Age-friendly Communities Action Plan 2014-17 Contents Executive Summary ............................................................................................................... 1 1 Introduction ..................................................................................................................... 3 1.1 Context ...................................................................................................................... 3 1.1.1 Who are ‘older people’? ........................................................................................... 3 1.1.2 Key demographic trends in Australia ........................................................................ 4 1.1.3 Macedon Ranges Shire ............................................................................................ 4 1.1.4 Policy context ........................................................................................................... 8 1.2 2 2013-17 Macedon Ranges Shire Council Plan ......................................................... 10 What is an Age-friendly community? .......................................................................... 11 2.1 Active Ageing ........................................................................................................... 11 2.2 Age-friendly communities ......................................................................................... 11 2.3 Why seek membership of the Global Network of Age-friendly Communities? .......... 12 2.4 How does Macedon Ranges Shire become an Age-friendly Community? ................ 12 3 Development of the Macedon Ranges Shire Council Age-friendly Community Action Plan ....................................................................................................................................... 13 3.1 The process ............................................................................................................. 13 3.2 Progress to date ...................................................................................................... 13 3.2.1 Establishment of mechanisms to involve older people in all stages of the process . 13 3.2.2 Build the necessary partnerships ........................................................................... 14 3.2.3 Undertake a baseline assessment ......................................................................... 15 3.2.4 Consultation ........................................................................................................... 15 4 The Macedon Ranges Age-friendly Communities Action Plan .................................. 16 4.1 Definitions and explanations .................................................................................... 16 4.2 Structure of the Age-friendly Communities Action Plan ............................................ 17 4.3 Action Plan 2014-2017............................................................................................. 18 4.4 Age-friendly Communities communication strategy .................................................. 29 4.4.1 Key Messages ....................................................................................................... 31 4.4.2 Communications Activity Plan ................................................................................ 33 5 APPENDIX I: Advocacy undertaken by the Macedon Ranges Shire Council Positive Ageing Advisory Committee and outcomes since 2008.................................................... 37 AGE-FRIENDLY COMMUNITIES ACTION PLAN 2014-17 Executive Summary In its Macedon Ranges Shire Council Plan 2013-17, Council committed to achieving membership of the World Health Organisation (WHO) Global Network of Age-friendly Communities. WHO defines an ‘age-friendly’ community as one in which, in practical terms, structures and services are accessible to and inclusive of older people with varying needs and capabilities. The concept provides a framework within which to assess ‘age-friendliness’ across eight domains that potentially influence the health and quality of life of older people. Membership of the Global Network gives Council access to relevant information and expertise. It also signifies and provides an additional level of accountability in regard to Council’s commitment to meeting the diverse needs of our ageing population. The former Victorian Government is developing a whole-of-government older persons’ action plan, which is likely to incorporate a focus on making Victoria more ‘age-friendly’ with a clear role for local government. The Macedon Ranges Age-friendly Action Plan builds on the objectives of the 2010-15 Macedon Ranges Positive Ageing Accord and the work of Council’s Positive Ageing Advisory Committee (PAAC). The PAAC has actively participated in the development of this plan, coordinated baseline assessments, been involved in community consultation processes, and undertaken a range of advocacy activities on behalf of older residents. The plan focuses on the following areas of action, selected from the eight ‘age-friendly’ domains: 1. Communication and information 2. Community support and health services 3. Civic participation and employment 4. Social participation. The actions identified in the plan: Can be implemented or influenced by Council, either alone or with partner agencies Are budget neutral or low cost, with the potential for outcomes in the short term Aim to deliver positive outcomes across more than one area of action. Page | 1 AFC Action Plan March 2015 Consistent with the principles of the Global Network, older people have been active participants in the process, and will continue to be during the implementation and review processes. Page | 2 AFC Action Plan March 2015 1 Introduction The concept of an Age-friendly City1 (or age-friendly community, a more appropriate term for a rural/regional or ‘peri-urban’ municipality such as Macedon Ranges) was developed by the World Health Organisation (WHO) in 2006 based on extensive consultations and collaboration with older people. The Global Age-friendly Cities Guide2 provides a framework for assessing ‘age-friendliness’ and identifies eight ‘domains’ that influence the health and quality of life of older people: outdoor spaces and buildings, transportation, housing, social participation, respect and social inclusion, civic participation and employment, communication and information, and community support and health services. Council’s commitment to an ‘age-friendly’ Macedon Ranges, as identified in its 2013-17 Council Plan, is consistent with key goals, in particular ‘an empowered community’ that is ‘inclusive and connected and enjoys strong mental and physical health and wellbeing’. 1.1 Context The context for this plan is the WHO definition of ‘active ageing’ (Section 2.1), the process of “optimizing opportunities for health, participation and security in order to enhance quality of life as people age” (WHO, 2002)3. In developing the concept of an ‘age-friendly’ city or community, WHO aimed to assist communities to prepare for the impact of two international trends – rapidly ageing populations and increased urbanisation, and to ensure that in doing so, structures and services are accessible to and inclusive of older people with varying needs and capabilities. 1.1.1 Who are ‘older people’? ‘Older people’ are occasionally defined as those 60 years and over (e.g. eligibility for the Victorian Government Seniors Card is 60 years of age), or more commonly 65 years of age and over, which is the current eligibility point for the aged pension. Given trends in life expectancy this definition will continue to be the subject of debate. For the purposes of this plan, where it is necessary to list specific ages (e.g. for statistical purposes), older people will be defined as those 65 years of age and over. However it should be pointed out that, where possible, references to specific ages will be avoided to reduce age-related stereotypes. 