DAVID ROSEN
4087 Meander Place #204
Rockledge, FL 32955-4741
(321) 501-8083
Rosen.dave.e@gmail.com
SALES EXECUTIVE
Specialist in Building Long-Term Relationships and Increasing Bottom Line
Lead by example sales leader seeks career advancement within dynamic, high growth organization that welcomes fresh
ideas, initiative, dedication, and experience; demanding excellence in consistently meeting business objectives and
exceeding sales targets. Exceptional ability to work under high pressure, offering high volume and start up sales experience,
innovative marketing techniques and solid management acumen, complemented by a proven ability to build high-level client
loyalty and referrals.
Skills Highlights
 Recognized for sales excellence on many occasions; excellent communications and interpersonal skills.
 Proficient in analysis of markets, targeting areas of highest returns and developing strategies to meet goals.
 Drive business growth through aggressive sales initiatives that result in increased revenue growth.
 Establish high-profit accounts with extreme retention levels and client loyalty.
 Identify and manage strategic relationships to leverage significant long-term business opportunities.
 Effectively convey intricate marketing and sales presentations. Successful interaction with numerous decision
makers at all levels of business operations. Skilled in Microsoft Office Suite and other software.
 Enthusiastic individual with excellent work ethic. Solid skills in consultative selling and solution selling.
 Proven success in complete spectrum of sales cycle. Skilled in account strategy, proposals, presentations, contract
negotiations, and account management.
 Ensure customer service and satisfaction is afforded highest attention and priority.
KEY COMPETENCIES
Team Leadership Closing Sales  Prospecting/Lead Generation  Information Analysis  Solution Selling
Client Consultation  Building Referrals  Increasing Market Share  Win-Win Negotiations
Client Retention  Relationship Cultivation  Territory Management 
PROFESSIONAL EXPERIENCE
DECIMAL ENGINEERING INC. – POMPANO BEACH FLORIDA
2011 - 2012
DIRECTOR OF SALES
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CREATED BUSINESS PLAN TO INCREASE BUSINESS BY 20% OVERALL – 2% PROFITABILITY (ON TARGET)
DEVELOPED MARKETING MATERIALS
CHARTERED WITH PROVIDING NEW REVENUE STREAM – VERTICAL MARKET
FACILITATED SIX SIGMA REI FOR CUSTOMER SERVICE AND SALES
TRAINED, MANAGED AND CREATED PROGRAMS FOR SALES REPRESENTATIVES
ESTABLISHED METRICS FOR SALES & CUSTOMER SERVICE TO ISO STANDARDS
IMPLEMENTED CRM PROVIDING BUSINESS ANALYTICS
ESTABLISHED NEW NATIONAL KEY ACCOUNTS IN DEFENSE, AEROSPACE, MEDICAL, INDUSTRIAL AND ENERGY SEGMENTS.
SOUTHERN MANUFACTURING, INC. – Orlando, CA
NATIONAL SALES MANAGER
NATIONAL OEM MANAGER/NORTHEAST REGIONAL SALES MANAGER
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2007 - 2011
Chartered with taking the company from a Southeast Regional business to the Nationwide business recently sold.
In first year increased gross margin by 13%. Utilized LEAN principles.
Developed sales strategies for specific markets including LED Signage, ITS enclosures, BBS enclosures, OEM
enclosure, Electrical enclosure, System Integration (value add) as a supplier and part of the integration team.
Created business plan to develop electrical distribution market in Northeast US.
Personal NE Regional Sales $250K - $580K in 2008, $755K in 2009, $1M in 2010 and $1.5M in 2011.
Qualified products on State, County and City Approved Products List.
Developed Aluminum Enclosure OEM market in seven states and six major metro areas;
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Résumé – Dave Rosen
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(321) 501-8083
Rosen.dave.e@gmail.com
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Developed matrix for sales forecast, trending, client profiling, customer performance, sales manager performance
and ROI. Created successful programs for low performing regional sales managers.
Managed customer service, inside and outside sales teams including key personnel changes.
Established Performance Metrics and Guidelines after evaluating inherited Customer Service department
implementing new policies and procedures.
Initiated salary and commission structure for sales organization and weekly conference calls to discuss industry
news, marketing and sales strategies.
