Association (NCA) – 2005-present

Member of Central States Communication Association (CSCA) – 2006-present

Member of Western States Communication Association (WSCA) – 2009-2011

National Center for Food Protection and Defense, a Department of Homeland
Security Center of Excellence, Team Member – November 2005-2010

Journal of Applied Communication Research , Special Issue on the 2005 Atlantic
Hurricane Season, Editorial Assistant – 2005-2006

Great Plains Institute for Food Safety, Newsletter Coordinator – 2005-2006

Project coordinator, booth display, YWCA of Duluth – 2004
Campus/Department Services
 Varsity Women’s Soccer Assistant Coach – UMD – (2012-present)

General Education Committee – CSS (2011-2012)

WellU Academic Integration Committee – CSS (2011-12)

Diversity Work Group, Cultural Competency Certificate program – CSS (2011)

Student Advisor, CSS – (2009-2012)

Internship Coordinator, CSS – CTA majors (2009-2012)

Search committee – Graphic Design position, CSS (2011-12)

Redesigned major – APR to Public Relations, CSS

Developed Crisis Communication course, CSS (2011)

Develop Introduction to Public Relations course, CSS (2012)

Developed GEO Public Relations course, CSS (2011)

CSSO dinner volunteer host, CSS

American Advertising Federation Duluth/Superior – Coordinated Student Addy
Award Competition Submissions – Jan/Feb 2011

Luminis (COR Portal) Leadership Task Force, CSS – 2010-2011

Homecoming Parade Volunteer, CSS – October 2010
8


Open house – department representative, CSS – September 2010, April 2012

Bluestone Advertising consultant, CSS – Fall, 2010 / Spring 2012

Search Committee, 2010 CTA hire in Graphic Design – Spring, 2010

Visit Journalism Class for Student Interview Assignment, CSS (Dr. Gamache)

Comm 110 Graduate Teaching Assistant Program Mentor (NDSU) – 2006

Help U Communications Director, North Dakota State University (2005-2006)

Student Athletic Advisory Committee, University of Minnesota Duluth (2000-
2002)
Community Service

Glen Avon Hockey – Parent Volunteer, 2012-present
 Parent Volunteer, UMD Children’s Place, 2009-present

Fundraiser Coordinator – large motor room improvements, UMD Children’s
Place, Summer 2010

Junior League Duluth, December 2009-August 2010

Feed My Starving Children, food packaging volunteer, February 2010

Playfront park – construction/build volunteer – May, 2010

March of Dimes Walk – April, 2010, 2011, 2012
 Parent Panel, Children’s Place – 2009-2010
 DuSu Project Profiled “Success Story” and Supporter, 2009
 “Stepping Out To Cure Scleroderma” Walk – June, 2009, 2010
 “Get Your Rear in Gear” Walk to Benefit Colon Cancer Research – April, 2009

Fargo Marathon Volunteer – 2005

Heart Walk, Duluth, MN – 2003

Winter Soccer League Coach, Duluth, MN – 2002-2003

Reading with Champions, Duluth, MN – 1998-2002

Habitat for Humanity – 1999
9