1 2 3 Global Age-friendly Cities: a guide. World Health Organisation 2007 ibid Active Ageing: A policy framework, WHO 2002 http://whqlibdoc.who.int/hq/2002/who_nmh_nph_02.8.pdf p 12 Page | 3 AFC Action Plan March 2015 1.1.2 Key demographic trends in Australia According to the 2013 Productivity Commission’s Research Report on Ageing4, Australia’s population is projected to increase to around 38 million by 2059/60. Consistent with international trends, population ageing will increase due to gains in life expectancy and lower fertility rates. The Commission projects that: A female born in 2012 will on average live for around 94.4 years. A male born in 2012 will live for 91.6 years. A female born in 2012 could expect to live for 31 more years after they reach 65 years old. A male born in 2012 could expect to live for another 29 years. The proportion of the population aged 65 years or more will increase from around one in seven Australians in 2012 to one in four Australians by 2060, and close to one in 3.5 at the turn of the next century. The numbers of those aged over 75 years will increase by about 4 million people between 2012 and 2060. 1.1.3 Macedon Ranges Shire 1.1.3.1 Key features Macedon Ranges Shire is situated on the northern boundary of the Melbourne metropolitan area. Its southern-most township Gisborne, is approximately 53km from the Melbourne GPO. It covers an area of approximately 1,747 square kilometres that includes nine main towns and several small hamlets. More than one third of the shire’s population live in a rural setting outside a town boundary. The northern part of the shire is characterised by agricultural enterprises and various manufacturing operations linked to wineries and specialty farms. The southern part of the shire has large commuter populations who travel out of the area to work. Tourism is an important and growing industry. The area is known for its landscapes and heritage townships, features which also attract new residents, as does the relative affordability of housing and close distance to Melbourne, particularly in towns serviced by the rail system and/or the Calder Freeway. A survey of new ratepayers in Macedon Ranges indicates that the features that these residents value most about their towns include ‘country atmosphere’, ‘services and amenities’, ‘community’ and ‘natural beauty’. 4 Productivity Commission 2013, An Ageing Australia: Preparing for the Future, Commission Research Paper, Canberra. Page | 4 AFC Action Plan March 2015 1.1.3.2 Population and ageing Key features of the Macedon Ranges Shire5 are as follows: People: 41,860 (expected to increase to 55,172 by 2026 according to Department of Planning and Community Development) Average number of people per household: 2.7 Median age 41, with 21% aged between 0-14 years and 14% aged 65 years and over 13% born overseas 92% speak English at home only. Figure 1: Five year age structure for Macedon Ranges Shire, including comparison with Victoria. Figure 1 above shows the age structure for Macedon Ranges (five year age groups), with percentages for each age group relative to Victoria as a whole. From 2006 to 2011, Macedon Ranges Shire's population increased by 3,506 people (9.1%), representing an average annual population change of 1.76% per year over the period. The largest changes in age structure between 2006 and 2011 were in older age groups, specifically 65 to 69 years, 60 to 64 years, 50 to 54 years and 70 to 74 years. Population projections suggest that by 2026 the Macedon Ranges Shire population will be ‘older’ (higher proportion aged 65 years and over) relative to the rest of Victoria and will have 5 Australian Bureau of Statistics, Census of Population and Housing 2011 Page | 5 AFC Action Plan March 2015 aged more rapidly (from 13% in 2011 to 20% in 2026) compared to regional Victoria (17% > 22%) and Victoria (15% > 18%)6. 1.1.3.3 Employment and income Review of employment status (as a percentage of the labour force) in the Macedon Ranges Shire in 2011 compared to Victoria overall showed that there was a higher proportion in employment, and a lower proportion unemployed. Table 1 below shows workforce characteristics for Macedon Ranges compared with Regional Victoria and Victoria overall. The percentages of older people in the workforce represent approximately 31.9% of Macedon Ranges residents aged 55-64 years and 10.2% of residents aged 65 years and over. While percentages of the Macedon Ranges workforce in the older age groups are similar to regional Victoria in the 55-64 years age group and slightly higher in people 65 years and over, they are higher than for Victoria as a whole. 2011 Workforce Total workforce (Census) Males Females Age structure 15 - 24 years 25 - 54 years 55 - 64 years 65 years and over MR Number MR % Regional VIC % Victoria % 10,618 100.0 100.0 100.00 4,806 5,812 45.3 54.7 50.4 49.6 53.4 46.6 1,678 6,494 1,872 574 15.8 61.2 17.6 5.4 15.0 63.0 17.5 4.4 14.9 67.8 14.0 3.2 Table 1: Workforce characteristics for Macedon Ranges Shire compared to Regional Victoria and Victoria as a whole (Source: Australian Bureau of Statistics, Census of Population and Housing 2006 and 2011. Modified version of data compiled in profile.id by .id), (usual residence data). Overall, 24.2% of the Macedon Ranges population reported volunteering for an organisation or group, higher than for Victoria7 (17.7%) (Age-specific data not available). 6 Department of Planning and Community Development, Victoria in Future 2012 in CVHA Health and Wellbeing Community Profile for Macedon Ranges, p4 7 Australian Bureau of Statistics, Census of Population and Housing 2011 Page | 6 AFC Action Plan March 2015 Figure 2: Weekly household income for residents of the Macedon Ranges Shire compared with Victoria. Figure 2 above shows weekly household income for Macedon Ranges residents compared to Victoria. In 2011 in Macedon Ranges there was a larger proportion of high income households (those earning $2,500 per week or more) and a lower proportion of low income households (those earning less than $600 per week) than in Victoria overall. Approximately two-thirds of the Macedon Ranges population aged 65 years and over receive the Age Pension8. 1.1.3.4 Socio-economic status The relatively high incomes and levels of workforce participation in Macedon Ranges are reflected in socio-economic data. The SEIFA Index of Disadvantage measures the level of socio-economic disadvantage, based on attributes such as low income and educational attainment, high unemployment and jobs in relatively unskilled occupations, higher scores on the index indicating a lower level of disadvantage. Macedon Ranges ranks ninth of the 78 Victorian local government areas overall, and SEIFA values indicate most areas within Macedon Ranges are less disadvantaged than Regional Victoria, Victoria, and Australia, although there are pockets of disadvantage within the shire where this is not the case. Figure 3 below shows numbers and percentages of each age group of Macedon Ranges residents needing assistance with core activities. Overall these numbers are comparable with or lower than those for regional Victoria, but are higher in the two oldest age groups. 8 Central Victorian Health Alliance Health and Wellbeing Community Profile for Macedon Ranges, p9 (revised % using 2011 Census data) Page | 7 AFC Action Plan March 2015 Figure 3: Macedon Ranges residents who need assistance with core activities. Use of residential care is higher compared to Victoria as a whole as is the number of people aged 70 years and over using Home and Community Care (HACC) services; which aims to enable older people to continue to live independently and safely in their own homes9. 