Created BBS/UPS channel through contractor/integrator Intelligent Transportation Systems Channel.
Captured difficult to get business with targeted accounts in key states, counties and cities including; New York,
Pennsylvania, New Jersey, Virginia, DC, Ohio, Kansas, Iowa, Indiana, Kentucky, Maryland, Florida, Georgia, North
Carolina, Tennessee, Texas, New Mexico, Missouri, Nebraska, South Dakota, Wisconsin, Connecticut.
Created marketing literature and materials. Orchestrated trade shows including booth design, manpower, logistics
and advertising materials.
ONYX POWER INC. – Santa Ana, CA
DIRECTOR OF SALES/NEW BUSINESS DEVELOPMENT MANAGER
2006 - 2007
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Expanded company’s Power Custom Magnetic DC to AC inverter and other datacenter power distribution products
into new business categories and geographic regions. Managed development and growth of product specification
and sales in the US.
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Created team of Manufacturer’s Representatives across the US and Canada. Established new business relationships
with key accounts including Siemens, Phillips Medical, GE Wind Energy, Satcon, Eaton. Developed new vertical
markets for development.
QUIXOTE TRAFFIC CORPORATION – Santa Fe Springs, CA
PRODUCT CHANNEL SALES DIRECTOR
2000 - 2005
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Recruited personally by owner to develop a UPS system for traffic control devices.
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Managed marketing and sales; developed new products bringing company into a new direction. Developed
PowerBack Traffic BBS product resulting in the largest install base at that time.
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Negotiated off shore private label contract to produce PowerBack BBS.
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Negotiated Battery Supply Contract with US Battery Manufacturers
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Negotiated award contracts with State, County and City governments.
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Served as an independent representative for DPMC Data Power Monitoring Corporation, the leader in web based
battery monitoring for critical systems, with permission of company to enhance service offerings.
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Represented Enersafe, a battery monitor manufacturer. Arranged an OEM agreement with Quixote Traffic
Corporation to develop a monitoring product for the PowerBack.
ALPHA TECHNOLOGIES – Bellingham, WA/Los Angeles, CA
NATIONAL STRATEGIC ACCOUNTS MANAGER
1993 - 2000
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Progressed through several positions with rapid promotion, having served as OEM Sales Account Manager and
Western Regional Sales Manager.
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Opened two new sales channels; gained strategic accounts and formed partnerships. Assembled OEM team.
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Located two new customers for OEM business bringing the division to profitability.
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Directed team including Design Engineers, Project Managers, Sales Engineers and admin. Met quotas and exceeded
2000 $20 million goal by June; accounted for 75% of division’s sales.
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Named Salesman of the Year 1999 for achieving 200% above quota.
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Contacted by Sun Microsystems to OEM a switching power supply for their new Serengeti and Sunfire mainframes;
brought all parties to the table and negotiated a $20 million contract. Served as Project Manager, Account Manager
and liaison between the two companies.
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Instrumental in creating a partnership between QWEST, Qualcomm and Alpha to develop a battery backup system
for infield wireless repeaters. Developed OEM opportunity for Traffic BBS/UPS.
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Created and developed an alliance between Samsung, Hyundai and Qualcomm for backup wireless products.
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Leveraged the Alpha relationship with off-the-shelf product as the recommended product for all Sun Microsystems
UPS systems.
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Résumé – Dave Rosen
(321) 501-8083
Rosen.dave.e@gmail.com
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TRIPPLITE MANUFACTURING – Los Angeles, CA
TERRITORY SALES MANAGER
1991 - 1993
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Directed sales of UPS Systems and surge suppression within VAR, VAD and system integrator channels.
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Instrumental in pulling product through all sales channels, such as Anixter, Graybar and other key distributors and
VAR channels, Warner Brothers through Ingram.
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Created partnerships with large end users, such as Litton Industries, Lockheed and Sun Micro
Additional Employment
Federal, Upsonic/Lumen Corporation ~ Western Regional Sales Manager – Tustin, CA ♦ 1988 – 1991
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Managed five sales rep organizations for Pacific Rim UPS manufacturer. Achieved all sales goals.
AFFILIATIONS
Organization Memberships; IMSA – International Municipal Signal Association
ITSA – Intelligent Transportation Society of America, ITE – Institute of Transportation Engineers
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