1.1.4 Policy context 1.1.4.1 Australia The Productivity Commission10 report focuses on the fiscal implications of an ageing Australia, particularly in terms of the impact on labour supply, economic output infrastructure requirements and the additional pressures on government budgets. The Commission expresses the view that the implications of these trends should be addressed sooner rather than later. However, since the election of the Coalition Government in September 2013 ’Ageing’ is no longer a separate portfolio with a dedicated Minister, having been absorbed into the Department of Social Services (previously Human Services). In November 2013 the Advisory Panel for Positive Ageing was abolished six months before it was due to report to the Federal Government. This panel, established by the previous government, was to advise on the legislative and policy and financial measures required over the next 25 years to best manage the opportunities and challenges of population ageing. 9 ibid, p31 Productivity Commission 2013, An Ageing Australia: Preparing for the Future, Commission Research Paper, Canberra. 10 Page | 8 AFC Action Plan March 2015 Currently, the Federal Government is implementing aged care reform, with the transition from the state government funded and managed HACC program to the federally funded and managed Home Support program starting from 1 July 2015, a process initiated by the previous Labour Government. With the recent election of the Victorian State Labour Government the handover of the HACC program to the Federal Government has been delayed by 12 months and will begin in July 2016. 1.1.4.2 Victoria In August 2012, the Victorian Government’s Family and Community Committee released its report from the ‘Inquiry into Opportunities for Participation of Victorian Seniors’11. The committee found that despite some progress in applying positive age-friendly concepts in Victoria, a cohesive, state-wide age-friendly strategy was needed. In response, the government appointed their Commissioner for Senior Victorians, Gerard Mansour. The Commissioner’s role is ‘to promote an age-friendly society and enhance community participation for senior Victorians’12 by providing advice to the Minister and government on issues that affect older people. The Commissioner heads a new Ministerial Advisory Committee for Senior Victorians and reports directly to the Minister for Ageing. The committee is responsible for the development of a whole-of-government seniors’ participation action plan called ‘Seniors Count! – the Seniors Participation Action Plan 2014-2016’. This plan identifies new strategies and actions to promote community participation of older people and coordinate plans across government. It recognises the role for local government and the commitment to making Victoria more ‘age-friendly’. 1.1.4.3 Macedon Ranges Positive Ageing initiatives Macedon Ranges Shire Council’s PAAC was established in 2008, and has operated alongside a range of ageing initiatives, including the Macedon Ranges Positive Ageing Accord. The PAAC’s role is to ‘advocate for the issues, needs and expectations of older people across the shire to the Macedon Ranges Shire Council’. It meets monthly and comprises up to eight community members and two Councillors, supported by staff from the Community Support unit. Appendix I summarises the PAAC’s advocacy activities since it was established. With Council’s recent review of the roles and responsibilities of all advisory committees, the decision to form a Health and Wellbeing Advisory Committee to replace all 11 Parliament of Victorian Family and Community Committee, Inquiry into Opportunities for Participation of Victorian Seniors, August 2012 12 www.seniorsonline.vic.gov.au/Home/Services-and-Information/Your-advocacy/Commissioner-for-SeniorVictorians Page | 9 AFC Action Plan March 2015 previously existing advisory groups was made; as a result from June 2015 the role of PAAC will cease operation. The 2010-15 Positive Ageing Accord was developed by Macedon Ranges Shire Council, Macedon Ranges Health Service, Cobaw Community Health, Kyneton District Health Service and Central Highlands Division of General Practice (subsequently Macedon Ranges and North Western Melbourne Medicare Local). It was based on extensive community consultation. Signatories committed to a vision where ‘Macedon Ranges is a wonderful place to grow older’ by: Creating safe places for physical, emotional and social wellbeing Supporting innovation and entrepreneurship Ensuring programs and services are accessible and welcoming Encouraging lifelong learning and development Addressing social isolation Ensuring people and organisations in our community work together Enabling local communities to address local issues. The accord is now due for review and in the light of changes, both in the broader environment and at agency level, The Age-friendly Communities Action Plan provides a focus for future planning. 1.2 2013-17 Macedon Ranges Shire Council Plan In 2013 Council approved the Macedon Ranges Shire Council Plan 2013-17. Goal 2 of the Council Plan, An empowered community incorporates the following: Our community is well-prepared, resilient and safe. The second of two objectives within this goal is: To support communities to meet their wellbeing and health needs. Under this objective, Year 1 of the Action Plan identifies the following action – Achieve membership of the WHO Global Network of Age-friendly Cities (Communities) in partnership with local agencies. Page | 10 AFC Action Plan March 2015 2 What is an Age-friendly community? 2.1 Active Ageing The idea of an age-friendly community is underpinned by the WHO Active Ageing Framework in which “Active ageing is the process of optimizing opportunities for health, participation and security in order to enhance quality of life as people age” (WHO, 2002)13. In this context, active ageing: Applies to individuals and groups Requires that people are enabled to realise their potential for physical, social, and mental wellbeing throughout the life course and to participate in society according to their needs, desires and capacities, whilst having access to adequate protection, security and care Entails continued active participation in social, economic, cultural, spiritual and civic affairs, not just physical activity Emphasises that policies and programs that promote mental health and social connections are as important as those that improve physical health status. This life-course perspective of ageing assumes that we age from the moment we are born, rather than categorizing life into stages such as ‘middle’ or ‘old’ age. While it is accepted that division of populations into age groups is sometimes necessary for statistical purposes, these age groupings should not become the basis for assumptions based on generational stereotypes. A variety of factors – economic conditions, social, personal and behavioural factors, access to health and social services, culture and gender – can influence active ageing. The impact of these factors is reflected in the features identified as being characteristic of an agefriendly community. 2.2 Age-friendly communities An Age-friendly Community (AFC) is one in which, in practical terms, structures and services are accessible to and inclusive of older people with varying needs and capabilities. Because active ageing is life-long and older people are the most diverse demographic, an age-friendly community is ‘all age-friendly’. For example, streets that are safe for older people or people with a disability enhance opportunities for activity and independence for everyone; the whole community benefits from the participation of older volunteers and 13 Active Ageing: A policy framework, WHO 2002 http://whqlibdoc.who.int/hq/2002/who_nmh_nph_02.8.pdf p 12 Page | 11 AFC Action Plan March 2015 workers14. The reverse does not automatically apply – for example, ‘child-friendly’ is not necessarily ‘age-friendly’. To support communities in becoming more age-friendly, WHO developed a checklist of essential features15 that can be used by residents to assess their communities and recommend improvements to be implemented by responsible organisations and agencies. 2.3 Why seek membership of the Global Network of Age-friendly Communities? The Global Network of Age-friendly Cities (Communities) enables its members to: Link with the WHO and other participating communities around the world Benefit from the exchange of information and best practices Implement interventions that are appropriate, sustainable and cost-effective for improving the lives of older people Access technical support and training. Membership of the Global Network shows residents (and potential residents) Council’s commitment to older people and facilitates exchange of information (through ‘Communities of Practice’ that are developed as the Age-friendly Communities concept is embraced and communities begin to implement age-friendly initiatives). The process provides another level of accountability for Council through its requirement that members commit to a cycle of continuous improvement. 2.4 How does Macedon Ranges Shire become an Age-friendly Community? The process for achieving membership of the Global Network is as follows: Stage 1: Planning (one-two years) 1. Establishment of mechanisms to involve older people in all stages of the process 2. Build the necessary partnerships 3. Undertake a baseline assessment 4. Develop a three-year municipality-wide plan and identify indicators. Stages 2 and 3: Implementation and progress evaluation (years three-five) 1. Submission of Action Plan to WHO 2. WHO review of the plan and assessment (possibly including on-site) 3. Subject to approval of the plan, implementation over three years 4. Progress evaluation and submission of a progress report to WHO. 14 15 Global Age-friendly Cities: a guide. World Health Organisation 2007, p 6 Checklist of Essential Features of Age-friendly Cities, WHO Page | 12 AFC Action Plan March 2015 Stage 4: Continual improvement (end of year five and ongoing) Subject to there being sufficient evidence of progress, development of a new action plan (up to five years duration). This cycle of implementation and review is ongoing and membership of the Global Network is subject to evidence of continual improvement. 3 Development of the Macedon Ranges Shire Council Age-friendly Community Action Plan 3.1 The process The Age-friendly Communities Action Plan identifies areas of action where it is considered that: Council has the capacity to implement or influence, alone or in partnership with other agencies There are potential short-term actions that are budget neutral or low cost The actions have the potential to deliver positive outcomes across multiple domains/areas of action. This is particularly applicable in the area of communication/information dissemination. Consistent with the principles of the Global Network, older people have been active participants in the process. 3.2 Progress to date Development of this Action Plan comprises the final step in Stage 1 (Planning) of meeting the requirements of the Global Network. Steps 1-3 of Stage 1 have been undertaken in the past three years (and prior) including: 3.2.1 Establishment of mechanisms to involve older people in all stages of the process The PAAC was established in 2008. Since then, the PAAC has become a conduit to Council for advice regarding matters affecting older people, although members have at times questioned the effectiveness of this process. The appointment of a Positive (subsequently Healthy) Ageing Officer enabled improved communication between the PAAC and Council, and established a point of contact for older persons’ groups and older residents, as well as other areas of Council seeking to reach older members of the community. Page | 13 AFC Action Plan March 2015 During the development of the Council Plan in 2013, Council’s Community Support unit undertook a series of forums across the shire to raise awareness of the work Council is undertaking to become more ‘age-friendly’ and to engage older Macedon Ranges residents. The PAAC were involved in the consultation process around the development of the plan. In October 2013 Council, in partnership with local health agencies, conducted the Macedon Ranges: A place for everyone, always Expo in Gisborne as part of Seniors Festival activities. Older residents participated in the planning and delivery of the Expo, which focused on raising awareness of key issues affecting older people, particularly housing. A competition, Age-friendly looks like this..., required entrants to identify, photograph and explain features of the shire that they considered to be ‘agefriendly’. Although numbers were small, the quality and diversity of entries was high. Council officers share relevant information and resources with members of the PAAC and thus with the broader community. Ongoing work continues on improving and further developing these mechanisms based on feedback from participants and other community members. 3.2.2 Build the necessary partnerships Since late 2008, agencies in the Macedon Ranges have been collaborating to develop an ‘age-friendly’ approach to service delivery aiming to reduce overlaps and enable older people to participate in development and operation of services and programs. In May/June 2011, these agencies (Macedon Ranges Shire Council, Cobaw Community Health, Macedon Ranges Health Service and Central Highlands GP Network (now Macedon Ranges and North Western Melbourne Medicare Local) signed the 2010-15 Macedon Ranges Positive Ageing Accord, which commits signatories to a vision where Macedon Ranges is a wonderful place to grow older. This accord has been the basis for ongoing collaboration, for example to report back to the community via the annual Positive Ageing Summit which has evolved into an annual expo, despite personnel changes in all participating agencies that have affected the capacity for planning and implementation of the Positive Ageing (subsequently renamed Ageing Well) Strategy that was a key outcome of the accord. The Community Support unit is working to improve internal relationships that will enable more effective relationships with other Council departments undertaking activities with the potential to affect older people. For example, an expected outcome of the implementation of this plan is a whole-of-council approach to volunteer management. Page | 14 AFC Action Plan March 2015 PAAC members are supported by Council to attend forums and workshops conducted by peak bodies such as the Municipal Association of Victoria and Council on the Ageing. This enables the development of relationships and partnerships between members and those involved in similar activities in other local governments. 3.2.3 Undertake a baseline assessment During 2009/10 the PAAC coordinated age-friendly town audits in the major townships across the shire – Lancefield, Woodend, Romsey, Gisborne, Kyneton, Macedon/Mount Macedon and Riddells Creek. The areas most frequently identified (in at least six of the seven townships) as needing improvement were information dissemination, pedestrian footpaths, seating, public transport and taxi services and celebration of civic participation. Since these audits were undertaken: - Community bus services have been introduced in Kyneton and Gisborne. The Woodend community is also advocating for a similar service to be established. - Work has been undertaken to improve seating in some townships. - Some improvements to footpaths have occurred through Council’s footpath strategy, with others proposed under future Capital Works programs. - Further work has occurred with the implementation of Council’s Walking and Cycling Strategy. As part of their role the PAAC maintains a ‘watching brief’ to alert Council to issues affecting older people and to ensure matters are followed up appropriately. Appendix I summarises advocacy undertaken by the PAAC, including outcomes. 3.2.4 Consultation From December 2014 to January 2015 community wide consultation took place on the draft Age-friendly Communities Action Plan. A survey was distributed shire wide to collect community feedback on the draft plan with all results indicating that the community strongly agrees with the actions outlined in the plan. Page | 15 AFC Action Plan March 2015 Step 1 Public exhibition Step 2 Finalise plan Step 3 Seek Council endorsement Step 4 Apply for membership to WHO Global Network of Age-friendly Communities Figure 4: Council processes undertaken to develop the AFC Action Plan. 4 The Macedon Ranges Age-friendly Communities Action Plan 4.1 Definitions and explanations Areas of action: The AFC Guide16 and Checklist17 identify eight domains or areas of action that might influence the health and quality of life of older people. It is acknowledged that these aspects of life overlap and interact. Each of the four areas of action identified in this plan correspond to one of these domains, and have been selected on the basis of discussions at PAAC meetings, the 2009/10 township audits and consultations with older residents undertaken at the forums conducted in May 2013. 16 17 Global Age-friendly Cities: a guide. World Health Organisation 2007, p 6 Checklist of Essential Features of Age-friendly Cities, WHO Page | 16 AFC Action Plan March 2015 Relevant Age-friendly features: The AFC Checklist18 identifies features of cities/communities identified as being characteristic of an ‘age-friendly community’ within each of the eight domains from consultations with older people. The features listed under each area of action in this plan have been selected through the aforementioned consultations with older Macedon Ranges residents. 4.2 Structure of the Age-friendly Communities Action Plan The four areas of action addressed in this plan are: 1. Communication and information 2. Community support and health services 3. Civic participation and employment 4. Social participation. For each area of action, the plan specifies a goal, the relevant Council goal, what will be achieved, how we will know when it has been achieved, who is responsible, when the outcome will be achieved and the key stakeholders. The plan includes a communication strategy (see Section 4.4) that: 1. Raises awareness of Council’s commitment to AFC and the implications for older people 2. Enables and embeds community engagement in the planning, implementation and evaluation of the plan. 18 ibid Page | 17 AFC Action Plan March 2015 4.3 Action Plan 2014-2017 Area of action 1: Communication and information Goal: To improve older adults’ access to information within our shire. Outcome: Council demonstrates its commitment to an AFC by embedding procedures and practices that recognise the needs, interests and diversity of older people. Relevant Age-friendly features: A basic, effective communication system reaches community members of all ages Printed information – including official forms, television captions and text on visual displays – has large lettering and the main ideas are shown by clear headings and bold-face type Print and spoken communication uses simple, familiar words in short, straightforward sentences There is wide public access to computers and the internet, at no or minimal charge in public places such as government offices, community centres and libraries Related Council policies, strategies and plans: Council Plan Community Access and Inclusion Plan 2014-18 Communications Strategy 2014-17 Community Support unit Diversity Plan Page | 18 AFC Action Plan March 2015 Goal To improve older adults’ access to information within our shire. Page | 19 Council Outcome Plan goal How will we do it (tasks)? 2 1. Embed practices that ensure older people have access to accurate, current information, are engaged in consultation and are equally valued participants in planning, implementation and review: Review Council’s Communication Strategy 2014-17 and suggest initiatives that will support improved access to information e.g. checklist, review access and reach survey Review Council’s Community Support unit information kits, website content, newsletters etc. Advocate with and/or for older people during key consultations relating to the development of policies, strategies and plans All Council communications and information relevant to older people reflect their diverse needs and interests AFC Action Plan How will we know it has been achieved (indicators)? Stakeholders By when? Older people are actively engaged in: Planning, implementation and review of all new policies, strategies and plans Review of existing policies, strategies and plans MRSC Executive, Communica tions Team, Manager Community Services, Coordinator Community Support From Dec 2014; Healthy Ageing Engagement Team Leader (HAETL) Who is responsible? March 2015 Goal To improve individuals’ access to information within our shire (cont’d) Council Outcome Plan goal How will we do it (tasks)? 2 2. Provide support in accessing IT equipment at Council-operated facilities (e.g. where staff are unable to provide the level of support required): Develop a project plan which identifies stakeholders, project delivery sites, volunteer recruitment, financial impact, targets and evaluation process All Council communications and information relevant to older people reflect their diverse needs and interests 3. Collaborate with partner agencies, groups, clubs and organisations to: Identify ways to improve the clarity and accessibility of information for older people Maintain the information on programs, services and activities relevant to older people in Council’s Community Directory Raise community awareness of and promote links to the My Aged Care website Page | 20 AFC Action Plan How will we know it has been achieved (indicators)? Stakeholders By when? At least two trained volunteers are available to provide IT support at each Council-operated facility where it is required Healthy Ageing Engagement Team (HAET), facility staff, Community Development unit Dec 15; HAETL Macedon Ranges HAAC Agencies Partnership (MRHAP), Communicatio ns Team, Community Support unit Admin and Service Access, HAET From Dec 14; HAETL At least 20 users are supported/month A quarterly review of the Community Directory indicates at least 80% of information for older people is current and accurate Who is responsible? From Dec 15; HAETL March 2015 What has been achieved to date? All Community Support unit publications are reviewed for readability and clarity A process has been established for updating contact details on the Community Directory for groups without internet access Council is working with Macedon Ranges Further Education Centre who are piloting a program assisting older people to learn to use iPads. Participants may be recruited from these courses to provide IT support (Task 2) A communication strategy for aged care reforms has been developed and is being implemented Area of action 2: Community support and health services Goal: To improve access for older Macedon Ranges residents to health and support services that enable healthy and active ageing. Outcome: Partner agencies will work together to offer health and support services in the Macedon Ranges that reflect the diverse needs of the ageing population. Relevant Age-friendly features: An adequate range of health and community support services is offered for promoting, maintaining and restoring health Voluntary services by people of all ages are encouraged and supported Clear and accessible information is provided about health and social services for older people Community emergency planning takes into account the capacities and vulnerabilities of older people Related Council policies, strategies and plans: Council Plan Community Access and Inclusion Plan 2014-18 Communications Strategy 2014-17 Community Support Service Plan Community Emergency Risk Management Plan Macedon Ranges Positive Ageing Accord 2010-15 Page | 21 AFC Action Plan March 2015 Goal To improve access for older Macedon Ranges residents to health and support services that enable healthy and active ageing Page | 22 Council Outcome Plan goal How will we do it (tasks)? 2 Refer to Area of Action 1: Communication and information: Embed practices that ensure older people have access to accurate, current information, are engaged in consultation and are equally valued participants in planning, implementation and review in relation to health and support services that impact on them Partner agencies will work together to offer health and support services in Macedon Ranges that reflect the diverse needs of the ageing population Advocate effectively for the needs of older people in the review of Council’s Community Emergency Risk Management Plan (CERMP) to ensure that their needs and interests are addressed Work across Council and with local partners to review the diversity and relevance of health and community support services for older people by: Undertaking a needs/gap and situational analysis (that takes into account e.g. impact of AFC Action Plan How will we know it has been achieved (indicators)? Stakeholders By when? Older people are actively engaged in: Planning, implementation and review of all new policies, strategies and plans Review of existing policies, strategies and plans Older people’s needs are addressed in the review of the CERMP MRSC Executive, Communica tions Team, Manager Community Services, Coordinator Community Support From Dec 2014; Healthy Ageing Engagement Team Leader (HAETL) MRSC Executive, Manager Community Services, Coordinator Community Support, Community Safety Dept From Jun 14; Coordinator Community Support Community Services Manager, Mar 16; Coordinator Needs/gap analysis has been completed Who is responsible? March 2015 federal aged care reforms and the focus on re-ablement and reconnection to community) Developing a shire-wide Healthy Ageing Strategy that prioritises needs and addresses gaps consistent with partners’ capacity The Healthy Ageing Strategy is reviewed and reported against annually in collaboration with partners A shire-wide Healthy Ageing Strategy has been developed in collaboration with partner agencies Coordinator Community Support, HAET, MRHAP, Consultant Community Support Jun 16; Manager Community Services What has been achieved to date? Restructure of the Community Support unit to prepare for changes to the funding and management of aged care and the impact on Council’s delivery of services Development of the Community Support Service Plan Page | 23 AFC Action Plan March 2015 Area of action 3: Civic participation and employment Goal: To ensure older residents have opportunities to participate in and contribute to their communities that: Reflect their diverse needs and interests Incorporate appropriate support and recognition Outcome: Older Macedon Ranges residents will be encouraged and enabled to participate in all aspects of community including decision-making; and their contributions to community will be appropriately supported and recognised. Relevant Age-friendly features: A range of flexible options for older volunteers is available, with training, recognition, guidance and compensation for personal costs Decision-making bodies in public, private and voluntary sectors encourage and facilitate membership of older people Related Council policies, strategies and plans: Council Plan Community Access and Inclusion Plan 2014-18 Communications Strategy 2014-17 Crowe Horwath Volunteer Management Review 2013 Volunteer Policy 2013 and Volunteer Policy Statement 2014 Page | 24 AFC Action Plan March 2015 Goal To ensure older residents have opportunities to participate in and contribute to their communities that: Reflect their diverse needs and interests, and Incorporate appropriate support and recognition Council Plan goal Outcome 2 1. A whole-ofshire approach to volunteer management ensures effective and consistent processes are established and maintained 2. Older residents are empowered to advocate, Page | 25 How will we do it (tasks)? 1. Council will collaborate with other partner agencies, other organisations and groups that provide volunteering opportunities to facilitate a Volunteer Working Group o Common policies and procedures are determined by the Volunteer Working Group and implemented as needed o Volunteers are consulted and/or have the opportunity to provide feedback on matters that have an impact on their roles 2. Facilitate access to training for older residents in facilitation, leadership, advocacy and governance AFC Action Plan How will we know Stakeit has been holders? achieved (indicators)? By when? Dec15: Manager Organisational Development At least three meetings of the Volunteer Working Group are conducted each year Policies and procedures that apply to all Council volunteers are developed and implemented (including processes for consultation and feedback) Council volunteer records are included on Councils the TechOne Human Resources training database At least 10 older people trained each year MRSC Executive, HAET, Human Resources, all Council depts who work with volunteers, community partner agencies, organisatio ns and groups Who is responsible? From Jun 15: Manager Organisational Development From Jun 15; Manager Organisational Development HAET, all Council depts, Service From Jun 15; HAETL March 2015 take on leadership roles and contribute actively to their community 3. Promote opportunities for older people to use their skills on projects or initiatives being undertaken within the shire (Council and/or other groups/organisations) A process has been developed that facilitates skill sharing Access, Service Delivery Team Leader Mar 15; HAETL What has been achieved to date? Completion of a review of volunteer management practices within the Community Support unit and implementation of improvements Completion of the Volunteer Management Review 2013 and successful completion of the quality review of HACC services against the Community Care Common Standards. Area of action 4: Social participation Goal: To maximise opportunities for and access to social and/or community activities that contribute to active, healthy ageing. Outcome: Council will support a range of social and/or community activities that are sustainable and reflect diverse community needs and interests. Relevant Age-friendly features: A wide variety of activities is offered to appeal to a diverse population of older people There is consistent outreach to include people at risk of social isolation Related Council policies, strategies and plans: Council Plan Community Access and Inclusion Plan 2014-18 Communications Strategy 2014-17 Community Support Service Plan Page | 26 AFC Action Plan March 2015 Goal To maximise opportunities for and access to social and/or community activities that contribute to active, healthy ageing Council Outcome Plan goal How will we do it (tasks)? 2 Older Macedon Ranges residents have access to a choice of programs and activities that reflect the diverse needs and interests of our ageing population How will we know it has been achieved (indicators)? Stakeholders By when? 1. Refer: Area of Action 1: Communication and Information: Embed practices that ensure older people have access to accurate, current information, are engaged in consultation and are equally valued participants in planning, implementation and review in relation to social participation Older people are actively engaged in: Planning, implementation and review of all new policies, strategies and plans Review of existing policies, strategies and plans MRSC Executive, Communicatio ns Team, Manager Community Services, Coordinator Community Support From Dec 2014; Healthy Ageing Engagement Team Leader (HAETL) A process has been developed that facilitates skill sharing HAET, all Council depts, Service Access, Service Delivery Team Leader Community Support unit, Community Development unit, local older persons’ groups, other community groups e.g. sports clubs, Mar 15; HAETL Area of Action 3: Civic participation and employment: Promote opportunities for older people to use their skills on projects or initiatives being undertaken within the shire (Council and/or other groups/organisations) 2. Identify barriers and enablers to participation by older people in current local activities, including clubs and other organisations Through working together and consulting with older people, local groups and businesses: - Explore and where needed, implement new opportunities that address gaps and emerging Page | 27 AFC Action Plan Completion and evaluation of the Casserole Club trial in Lancefield Who is responsible? Dec 15; Casserole Club Project Officer (CCPO) March 2015 - needs, with a particular focus on social dining e.g. Casserole Club, Community Lunch etc. Address current barriers to participation by e.g. expanding or changing programs and/or volunteer roles, supporting groups to make changes to the way they operate 3. Enhance support for groups that want to engage older people in healthy and active ageing activities At least two MR Senior Citizens groups increase their memberships over 2013/14 levels At least one additional social dining program is implemented and evaluated each year Council supports older persons’ activities through the Community Funding Scheme arts/culture groups etc., local businesses Dec 16; HAETL From Dec15; HAETL Council, Executive, Community Wellbeing Directorate Jun 17; Coordinator Community Support What has been achieved to date? Changes introduced in 2014 for allocation of funding to support Seniors Festival activities Preparation of a briefing to Council on current support for older people’s groups Funding secured and implementation has commenced of a trial of the Casserole Club in Lancefield Planning is underway to trial a weekly Community Lunch in Kyneton Page | 28 AFC Action Plan March 2015 4.4 Age-friendly Communities communication strategy Project name: Age-friendly Communities Action Plan Project addresses Council Plan objectives: An empowered community Project manager: Healthy Ageing Engagement Team Leader Brief description of project: In the Council Plan 2013-2017, Council committed to applying for membership of the World Health Organisation Global Network of Age-friendly Cities (Communities). Target Audiences / Stakeholders (anyone who has an interest in the project): Internal: Councillors and Executive Team Staff Volunteers, including the Positive Ageing Advisory Committee External Aged care sector partners Businesses, especially cafes Community groups: - Older persons’ groups - Other groups e.g. sporting clubs, arts/culture groups, especially those catering or wanting to cater for older people Residents, especially older people (but everyone is ageing) Visitors Page | 29 AFC Action Plan March 2015 Communications Objectives What do you want your target audiences to know/feel/think/do? Macedon Ranges Shire Council is committed to making the shire age-friendly by empowering older people to age as actively and healthily as possible Evidence What evidence (emotional or rational) makes this believable? Council has documented this commitment in the Council Plan 2013-2017 Council has (will) endorse the Age-friendly Communities Action Plan: 1. By providing a letter of support for the application to WHO for membership of the Global Network of Age-friendly Communities 2. Committing resources as necessary to the implementation and review of the Action Plan Page | 30 AFC Action Plan March 2015 4.4.1 Key Messages Overarching key messages (3-4 maximum): Council is committed to an age-friendly Macedon Ranges An age-friendly Macedon Ranges is welcoming and inclusive of all ages and abilities The community, and especially older people must be involved in helping to make Macedon Ranges more age-friendly Key messages by target audience Councillors and Executive Team Council is committed to an age-friendly Macedon Ranges An age-friendly Macedon Ranges is welcoming and inclusive of all ages and abilities To demonstrate its commitment to an age-friendly Macedon Ranges Council needs to embed procedures and practices that recognise the needs, interests and diversity of older people To achieve an age-friendly Macedon Ranges, all Council departments need to work together Staff Council is committed to an age-friendly Macedon Ranges An age-friendly Macedon Ranges is welcoming and inclusive of all ages and abilities To demonstrate its commitment to an age-friendly Macedon Ranges Council needs to embed procedures and practices that recognise the needs, interests and diversity of older people. To achieve an age-friendly Macedon Ranges, all Council departments need to work together You should always consider and plan for the impact on older people of policies, strategies and projects Volunteers Council is committed to an age-friendly Macedon Ranges An age-friendly Macedon Ranges is welcoming and inclusive of all ages and abilities To demonstrate its commitment to an age-friendly Macedon Ranges Council needs to embed procedures and practices that recognise the needs, interests and diversity of older people You can help make Macedon Ranges more age-friendly by supporting Council’s age-friendly initiatives Your role as a volunteer may change as a result of Macedon Ranges becoming more age-friendly Aged care sector partners Page | 31 Council is committed to an age-friendly Macedon Ranges An age-friendly Macedon Ranges is welcoming and inclusive of all ages and abilities AFC Action Plan March 2015 To demonstrate its commitment to an age-friendly Macedon Ranges Council needs to embed procedures and practices that recognise the needs, interests and diversity of older people We want to work with and support our partners to make Macedon Ranges more age-friendly Businesses, especially cafes You can contribute to your community by being age-friendly Your business can benefit by being age-friendly An age-friendly Macedon Ranges is welcoming and inclusive of all ages and abilities Community groups (older persons’ groups) Your club and its members will benefit by supporting and enabling healthy, active ageing Community groups (catering/wanting to cater for older people) Your club and its members will benefit by supporting and enabling healthy, active ageing Residents, especially older people and their families (but everyone is ageing) Council is committed to an age-friendly Macedon Ranges Older people have diverse needs and interests Older people have diverse needs and interests An age-friendly Macedon Ranges is welcoming and inclusive of all ages and abilities Older people are active participants in making Macedon Ranges more agefriendly Older people have diverse needs and interests Community partners e.g. Victoria Police Council is committed to an age-friendly Macedon Ranges An age-friendly Macedon Ranges is welcoming and inclusive of all ages and abilities Older people have diverse needs and interests Visitors Council is committed to an age-friendly Macedon Ranges An age-friendly Macedon Ranges is welcoming and inclusive of all ages and abilities Key messages by project phase Phase 1: Internal As for Councillors, Executive Team, Staff and Volunteers Phase 2: External – early partners As for residents As for sector partners As for Community groups (older persons’ groups) Phase 3: External – all partners As for Community groups (all groups) As for Businesses As for Community partners As for Visitors Page | 32 AFC Action Plan March 2014 4.4.2 Communications Activity Plan Target Audience / Stakeholder Activity Communication channels Content/tools Key dates Person responsible Status Ensure Councillors and Executive Team understand requirements and implications of an agefriendly MR Council meetings Executive Team meetings Briefings PowerPoint presentation AFC Action Plan Printed materials as appropriate AFC Action Plan and Communication Plan to be submitted to MRSC Exec early September 2014. Manager Community Services Draft AFC Action Plan and draft Communication Plan prepared. Phase 1: Internal Councillors and Executive Team Implementation will commence from approval of these plans. Other dates will be determined subject to approval process Staff Page | 33 Communicate need for whole-of-Council approach to implementation of age-friendly MR Consultation re best approach(es) to implement Exec meetings Department and unit meetings Staff meetings Working groups as appropriate Department, unit and individual planning sessions AFC Action Plan PowerPoint presentation Planning tools and templates Intranet (policies, plans and strategies) Department, unit and individual work plans Coordinator Community Support March 2014 Not started Target Audience / Stakeholder Activity Communication channels Content/tools Volunteers Meetings and training Minutes Printed materials Council website Local media Printed materials Information sessions and consultations Working groups Surveys Events Competitions Ensure volunteers understand what an age-friendly MR means for them as: - Volunteers - Residents Promote new opportunities Provide training as appropriate to assist them in fulfilling their roles Phase 2 – External: early partners Residents Page | 34 Raise awareness of benefits of an agefriendly MR Engage residents, especially older people, in implementation of AFC Action Plan through: Awareness raising activities Consultation Opportunities for participation AFC Action Plan Key dates Person responsible Status Newsletter articles Fact sheets Face-to-face presentations and discussions Healthy Ageing Engagement Team Leader (HAETL) In progress (Agefriendly Expo and forums 2013, website) Media releases and alerts Fact sheets Shire Life articles Face-to-face presentations Website articles HAETL In progress (Agefriendly Expo and forums 2013, website) March 2014 Target Audience / Stakeholder Activity Communication channels Content/tools Sector partners Meetings e.g. Macedon Ranges HACC P’ship (MRHAP) Consultations Healthy Ageing Strategy Review of and reporting against Healthy Ageing Strategy Printed information Local media Council website Information sessions and consultations Meetings and working groups Surveys Printed information Local media Council website Raise awareness of Council’s commitment to an age-friendly MR Engage them as partners in implementation Community Groups (older persons’ groups) Raise awareness of the benefits and implications of an age-friendly MR Engage as partners in implementation through: - Information provision - Consultation PHASE 3 – External: all partners Community groups (all) Page | 35 Raise awareness of the benefits and implications of an age-friendly MR AFC Action Plan Key dates Person responsible Status PowerPoint presentations AFC Action Plan Planning tools and templates Website articles and updates Printed materials e.g. Fact sheets Fact sheets Media releases Website articles Face-to-face presentations and discussions Coordinator Community Support In progress (Agefriendly Expo and forums 2013, website) HAETL In progress (Agefriendly Expo and forums 2013, website) Fact sheets Website articles Face-to-face presentations HAETL Not started March 2014 Target Audience / Stakeholder Local businesses Community partners Activity Communication channels Engage as partners in implementation through: - Information provision - Consultation Raise awareness of the benefits and implications of an age-friendly MR Raise awareness of the benefits and implications of an age-friendly MR Information sessions and consultations Meetings and working groups Surveys Printed materials Email Council website Meetings and consultations Local media Surveys Competitions Visitors Page | 36 Raise awareness of the benefits and implications of an age-friendly MR Meetings and working groups Joint planning for partnership activities Printed materials Printed materials Surveys AFC Action Plan Content/tools Key dates Person responsible Status Fact sheets Media releases and alerts Website articles HAETL Not started Planning tools Fact sheets Coordinator Community Support Not started Brochures, fact sheets Coordinator, Economic Development & Tourism Not started and discussions March 2014 5 APPENDIX I: Advocacy undertaken by the Macedon Ranges Shire Council Positive Ageing Advisory Committee and outcomes since 2008 Advocacy activity Efforts to make Macedon Ranges a more ‘agefriendly’ community. Motion from the PAAC requesting Council to write to Prime Minister and Federal Minister for Social Services expressing concern about the abolition of the Advisory Panel for Positive Ageing and requesting a review of the ministerial structure of the current government. Letter to federal and state members of parliament expressing concern about closure of facility to lodge Medicare claims via pharmacies in Macedon Ranges, which disadvantaged older people with limited transport options and/or IT access. Page | 37 AFC Action Plan Date initiated 2012 November 2013 August 2013 Outcome Current Council Plan (2013-17) identifies MRSC applying for membership of the WHO Global Network of Age-friendly Cities (Communities) as an action for the first year of the plan This plan comprises the first step in complying with the WHO requirements for membership Letter sent to Prime Minister and Minister for Social Services December 2013 – reply received 8 September 2014 from PM’s advisor, describing government policies relating to ageing, including aged care reforms At least two other local governments have expressed support Councillors sought to advocate for further action through the Municipal Association of Victoria (MAV) with Notice of Motion included on the agenda at the MAV National Conference The motion was carried Three responses received from local members. The PAAC member who initiated the advocacy subsequently received a phone call from federal Department of Human Services, explaining the changes and alternatives for submitting claims within Macedon Ranges. The fact that these alternatives had not been effectively promoted was also discussed. Date achieved June 2013 July 2014 December 2013 and ongoing June 2014 June 2014 October 2013 March 2014 Submission regarding Kyneton Structure Plan. July 2012 Recommendations considered as part of the planning process. Response received from Minister pointing out existing arrangements. No changes have been introduced to address the issues raised. August 2012 June 2012 Letter to Victorian Minister for Transport requesting improved access to weekend transport services for regional seniors, and follow-up letter indicating that issues identified in the initial letter were not addressed. Watching brief on impact of introduction of Myki ticketing system on public transport accessibility and fares for older people. April 2012, July 2012 Committee support for appointment by Council of an officer responsible for coordinating ageing programs, including supporting the PAAC after previous officer was unable to continue in the role. Request for changes to placement of seating. Underutilised seats to be relocated to areas where there was a shortage of seating in areas with more pedestrian traffic. October 2011 Healthy Ageing Officer appointed. May 2012 July 2011 Seats were relocated and/or added as recommended by the PAAC in Kyneton. 2011? Request for improvements to footpaths as a result of township audits. Improvements to transport within townships, especially town bus services. 2008 Ongoing 2008 Discussion of possible changes to seating in Woodend – to be revisited when more is known about the outcome of the Woodend Structure Plan and the impact of the relocation of the supermarket is better understood. Improvements as recommended by the PAAC were 2009-13 incorporated in Council’s Footpath Strategy. Introduction of a community bus service in Kyneton. 2010 Supporting advocacy for community bus service in Woodend (feasibility investigation under way). Page | 38 AFC Action Plan March 2014